UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 6-K
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Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the Month of October 2025
Commission File Number: 001-38303
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WPP plc
(Translation of registrant's name into English)
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Sea Containers, 18 Upper Ground
London, United Kingdom SE1 9GL
(Address of principal executive offices)
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Indicate
by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form
20-F X Form 40-F
___
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1): ___
Note: Regulation S-T Rule 101(b)(1) only permits the
submission in paper of a Form 6-K if submitted solely to provide an
attached annual report to security holders.
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(7): ___
Note: Regulation S-T Rule 101(b)(7) only permits the
submission in paper of a Form 6-K if submitted to furnish a report
or other document that the registrant foreign private issuer must
furnish and make public under the laws of the jurisdiction in which
the registrant is incorporated, domiciled or legally organized (the
registrant’s “home country”), or under the rules
of the home country exchange on which the registrant’s
securities are traded, as long as the report or other document is
not a press release, is not required to be and has not been
distributed to the registrant’s security holders, and, if
discussing a material event, has already been the subject of a Form
6-K submission or other Commission filing on EDGAR.
Forward-Looking Statements
The
Company may include forward-looking statements (including as
defined in the U.S. Private Securities Litigation Reform Act of
1995) in oral or written public statements issued by or on behalf
of the Company. These forward-looking statements may include, among
other things, plans, objectives, beliefs, intentions, strategies,
projections and anticipated future economic performance based on
assumptions and the like that are subject to risks and
uncertainties. These statements can be identified by the fact that
they do not relate strictly to historical or current facts. They
use words such as ‘aim’, ‘anticipate’,
‘believe’, ‘estimate’,
‘expect’, ‘forecast’,
‘guidance’, ‘intend’, ‘may’,
‘will’, ‘should’, ‘potential’,
‘possible’, ‘predict’,
‘project’, ‘plan’, ‘target’,
and other words and similar references to future periods but are
not the exclusive means of identifying such statements. As such,
all forward-looking statements involve risk and uncertainty because
they relate to future events and circumstances that are beyond the
control of the Company. Actual results or outcomes may differ
materially from those discussed or implied in the forward-looking
statements. Therefore, you should not rely on such forward-looking
statements, which speak only as of the date they are made, as a
prediction of actual results or otherwise. Important factors which
may cause actual results to differ include but are not limited to:
the unanticipated loss of a material client or key personnel;
delays, suspensions or reductions in client advertising budgets;
shifts in industry rates of compensation; regulatory compliance
costs or litigation; changes in competitive factors in the
industries in which we operate and demand for our products and
services; changes in client advertising, marketing and corporate
communications requirements; our inability to realise the future
anticipated benefits of acquisitions; failure to realise our
assumptions regarding goodwill and indefinite lived intangible
assets; natural disasters or acts of terrorism; the Company’s
ability to attract new clients; the economic and geopolitical
impact of the conflicts in Ukraine and the Middle East; the risk of
global economic downturn; slower growth, increasing interest rates
and high and sustained inflation; tariffs and other trade barriers;
supply chain issues affecting the distribution of our
clients’ products; technological changes and risks to the
security of IT and operational infrastructure, systems, data and
information resulting from increased threat of cyber and other
attacks; effectively managing the risks, challenges and
efficiencies presented by using Artificial Intelligence (AI) and
Generative AI technologies and partnerships in our business; risks
related to our environmental, social and governance goals and
initiatives, including impacts from regulators and other
stakeholders, and the impact of factors outside of our control on
such goals and initiatives; the Company’s exposure to changes
in the values of other major currencies (because a substantial
portion of its revenues are derived and costs incurred outside of
the UK); and the overall level of economic activity in the
Company’s major markets (which varies depending on, among
other things, regional, national and international political and
economic conditions and government regulations in the world’s
advertising markets). In addition, you should consider the risks
described in Item 3D, captioned “Risk Factors” in the
Company’s most recent Annual Report on Form 20-F, which could
also cause actual results to differ from forward-looking
information. In light of these and other uncertainties, the
forward-looking statements included in this document should not be
regarded as a representation by the Company that the
Company’s plans and objectives will be achieved. Neither the
Company, nor any of its directors, officers or employees, provides
any representation, assurance or guarantee that the occurrence of
any events anticipated, expressed or implied in any forward-looking
statements will actually occur. Other than in accordance with its
legal or regulatory obligations (including under the Market Abuse
Regulation, the UK Listing Rules and the Disclosure and
Transparency Rules of the Financial Conduct Authority), the Company
undertakes no obligation to update or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.
EXHIBIT INDEX
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Exhibit No.
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Description
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1
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WPP unveils WPP Open Pro dated 23 October 2025, prepared by WPP
plc.
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FOR IMMEDIATE RELEASE
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23 October 2025
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WPP PLC ("WPP" or "the Company")
WPP unveils WPP Open Pro: empowering brands to plan, create and
publish campaigns directly through its AI marketing
platform
WPP Open Pro unlocks new growth opportunities for WPP across the
global advertising market by democratising access to the company's
advanced AI marketing capabilities and enabling brands to connect
to its tools and services independently
WPP today launches WPP Open Pro, a groundbreaking new edition of
its AI marketing platform, WPP
Open, designed to empower
brands of all sizes to plan, create and publish campaigns
independently. WPP Open Pro will expand WPP's reach across the
global advertising market while also offering an efficient route
for existing clients to leverage WPP's platform and
tools.
WPP Open Pro represents a significant shift in the industry, with
WPP being the first of its peers to provide a range of integrated,
AI-powered delivery models. The new platform enables WPP to service
the evolving needs of its current client base and grasp the
opportunity to increase its addressable market of brands that may
not have previously had the resources to benefit from its
expertise.
Unveiled by WPP CEO Cindy Rose, WPP
Open Pro is
the new edition of WPP Open - the company's AI platform for
marketing - which helps brands to plan campaigns, create large
volumes of on-brand content and quickly deploy assets at scale
independently.
"The rapid acceleration of technology is fundamentally reshaping
our industry and WPP is embracing the opportunity to lead that
change," said Cindy Rose, CEO of
WPP. "Our talented teams
will always be at the heart of what we do, providing world-class
strategic and creative partnership to the world's most complex
brands with WPP Open at the core. Now, we're adding WPP Open Pro to
our offer, a powerful new edition that puts our AI advantage
directly into the hands of a much wider array of brands and
businesses. This is about transforming how marketing is delivered,
expanding our total addressable market, and giving more brands the
tools they need to lead in the AI era."
Built on WPP Open - which will continue to be at the centre of
WPP's managed service offering that combines talented global teams
with integrated technology - WPP Open Pro packages three powerful,
connected functional areas into a simple interface that allows
marketing teams, from established enterprises and WPP clients to
emerging businesses, to:
●
Plan
with AI-powered strategy: users can access WPP's foundational data
and insights to develop campaign strategies, better understand
audiences and evaluate competitive landscapes quickly. This is
powered by AI agents which draw on WPP's deep proprietary, partner
and industry data.
●
Create
content at scale: marketers can generate on-brand,
channel-specific ads and content in seconds, automating production
while maintaining brand integrity and driving
performance.
●
Publish
campaigns: WPP Media
clients can seamlessly integrate with, and hand off to, WPP's Open
Media Studio for enhanced media execution. Alternatively, the
platform allows brands to publish content directly to major ad
platforms.
Integrated differentiation in a crowded market
WPP Open Pro stands apart from competitors by offering a
comprehensive, integrated solution for campaign implementation,
connecting strategy, content creation and performance optimisation
with enterprise-grade consistency.
Bringing together some of the most powerful and specialised
capabilities of WPP Open, the new platform is an ideal solution for
distinct business units or regional teams within a global brand,
giving them the freedom to adapt campaigns and personalise content
while ensuring global brand compliance. Crucially, it is also
designed to help cater to the unserved segment of the worldwide
advertising market.
It is equally valuable for a performance-based marketer in a
fast-moving sector like ecommerce or finance, who needs to rapidly
create, test and optimise high volumes of ads to drive measurable
outcomes. Furthermore, WPP Open Pro also provides smaller
businesses, startups and growing brands with direct access to
professional-grade tools and WPP's intelligence, allowing them to
generate quality content and publish campaigns, thereby expanding
their potential for market growth.
"While some companies hide their AI behind service teams or focus
on just one part of the journey, WPP Open Pro is an integrated
solution for campaign implementation, built to deliver outcomes,
not just assets," said Stephan Pretorius, Chief
Technology Officer at WPP.
"This makes it ideal for clients and brands seeking consistency and
compliance at scale, performance marketing teams focused on
optimising outcomes, and, crucially, provides smaller, agile
marketing teams and emerging brands with direct access to WPP's
professional capabilities and intelligence. It is simple, intuitive
and transformative, giving marketers control, speed and scale with
enterprise-grade quality."
Further information:
WPP Communications
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
END
SIGNATURES
Pursuant to the
requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
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WPP PLC
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(Registrant)
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Date:
23 October 2025.
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By:
______________________
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Balbir
Kelly-Bisla
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Company
Secretary
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