hrth20220315_def14a.htm

DEF 14A 1 hrth20220315_def14a.htm FORM DEF 14A hrth20220315_def14a.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐

Check the appropriate box:
☐	Preliminary Proxy Statement
☐	Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☒	Definitive Proxy Statement
☐	Definitive Additional Materials
☐	Soliciting Material Pursuant to §240.14a-12

HARTE HANKS, INC.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
☒	No fee required.
☐	Fee paid previously with preliminary materials.
☐	Fee computed on table in exhibit required by item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11.
	(1	)	Title of each class of securities to which the transaction applies:
	(2	)	Aggregate number of securities to which the transaction applies:
	(3	)	Per unit price or other underlying value of the transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
	(4	)	Proposed maximum aggregate value of the transaction:
	(5	)	Total fee paid:
☐	Fee paid previously with preliminary materials.
☐	Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

(1	)	Amount Previously Paid:
(2	)	Form, Schedule or Registration Statement No.:
(3	)	Filing Party:
(4	)	Date Filed:

Table of Contents

HARTE HANKS, INC.

2 Executive Drive, Suite 103

Chelmsford, MA 01824

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

TO BE HELD MAY 23, 2022

As a stockholder of Harte Hanks, Inc., a Delaware corporation (the "Company"), you are hereby given notice of, and invited to virtually attend the Company's 2022 annual meeting of stockholders (the "Annual Meeting"), which will be held virtually, exclusively via a live audio webcast on Monday, May 23, 2022, at 4:00 p.m. Eastern Daylight Time, for the following purposes:

Proposal		Board Recommendation
I. Election of five (5) Board nominees, each to serve until our 2023 annual meeting of stockholders or until their successors are duly elected and qualified;		FOR
II. To approve (on a non-binding advisory basis) the compensation of our named executive officers;		FOR
III. To consider and vote upon the ratification of the selection of Baker Tilly US, LLP as Harte Hanks’ independent registered public accounting firm for the fiscal year ended December 31, 2022; and		FOR
IV. To transact such other business as may properly come before the Annual Meeting or any adjournments or postponements thereof.

The Board of Directors has fixed the close of business on April 20, 2022, as the record date for determining stockholders entitled to notice of and to vote at the Annual Meeting and, subject to applicable law and the provisions of our by-laws, any adjournment or postponement thereof. Only holders of record as of such date will be entitled to attend and vote at the Annual Meeting. For more information, please refer to the enclosed proxy statement.

The enclosed proxy statement and our Annual Report on Form 10-K (the “Annual Report”) for the fiscal year ended December 31, 2021 (which we are distributing in lieu of a separate annual report to stockholders) are available on our website at www.hartehanks.com, under the heading “SEC Filings” in the “Investors Relations” section of our website. The proxy statement for the 2022 annual meeting of stockholders is also available on the same section of our website.

Your vote is important, and we urge you to review the accompanying materials carefully and to submit your proxy as soon as possible so that your shares will be represented at the Annual Meeting. Submitting a vote before the Annual Meeting will not preclude you from voting your shares at the virtual Annual Meeting should you decide to join the webcast.

Thank you for your continued interest and support.

By Order of the Board of Directors,

Brian Linscott

Chief Executive Officer

Chelmsford, Massachusetts

Table of Contents

April 25, 2022

Dear Shareholders:

The year 2021 was a watershed period for Harte Hanks. We completed our restructuring, implemented our asset-light operating model, and we delivered both top and bottom-line growth to properly position the company going forward. With a more efficient and significantly more profitable company, we listed our shares on the Nasdaq Global Market and we obtained a traditional $25 million credit facility that eliminated the need for a previously required related-party guarantee. The Company is poised for profitable, sustainable growth, and we want to commend and thank our resilient and passionate employees for the professionalism with which they serve our clients every day. It is because of them that Harte Hanks is a stronger company today than we have been in the past several years. Our people drive our success, and to ensure that we recruit and retain top talent, we reinstated the 401K match program, reduced our employees’ healthcare costs, and provided merit and incentive compensation for driving improvement across the company.

We enter 2022 with a proven, profitable business model, a portfolio of loyal tier-1 customers and a business built upon value-added offerings. Today’s Harte Hanks is clearly differentiated in the markets we serve, with significant experience in business-to-business technology, healthcare, pharma, automotive, financial services, consumer products, and retail, leveraging our three operating segments to provide unparalleled solutions for customers. As an example, we secured a 3-year contract with a large healthcare company based on our unique ability to provide an end-to-end single-source solution that includes customer service, member engagement, product sourcing, inventory management, fulfillment, and distribution of wellness and nutrition kits for health systems members. No competitor of Harte Hanks could provide a comparable, end-to-end solution at a competitive price.

Harte Hanks delivers compelling product and services from our three business segments:

Customer Care: focused on delivering full-service customer care solutions that are tech-enabled and people driven.

Fulfillment & Logistics: focused on B2B product and literature fulfillment, B2C e-commerce and sampling, and end-to-end supply chain and logistics services; and

Marketing Services: focused on strategic planning, data-driven insights, performance analytics, creative design, technology enablement, and program execution to drive business outcomes and optimize customers' ROI.

Our reduced footprint and consolidation efforts have eliminated some legacy infrastructure needs and improved our financial and operational results. Further, we anticipate benefits in the coming years as we exited additional facilities at the end of 2021, and we will continue to consolidate in 2022. Our new FDA-approved, 400,000 square foot fulfillment facility in Kansas City has driven, and will continue to, drive, additional efficiencies and position Harte Hanks for excellent growth opportunities.

We invested, and will continue to invest, in talent and technology to drive long-term profitable growth. We hired Don Aicklen as our Senior Vice President of Sales and Marketing, and we have successfully increased our marketing campaigns and expanded our sales pipeline. Elliott Peterson joined us as Chief Technology Officer, charged with accelerating the modernization of our technology infrastructure to reduce costs, deploy security improvements, and drive growth through technology. We have been rigorously implementing a new ERP, installing a new order and warehouse management system, and investing in marketing technology/CRM applications that will allow us to simplify delivery and expand services for customers. The modernization of our technology platform and applications will further enhance growth and shareholder value.

Throughout 2021 we strengthened our management team with proven leaders in Fulfillment & Logistics and Marketing Services to drive accountability, profitability, and growth. In the first quarter of 2021, we hired Pat O’Brien to lead and grow our Fulfillment & Logistics segment. Pat is an innovative operational leader with experience at Wayfair and Bain Consulting. Additionally, we hired Janel Harris to expand our healthcare vertical and lead our Marketing Services segment. Janel has held senior leadership roles at MRM, GSW Worldwide and GKV Communications, and she has been instrumental to driving our marketing and sales efforts with product offerings in a variety of industry verticals. Ben Chacko remains the leader of our Customer Care segment. He and his team have delivered excellent financial and operational results and remain focused on leveraging our data and analytics skills to differentiate our Customer Care offerings.

With a stronger financial profile and a stabilized platform for sustainable growth, our confidence in the future of Harte Hanks has never been stronger. The restructuring activities are behind us, enabling us to focus on profitable growth while taking steps to ensure the long-term sustainability of the organization. We have a focused strategy within key verticals, focused efforts to expand and leverage strong client relationships, and a world-class management team to lead our business. Our recently launched Environmental, Social and Governance, or ESG, initiative aims to build on our core strengths while promoting proper corporate stewardship at Harte Hanks. By defining robust processes to measure our diversity, reward our employees, maintain excellence in corporate governance and serve as good stewards of our communities and our planet, we aim to ensure that significant business risks are carefully managed, and that Harte Hanks remains an attractive destination for exceptional employees and investors.

We appreciate your investment in Harte Hanks, and thank you for your continued support.

Sincerely,

Jack Griffin Brian Linscott

Chairman of the Board Chief Executive Officer

Table of Contents

PROXY STATEMENT TABLE OF CONTENTS



GENERAL INFORMATION	1
2022 Annual Meeting Date and Location	1
Delivery of Proxy Materials	1
Voting	2
Solicitation Expenses	4
Delinquent Section 16(a) Reports	4
Implications of Being a “Smaller Reporting Company”	4
DIRECTORS AND EXECUTIVE OFFICERS	5
CORPORATE GOVERNANCE	6
Board of Directors and Board Committees	6
Board Meetings and Attendance	8
Board Leadership Structure	8
Executive Sessions	8
Risk Oversight	9
Stockholder Communications with the Board of Directors	9
Director Attendance at Annual Meetings	9
Code of Business Conduct and Ethics	9
Certain Relationships and Related Transactions, and Director Independence	10
Indemnification of Officers and Directors	10
SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL STOCKHOLDERS	11
EXECUTIVE COMPENSATION	13
Equity Compensation Plan Information at Year-End 2021	16
Outstanding Equity Awards at Year End	17
Executive Employment and Severance Agreements	18
Annual Incentive Plan	19
Equity Incentive Plan	19
DIRECTOR COMPENSATION	20
Director Compensation	20
Director Stock Ownership Guidelines & Hedging Policy	20
2020 Director Compensation for Non-Employee Directors	20
PROPOSAL I ELECTION OF DIRECTORS	21
Election of Directors	21
Board Recommendation on Proposal	21
PROPOSAL II ADVISORY APPROVAL OF COMPENSATION OF NAMED EXECUTIVE OFFICERS	22
Say-on-Pay	22
Board Recommendation on Proposal	22
PROPOSAL III RATIFICATION OF THE APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM	23
Description of Proposal	23
Selection of Independent Registered Public Accounting Firm	23
Board Recommendation on Proposal	23
Audit Committee Report	24
Independent Auditor Fees and Services	24
OTHER BUSINESS	25
SUBMISSION OF STOCKHOLDER PROPOSALS FOR 2023 ANNUAL MEETING	26

Table of Contents

HARTE HANKS, INC.

2 Executive Drive, Suite 103

Chelmsford, MA 01824

PROXY STATEMENT

FOR THE ANNUAL MEETING OF STOCKHOLDERS

TO BE HELD May 23, 2022

This proxy statement is being furnished to you in connection with the solicitation of proxies by the Board of Directors (the “Board”) of Harte Hanks, Inc. for use at our virtual annual meeting of stockholders (the “Annual Meeting”). In this proxy statement, references to “Harte Hanks,” the “Company,” “we,” “us,” “our” and similar expressions refer to Harte Hanks, Inc., unless the context of a particular reference provides otherwise. We refer to various websites in this proxy statement. Neither the Harte Hanks website nor any other website included in this proxy statement is intended to function as a hyperlink, and the information contained on such websites is not a part of this proxy statement.

GENERAL INFORMATION

2022 Annual Meeting Date and Location

This year’s Annual Meeting will be held on Monday, May 23, 2022 at 4:00 p.m. Eastern Daylight Time, or at such other time to which the Annual Meeting may be adjourned or postponed. The Annual Meeting will be a completely virtual meeting of stockholders. You may attend, vote and submit questions during the Annual Meeting via live audio webcast on the Internet at http://www.virtualshareholdermeeting.com/HHS2022. We expect that in future years we will continue to host a virtual meeting only, which we believe meaningfully enhances opportunities for stockholder attendance and participation and is also consistent with our cost reduction efforts to further position the company for future growth.

Delivery of Proxy Materials

Mailing Date

The approximate date on which this proxy statement and accompanying proxy are first being sent or given to stockholders is April 25, 2022.

Important Notice Regarding Availability of Proxy Materials For 2022 Annual Meeting

We are mailing all stockholders this proxy statement and our Annual Report on Form 10-K for the fiscal year ended December 31, 2021 (the “Annual Report”). The proxy statement and our Annual Report are also available on our website at www.hartehanks.com, under the “Investor Relations” section, and under the “SEC Filings” subsection of the Investor Relations page.

Any stockholder may request to receive proxy materials in printed form by mail or electronically by email on an ongoing basis. Choosing to receive future proxy materials by email will save us the cost of printing and mailing documents and will reduce the impact of annual meetings on the environment. A stockholder’s election to receive proxy materials by email will remain in effect until the stockholder terminates that election.

Stockholders Sharing an Address

Registered Stockholders - Each registered stockholder (you are a registered stockholder if you own shares in your own name on the books of our transfer agent, Computershare Trust Company, N.A.) will receive one copy per account even if at the same address, unless the affected stockholder has provided contrary instructions. If your household would like to receive duplicate rather than single mailings in the future, please write to the Company at 2 Executive Drive, Suite 103, Chelmsford, Massachusetts 01824 (Attention: Secretary), or call 1-512-434-1100.

Street-name Stockholders - Most banks and brokers are delivering only one copy of the Annual Report and proxy statement to consenting street-name stockholders (you are a street-name stockholder if you own shares beneficially in the name of a bank, broker or other holder of record on the books of our transfer agent) who share the same address. This procedure reduces printing and distribution costs. Those who wish to receive separate copies may do so by contacting their bank, broker or other nominee, or (if offered) by checking the appropriate box on the voting instruction card sent to them. Similarly, most street-name stockholders who are receiving multiple copies of the Annual Report and proxy statement at a single address may request that only a single set of such materials be sent to them in the future by checking the appropriate box on the voting instruction card sent to them or by contacting their bank, broker or other nominee.

Table of Contents

Voting

Stockholders Entitled to Vote

The record date for determining the common stockholders entitled to notice of and to vote at the Annual Meeting and any adjournment or postponement thereof is the close of business on April 20, 2022 (the “Record Date”). As of April 20, 2022, we had 7,020,203 shares of common stock issued and outstanding, which were held by approximately 943 holders of record. Please refer to “Security Ownership of Management and Principal Stockholders” for information about common stock beneficially owned by our directors, executive officers and principal stockholders as of the date indicated in such section. Record Date stockholders are entitled to one vote for each share of common stock owned as of the Record Date. A list of stockholders entitled to vote at the virtual Annual Meeting will be open to the examination of any stockholder for any purpose germane to the Annual Meeting, during ordinary business hours at our corporate headquarters located at 2 Executive Drive, Suite 103, Chelmsford, MA 01824 for a period of at least ten days prior to the virtual Annual Meeting and on the virtual Annual Meeting website during the entirety of the meeting.

Voting of Proxies by Management Proxy Holders

The Board has appointed Mr. Brian Linscott (Chief Executive Officer), Ms. Laurilee Kearnes (Chief Financial Officer) and Mr. Robert Wyman (General Counsel), each with full powers of substitution and resubstitution, as the management proxy holders for the Annual Meeting. Your shares will be voted in accordance with the instructions on the proxy card you submit by mail, or the instructions provided for any proxy submitted by telephone or online, as applicable. For stockholders who have their shares voted by duly submitting a proxy online, by mail or telephone, the management proxy holders will vote all shares represented by such valid proxies as specified by such holder, and if not specified, in accordance with the Board’s recommendations:

PROPOSAL ROADMAP	PAGE	RECOMMENDATION
Proposal No. 1: Election of Directors FOR the election of each of the persons named under “Proposal I-Election of Directors” as nominees for election as directors	[21]	FOR EACH NOMINEE
Proposal No. 2: Say on Pay FOR the approval (on a non-binding advisory basis) of the compensation of the Company’s named executive officers for 2022	[22]	FOR
Proposal No. 3: Ratification of the Selection of Independent Registered Public Accounting Firm FOR the proposal to ratify the selection of Baker Tilly US, LLP as our independent registered public accounting firm (independent auditors) for the fiscal year ended December 31, 2022	[23]	FOR

As of the date of printing of this proxy statement, the Board is not aware of any other business or nominee to be presented or voted upon at the Annual Meeting. Should any other matter requiring a vote of stockholders properly arise, the proxies in the enclosed form confer upon the person or persons entitled to vote the shares represented by such proxies' discretionary authority to vote the same in accordance with their discretion.

Quorum; Required Votes

The virtual presence at the Annual Meeting, including by proxy, of holders of a majority of the shares of stock entitled to vote at the Annual Meeting is necessary to constitute a quorum for the transaction of business at the Annual Meeting. Each vote represented at the Annual Meeting virtually or by proxy will be counted toward a quorum. Abstentions and broker “non-votes” (which are described below) are counted as present at the Annual Meeting for purposes of determining whether a quorum is present. If a quorum is not present, the Annual Meeting may be adjourned or postponed from time to time until a quorum is obtained.

PROPOSAL		VOTE REQUIRED	BROKER DISCRETIONARY VOTING ALLOWED
1.	Election of directors	Majority of votes cast	No
2.	Say on Pay	Majority of votes cast	No
3.	Ratification of the Selection of Independent Registered Public Accounting Firm	Majority of votes cast	Yes

•

Proposal No. 1 (Election of Directors) - To be elected in an uncontested election, each nominee for election as a director must receive the affirmative vote of a majority of the votes cast in favor of his or her election at the Annual Meeting virtually or by proxy. In a contested election, directors are elected by a plurality of votes cast virtually or by proxy. The election of directors at the Annual Meeting will be uncontested. Votes may be cast in favor of or withheld from the election of each nominee. Abstentions and broker non-votes, if any, will not be counted as having been voted and will have no effect on the outcome of the vote on the election of directors. Pursuant to our Bylaws, each nominee who is a current director has submitted an irrevocable resignation as a director, which resignation will become effective upon (1) that person not receiving a majority of the votes cast in favor of his or her election in an uncontested election and (2) acceptance by the Board of that resignation in accordance with the policies and procedures adopted by the Board for such purpose.

•

Proposal No. 2 (Say on Pay) – Approval of the compensation of our named executive officers, on a non-binding, advisory basis requires the approval of the majority of the votes cast at the Annual Meeting electronically or by proxy. Abstentions are treated as shares of common stock that are not voted, and therefore will have no effect on the outcome of the proposal. Broker non-votes are also treated as shares of common stock that are not voted and will therefore also have no effect on the outcome of the vote.

•

Proposal No. 3 (Ratification of the Selection of Independent Registered Public Accounting Firm) - Ratification of the selection of Baker Tilly US, LLP as our independent registered public accounting firm (independent auditors) for the fiscal year ended December 31, 2022 requires the affirmative vote of the majority of the votes cast at the Annual Meeting electronically or by proxy. As Proposal No. 3 is considered a routine matter, banks, brokers or other nominees have the discretion to vote without instructions from the stockholder.

Table of Contents

Submission of Proposal III (Ratification of the Selection of Independent Registered Public Accounting Firm) for ratification by our stockholders is not legally required. However, the Board and its Audit Committee believe that such submission is an opportunity for stockholders to provide feedback to the Board and its Audit Committee on an important issue of corporate governance. If the stockholders do not ratify the selection of Baker Tilly US, LLP as our independent registered public accounting firm for the fiscal year ended December 31, 2022, the Audit Committee will reconsider the selection of such firm as independent auditors, although the results of the vote are not binding on the Audit Committee. The Audit Committee has the sole authority and responsibility to retain, evaluate, and, where appropriate, replace the Company’s independent auditors. Ratification by the stockholders of the selection of Baker Tilly US, LLP does not limit the authority of the Audit Committee to direct the appointment of new independent auditors at any time during fiscal year 2022 or thereafter.

Voting Procedures

Registered Stockholders - Registered stockholders may vote their shares or submit a proxy to have their shares voted by one of the following methods:

•

By Mail. You may submit a proxy by signing, dating and returning the enclosed proxy card in the enclosed pre-addressed envelope.

•

By Telephone. You may submit a proxy by telephone using the toll-free number listed on the enclosed proxy card. Please have your proxy card in hand when you call. Telephone voting facilities will close and no longer be available on the date and time specified on the proxy card.

•

Online. You may submit a proxy online using the website listed on the enclosed proxy card. Please have your proxy card in hand when you log onto the website. Online voting facilities will close and no longer be available on the date and time specified on the proxy card.

•

Electronically. You may vote electronically at the Annual Meeting by following instructions at the virtual Annual Meeting and completing an electronic ballot online; however, virtually attending the Annual Meeting without completing a ballot will not count as a vote.

Street-name Stockholders - Street-name stockholders may generally vote their shares or submit a proxy to have their shares voted by one of the following methods:

•

By Mail. You may submit a proxy by signing, dating and returning the enclosed proxy card in the enclosed pre-addressed envelope.

•

By Methods Listed on the Proxy Card. Please refer to the enclosed proxy card or other information forwarded by your bank, broker or other holder of record to determine whether you may submit a proxy by telephone or online, following the instructions on the proxy card or other information provided by your bank, broker or other nominee.

•

Virtually with a “Legal” Proxy from the Record Holder. A street-name stockholder who wishes to vote his or her shares electronically at the Annual Meeting will need to obtain a “legal” proxy from their bank, broker or other nominee. Please consult the voting form or other information sent to you by your bank, broker or other nominee to determine how to obtain a “legal” proxy in order to vote electronically vote at the Annual Meeting.

If you need assistance in voting your shares, please call 1-512-434-1100 no later than the date before the Annual Meeting.

As a matter of policy, proxy cards, ballots and voting tabulations that identify individual stockholders are kept confidential by the Company. Such documents are made available only to the inspector of election and personnel associated with processing proxies and tabulating votes at the Annual Meeting. The votes of individual stockholders will not be disclosed except as may be required by applicable law.

Revoking Your Proxy

If you are a registered stockholder, you may revoke your proxy at any time before the shares are voted at the Annual Meeting by:

•

timely delivery of a valid, later-dated executed proxy card;

•

timely submitting a proxy with new voting instructions using the telephone or online voting system;

•

virtually attending the webcast of the Annual Meeting and completing an electronic ballot; however, virtually attending the Annual Meeting without completing an electronic ballot will not revoke any previously submitted proxy; or

•

filing an instrument of revocation received by the Secretary of Harte Hanks, Inc. at the Company’s office at 2 Executive Drive, Suite 103, Chelmsford, MA 01824, by 4:00 p.m., Eastern Daylight Time, on Friday, May 20, 2022.

Your latest dated proxy card or telephone or internet proxy will be the one that is counted.

If you are a street-name stockholder and you vote by proxy, you may change your vote by submitting new voting instructions to your bank, broker or nominee in accordance with that entity’s procedures.

Dissenters’ Rights of Appraisal

None of Delaware law (the state of incorporation of Harte Hanks, Inc.), our Certificate of Incorporation, or our Bylaws, provides for appraisal or other similar rights for dissenting stockholders in connection with any of the proposals to be voted upon at the Annual Meeting. Accordingly, our stockholders will have no right to dissent and obtain payment for their share.

Table of Contents

Attending the Annual Meeting Virtually

The Annual Meeting will be a completely virtual meeting of stockholders conducted exclusively by a live audio webcast. Only record or beneficial owners of Harte Hanks common stock as of the Record Date may attend the virtual Annual Meeting, vote their shares and submit online questions.

Stockholders may access the meeting by visiting http://www.virtualshareholdermeeting.com/HHS2022, and using the 16-digit control number included on the Notice of Annual Meeting, on the proxy card or on the instructions accompanying the proxy materials. The Annual Meeting will begin promptly at 4:00 p.m., Eastern Daylight Time, and you should allow ample time for check-in procedures.

If you wish to submit a question at the Annual Meeting, you may do so in advance at http://www.virtualshareholdermeeting.com/HHS2022, or you may type it into the dialog box provided at any point during the virtual meeting (until the floor is closed to questions). We will endeavor to answer as many stockholder-submitted questions as time permits that comply with the Annual Meeting rules of conduct. We reserve the right to exclude questions regarding topics that are not pertinent to meeting matters or Company business. If we receive substantially similar questions, we may group such questions together and provide a single response to avoid repetition.

Solicitation Expenses

We will bear all costs incurred in the preparation, assembly, mailing and solicitation of proxies by our Board. In addition to solicitation by mail, our directors, officers and employees may solicit proxies personally or by telephone, e-mail, facsimile or other means, without additional compensation. We may also make arrangements with brokerage houses and other custodians, nominees and fiduciaries for the forwarding of solicitation materials to the beneficial owners of shares of common stock held by such persons, and we may reimburse these brokerage houses and other custodians, nominees and fiduciaries for reasonable expenses incurred in connection therewith.

Additionally, the Board has retained Saratoga Proxy Consulting, LLC, a proxy solicitation firm, who may solicit proxies on the Board’s behalf. We will pay Saratoga Proxy Consulting, LLC an estimated fee not to exceed $7,500 plus costs and expenses. Saratoga Proxy Consulting, LLC and certain related persons will be indemnified against certain liabilities arising out of or in connection with the engagement.

Delinquent Section 16(a) Reports

Section 16(a) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and related rules of the SEC require our directors, officers, and persons who own more than 10% of a registered class of our equity securities (collectively the "Reporting Persons"), to file initial statements of beneficial ownership of securities and statements of changes in beneficial ownership of securities with respect to our equity securities with the SEC. All Reporting Persons are required by SEC regulations to furnish us with copies of all Section 16(a) reports that they file. As with many public companies, we provide assistance to our directors and executive officers in making their Section 16(a) filings pursuant to powers of attorney granted by our insiders.

To our knowledge, based solely on our review of the copies of Section 16(a) reports provided to us by such Reporting Persons, including those reports that we have filed on behalf of our directors and executive officers pursuant to powers of attorney, or written representations from certain Reporting Persons we believe that there has been compliance with all Section 16(a) filing requirements applicable to such Reporting Persons with respect to the fiscal year ended December 31, 2021, except one Form 4 for Mr. Brian Linscott and Ms. Kearnes, and one Form 3 for Mr. Wyman, were each filed late. The failure to file the Form 3 and Form 4s was inadvertent on the part of the Company’s officers and directors. The Company has enhanced its compliance system and level of awareness in order to ensure timely filings moving forward.

Implications of Being a “Smaller Reporting Company”

We qualify as a “smaller reporting company” as such term is defined in Rule 405 of the Securities Act of 1933, as amended (the “Securities Act”), and Item 10 of Regulation S-K. Accordingly, and in accordance with relevant SEC rules and guidance, as a smaller reporting company, we are allowed to take advantage of specified exemptions and reduced disclosure obligations, including with respect to executive compensation disclosure, in our periodic reports and proxy statements.

Table of Contents

DIRECTORS AND EXECUTIVE OFFICERS

The following table sets forth certain information about our current directors as of April 25, 2022:

Name		Age
Brian Linscott		49
Genni Combes		55
David L. Copeland		66
John H. Griffin, Jr.*		61
Bradley Radoff		48

* Chairman

Members of the Board are generally elected at each annual meeting of the Company’s stockholders to serve until the next annual meeting of the Company’s stockholders.

Immediately following last year's Annual Meeting, the size of the Board was decreased to six (6) members as a result of Mr. Evan Behrens’ decision to retire from the Board and not stand for re-election before the 2021 annual meeting.

In September 2021, Mr. Al Tobia resigned from the Board and the Board decided to reduce the Board size to five (5) members.

Brian Linscott was promoted as the Company’s Chief Executive Officer in June 2021. Mr. Linscott joined the Company as Chief Operating Officer in January 2020. Mr. Linscott has over two decades of experience advising clients and C-level executives on operational improvements, growth strategies, acquisitions, corporate development and capital structure across a variety of industries including media, manufacturing, and transportation. From 2015 to 2019, he served as a Partner at BR Advisors where he led the operational improvement of radio and printing companies, developed new partnerships, and facilitated asset transactions. He also serves as Operating Partner at Traverse Pointe Partners since 2014, where he advises a private equity fund on financial and operational assessment of equity investments and developed post-acquisition operational strategies to create stockholder value. From 2013 to 2015, Brian served as a Managing Director at Huron Consulting Group where he managed client relationships, oversaw consulting teams, and developed new business opportunities in Huron’s Business Advisory practice. From 2009 to 2012, Brian served as Chief Financial Officer / Senior Vice President at Sun Times Media, LLC where he created and executed a restructuring plan that led to substantial EBITDA growth, cash flow improvement, and a successful sale of the company. Mr. Linscott received his B.S. in Finance from the University of Illinois, Urbana.

As our Chief Executive Officer, Mr. Linscott provides valuable insight to the board on our day-to-day operations. In addition, Mr. Linscott’s significant experience with overseeing operations and consulting teams and in particular his experience developing new business in various industries, provides the Board with valuable insight as the Company grows and returns to profitability.

Genni Combes has served as a director of Harte Hanks since May 2021. Genevieve “Genni” Combes currently serves as the CFO at CrowdStreet, Inc. where she leads the finance and financial operations teams. She has broad experience as a finance and operations executive at both public and private companies. Ms. Combes previously served as CFO at ApplePie Capital, Inc. Prior to that, she served as Vice President, Finance Partner Relations and Operations at Sungevity and the Senior Vice President at ZipRealty. Earlier in her career, Ms. Combes served as a Managing Director and Sr. Equity Analyst at J.P. Morgan and Hambrecht & Quist where she led the e-commerce and consumer research groups.

Ms. Combes’ experience in leading the finance, financial planning and financial operations teams at a number of different entities, as well as her experience as a senior equity analyst at a number of different investment banks, will provide valuable expertise to the Board.

David L. Copeland has served as a director of Harte Hanks since 1996. He has been employed by SIPCO, Inc., the management and investment company for the Andrew B. Shelton family, since 1980, and currently serves as its President. Since 1998, he has served as a director of First Financial Bankshares, Inc., a financial holding company. Currently, he serves on the executive, risk and nominating committees and is also the audit committee chairman of First Financial Bankshares.

We believe that Mr. Copeland’s qualifications for our Board include his experience serving on various committees for a publicly traded financial holding company. We also believe he offers us extensive knowledge of financial instruments, financial and economic trends and accounting expertise from serving as president of SIPCO, Inc. and on the audit committee of First Financial Bankshares. Mr. Copeland, a certified public accountant and a chartered financial analyst, would qualify as a financial expert for our audit committee.

John H. “Jack” Griffin, Jr. has served as a director of Harte Hanks since July 2018. In April 2021, he was appointed as the Company’s Chairman of the Board. From April to December of 2019, he served as Vice Chairman and Chairman of the Operations Committee of Harte Hanks. Prior to that, he was a member of the Harte Hanks Office of the Chief Executive Officer (the “Office of the CEO”) from August 2018 to January 2019. Mr. Griffin is currently the Operating Chairman of Magazines at Dotdash Meredith, a subsidiary of IAC. From 2018 to 2021 he was the Chairman of the Board of Dennis Publishing, a London-based firm owned by Exponent, a UK Private Equity Fund. Dennis Publishing was sold to Future PLC in October 2021. From 2016 to 2018 Mr. Griffin served as Managing Director at Oaklins DeSilva+Phillips, an advisory firm in New York City focused on mid-market M&A transactions, valuations and restructurings for firms in media, marketing services, information, education and health care communications. Previously, as CEO and director of Tribune Publishing Company (from 2014-2016), Mr. Griffin led the spin-off of the Tribune Publishing Company's Newspaper Division into a separate publicly traded company. Before Tribune, Mr. Griffin founded and served as CEO of Empirical Media LLC, a consulting firm that assisted legacy media companies with digital transition, restructuring and strategic planning, from 2011-2014. Mr. Griffin was previously CEO of Time Inc. and spent a dozen years at Meredith Corporation in senior executive capacities.

We believe that Mr. Griffin’s qualifications for our Board include his proven success as both an operator and advisor to companies undergoing restructuring and reengineering solutions, along with his demonstrated record of achieving and exceeding financial targets in demanding private and public company environments. In addition, the experience Mr. Griffin gained as a member of the Office of the CEO and Chairman of the Operations committee enables him to provide the Board with additional insight into the Company’s operations, strategic initiatives and personnel.

Bradley L. Radoff has served as a director of Harte Hanks since May 2021. Mr. Radoff has served as Principal of Fondren Management LP, a private investment management company, since January 2005. Mr. Radoff previously served as a Portfolio Manager at Third Point LLC and as a Managing Director of Lonestar Capital Management LLC. Mr. Radoff has been a director of the board of Support.com (NASDAQ: SPRT), a provider of cloud-based software and services for technology support since June 2016. Since June 2020, Mr. Radoff has been a director of Vaalco Energy Inc (NYSE: EGY), an oil and gas exploration, development, and production company and previously served as a director of Pogo Producing Company, an oil and gas exploration, development and production company, from March 2007 to November 2007 prior to its sale to Plains Exploration. Mr. Radoff graduated summa cum laude with a B.S. in Economics from The Wharton School, University of Pennsylvania.

We believe that Mr. Radoff’s qualifications for our Board include his experience serving on the boards of directors for several publicly traded companies and his extensive experience in finance and working with technology. Mr. Radoff’s experience as Principal of a private investment management company provides valuable expertise in management and finance. Mr. Radoff is also a significant shareholder which the Board believes will be valuable as it continues to develop its strategic view for the Company.

The following persons are our current executive officers and hold the positions set forth below:

Name	Age	Principal Position
Brian Linscott	49	Chief Executive Officer
Laurilee Kearnes	50	Chief Financial Officer
Robert Wyman	58	General Counsel

For biographical information about Brian Linscott, our Chief Executive Officer, see the table above in this "Directors and Executive Officers" section.

Laurilee Kearnes has served as the Company’s Chief Financial Officer since November 15, 2019. Ms. Kearnes previously served as the Company’s Principal Accounting Officer and Vice President, Finance and Controller from August 2018 to November of 2019. Ms. Kearnes has over 20 years of experience in accounting and finance roles, including the last 19 years with Harte Hanks in various positions including Group Controller, VP Finance, and Group VP Finance, Accounting Shared Services. Ms. Kearnes started her career in public accounting and held accounting positions with Nutraceutical Corp. and Brooks Automation prior to joining the Company. She holds a Bachelor of Science in Accounting and a Master of Accounting from Utah State University.

Robert T. Wyman has served as General Counsel at Harte Hanks since 2021. Mr. Wyman is responsible for all legal, regulatory, and corporate governance activities for the domestic and international businesses of the Company. Prior to serving as General Counsel, Mr. Wyman acted as Corporate Counsel for the Company, and concurrent with this service, also served (in private practice) as the founding partner and as of counsel for Wyman & Barton, p.a. During his tenure at Wyman & Barton, Mr. Wyman’s practice centered on real estate, and civil and criminal litigation. Mr. Wyman also previously served on the Board of Directors of Georgetown Bank, and on the Board of Directors of several charitable/ non-profit organizations including the Lowell Massachusetts Boys and Girls Club, New Wave Swim Club, and as an advisor to the Merrimack Valley Housing Partnership, Project Genesis. An attorney practicing for more than 32 years, Mr. Wyman is a graduate of the University of Massachusetts | Lowell (1985, B.S. Business Management), and New England Law | Boston (1990, Juris Doctorate).

Table of Contents

CORPORATE GOVERNANCE

We believe that strong corporate governance helps to ensure that our company is managed for the long-term benefit of our stockholders. We continuously review our corporate governance policies and practices, the applicable federal securities laws regarding corporate governance, and the corporate governance standards of NASDAQ, the stock exchange on which our common stock is listed, to ensure compliance with all applicable laws and regulations and we will contemplate any changes to what is considered best practices for corporate governance even if such changes are not required by relevant laws and regulations or NASDAQ. This review is part of our continuing effort to enhance our corporate governance and to communicate our governance policies to stockholders and other interested parties.

You can access and print, free of charge, the charters of our Audit Committee, Compensation Committee and Nominating and Corporate Governance Committee, as well as our Corporate Governance Principles, Business Conduct Policy, Code of Ethics and certain other policies and procedures on our website at www.hartehanks.com under the “Governance” tab of our “Investors Relations” section. The information on our website is not incorporated by reference and is not part of this proxy statement. Additionally, stockholders can request copies of any of these documents free of charge by writing to the following address:

Harte Hanks, Inc. (Attention: Secretary)

2 Executive Drive, Suite 103

Chelmsford, MA 01824

From time to time, these governance documents may be revised in response to changing regulatory requirements, our evaluation of evolving best practices and industry norms and input from our stockholders and other interested parties. We encourage you to check our website periodically for the most recent versions.

Board of Directors and Board Committees

Our business and affairs are managed under the direction of the Board. The Company's By-laws provide that the Board will consist of the number of directors designated by the Board from time-to-time and, in the absence of such designation, the Board will consist of seven (7) directors. Currently, the Board has five (5) directors, including the CEO.

The Board elects the principal executive officer and other corporate officers, acts as an advisor to and as a resource for management, and monitors management’s performance. The Board, with the assistance of the Compensation Committee, also assists in planning for the succession of the principal executive officer and certain other key positions. In addition, the Board oversees the conduct of our business and strategic plans to evaluate whether the business is properly being managed, and reviews and approves our financial objectives and major corporate plans and actions. Through the Audit Committee, the Board reviews and approves significant changes in the appropriate auditing and accounting principles and practice and provides oversight of internal and external audit processes, financial reporting and internal controls.

Our Board of Directors has established an Audit Committee, a Compensation Committee and Nominating and Corporate Governance Committee, which have the composition and responsibilities described below. Each committee operates under a charter that has been approved by the Board of Directors.

Majority Voting Provisions of the Company's Bylaws

On July 17, 2019, the Board adopted Amendment No. 2 (the “Amendment”) to the Fifth Amended and Restated Bylaws of the Company. The Amendment amends Article I, Section 8 of the Bylaws to provide for the resignation of any director who fails to receive a majority of votes cast in favor of his or her election at an annual meeting of the stockholders (assuming that the election is uncontested) (the “Majority Voting Provision”). Under the Majority Voting Provision, each nominee is required to submit an irrevocable resignation, which resignation would become effective upon (1) that person not receiving a majority of the votes cast in favor of his or her election in an uncontested election and (2) acceptance by the Board of that resignation in accordance with the policies and procedures adopted by the Board for such purpose. The Board, acting on the recommendation of the Nominating and Corporate Governance Committee, is required to determine whether or not to accept the resignation not later than 90 days following certification of the stockholder vote, and the Board is required to accept the resignation absent a determination that a compelling reason exists for concluding that it is in the best interests of the Company for the person in question to remain as a director.

In connection with the adoption of the Amendment, the Board also adopted revisions to the Company’s Corporate Governance Principles and Nominating and Corporate Governance Committee Charter to implement the Majority Voting Provision and set forth the procedures governing the resignation of directors who do not receive a majority of the votes cast in an uncontested election.

Audit Committee

We have a separately designated standing Audit Committee established in accordance with Section 3(a)(58)(A) of the Exchange Act. The Audit Committee is currently comprised of Ms. Combes and Messrs. Griffin and Radoff. From January 1, 2021 to March 2021, the Audit Committee was comprised of Evan Behrens, John H. Griffin and Alfred V. Tobia, Jr. Mr. Behrens was the previous Audit Committee Chair through March 2021 and Mr. Griffin was the Chair through May 2021. In May 2021, Bradley Radoff and Genni Combes were appointed to the Audit Committee and Ms. Combes was appointed the new Chair and remains in the position. Ms. Combes is considered an “audit committee financial expert,” as currently defined under the SEC and NASDAQ rules.

Our Board has determined that all the Audit Committee members are independent within the meaning of the applicable SEC rules and the listing standards of NASDAQ as such requirements apply to members of audit committees and meet the financial literacy requirements of the NASDAQ.

The primary function of the Audit Committee is to assist the Board in fulfilling its oversight of (1) the integrity of our financial statements, including the financial reporting process and systems of internal controls regarding finance, accounting, and legal compliance, (2) the qualifications and independence of our independent auditors, (3) the performance of our internal audit function and independent auditors, and (4) our compliance with legal and regulatory requirements.

The Audit Committee’s role is one of oversight. Management is responsible for preparing the Company’s financial statements and the independent registered public accounting firm is responsible for auditing those financial statements. Management, including the internal audit staff, or outside provider of such services, and the independent registered public accounting firm have more time, knowledge and detailed information about the Company than do Audit Committee members. Consequently, in carrying out its oversight responsibilities, the Audit Committee will not provide any expert or special assurance as to the Company’s financial statements or any professional certification as to the independent registered public accounting firm’s work.

Table of Contents

Compensation Committee

The Compensation Committee is currently comprised of Messrs. Radoff and Griffin and Ms. Combes. From July 23, 2020 to May 2021, the Compensation Committee was comprised of John H. Griffin, Jr., Evan Behrens, and Alfred V. Tobia, Jr. From the conclusion of the 2021 Annual Meeting through September 2021, the Compensation Committee was composed of Messrs. Griffin, Tobia and Radoff and Ms. Combes. Mr. Tobia served as the Compensation Committee Chair through [September] 2021. In May 2021, Bradley Radoff and Genni Combes were appointed to the Compensation Committee and Mr. Radoff was appointed the new Chair in [September] 2021 and remains in the position.

The primary functions of the Compensation Committee are to (1) review and approve corporate goals and objectives relevant to principal executive officer compensation, evaluate the principal executive officer’s performance in light of those goals and objectives, and together with the other independent directors (as directed by the Board), determine and approve the principal executive officer’s compensation level based on this evaluation, (2) review and recommend to the Board (as directed by the Board) non-principal executive officer compensation, incentive-compensation plans and equity-based plans, and (3) to the extent such disclosure is required, review and discuss with management the Company’s “Compensation Discussion and Analysis” and produce a committee report on executive compensation as required by the SEC to be included in our annual proxy statement or Annual Report on Form 10-K filed with the SEC.

Nominating and Corporate Governance Committee

The Nominating and Corporate Governance Committee is currently comprised of Messrs. Radoff, Griffin and Ms. Combes. From June 23, 2021 to September 24, 2021, the Compensation Committee was comprised of Messrs. Radoff, Griffin and Tobia and Ms. Combes. From January 1, 2021 to June 22, 2021, the Nominating and Corporate Governance Committee was composed of Evan Behrens, Genni Combes, Bradley Radoff, John H. Griffin, Jr. and Alfred V. Tobia, Jr. Mr. Tobia served as the Nominating and Corporate Governance Committee Chair until September 2021. In [September] 2021, Mr. Griffin was appointed the new Chair and remains in the position.

The primary functions of the Nominating and Corporate Governance Committee are to (1) develop, recommend to the Board, implement and maintain our Company’s corporate governance principles and policies, (2) identify, screen and recruit, consistent with criteria approved by the Board, qualified individuals to become Board members, (3) recommend that the Board select the director nominees for the next annual meeting of stockholders, (4) assist the Board in determining the appropriate size, function, operation and composition of the Board and its committees, and (5) oversee the evaluation of the Board and management.

Director Candidates

The Nominating and Corporate Governance Committee is responsible for managing the process for the nomination of new directors and considers nominations from its stockholders made pursuant to Section 1.3 of our Fifth Amended and Restated By-Laws (the “Bylaws”). The Nominating and Corporate Governance Committee may identify potential candidates for first-time nomination as a director using a variety of sources, including recommendations from current Board members, our management, stockholders or contacts in communities served by Harte Hanks, or by conducting a formal search using an outside search firm selected and engaged by the Nominating and Corporate Governance Committee.

Following the identification of a potential director nominee, the Nominating and Corporate Governance Committee commences an inquiry to obtain sufficient information on the background of such potential new director nominee. Included in this inquiry is an initial review of the candidate with respect to whether the individual would be considered independent under all applicable rules and whether the individual would meet any additional requirements imposed by law or regulation on the members of the Audit and Compensation Committee. The Nominating and Corporate Governance Committee evaluates candidates for director nominees in the context of the current composition of the Board, taking into account all factors it considers appropriate, including independence, diversity, age, skills, background and experience, financial acumen, availability of service to Harte Hanks, tenure of incumbent directors on the Board and the Board’s anticipated needs. Candidates should also have the skills and fortitude to assess and challenge the current status quo and recommend alternative solutions; the independence necessary to make an unbiased evaluation of management performance and effectively carry out oversight responsibilities; an awareness of both the business and social environment in which the Company operates; and a sense of urgency and spirit of cooperation that will enable them to interact with other Board members in directing the future and profitable growth of the Company. The Nominating and Corporate Governance Committee has determined that it is desirable for the Board to have variety in perspectives, professional experiences, educational background, skills, race, gender and age, and considers issues of diversity and background in determining the appropriate composition of the Board and identifying director nominees. However, the Company does not have a formal policy concerning diversity considerations, nor does the Company have any formal means of assessing the efficacy of its diversity considerations, however, we are committed to inclusiveness and as such, when searching for director nominees, the Nominating and Corporate Governance Committee endeavors to include highly qualified diverse candidates in the pool from which nominees are chosen.

The Nominating and Corporate Governance Committee will consider potential nominees recommended by our stockholders taking into account the same characteristics considered for all other potential nominees. Stockholders may recommend candidates by writing to the Nominating and Corporate Governance Committee at the attention of our Secretary at Harte Hanks, Inc., 2 Executive Drive, Suite 103, Chelmsford, MA 01824. Our Bylaws provide additional procedures and requirements for stockholders wishing to nominate a director for election as part of the official business to be conducted at an annual stockholders meeting, as described further under “Submission of Stockholder Proposals for 2023 Annual Meeting” and in our Bylaws. Stockholders wishing to submit nomination recommendations to the Nominating and Corporate Governance Committee should review Section 1.3 of our Bylaws in their entirety as the director nomination process described herein is incomplete.

Assuming a satisfactory conclusion to the Nominating and Corporate Governance Committee’s review and evaluation process, the Nominating and Corporate Governance Committee presents the candidate’s name to the Board for nomination for election as a director and, if applicable, inclusion in our proxy statement.

Table of Contents

Board Meetings and Attendance

The Board held eleven meetings and acted by unanimous written consent nine times during the fiscal year ended December 31, 2021. In addition, the Audit Committee held five meetings, the Compensation Committee held four meetings and the Nominating and Corporate Governance Committee held one meeting during the fiscal year ended December 31, 2021. Although the Company does not have a formal policy regarding director attendance at the annual meeting of stockholders, all directors are encouraged to attend. All directors who served on the Board during the fiscal year ended December 31, 2021 attended at least 75% of the Board and applicable committee meetings held.

Board Leadership Structure and Self-Evaluation

Our Corporate Governance Principles provide the roles of Chairman of the Board and CEO may be filled by the same or different individuals, which gives the Board the flexibility to determine whether these roles should be combined or separated based on the Company’s circumstances and needs at any given time. The Nominating and Corporate Governance Committee, regularly evaluates whether to combine or separate the roles of the principal executive officer and Chairman, especially in connection with changes in leadership.

Prior to April 2021, the Board and Nominating and Corporate Governance Committee determined that the most effective leadership structure at that time was to have Mr. Benett, the Company’s then CEO, serve as both Chairman of the Board and CEO with an independent Director serving as the Lead Independent Director. Mr. Behrens served as the Board’s Lead Independent Director until April 2021. The Lead Independent Director, supported by the chairs of the independent committees of the Board, was responsible for assessing the performance of the Chairman and Chief Executive Officer and protecting against potential management conflicts.

In April 2021, the Board re-examined its leadership structure and determined at that time that the appropriate structure was to have separate individuals serve as CEO and Chairman of the Board. In connection with this decision, Mr. John H. Griffin, Jr. was elected Chairman of the Board. The Board believed that at that time, separating the Chairman and Chief Executive Officer positions provided enhanced independent leadership and oversight the Company needed. Upon Mr. Benett’s resignation as CEO, Mr. Linscott was promoted from Chief Operating Officer to CEO of the Company and was named by the Board to serve as a Director of the Company. The Board determined that it remained in its best interests to maintain its then current leadership structure. As of the annual meeting date, Mr. Griffin continues to serve as the Chairman of the Board.

Our Board conducts an annual evaluation in order to determine whether it and its committees are functioning effectively. As part of this annual self-evaluation, the Board evaluates whether the current leadership structure continues to be optimal for Harte Hanks and its stockholders. Our corporate governance principles provide the flexibility for our Board to modify or continue our leadership structure in the future, as it deems appropriate, in light of the results of evaluations or business needs. As a result of the appointment of Mr. Griffin as Chairman, the Company no longer has a Lead Independent Director.

Executive Sessions

Our Corporate Governance Principles provide that the non-management members of the Board will hold regular executive sessions in connection with regular Board meetings to consider issues that they may determine from time to time without the presence of any member of management. If the Chairman of the Board is not a member of management, the Chairman will chair each such session and report any material issues to the full Board. If the Chairman is a member of management, the Lead Independent Director serves as the chairman of the executive sessions. In 2021, these sessions were presided over by our Lead Independent Director through April 2021, and since the appointment of Mr. Griffin as Chairman, he has presided over the sessions. If the non-management directors include directors who are not “independent” under applicable SEC rules, then the independent directors will hold an executive session at least once a year. The Chairman of the Board, if an independent director, chairs each such session and reports any material issues to the full Board. If the Chairman is not an independent director, the Lead Independent Director serves as the chairman of such sessions. We believe having a substantial majority of independent, experienced directors comprising our Board benefits the Company and its stockholders by providing strong oversight and advice on the issues facing the Company.

Table of Contents

Risk Oversight

Our Board is responsible for overseeing the risk management process. The Board focuses on our general risk management strategy and the most significant risks we face and ensures that management implements appropriate risk mitigation strategies. The Board is also apprised of particular risk management matters in connection with its general oversight and review of corporate matters.

In performing the risk management process, the Board reviews with management (1) our policies with respect to risk assessment and management of risks that may be material to us, (2) our system of disclosure controls and procedures and system of internal controls over financial reporting, and (3) our compliance with legal and regulatory requirements. The Board also reviews major legislative and regulatory developments that could materially impact our contingent liabilities and risks. Our Board committees also consider and address risk as they perform their respective committee responsibilities. For example, our Compensation Committee evaluates the risks associated with our compensation plans and policies, and our Audit Committee monitors risks relating to our financial controls and reporting. All committees report to the full Board as appropriate, including when a matter rises to the level of a material or enterprise level risk. The leadership structure of our Board described above under the section heading “Board Leadership Structure” ensures that management is properly overseen by independent directors.

Management is responsible for day-to-day risk management. Our finance, treasury, general counsel and internal audit functions serve as the primary monitoring and testing groups for company-wide policies and procedures and manage the day-to-day oversight of the risk management strategy for our ongoing business. This oversight includes identifying, evaluating and addressing potential risks that may exist at the enterprise, strategic, financial and operational levels, as well as compliance and reporting.

In April 2021, recognizing the unique and evolving risks posed by cybersecurity and data protection, the Board determined to delegate to the Audit Committee the responsibility of overseeing risks related to cybersecurity, data protection (including confidential, proprietary and personal information, reputation and goodwill in all forms) and other similar risks. The Audit Committee is also responsible for overseeing and assisting in the establishment of policies and procedures to mitigate such risks. The Audit Committee Charter was amended to update the committee’s scope of responsibility to include overseeing such risks.

We believe the division of risk management responsibilities described above is an effective approach for addressing the risks facing the Company and that our Board leadership structure supports this approach.

Stockholder Communications with the Board of Directors

Stockholders may send communications to our Board, including any individual director or the directors as a group, by mailing such communications to Harte Hanks, Inc., Attn: Corporate Secretary, 2 Executive Drive, Suite 103, Chelmsford, MA 01824. Such correspondence shall be addressed to the Board or any individual director by either name or title.

All communications received as set forth in the preceding paragraph will be opened by our Corporate Secretary or the secretary’s designee for the sole purpose of determining whether the contents represent a message to our directors. Any contents that are not in the nature of advertising, promotions of a product or service, or patently offensive material will be forwarded promptly to the addressee. In the case of communications to our Board or any individual director, our Corporate Secretary will make sufficient copies of the contents to send to each director to which the envelope is addressed.

Director Attendance at Annual Meetings

Although we do not have a formal policy regarding director attendance at the annual meeting of stockholders, all directors are encouraged to attend. All directors serving on the Board during the fiscal year ended 2021 attended the 2021 annual meeting of stockholders, and all current directors plan to virtually attend the 2022 Annual Meeting.

Code of Business Conduct and Ethics

We have established a corporate compliance program as part of our commitment to responsible business practices in all of the communities in which we operate. The Board has adopted a Business Conduct Policy that applies to all of our directors, officers and employees, which promotes the fair, ethical, honest and lawful conduct in our business relationships with employees, customers, suppliers, competitors, government representatives, and all other business associates. In addition, we have adopted a Code of Ethics applicable to our Chief Executive Officer and all of our senior financial officers. The Business Conduct Policy and Code of Ethics Policy form the foundation of a compliance program that includes policies and procedures covering a variety of specific areas of professional conduct, including compliance with laws, conflicts of interest, confidentiality, public corporate disclosures, insider trading, trade practices, protection and proper use of company assets, intellectual property, financial accounting, employment practices, health, safety and environment, and political contributions and payments. The Business Conduct Policy forbids employees and directors from engaging in hedging activities with respect to our securities.

Both our Business Conduct Policy and our Code of Ethics are available on our website at www.hartehanks.com, under the “Corporate Governance” subsection of our “Investors” section. In accordance with NASDAQ and SEC rules, we intend to disclose on our website any future amendments to our Code of Ethics, or waivers from our Code of Ethics for our Chief Executive Officer or Chief Financial Officer.

Hedging Policy

The Company’s Business Conduct Policy forbids employees and directors from engaging in hedging activities or similar arrangements with respect to our securities. As of the date of this proxy statement, management of the Company is not aware of any hedging activities by Company insiders involving the Company’s securities.

Table of Contents

Certain Relationships and Related Transactions, and Director Independence

Related Transactions

Our Board reviews related party transactions for potential conflict of interest issues and has adopted certain policies and procedures relating to their review, approval or ratification of any transaction in which the Company is a participant and that is required to be reported by the SEC’s rules and regulations regarding transactions with related persons.As set forth in the Nominating and Corporate Governance Committee’s charter, except for matters delegated by the Board to the Audit Committee, all proposed related transactions and conflicts of interest should be presented to the Nominating and Corporate Governance Committee for its consideration. If required by law, SEC regulations or any other applicable rule or regulations, such transactions must obtain Nominating and Corporate Governance Committee approval. In reviewing any such transactions and potential transactions, the Nominating and Corporate Governance Committee may take into account a variety of factors that it deems appropriate, which may include, for example, whether the transaction is on terms comparable to those that could be obtained in arm’s length dealings with an unrelated third party, the value and materiality of such transaction, any affiliate transaction restrictions that may be included in our debt agreements, any impact on the Board’s evaluation of a non-employee director’s independence or on such director’s eligibility to serve on one of the Board’s committees and any required public disclosures by Harte Hanks.

Director Independence

Our common stock is listed on the NASDAQ Global Market. As required under the listing standards of NASDAQ, a majority of the members of the Board must qualify as “independent” as affirmatively determined by the Board. Our Board has affirmatively determined that the following three (3) directors are independent within the meaning of the applicable NASDAQ listing standards and the Company’s corporate governance principles: Ms. Combes and Messrs. Griffin and Radoff.

As part of the Board’s review of the independence of Board members, questionnaires are used on an annual basis (or when a new director is added) to gather input to assist the Nominating and Corporate Governance Committee and the Board in their determinations of the independence of the non-employee directors. Based on the foregoing and on such other due consideration and diligence as it deemed appropriate, the Nominating and Corporate Governance Committee presented its 2021 findings to the Board on the independence of each of its non-employee directors, in each case in accordance with the Company's corporate governance guidelines and applicable federal securities laws. The Board determined that, other than in their capacity as directors, none of Ms. Combes and Messrs. Griffin and Radoff had a material relationship with Harte Hanks, either directly or as a partner, stockholder or officer of an organization that has a relationship with Harte Hanks. The Board further determined that (i) each of Ms. Combes and Messrs. Griffin and Radoff are otherwise independent under rules that would be applicable to companies listed on NASDAQ, the Audit Committee, the Compensation Committee and the Nominating and Corporate Governance Committee and (ii) each of Ms. Combes and Messrs. Griffin and Radoff satisfied the additional audit committee independence standards under Rule 10A-3 of the SEC.

When assessing the materiality of a director’s relationship with us, if any, the Board considers all known relevant facts and circumstances, not merely from the director’s standpoint, but from that of the persons or organizations with which the director has an affiliation, the frequency or regularity of the services, whether the services are being carried out at arm’s length in the ordinary course of business and whether the services are being provided substantially on the same terms to us as those prevailing at the time from unrelated parties for comparable transactions. Material relationships can include commercial, banking, industrial, consulting, legal, accounting, charitable and familial relationships.

Indemnification of Officers and Directors

Our Certificate of Incorporation and Bylaws require us to indemnify our officers and directors to the fullest extent permitted by the Delaware General Corporation Law. These documents also contain provisions that provide for the indemnification of our directors for third party actions and actions by or in the right of Harte Hanks that mirror Section 145 of the Delaware General Corporation Law.

In December 2019, the Company entered into an indemnification agreement with each of our directors and executive officers (the “Indemnification Agreements”). The Board determined that it is in the best interests of the Company and its stockholders to enter into Indemnification Agreements in order to attract and retain highly competent individuals to serve, or continue to serve, as directors and executive officers. The Indemnification Agreements, among other things, subject to certain exceptions, require the Company to indemnify, and advance expenses to, each director and executive officer to the fullest extent permitted by the laws of the State of Delaware, including indemnification of expenses such as attorneys' fees, judgments, fines and settlement amounts incurred by the director or executive officer in any action or proceeding, including any action or proceeding by or in right of the Company, arising out of such person's services as a director or executive officer.

Our Certificate of Incorporation also states that the Company has the power to purchase and maintain insurance, at its expense, to protect itself and any such director, officer, employee or agent of the Company or another corporation, partnership, joint venture, trust or other enterprise against such expense, liability or loss, whether or not we would have the power to indemnify such person against such expense, liability or loss under the Delaware General Corporation Law. We also have and intend to maintain director and officer liability insurance, if available on reasonable terms.

Insofar as indemnification for liabilities arising under the Securities Act, may be permitted to directors, officers or persons controlling us under the foregoing provisions, we have been informed that in the opinion of the SEC such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.

Table of Contents

SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL STOCKHOLDERS

The following table sets forth the number of shares of our common stock beneficially owned by (1) our “named executive officers” included in the Summary Compensation Table below, (2) each current Harte Hanks director, (3) each person known by Harte Hanks to beneficially own more than 5% of the outstanding shares of our common stock, and (4) all current Harte Hanks directors and executive officers as a group. Except as otherwise noted below, (a) the persons named in the table have sole voting and investment power with respect to all shares beneficially owned by them, and (b) ownership is as of March 31, 2022, when 7,020,203 shares of our common stock were outstanding.

Name and Address of Beneficial Owner (1)(2)	Title of Class	Amount and Nature of Beneficial Ownership		Percent of Class
Named Executive Officers	Common Stock
Andrew B. Benett (2)			280,500		4.00	%
Brian Linscott	Common Stock		184,977		2.63	%
Laurilee Kearnes	Common Stock		28,944		*
Robert Wyman	Common Stock		2,264		*

Directors
David L. Copeland (3)	Common Stock		409,044		5.83	%
Genni Combes	Common Stock		—		*
John H. Griffin, Jr.	Common Stock		140,422		2.00	%
Bradley Radoff (4)(8)	Common Stock		664,000		9.46	%


5% Holders
Wipro LLC (5)	Preferred Stock		1,001,658		14.27	%
William Blair & Company LLC (6)	Common Stock		661,119		9.42	%
Houston H. Harte (Estate of) (7)	Common Stock		660,816		9.41	%
Fondren Management LP (8)	Common Stock		513,502		7.31	%
Westerly Holdings LLC (9)	Common Stock		1,181,000		16.82	%

All current directors and executive officers as a group (7 persons)(10)			1,429,651		20.36	%

*	less than 1%.

(1)

The address of (a) Houston H. Harte is P.O. Box 17424, San Antonio, TX 78217, (b) Dimensional Fund Advisors, Inc. is 6300 Bee Cave Road, Building One, Austin, TX 78746, (c) Fondren Management LP is 2727 Kirby Drive, Unit 29L, Houston, Texas 77098, (d) Wipro LLC is 2 Tower Center Blvd, Suite 2200, East Brunswick, NJ 08816, (e) Westerly Holdings LLC, 201 Mission Street, Suite 580 San Francisco, CA 94105, (f) William Blair & Company LLC is 150 North Riverside Plaza, Chicago, IL 60606 and (g) each other beneficial owner is c/o Harte Hanks, Inc., 2 Executive Drive, Chelmsford, MA 01824.

(2)	Does not include shares that may be acquired upon the future exercise of options that will not vest within 60 days of March 31, 2022. Information for Mr. Benett is provided as of June 22, 2021, the date of his resignation, and includes shares that would have vested as of such date.

(3)

Includes the following shares to which Mr. Copeland disclaims beneficial ownership: (a) 3,800 shares held as custodian for unrelated minors for which Mr. Copeland is the sole custodian, (b) 30,150 shares that are owned by various trusts for which he serves as trustee or co-trustee and holds shared voting and dispositive power, (c) 306,246 shares owned by the Shelton Family Foundation, of which he is one of seven directors and an employee, and (d) an aggregate of 1,010 of the disclaimed shares are held in trusts of which Mr. Copeland serves as the sole trustee and holds sole voting and investment power. Information relating to this stockholder is based on the stockholder’s Schedule 13D, filed with the SEC on December 5, 2019 and stock transactions that Mr. Copeland informed the Company of since that time.

(4)

Mr. Radoff, as the sole shareholder and sole director of each of BLRGP Inc. and FMLP Inc. and a director of The Radoff Family Foundation, may be deemed the beneficial owner of the (i) 513,502 Shares beneficially owned by BLR Partners, LP and (ii) 50,000 Shares beneficially owned by The Radoff Family Foundation. In addition, Mr. Radoff directly owns 80,498 Shares and indirectly owns (through his IRA) 20,000 Shares. Information relating to this stockholder is based on the stockholder’s Schedule 13D/A Amendment No. 7, filed with the SEC on May 17th, 2021.

(5)

Wipro, LLC owns 9,926 shares of Series A Convertible Preferred Stock, which shares are convertible into up to 1,001,658 shares of the Company’s common stock at Wipro LLC’s election. Information relating to this stockholder is based on the stockholder’s Schedule 13D, filed with the SEC on February 9, 2018.

Table of Contents

(6)

661,118 shares are held by William Blair & Company, L.L.C., in its capacity as investment adviser, to clients who have granted discretionary authority to dispose of or direct the disposition of the shares to William Blair & Company, L.L.C. Those clients have the right to receive, or the power to direct the receipt of, dividends from, or the proceeds from the sale of, such securities. One such client, Sarah Harte in her position as trustee of the Harte Management Trust, is known to have such right or power with respect to more than five percent of the common stock. Information relating to this stockholder is based on the stockholder’s Schedule 13G Amendment No. 2, filed with the SEC on February 11, 2022.

(7)

660,816 shares are held in the Harte Management Trust, over which Houston H. Harte, Carolyn Harte and Sarah Harte share voting and dispositive power. Information relating to this stockholder group is based on such group’s Schedules 13D/A Amendment No. 3, filed with the SEC on March 29, 2019. These shares, on information and belief, are included in the shares described in Footnote 6 above.

(8)

Fondren Management, LP is an investment fund (the “Fund”), with Bradley L. Radoff serving as the sole director of the general partner of the Fund. The Fund’s investments include a portion of the shares (513,502 shares) held by Mr. Radoff noted in Footnote 4 above. An SEC filing on Schedule 13D/A Amendment 7 on May 17, 2021, provides further detail regarding the Funds management of these shares (“Includes 513,502 shares held by BLR Partners LP. BLRPart, LP, as the general partner of BLR Partners LP, may be deemed to be the beneficial owner of the 513,502 shares beneficially owned by BLR Partners LP. BLRGP Inc., as the general partner of BLRPart, LP, may be deemed the beneficial owner of the 513,502 shares beneficially owned by BLR Partners LP. Fondren Management, LP, as the investment manager of BLR Partners LP, may be deemed the beneficial owner of the 513,502 shares beneficially owned by BLR Partners LP. FMLP Inc., as the general partner of Fondren Management, LP, may be deemed the beneficial owner of the 513,502 shares beneficially owned by BLR Partners LP. For the purposes of the reporting requirements of the Exchange Act, Bradley L. Radoff, as the sole shareholder and sole director of each of BLRGP Inc. and FMLP Inc., may be deemed the beneficial owner of the 513,502 shares of Common Stock beneficially owned by BLR Partners LP. Information relating to this stockholder is based on the stockholder’s Schedule 13D/A Amendment No. 7, filed with the SEC on May 17, 2021”).

(9)

Represents 1,181,000 shares held for the accounts of Westerly Partners, L.P., a Delaware limited partnership, and Westerly Partners QP, L.P., a Delaware limited partnership. Westerly Capital Management, LLC serves as investment manager and Westerly Holdings LLC serves as the general partner to Westerly Partners, L.P. and Westerly Partners QP, L.P. For the purposes of the reporting requirements of the Exchange Act, Westerly Holdings LLC may be deemed to beneficially own 1,181,000 shares of Common Stock. Information relating to this stockholder is based on Amendment No. 4 the stockholder’s Schedule 13G/A, filed with the SEC on February 14, 2022.

(10)	This group includes Brian Linscott, Laurilee Kearnes, Robert Wyman, David L. Copeland, John H. Griffin, Jr., Genni Combes and Bradley Radoff.

Table of Contents

EXECUTIVE COMPENSATION

Our Compensation Committee reviews our executive officers’ overall compensation packages on an annual basis or more frequently as it deems warranted. We provide our executives with an annual base salary as a fixed, stable form of compensation and an annual cash bonus opportunity to create additional performance incentives. We also from time to time grant our executives equity-based awards to provide an additional incentive to grow our business and further link their interests with those of our stockholders. We have also historically allowed our executive officers to elect to receive up to 30% of annual incentive plan (“AIP”) payments in the form of restricted stock vesting on the first anniversary of the grant, with executive officers receiving 125% of the value of the forgone cash bonus in shares of restricted stock.

As a “smaller reporting company” (as such term is defined under applicable securities laws), we are required to disclose the compensation for our principal executive officer and our one other most highly compensated executive officer serving as of the last day of the applicable fiscal year. In certain cases, disclosure may also be required for individuals who served as executive officers for a portion of the fiscal year but were not serving as executive officers at the end of the year. As a smaller reporting company, we are not required to include a compensation discussion and analysis in this proxy statement.

For the fiscal year ended December 31, 2021, the named executive officers were:

•	Brian Linscott, our Chief Executive Officer;

•	Laurilee Kearnes, our Chief Financial Officer;
•	Robert Wyman, General Counsel; and
•	Andrew E. Benett, our former Chief Executive Officer.

Mr. Benett stepped down as Chief Executive Officer of the Company, effective as of June 22, 2021. On June 23, 2021, Mr. Linscott, who served as Chief Operating Officer of the Company since January 2020, was appointed as Chief Executive Officer.

The table below sets forth the annual compensation for services rendered during fiscal 2021 and, to the extent applicable under SEC rules, fiscal 2020.

Table of Contents

Summary Compensation Table - Fiscal 2020 and 2021

									All Other
		Salary		Bonus			Stock Awards		Compensation		Total
Name and Principal Position	Fiscal Year	($)		($)			($)(4)		($)		($)
(a)	(b)	(c)		(d) (1)			(e)		(f)		(g)
Brian Linscott, Chief Executive Officer	2021		399,039		475,000	(2)		322,500		—		1,196,537
	2020		338,654		247,500	(2)		201,648		—		787,800
Laurilee Kearnes, Chief Financial Officer	2021		325,000		253,276	(3)		125,600		667		704,540
	2020		282,692		167,124	(3)		120,250		667		570,730
Robert Wyman, General Counsel	2021		210,385		30,000			125,600		—		365,985
Andrew B. Benett, former Chief Executive Officer	2021		244,231		—			—		335,977		580,208
	2020		380,000		228,000			364,500		120,000		1,092,500

(1)	Bonus amounts shown for 2021 and 2020 represent amounts earned in respect of 2021 and 2020 annual incentives, respectively, which were paid in the year following the year in which such amount was earned.

(2)

This amount for 2021 includes 2021 annual incentive bonus of $400,000 granted to Mr. Linscott for the achievement of certain operating performance measures and a one-time $75,000 bonus Mr. Linscott received in connection with his promotion to Chief Executive Officer in June 2021. The amount for 2020 includes a sign-on bonus of $37,500 Mr. Linscott received in connection with his appointment as Chief Operating Officer. Mr. Linscott also received a $210,000 special bonus in 2020 for the achievement of certain operating performance measures.

(3)

This amount for 2021 includes $3,276 in respect of her 2021 Phantom Stock vesting and 2021 annual incentive bonus of $250,000 granted to Ms. Kearnes in 2021 for the achievement of certain accounting performance measures. This amount for 2020 includes $2,124 in respect of her 2020 Phantom Stock vesting and a special bonus of $165,000 granted to Ms. Kearnes in 2020 for the achievement of certain accounting performance measures.

(4)

The amounts in columns (e) reflect the full grant date fair value of the awards calculated in accordance with FASB ASC Topic 718. For a discussion of valuation assumptions, see note G of our audited financial statements for the fiscal year ended December 31, 2021 included in our Form 10-K for the same period. For performance-based stock units the fair value assumed such awards vested based on probable outcome of the performance conditions as of the grant date.

Table of Contents

All Other Compensation

Name	Year	PTO ($) (1)		Insurance Premium ($) (2)		Other ($)			Total ($)
Andrew B. Benett, former Chief Executive Officer	2021		5,977		—		330,000	(3)		335,977
	2020		—		—		120,000	(4)		120,000
Laurilee Kearnes, Chief Financial Officer	2021		—		667		—			667
	2020		—		667		—			667

(1)	Reflects PTO payout to Mr. Benett in 2021 upon his termination from the Company.

(2)	Reflects annual premium paid by the Company for life insurance policies obtained in connection with providing salary continuation benefits to each of the named executive officers.
(3)	Reflects the severance fee paid to Mr. Benett in 2021.
(4)	Reflects the Board fee paid to Mr. Benett in 2020.

Stock Ownership Guidelines & Hedging Policies

The Committee believes that stock ownership requirements encourage officers to maintain a significant financial stake in our company, thus reinforcing the alignment of their interests with those of our stockholders. Consistent with this philosophy, we have stock ownership guidelines that require all officers to acquire and hold significant levels of our common stock. Under these guidelines (revised in February 2018), a corporate officer must reach the minimum required level of common stock ownership no later than five years from commencement of employment (and sooner in some cases). Officers promoted to a level with a higher minimum equity ownership level have three years to reach the higher level of ownership. The target ownership level (relative to base annual salary) is 500% for the CEO, 200% for executive vice presidents and senior vice presidents, and 100% for vice presidents.

The recent stock ownership of our executive officers is reflected in the section above entitled “Security Ownership of Management and Principal Stockholders.” For purposes of measuring compliance with these stock ownership guidelines, all common stock (including restricted stock units) owned by an executive officer is included. Compliance with the target ownership level is measured by the greater of (i) the aggregate of the consideration paid for qualifying shares (but for unvested awards, the grant date value), or (ii) the result of multiplying the number of qualifying shares by the average closing price of the Company’s common stock over the trailing 12 months. Neither options nor performance awards are included in the compliance calculation.

If an officer has not previously met the minimum equity ownership level, the officer must retain half of the “net shares” related to any option exercise or vesting of restricted stock or performance awards. “Net shares” means the number of shares remaining after the sale of shares to cover the exercise price of options and the sale of shares sufficient to pay taxes related to the exercise of options or vesting of restricted stock or performance awards. If an executive officer has previously met the applicable target ownership level, then so long as such officer maintains the number of shares needed for compliance at that time, the officer will be deemed to be in compliance notwithstanding any stock price fluctuations.

The ownership guidelines, and compliance by officers with the guidelines, are reviewed annually by the Committee. Any remedial action for failure to comply with the stock ownership guidelines is to be determined by the Committee on a case-by-case basis. While our executive officers are endeavoring to meet these ownership thresholds, none of our officers have met the holding requirements under the guidelines. Mr. Linscott has through 2024, and Ms. Kearnes has through 2022, and Mr. Wyman has through 2024 to meet the holding requirements.

As part of our Business Conduct Policy, we have adopted an insider trading policy that, among other things, forbids officers from engaging in hedging activities with respect to our securities.

Clawback Policy

In February 2018, the Board adopted a clawback policy. This policy formalized the Company’s long-standing practice of including in award agreements (or other applicable documents which provide the terms of incentive compensation) a provision that makes such incentive compensation subject to forfeiture, reimbursement and/or recoupment in the event the Company is required to prepare an accounting restatement of its financial statements due to the Company’s material noncompliance with any financial reporting requirement under the federal securities laws. Under the clawback policy, incentive compensation includes the following (provided that such compensation is granted, earned or vested based wholly or in part on the attainment of a financial reporting measure): annual bonuses/incentive plan awards and other short-and long-term cash incentives; stock options; stock appreciation rights; restricted stock awards and/or units; performance unit awards; and any other compensation designated as “Incentive compensation” by the Committee at the time such compensation is made, granted or awarded.

Table of Contents

Equity Compensation Plan Information at Year-End 2021

The following table provides information as of December 31, 2021 regarding total shares subject to outstanding stock options and rights and total additional shares available for issuance under Harte Hanks, Inc. 2020 Equity Incentive Plan (as amended, the “2020 Plan”).

Plan Category		(a) Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights (1)		(b) Weighted Average Exercise Price of Outstanding Options, Warrants, and Rights (2)		(c) Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans (Excluding Securities Reflected in Column (a)(3)
Equity compensation plans approved by security holders		778,164		$80.21		1,748,140

(1)	Consisting of outstanding options, restricted stock units and stock-denominated performance units. If actual performance under the performance-based restricted stock units falls below the prescribed level for these awards, fewer shares would be issued.

(2)	The weighted-average exercise price does not take into account any shares issuable upon vesting of outstanding restricted stock or performance restricted stock units, which have no exercise price.

(3)

Represents shares available under our 2020 Plan; all shares remaining available for issuance under the 2013 Plan were rolled into 2020 Plan when the 2020 Plan was approved by stockholders. Shares available for issuance under our 2020 Plan may be issued pursuant to stock options, restricted stock, performance restricted stock units, common stock and other awards that may be established pursuant to the 2020 Plan. If actual performance under the performance-based restricted stock units falls below the prescribed level for these awards, fewer shares would be issued.

Table of Contents

Outstanding Equity Awards at Year End

The following table sets forth information regarding outstanding equity awards held at the end of 2021 by our named executive officers. These equity awards were issued pursuant to our 2020 Plan and 2013 Plan.

	Option Awards							Stock Awards
Name	Number of Securities Underlying Unexercised Options (#) Exercisable		Number of Securities Underlying Unexercised Options (#) Unexercisable		Option Exercise Price ($)		Option Expiration Date	Number of Shares or Units of Stock That Have Not Vested (#)			Market Value of Shares or Units of Stock That Have Not Vested ($)		Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (#)			Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested ($) (1) (2)
(a)	(b)		(c)		(d)		(e)	(f)			(g)		(h)			(i)
Brian Linscott		—		—		—	—		100,000	(5)	$	760,000		75,000	(3)	$	570,000



Laurilee Kearnes		300		—	$	99.1	2/5/2022		67,719	(6)	$	514,664		13,158	(4)	$	100,001
		400		—	$	77.2	2/5/2023
		297		—	$	82.3	4/15/2024
		854		—	$	76.8	4/15/2025


Robert Wyman		300		—	$	77.2	2/5/2023		25,000			190,000		—			—
		297		—	$	82.3	4/15/2024

(1)	Based upon the closing market price of our common stock as of December 31, 2021 ($7.6), as reported on the NASDAQ.

(2)	In 2017, 2018 and 2019, our Compensation Committee awarded our executives performance-based stock units which are payable, if earned, in shares of common stock or cash. The payout levels range from 0% to a maximum of 100% of the performance units granted.

(3)	These performance stock units generally vest if, following a period of at least one full year from June 24, 2021, certain share price targets ($12.00 for 30 consecutive days for 50,000 shares, and $18.00 for 30 consecutive days for 25,000 shares) are met.

(4)	These performance stock units generally vest if, following a period of at least one full year from September 6, 2019, certain share price targets ($8.00 for 30 consecutive days) are met.

(5)	25,000 of these restricted stock units are scheduled to vest on March 20, 2022 and 2023. 25,000 of these restricted stock units are scheduled to vest on June 24, 2022 and 2023.
(6)	4,386 of these restricted stock units is scheduled to vest on September 6, 2022. 43,333 of these restricted stock units are scheduled to vest on August 8, 2022 and 2023. 20,000 of these restricted stock units generally vest in three equal annual installments on the first three anniversaries of Aug 6, 2021.

Table of Contents

Executive Employment and Severance Agreements

In 2021 we had the following types of severance arrangements with our named executive officers, each addressing or intended to address different employment and/or termination circumstances:

•		our executive severance policy (the “Executive Severance Policy”);
•		our “change in control” severance agreement (the “CIC Agreements”); and
•		an employment agreement with Mr. Linscott, our Chief Executive Officer (“CEO Agreement”).

In January 2021, the Board continued with its prior practice (established in 2019 and renewed in January 2020) that all severance agreements with executive officers, including each agreement made with individuals under the Executive Severance Policy, going forward, would be as determined by the Board in its discretion.

Executive Severance Policy

In January 2015, we adopted an Executive Severance Policy applicable to corporate officers and certain other executive employees designated by the Compensation Committee. The Executive Severance Policy applies only for named executive officers in circumstances when they do not have a specific agreement that determines their rights to severance. In 2021 both Ms. Kearnes and Mr. Wyman were covered by the Executive Severance Policy. The Executive Severance Policy provides a participating executive whose employment is terminated without “cause,” (i) severance payments equal to such executive’s then-current base salary for the one-year severance period and (ii) subject to certain conditions, up to a year of contributions toward health care coverage. In exchange, executives are required to deliver a full release to the Company and adhere to non-competition and non-solicitation covenants. The Executive Severance Policy does not contain any provision regarding the acceleration of vesting for equity awards in the event of an executive’s termination. The Executive Severance Policy can be amended upon six months’ notice by the Compensation Committee, and it terminates immediately prior to a change of control of the Company.

CIC Agreements

The CIC Agreements are designed to allow us to attract and retain key talent by providing defined compensation in the event of a change in control. The payout levels and other terms of the CIC Agreements are based on the Compensation Committee’s review of publicly available market data regarding severance agreements and prior iterations of these agreements. Mr. Linscott, Mr. Wyman and Ms. Kearnes are each a party to a CIC Agreement with the Company. The CIC Agreements provide that if, after a change in control, an executive (i) is terminated other than for “cause” (as defined in the agreement), death or disability or (ii) elects to terminate the executive's employment for “good reason,” then such executive is entitled to severance compensation (18 months for Mr. Linscott, and 12 months for Ms. Kearnes/ Mr. Wyman) and a cash payment sufficient to cover health insurance premiums for a defined period of time (12 months for Mr. Linscott, and 24 months for Ms. Kearnes and Mr. Wyman). The amount of severance compensation is the sum of (A) the executive’s annual base salary in effect immediately prior to the change in control or termination date, whichever is larger, plus (B) the executive’s target-level bonus or incentive compensation as approved in the then existing management incentive plan.

Table of Contents

Mr. Linscott's Agreement

The CEO Agreement provides for the following severance payments and benefits upon a termination of Mr. Linscott’s employment by the Company without “cause” or his resignation for “good reason” (each as defined in the CEO Agreement): (i) 18 months of continued base salary and (ii) 12 months of continued health benefit coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985 and (iii) accelerated vesting of a portion of the time-based restricted stock units granted to Mr. Linscott in connection with the Employment Agreement.

Separation Agreement with Mr. Bennett

The Company entered into a release and separation agreement with Mr. Benett memorializing the terms of his separation of employment in June 2021 (the “Separation Agreement”). Pursuant to the Separation Agreement, Mr. Benett received the following severance payments and benefits: (i) $660,000, payable over 12 months, (ii) reimbursement for the employer portion of continuation coverage premiums under the Consolidated Omnibus Budget Reconciliation Act (“COBRA”) for 12 months following his separation date, and (iii) accelerated vesting of 50,000 unvested restricted stock units. Mr. Benett’s receipt of the foregoing payments and benefits was subject to his execution of an effective release of claims against the Company and certain of its affiliates. Under the Separation Agreement, Mr. Benett would be required to comply with certain non-disparagement, confidentiality, and cooperation obligations, as well as certain non-solicit and non-compete restrictions.

Annual Incentive Plan

We provide an annual incentive opportunity (an “AIP”) for named executive officers to achieve certain milestones within the Company and, where appropriate, to advance business line performance on a year-over-year basis. This annual short-term cash incentive opportunity provides an incentive for our executives to manage our businesses to achieve targeted financial results. We paid the following amounts to our named executive officers under the 2021 AIP, based on various financial performance and operational efficiency goals: $400,000 to Mr. Linscott, $250,000 to Ms. Kearnes and $30,000 for Mr. Wyman.

Equity Incentive Plan

From time to time, the Company grants equity incentive awards to our named executive officers and other selected employees. Prior to adoption of the 2020 Plan, such awards were granted under the 2013 Plan. The 2020 Plan was approved by stockholders at the 2020 annual meeting of stockholders, and therefore no new awards will be granted under the 2013 Plan (although outstanding awards under the 2013 Plan will continue to be governed by the terms of the 2013 Plan). The 2020 Plan is administered by our Board of Directors, or a committee thereof. Currently the plan is administered by the Compensation Committee. The administrator has authority to interpret the plan provisions and make all required determinations under the 2020 Plan (including making appropriate adjustments to reflect stock splits and similar events). Employees, directors and consultants of the Company and its subsidiaries are eligible for award grants under the 2020 Plan. Awards of stock options, stock appreciation rights, restricted stock, restricted stock units and other awards may be granted under the plan.

Table of Contents

DIRECTOR COMPENSATION

Director Compensation

Under our director compensation program in 2021, we provided compensation to our directors who are not employed by us or any of our subsidiaries (referred to herein as “non-employee directors”) as follows:

Annual Retainer	$60,000
Annual Equity Awards	13,678 Shares which equals to $90,000
Annual Committee Chair Fee	$5,500 to $20,000

Each independent director was able to elect, annually or in connection with such director’s appointment to the Board, to receive all or a portion of such director’s cash compensation otherwise payable for such director’s services in shares of the Company’s common stock. These shares of common stock are granted as soon as administratively practicable following the end of each of the Company’s fiscal quarters. The number of shares delivered is based on the market value of one share of the Company’s common stock on the NASDAQ as of the last day of the immediately preceding quarter, in accordance with the 2020 Plan.

In 2019, the annual cash retainer was increased to $60,000 and the annual equity retainer was increased to $90,000, to compensate the directors for their increased time and efforts. In December of 2019, the Board determined to maintain the annual retainers at 2019 levels. During 2020, the Board decided to reduce the annual equity retainer to 18,000 shares of the Company's common stock. In addition, in July of 2020 the Board determined to eliminate the separate committee retainer fees (other than a stipend for the Chair of each Committee) and ceased paying such fees on July 22, 2020. Non-employee directors only received their annual retainer fee after that date. This practice continued in 2021.

In 2020, Mr. Benett, our former Chief Executive Officer and also a director of the Board, received a cash retainer fee of $120,000 in respect of his role as a director, which amount is included in the Summary Compensation Table.

2021 Director Compensation for Non-Employee Directors

The following table sets forth the total compensation paid to our non-employee directors for their service on our board of directors during fiscal 2021:

Name	Fees Earned or Paid in Cash($) (1)	Option Awards ($)	Stock Awards ($) (2)	Total ($)
John H. Griffin Jr.	75,625	—	90,000	165,625
David L. Copeland	60,000	—	90,000	150,000
Genni Combes	45,753	—	90,000	135,753
Bradley Radoff	43,669	—	90,000	133,669
Alfred V. Tobia Jr. (3)	47,500	—	90,000	137,500
Evan Behrens (4)	28,833	—	—	28,833

(1)	This Column includes annual Board fees, and the committee retainers directors received in cash.
(2)	Each of the non-employee directors was granted restricted stock units in 2021 with a grant date fair value of $90,000 (rounded down to the nearest whole share), computed in accordance with FASB ASC Topic 718. For a discussion of valuation assumptions, see note G of our audited financial statements for the fiscal year ended December 31, 2021 included in our Form 10-K for the same period. Restricted stock units granted in 2021 provide for vesting on the first anniversary of the date of grant.
(3)	Mr. Tobia resigned from the Board in September 2021.
(4)	Mr. Behrens retired from the Board after June 23, 2021.

Director Stock Ownership Guidelines & Hedging Policy

Under our Corporate Governance Principles and Stock Ownership Guidelines, non-employee directors are expected to hold five (5) times the annual cash retainer amount in company stock (an increase from three (3) times the annual cash retainer amount). Employee directors are also subject to the Stock Ownership Guidelines, but as applicable to their management level rather than directorship. Currently, each of our directors is in compliance with/endeavoring to work toward compliance with this policy. As part of our Business Conduct Policy, we have adopted an insider trading policy that, among other things, forbids directors from engaging in hedging activities with respect to our securities.

Table of Contents

PROPOSAL I

ELECTION OF DIRECTORS

Election of Directors

We currently have four (4) non-executive directors, and one (1) member of management, our CEO, director serving on our Board, and are nominating each of our five (5) sitting directors for re-election. The directors elected at the Annual Meeting will be elected to serve a term ending at our 2023 annual meeting of stockholders (and, in each case foregoing, until their successors are duly elected and qualified, or their earlier death, resignation or removal).

Directors will be elected with the affirmative vote of a majority of the votes cast in favor of his or her election at the Annual Meeting virtually or by proxy (i.e., the number of votes “for” such director’s election constitutes more than the number of votes “withheld” with respect to such director’s election). Pursuant to our Bylaws, each nominee has submitted an irrevocable resignation as a director, which resignation will become effective upon (1) that person not receiving a majority of the votes cast in favor of his or her election in an uncontested election and (2) acceptance by the Board of that resignation in accordance with the policies and procedures adopted by the Board for such purpose.

The nominees for directors are (1) Brian Linscott, (2) Genni Combes, (3) David L. Copeland, (4) John H. Griffin, Jr. and (5) Bradley Radoff, each of whom is currently serving as a director. Each nominee has indicated his or her willingness to serve as a director if elected. If, however, a nominee is unable to serve, the shares represented by all valid proxies will be voted for the election of such substitute as the Board may recommend, or the Board may reduce the number of directors to eliminate the vacancy, and if any director is unable to serve his full term, the Board may reduce the size of the Board or designate a substitute to fill the vacancy.

Information with respect to the nominees is set forth in the section of this proxy statement entitled “Directors and Executive Officers.” Our Board believes each of the nominees possess the necessary experience, qualifications, attributes and skills to provide significant value to Harte Hanks.

The accompanying proxy card will not be voted for anyone other than the Board’s nominees or designated substitutes. The persons named in the accompanying proxy card will vote to elect the Board’s nominees unless, by marking the appropriate space on the proxy card, the stockholder instructs that he, she or it withholds authority from the proxy holder to vote.

Board Recommendation on Proposal

OUR BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE ELECTION OF ALL OF OUR DIRECTOR NOMINEES NAMED ON THE ENCLOSED PROXY CARD.

The management proxy holders will vote all duly submitted proxies FOR election of all of our director nominees named on the enclosed proxy card unless duly instructed otherwise.

Table of Contents

PROPOSAL II

ADVISORY APPROVAL OF COMPENSATION OF NAMED EXECUTIVE OFFICERS (SAY ON PAY)

Say-on-Pay

Pursuant to the SEC proxy rules and the Dodd-Frank Wall Street Reform and Consumer Protection Act, we are providing our stockholders with an advisory (non-binding) vote to approve the compensation of our named executive officers, as disclosed pursuant to the compensation disclosure rules of the SEC, including the Summary Compensation Table and related tables and disclosure (commonly referred to as “say-on-pay”). Our Board recognizes the interest our investors have in the compensation of our executives, and how our company manages compensation in light of business needs and market expectations. Specifically, we are seeking a vote on the following resolution:

RESOLVED, that the stockholders of Harte Hanks, Inc. approve, on an advisory basis, the compensation paid to its named executive officers, as disclosed pursuant to Item 402 of Regulation S-K.

We have adopted a policy of holding say-on-pay votes on an annual basis. We have adopted an executive compensation philosophy designed to provide strong alignment between executive pay and performance, and to focus executives on making decisions that enhance our stockholder value in both the short and long term. Executives are compensated in a manner consistent with our strategy, competitive practices, stockholder interest alignment, and the Compensation Committee’s view of evolving compensation governance standards. Stockholders are encouraged to read the compensation tables and the related narrative disclosure in this proxy statement. The Compensation Committee monitors our compensation policies and decisions to ensure that they are focused on pay-for-performance principles and are strongly aligned with the long-term interests of our stockholders. Compensation of our named executive officers is designed to enable us to attract and retain talented and experienced senior executives to lead the Company successfully in a challenging and competitive environment. The Compensation Committee has designed our executive compensation and benefit programs to attract, motivate and retain a talented management team and to appropriately reward individual contributions to the achievement of our strategic goals. We believe that shareholders are generally supportive of our executive compensation programs, as evidenced by the fact that our executive compensation program was approved by 99.95% of the votes cast at last year’s say on pay vote.

The Board, like the Company’s executive officers, is cognizant of the prior declines faced by the Company. Nevertheless, the Company operates in an environment where there is competition for talent, and when executive officers take on additional responsibilities as they navigate a turn-around, providing meaningful compensation that serves to reward their efforts, if successful, is essential. The Compensation Committee believes the compensation for our executive officers is competitive and that our compensation practices have enabled Harte Hanks to attract and retain the executive talent needed for the turn-around the Company is engaged in. The Compensation Committee also finds the named executive officers’ total compensation to be fair and reasonable for our circumstances, and consistent with the Company’s executive compensation philosophy.

Board Recommendation on Proposal

OUR Board unanimously recommends a vote FOR the approval (on a non-binding advisory basis) of our named executive officer compensation disclosed in this proxy statement pursuant to the resolution above.

The management proxy holders will vote all duly submitted proxies FOR the approval (on a non-binding advisory basis) of our named executive officer compensation disclosed in this proxy statement pursuant to the resolution above unless duly instructed otherwise.

Table of Contents

PROPOSAL III

RATIFICATION OF THE APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Description of Proposal

In accordance with its charter, the Audit Committee has selected Baker Tilly US, LLP (“BT”) as the Company’s independent registered public accounting firm to audit our consolidated financial statements for fiscal 2022 and to render other services required of them. The Board is submitting the selection of BT for ratification at the Annual Meeting. Representatives of BT are expected to be present at the Annual Meeting and will have the opportunity to make a statement if they so desire and will be available to respond to appropriate questions.

Selection of Independent Registered Public Accounting Firm

The submission of this matter for ratification by stockholders is not legally required. However, the Board and its Audit Committee believe that such submission provides an opportunity for stockholders to give direct feedback to the Board and its Audit Committee on an important issue of corporate governance. If the stockholders do not ratify the selection of BT, the Audit Committee will reconsider the selection of such firm as our independent registered public accounting firm, although the results of the vote are not binding on the Audit Committee.

The Audit Committee has the sole authority and responsibility to retain, evaluate, and, where appropriate, replace our independent registered public accounting firm. Ratification by the stockholders of the selection of BT does not limit the authority of the Audit Committee to direct the appointment of a new independent registered public accounting firm at any time during the year or thereafter, and the failure to gain such ratification does not limit the Audit Committee’s authority to retain BT.

Board Recommendation on Proposal

OUR Board of Directors unanimously recommends a vote FOR the ratification of the selection of BT as Harte Hanks’ independent registered public accounting firm for the fiscal year ended December 31, 2022.

The management proxy holders will vote all duly submitted proxies FOR the ratification of the selection of BT as Harte Hanks’ independent registered public accounting firm for the fiscal year ended December 31, 2022 unless duly instructed otherwise.

Table of Contents

Audit Committee Report

In connection with the Company’s consolidated financial statements for the year ended December 31, 2021, the Audit Committee:

•		reviewed and discussed the audited financial statements with management;
•		discussed with the independent registered public accounting firm auditing the Company’s financial statements, BT, the matters required to be discussed by Auditing Standard No. 1301 Communications with Audit Committee; and
•		received the written disclosures and the letter from BT as required by the Public Company Accounting Oversight Board regarding BT’s communications with the Audit Committee concerning independence and has discussed with BT its independence.

Based on the review and discussions with the Company’s management and the independent registered public accounting firm, as set forth above, the Audit Committee recommended to the Board that the audited financial statements be included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021, for filing with the SEC.

The foregoing report is respectfully submitted by the members of the Audit Committee at the time the Company’s consolidated financial statements for the year ended December 31, 2021 were approved.

	Genni Combes, Chair

	John H. Griffin, Jr.

	Bradley Radoff

The foregoing report shall not be deemed incorporated by reference by any general statement or reference to this Proxy Statement into any filing under the Securities Act or under the Exchange Act, except to the extent that the Company specifically incorporates this information by reference and shall not otherwise be deemed filed under those Acts.

Independent Auditor Fees and Services

Baker Tilly US, LLP ("BT") served as our independent accountant in fiscal 2020 and 2021. BT continues to serve as our independent accountant.

The following table sets forth the aggregate amount of various professional fees billed by our principal accountants:

	Years Ended
	December 31,
	2021		2020
Audit fees	$	426,500	$	441,150
Audit related fees		—		—
Tax Fees (relating to state, federal and international tax matters)		—		—
All Other Fees		—		—
Total audit and audit-related fees	$	426,500	$	441,150

Audit Fees. Audit fees consist of aggregate fees for the annual financial statement audit, quarterly financial statement reviews and services in connection with filings with the SEC. All audit fees are approved by the Board.

Audit-Related Fees. Audit-related fees consist of aggregate fees for assurance and related services other than those included under “Audit Fees” above. Includes charges for statutory audits of certain of the Company’s foreign subsidiaries required by countries in which they are domiciled in 2021 and 2020.

Tax Fees. Tax fees include fees for professional services for tax compliance, tax advice and tax planning, primarily, fees related to tax preparation services. All tax fees are approved by the Audit Committee.

All Other Fees: Other fee include fees for products and services other than the services reported above. All other fees are approved by the Audit Committee.

Pre-Approval Policies and Procedures

Our Audit Committee has established procedures for pre-approval of audit and non-audit services as set forth in the Audit Committee Charter. The Audit Committee considers whether the audit fees disclosed above are compatible with maintaining BT's independence and has so determined that the service provided by BT is compatible with maintaining BT’s independence. The Audit Committee pre-approved audit services provided to us by BT in 2021 and those proposed to be provided by BT in 2022.

Table of Contents

OTHER BUSINESS

The Board is not aware of any matter to be presented for action at the Annual Meeting other than the matters set forth above, and no matter has been presented to the Company within the proper time period afforded by the by-Laws. If any other matter requiring a vote of stockholders was timely/ properly preserved, then the proxies in the enclosed form confer upon the person or persons entitled to vote the shares represented by such proxies discretionary authority to vote the same in accordance with their best judgment.

Table of Contents

SUBMISSION OF STOCKHOLDER PROPOSALS FOR 2023 ANNUAL MEETING

There are two different deadlines for the submission of stockholder proposals. Stockholder proposals that are being submitted for inclusion in our proxy statement and form of proxy for our 2023 annual meeting of stockholders (the “2023 Meeting”) must be received by us at our principal executive offices located at 2 Executive Drive, Suite 103, Chelmsford, MA 01824. on or before January 23, 2023 (assuming the 2023 Meeting is held on May 23, 2023, the anniversary of the Annual Meeting). Such proposals when submitted must be in full compliance with applicable laws, including Rule 14a-8 of the Exchange Act.

Under our Bylaws, stockholder nominations for election of directors or stockholder proposals that are being submitted other than for inclusion in the proxy statement and form of proxy for our 2023 Meeting must be received at our principal executive offices no earlier than January 23, 2023 and no later than February 23, 2023 (assuming that the 2023 Meeting is held on May 23, 2023, the anniversary of the Annual Meeting). Such proposals when submitted must be in full compliance with applicable law and our Bylaws. Any stockholder proposals not received by such applicable dates will be considered untimely.

ALL STOCKHOLDERS ARE URGED TO PROMPTLY SUBMIT THEIR PROXY OR VOTING INSTRUCTIONS AS SOON AS POSSIBLE BY FOLLOWING THE INSTRUCTIONS ON THE PROXY CARD, WHICH WILL BE MAILED TO YOU ON OR ABOUT APRIL 25, 2022.

IMPORTANT

Your vote at the Annual Meeting is especially important, no matter how many or how few shares you own. Please sign and date the enclosed proxy card and return it in the enclosed postage-paid envelope promptly.

Table of Contents

SEC Form DEF 14A filed by Harte-Hanks Inc.