DEF 14A

DEF 14A 1 d69218ddef14a.htm DEF 14A DEF 14A

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

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Securities Exchange Act of 1934

(Amendment No. )

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Roku, Inc.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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LOGO

Roku, Inc.

1155 Coleman Avenue

San Jose, California 95110

Notice of Annual Meeting of Stockholders

To Be Held on June 10, 2021 at 9:00 a.m. Pacific Time

To the Stockholders of Roku, Inc.:

On behalf of our board of directors (our Board), it is our pleasure to invite you to attend the 2021 Annual Meeting of Stockholders (the Annual Meeting) of Roku, Inc., a Delaware corporation (Roku). The Annual Meeting will be held virtually, via live webcast at www.virtualshareholdermeeting.com/ROKU2021, on Thursday, June 10, 2021 at 9:00 a.m. Pacific Time, for the following purposes, as more fully described in the accompanying proxy statement:

To elect three Class I directors to serve until our 2024 annual meeting of stockholders.

To consider an advisory vote on Roku’s named executive officer compensation.

To ratify the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the year ending December 31, 2021.

To conduct any other business properly brought before the Annual Meeting.

The record date for the Annual Meeting is April 16, 2021. Only stockholders of record of our Class A common stock and Class B common stock at the close of business on that date may vote at the Annual Meeting or any adjournment thereof.

On or about April 28, 2021, we expect to mail to our stockholders a Notice of Internet Availability of Proxy Materials (the Notice) containing instructions on how to access our proxy statement and annual report. The Notice provides instructions on how to vote via the Internet or by telephone and includes instructions on how to receive a paper copy of our proxy materials by mail. The accompanying proxy statement and our annual report can be accessed directly at the following Internet address: www.proxyvote.com. You will be asked to enter the sixteen-digit control number located on your Notice or proxy card.

A list of stockholders entitled to vote will be available for 10 days prior to the Annual Meeting at our headquarters, 1155 Coleman Avenue, San Jose, California 95110. If you would like to view the stockholder list, please contact our Investor Relations Department via email at ir@roku.com to schedule an appointment or for alternative arrangements to the extent office access is impracticable due to the COVID-19 pandemic. In addition, a list of stockholders of record will be available during the Annual Meeting for inspection by stockholders of record for any legally valid purpose related to the Annual Meeting at www.virtualshareholdermeeting.com/ROKU2021.

By Order of the Board of Directors

Anthony Wood

President, Chief Executive Officer and Chairman

San Jose, California

April 28, 2021

YOUR VOTE IS IMPORTANT. Whether or not you expect to attend the Annual Meeting, you are urged to vote and submit your proxy by following the voting procedures described in the proxy card or in the Notice. Even if you have voted by proxy, you may still vote during the Annual Meeting. Please note, however, that if your shares are held of record by a broker, bank or other agent and you wish to vote during the Annual Meeting, you must follow the instructions from your broker, bank or other agent.

TABLE OF CONTENTS


Voting and Meeting Information			1
Board of Directors and Corporate Governance			8
Corporate Governance Highlights			8
Board Overview			8
Director Independence			8
Board Leadership Structure			9
Executive Sessions of Independent Directors			9
Board Meetings			10
Committees of the Board			10
Nominations Process and Director Qualifications			12
Communications with the Board			13
Code of Conduct and Business Ethics			13
Risk Oversight			13
Director Compensation			15
Proposal 1—Election of Class I Directors			19
Board of Directors Biographies			20
Proposal 2—Advisory Vote on the Compensation of Our Named Executive Officers			23
Proposal 3—Ratification of Selection of Independent Registered Public Accounting Firm			24
Principal Accounting Fees and Services			24
Pre-Approval Policies and Procedures			25
Audit Committee Report			25
Security Ownership of Certain Beneficial Owners and Management			26
Executive Officer Biographies			29
Compensation Discussion and Analysis			30
Compensation Philosophy			30
Compensation Setting Process			30
Determining Total Compensation			31
Other Compensation Policies and Practices			34
Tax and Accounting Implications			36
Compensation Risk Assessment			36
Compensation Committee Report			37
Executive Compensation			38
Summary Compensation Table			38
Pay Ratio			39
Grant of Plan-Based Awards in 2020			40
Outstanding Equity Awards as of December 31, 2020			41
Stock Option Exercises and Stock Vested in 2020			44
Pension Benefits			44
Non-Qualified Deferred Compensation			44
Potential Payments on Termination or Change of Control			44
Certain Relationships and Related Transactions			47
Other Matters			48

Roku, Inc. 2021 Proxy Statement

Voting and Meeting Information

This section provides information about participating in and voting at the Annual Meeting and summarizes certain information contained elsewhere in this proxy statement. This section does not contain all of the information that you should consider in deciding how to vote at the Annual Meeting, and you should read the entire proxy statement carefully before voting.

Why did I receive a notice regarding the availability of proxy materials on the Internet?

We have elected to provide access to our proxy materials over the Internet. Accordingly, we have sent you a Notice because our Board is soliciting your proxy to vote at the Annual Meeting, including at any adjournments or postponements thereof. All stockholders will have the ability to access the proxy materials on the website referred to in the Notice or to request a printed set of the proxy materials. Instructions on how to access the proxy materials over the Internet or to request a printed copy may be found in the Notice.

We expect to mail the Notice on or about April 28, 2021 to all stockholders of record entitled to vote at the Annual Meeting.

How do I attend and participate in the Annual Meeting online?

The Annual Meeting will be conducted virtually, via live webcast only. You will not be able to attend the Annual Meeting in person. We believe the virtual format allows us to communicate effectively and efficiently with our stockholders while enhancing attendance and participation regardless of where a stockholder resides. Any stockholder can virtually attend the Annual Meeting live online at www.virtualshareholdermeeting.com/ROKU2021. Stockholders may vote and submit questions while attending the meeting online. Guests may also attend the Annual Meeting. If you log in to the virtual meeting as a guest, you will not be able to vote or ask questions during the meeting.

The Annual Meeting will begin at 9:00 a.m. Pacific Time. We encourage you to access the webcast prior to the start time. Online check-in will begin at 8:45 a.m. Pacific Time, and you should allow ample time for the check-in procedures. To enter the meeting as a stockholder, you will need a control number. Your control number will be included in the Notice or on your proxy card if you are a stockholder of record of shares of common stock (as defined below), or included with your voting instructions received from your broker, bank or other agent if you hold your shares of common stock in “street name” (as defined below). Further instructions on how to attend and participate online are available at www.virtualshareholdermeeting.com/ROKU2021. The webcast will be recorded and available for replay for at least 30 days following the Annual Meeting on our investor relations website (ir.roku.com).

How do I ask questions at the Annual Meeting?

Stockholders may submit written questions in advance of the Annual Meeting at www.proxyvote.com or during the Annual Meeting at www.virtualshareholdermeeting.com/ROKU2021. If you wish to submit a question during the Annual Meeting, log in to the virtual meeting website using your control number, type your question into the “Ask a Question” field and click “Submit.” Questions and answers may be grouped by topic and substantially similar questions may be grouped and answered once. We will endeavor to answer as many questions related to the business of the Annual Meeting that comply with our Annual Meeting Rules of Conduct as time permits. Our Annual Meeting Rules of Conduct will be available at www.virtualshareholdermeeting.com/ROKU2021.


Roku, Inc. 2021 Proxy Statement		1

What if I need technical assistance?

Beginning at 8:45 a.m. Pacific Time on the date of the Annual Meeting, there will be a support team ready to assist stockholders with any technical difficulties they may have accessing or hearing the virtual meeting. If you encounter any difficulties accessing the virtual meeting while logging in or during the meeting time, you should call the support team listed on www.virtualshareholdermeeting.com/ROKU2021.

Who can vote at the Annual Meeting?

Only stockholders of record at the close of business on April 16, 2021 will be entitled to vote at the Annual Meeting. On the record date, there were 115,194,051 shares of Class A common stock and 17,199,155 shares of Class B common stock outstanding and entitled to vote (together referred to as our common stock).

Stockholder of Record: Shares Registered in Your Name

If, on April 16, 2021, your shares of common stock were registered directly in your name with our transfer agent, American Stock Transfer & Trust Company, LLC, then you are a stockholder of record. As a stockholder of record, you may vote online during the Annual Meeting or vote by proxy. Whether or not you plan to virtually attend the Annual Meeting, we urge you to vote by proxy to ensure your vote is counted.

Beneficial Owner: Shares Registered in the Name of a Broker or Bank

If, on April 16, 2021, your shares of common stock were held, not in your name, but rather in an account at a brokerage firm, bank, dealer or other similar organization, then you are the beneficial owner of shares held in “street name” and the Notice will be forwarded to you by that organization. The organization holding your account is considered to be the stockholder of record for purposes of voting at the Annual Meeting. As a beneficial owner, you have the right to direct your broker or other agent regarding how to vote the shares in your account. You are also invited to virtually attend the Annual Meeting. Since you are not the stockholder of record, you may vote your shares online during the Annual Meeting only by following the instructions from your broker, bank or other agent.

What matters am I voting on?

There are three matters scheduled for a vote:

•

Election of three Class I directors to hold office until our 2024 annual meeting of stockholders;

•

Approval, on an advisory basis, of the compensation of our named executive officers (Named Executive Officers); and

•

Ratification of the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the year ending December 31, 2021.


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What if another matter is properly brought before the Annual Meeting?

Our Board knows of no other matters that will be presented for consideration at the Annual Meeting. If any other matters are properly brought before the Annual Meeting, it is the intention of the persons named in the proxy to vote on those matters in accordance with their best judgment.

How do I vote?

You may either vote “For” all the nominees to our Board or you may “Withhold” your vote for any nominee you specify. With regard to Proposals 2 and 3, you may vote “For” or “Against” or you may “Abstain” from voting on the matter.

The procedures for voting are as follows:

Stockholder of Record: Shares Registered in Your Name

If you are a stockholder of record, you may vote online during the Annual Meeting, vote by proxy through the Internet, vote by proxy over the telephone, or vote by proxy using a proxy card that you may request. Whether or not you plan to virtually attend the Annual Meeting, we urge you to vote by proxy to ensure your vote is counted. Even if you have submitted a proxy before the Annual Meeting, you may still attend the Annual Meeting online and vote during the meeting. In such case, your previously submitted proxy will be disregarded.

•

To vote online during the Annual Meeting, follow the provided instructions to join the meeting at www.virtualshareholdermeeting.com/ROKU2021, starting at 9:00 a.m. Pacific Time on June 10, 2021.

•

To vote online before the Annual Meeting, go to www.proxyvote.com.

•

To vote by toll-free telephone, call 1-800-690-6903 (be sure to have your Notice or proxy card in hand when you call).

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To vote by mail, simply complete, sign and date the proxy card or voting instruction card, and return it promptly in the envelope provided.

If we receive your vote by Internet or phone or your signed proxy card up until 11:59 p.m. Eastern Time on June 9, 2021, we will vote your shares as you direct.

To vote, you will need your control number. The control number will be included in the Notice or on your proxy card if you are a stockholder of record of shares of common stock, or included with your voting instructions received from your broker, bank or other agent if you hold your shares of common stock in a “street name.”

Beneficial Owner: Shares Registered in the Name of Broker or Bank

If you are a beneficial owner of shares registered in the name of your broker, bank or other agent, you should have received a Notice containing voting instructions from that organization rather than from us. Simply follow the voting instructions in the Notice to ensure that your vote is counted. To vote online during the Annual Meeting, you must follow the instructions from your broker, bank or other agent.

Internet proxy voting is provided to allow you to vote your shares online, with procedures designed to ensure the authenticity and correctness of your proxy vote instructions. Please be aware that you must bear any costs associated with your Internet access.


Roku, Inc. 2021 Proxy Statement		3

Can I change my vote?

Yes. Subject to the voting deadlines above, if you are a stockholder of record, you may revoke your proxy at any time before the close of voting using one of the following methods:

•

You may submit another properly completed proxy card with a later date.

•

You may grant a subsequent proxy by telephone or through the Internet.

•

You may send a written notice that you are revoking your proxy to our Corporate Secretary via email at corporatesecretary@roku.com or via mail at Roku, Inc., Attention: Corporate Secretary, 1701 Junction Ct., Suite 100, San Jose, California 95112.

•

You may attend and vote online during the Annual Meeting. Simply attending the Annual Meeting will not, by itself, revoke your proxy.

If your shares are held by your broker or bank as a nominee or agent, you should follow the instructions provided by such party.

What happens if I do not vote?

Stockholder of Record: Shares Registered in Your Name

If you are a stockholder of record and do not vote during the Annual Meeting, or through the Internet, by telephone or by completing your proxy card before the meeting, your shares will not be voted.

Beneficial Owner: Shares Registered in the Name of a Broker or Bank

Broker non-votes occur when shares held by a broker for a beneficial owner are not voted either because (i) the broker did not receive voting instructions from the beneficial owner or (ii) the broker lacked discretionary authority to vote the shares. Abstentions represent a stockholder’s affirmative choice to decline to vote on a proposal, and occur when shares present at the Annual Meeting are marked “abstain.” Broker non-votes and abstentions are counted for purposes of determining whether a quorum is present.

A broker has discretionary authority to vote shares held for a beneficial owner on “routine” matters without instructions from the beneficial owner of those shares. On the other hand, absent instructions from the beneficial owner of such shares, a broker is not entitled to vote shares held for a beneficial owner on “non-routine” matters.

Proposals 1 and 2 are non-routine matters so your broker or nominee may not vote your shares on Proposals 1 or 2 without your instructions. Proposal 3 is a routine matter so your broker or nominee may vote your shares on Proposal 3 even in the absence of your instruction.

Please instruct your bank, broker or other agent to ensure that your vote will be counted.

What if I return a proxy card or otherwise vote but do not make specific choices?

If you return a signed and dated proxy card or otherwise vote, your shares will be voted FOR the election of each nominee for Class I director, FOR the advisory approval of our Named Executive Officer compensation, and FOR the ratification of the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the year ended December 31, 2021. If any other matter is properly presented at the Annual Meeting, a proxyholder (one of the individuals named on the proxy card) will vote your shares of common stock using their best judgment.


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How many votes do I have?

Each holder of Class A common stock will have the right to one vote per share of Class A common stock and each holder of Class B common stock will have the right to ten votes per share of Class B common stock. Our Class A common stock and Class B common stock will vote as a single class on all matters described in this proxy statement for which your vote is being solicited. Stockholders are not permitted to cumulate votes with respect to the election of directors.

How do I find out whether I have Class A common stock or Class B common stock?

If you are unsure whether you hold shares of Class A common stock or Class B common stock, you may contact our stock administrator at stockadmin@roku.com.

What vote is required to approve each proposal?

The vote required to approve each proposal is set forth below. Brokers or other nominees who do not receive voting instructions from the beneficial owners of shares of Class A common stock will only have discretion to vote on Proposal 3.


Proposal and Description		Vote Required	Effect of Broker Non-Votes	Effect of Abstentions
1	Election of three Class I Directors	Nominees receiving the highest number of “For” votes will be elected “Withhold” votes will have no effect	No effect	Not applicable
2	Approval, on an advisory basis, of our Named Executive Officer compensation	“For” votes from the holders of a majority of the voting power of the shares present or represented by proxy and entitled to vote on the matter	No effect	Counts against
3	Ratification of the appointment of Deloitte and Touche LLP as our independent registered public accounting firm for the year ended December 31, 2021	“For” votes from the holders of a majority of the voting power of the shares present or represented by proxy and entitled to vote on the matter	Not applicable*	Counts against

This proposal is considered to be a routine matter. Accordingly, if you hold your shares in street name and do not provide voting instructions to your broker, bank, or other agent that holds your shares, your broker, bank, or other agent has discretionary authority to vote your shares on this proposal.

Who counts the votes?

We have engaged Broadridge Financial Solutions, Inc. (Broadridge) as our independent agent to tabulate stockholder votes. If you are a stockholder of record, and you choose to vote over the Internet (either prior to or during the Annual Meeting) or by telephone, Broadridge will access and tabulate your vote electronically, and if you choose to sign and mail your proxy card, your executed proxy card is returned directly to Broadridge for tabulation. As noted above, if you hold your shares through a broker, your broker (or its agent for tabulating votes of shares held in street name, as applicable) returns one proxy card to Broadridge on behalf of all its clients.


Roku, Inc. 2021 Proxy Statement		5

Who is paying for this proxy solicitation?

We will pay for the cost of soliciting proxies. In addition to these proxy materials, our directors and employees may also solicit proxies in person, by telephone, or by other means of communication. Directors and employees will not be paid additional compensation for soliciting proxies. We may reimburse brokers, banks and other agents for the cost of forwarding proxy materials to beneficial owners.

When are stockholder proposals due for next year’s annual meeting?

Requirements for stockholder proposals to be brought before an annual meeting.

Our amended and restated bylaws provide that, for stockholder director nominations or other proposals to be considered at an annual meeting, the stockholder must give timely notice thereof in writing to our Corporate Secretary. This notice may be delivered to us via email at corporatesecretary@roku.com or via mail at Roku, Inc., Attention: Corporate Secretary, 1701 Junction Ct, Suite 100, San Jose, California 95112. To be timely for the 2022 annual meeting of stockholders, a stockholder’s notice must be delivered to or mailed and received by our Corporate Secretary at our principal executive offices between February 10, 2022 and March 12, 2022, provided that if the date of that annual meeting of stockholders is earlier than May 11, 2022 or later than July 10, 2022 you must give the required notice not earlier than the 120th day prior to the annual meeting date and not later than the 90th day prior to the annual meeting date or, if later, the 10th day following the day on which public disclosure of that meeting date is first made. A stockholder’s notice to the Corporate Secretary must also set forth the information required by our amended and restated bylaws.

Requirements for stockholder proposals to be considered for inclusion in our proxy materials.

Stockholder proposals submitted pursuant to Rule 14a-8 under the Securities Exchange Act of 1934, as amended (the Exchange Act), and intended to be presented at the 2022 annual meeting of stockholders must be received by us not later than December 29, 2021 in order to be considered for inclusion in our proxy materials for that meeting. Such proposals may be delivered to us via email at corporatesecretary@roku.com or via mail at Roku, Inc., Attention: Corporate Secretary, 1701 Junction Ct., Suite 100, San Jose, California 95112.

What is the quorum requirement?

A quorum of stockholders is necessary to hold a valid meeting. A quorum will be present if stockholders holding at least a majority of the aggregate voting power of the shares of our common stock issued, outstanding and entitled to vote at the Annual Meeting are present at the meeting or represented by proxy. On the record date, there were 115,194,051 shares of Class A common stock and 17,199,155 shares of Class B common stock outstanding and entitled to vote. Our Class A common stock has one vote per share and our Class B common stock has ten votes per share. To have a quorum the holders of shares representing an aggregate of 143,592,801 votes must be present or represented by proxy at the Annual Meeting.

Your shares will be counted towards the quorum only if you submit a valid proxy (or one is submitted on your behalf by your broker, bank or other nominee) or if you vote during the Annual Meeting. Abstentions and broker non-votes will be counted towards the quorum requirement. If there is no quorum, either the chairperson of the Annual Meeting or the stockholders entitled to vote that are present at the Annual Meeting or represented by proxy may adjourn the Annual Meeting to another date.

How can I find out the results of the voting at the Annual Meeting?

We expect that preliminary voting results will be announced during the Annual Meeting. In addition, final voting results will be published in a Current Report on Form 8-K that we expect to file within four business days after the Annual Meeting.


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What does it mean if I receive more than one Notice?

If you receive more than one Notice, your shares may be registered in more than one name or they may be held in different brokerage or other accounts. Please follow the instructions on each Notice to ensure that all of your shares are voted.

What does it mean if multiple members of my household are stockholders, but we only received one Notice or full set of proxy materials in the mail?

The Securities and Exchange Commission (the SEC) has adopted rules that permit companies and intermediaries, such as brokers, to satisfy the delivery requirements for notices and proxy materials with respect to two or more stockholders sharing the same address by delivering a single Notice or set of proxy materials addressed to those stockholders. In accordance with a prior notice sent to certain brokers, banks, dealers or other agents, we are sending only one Notice or full set of proxy materials to those addresses with multiple stockholders unless we received contrary instructions from any stockholder at that address. This practice, known as “householding,” allows us to satisfy the requirements for delivering Notices or proxy materials with respect to two or more stockholders sharing the same address by delivering a single copy of these documents. Householding helps to reduce our printing and postage costs, reduces the amount of mail you receive and helps to preserve the environment. If you currently receive multiple copies of the Notice or proxy materials at your address and would like to request “householding” of your communications, please contact your broker. Once you have elected “householding” of your communications, “householding” will continue until you are notified otherwise or until you revoke your consent.

To receive a separate copy, or, if a stockholder is receiving multiple copies, to request that we only send a single copy of the Notice and, if applicable, our proxy materials, you may contact Broadridge Financial Solutions, Inc. toll-free at 1-866-540-7095 or by writing to Broadridge, Householding Department, 51 Mercedes Way, Edgewood, New York 11717. A separate copy of the proxy materials will be delivered promptly in response to any such request.


Roku, Inc. 2021 Proxy Statement		7

Board of Directors and Corporate Governance

Roku is strongly committed to good corporate governance practices. These practices provide an important framework within which our Board and management can pursue our strategic objectives for the benefit of our stockholders. Our Board has adopted written charters for our Audit Committee, Compensation Committee, and Nominating and Corporate Governance Committee, as well as a Code of Conduct and Business Ethics that applies to all of our employees, contingent workers, officers and directors. The committee charters and the Code of Conduct and Business Ethics, and any waivers or amendments to the Code of Conduct and Business Ethics, are all available on our investor relations website (ir.roku.com) in the “Governance—Governance Overview” section.

Corporate Governance Highlights

Key highlights of our corporate governance practices include:

✓ We are committed to Board refreshment and diversity, with two new female directors added in 2020.

✓ Our Board is comprised of a majority of independent directors.

✓ Our Board committees are comprised entirely of independent directors.

✓ Our independent directors regularly meet in executive session.

✓ We conduct regular Board and committee self-evaluations.

✓ We have adopted mandatory stock ownership guidelines for directors and senior executives.

✓ We maintain a clawback policy applicable to senior executives.

✓ We have an anti-hedging and anti-pledging policy applicable to directors and employees.

✓ We have robust Board and committee risk oversight practices.

✓ We conduct an annual say-on-pay vote.

Board Overview

Our Board currently consists of nine directors. After the Annual Meeting, our Board will consist of eight directors: Anthony Wood, Ravi Ahuja, Mai Fyfield, Jeffrey Hastings, Laurie Simon Hodrick, Neil Hunt, Gina Luna and Ray Rothrock. Alan Henricks’ term of service on our Board will end upon the election of the Class I directors at the Annual Meeting. Our Board and management are grateful for Mr. Henricks’ many years of service and contributions to Roku.

Below is a snapshot of the current composition of our Board (including Mr. Henricks):



INDEPENDENCE	TENURE	AGE	GENDER DIVERSITY

Independent • • • • • • •	0-3 Years • • •	48-55 Years • • • •	Female • • •

Non-Independent • •	4-7 Years • •	56-60 Years • • •	Male • • • • • •
	> 8 Years • • • •	> 60 Years • •

Director Independence

Our Class A common stock is listed on The Nasdaq Global Select Market (Nasdaq). Under the Nasdaq listing standards, independent directors must comprise a majority of our Board. In addition, the Nasdaq listing standards require that, subject to specified exceptions, each member of a listed company’s audit, compensation and nominating and corporate governance committees be independent. Under the Nasdaq listing standards, a


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director will only qualify as an “independent director” if, in the opinion of that company’s Board, that person does not have a relationship that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director. Each member of our Compensation Committee must not have a relationship with us that is material to such director’s ability to be independent from management in connection with the duties of a compensation committee member. Additionally, each member of our Audit Committee must also satisfy the independence criteria set forth in Rule 10A-3 under the Exchange Act. To be considered independent for purposes of Rule 10A-3, a member of an audit committee of a listed company may not, other than in his or her capacity as a member of the audit committee, the listed company’s board of directors or any other board committee accept, directly or indirectly, any consulting, advisory or other compensatory fee from the listed company or any of its subsidiaries or be an affiliated person of the listed company or any of its subsidiaries.

Our Board has undertaken a review of its composition, the composition of its committees and the independence of our continuing directors and nominees for director. As a result of this review and based upon information requested from and provided by each such director concerning their background, employment and affiliations, including family relationships, our Board has determined that Mr. Ahuja, Ms. Fyfield, Mr. Henricks, Dr. Hodrick, Dr. Hunt, Ms. Luna and Mr. Rothrock do not have any relationships that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director and that each of these directors is “independent” as that term is defined under the applicable rules and regulations of the SEC and the Nasdaq listing standards. For Mr. Ahuja, our Board considered that Mr. Ahuja serves as Chairman of Global TV Studios and Sony Pictures Entertainment Corporate Development, an affiliate of Sony Group Corporation, a multinational technology and media company (Sony). Affiliates of Sony engage in ordinary course licensing and advertising transactions with Roku. For Dr. Hunt, our Board took into account an Independent Contractor Services Agreement, by and between Roku and Dr. Hunt, which is described under “Director Compensation” below. For Dr. Hodrick, our Board considered that Dr. Hodrick is a member of the board of directors of SYNNEX Corporation, a business process services company engaged in ordinary course distribution activity of certain of our products. Our Board concluded that such transactions, relationships and arrangements involving each of Mr. Ahuja, Dr. Hunt and Dr. Hodrick did not impair the independence of such directors.

Our Board determined that Mr. Wood is not independent given his position as our President and Chief Executive Officer and Mr. Hastings is not independent given his status as the Chief Executive Officer of BrightSign LLC, where Mr. Wood is the Chairman of the board of directors and the majority stockholder. Accordingly, a majority of our directors are independent, as required under applicable Nasdaq listing standards.

Board Leadership Structure

Mr. Wood serves as the Chairman of our Board. Our Board believes that the current board leadership structure, coupled with a strong emphasis on board independence, provides effective independent oversight of management while allowing the Board and management to benefit from the extensive executive leadership and operational experience of Mr. Wood. Independent directors and management sometimes have different perspectives and roles in strategy development. Our independent directors together with Mr. Hastings bring experience, oversight and expertise from outside of our company, while Mr. Wood brings company-specific experience and expertise.

Executive Sessions of Independent Directors

To encourage and enhance communication among independent directors, and as required under the Nasdaq listing standards, our independent directors meet in executive session regularly (no less than twice per year) without non-independent directors present.


Roku, Inc. 2021 Proxy Statement		9

Board Meetings

Our Board is responsible for the oversight of company management and the strategy of our company and for establishing corporate policies. Our Board and its committees meet throughout the year on a regular schedule, and also hold special meetings and act by written consent from time to time. Our Board met five times and acted by unanimous written consent one time during our last fiscal year. During our last fiscal year, each director attended 75% or more of the aggregate of the meetings of our Board and of the committees on which he or she served.

We encourage our directors and nominees for director to attend our annual meeting of stockholders. Six directors attended the 2020 annual meeting of stockholders, at which time our Board was comprised of seven directors.

Committees of the Board

Our Board has established an Audit Committee, a Compensation Committee and a Nominating and Corporate Governance Committee. Each of the standing committees operates pursuant to a written charter, available on our investor relations website (ir.roku.com) in the “Governance—Governance Overview” section. The table below provides the current membership (M) and chair (C) information for each standing committee. Members serve on these committees until their resignation or until otherwise determined by our Board.


	Audit Committee	Compensation Committee	Nominating and Corporate Governance Committee
Ravi Ahuja⁽¹⁾		M	C
Mai Fyfield	M
Alan Henricks⁽²⁾	C
Laurie Simon Hodrick⁽³⁾	M
Neil Hunt		M
Gina Luna⁽³⁾	M
Ray Rothrock		C	M

(1)

Mr. Ahuja’s service on the Audit Committee ended on March 31, 2021.

(2)

Mr. Henricks’ term on our Board will end upon the election of the Class I directors at the Annual Meeting. Effective as of the date of the Annual Meeting, Dr. Hodrick will become Audit Committee Chair.

(3)

Dr. Hodrick and Ms. Luna joined the Audit Committee on December 3, 2020.

Audit Committee

Our Board has determined that each member of the Audit Committee is independent under the heightened Nasdaq listing standards for audit committee members and Rule 10A-3(b)(1) of the Exchange Act. Our Board has also determined that each of Mr. Henricks, Dr. Hodrick and Ms. Luna is an “audit committee financial expert” as defined by the SEC. In addition, our Board has determined that each member of our Audit Committee can read and understand fundamental financial statements in accordance with applicable requirements. In arriving at these determinations, our Board examined each Audit Committee member’s scope of experience, employment history and education. The Audit Committee met four times and acted by unanimous written consent one time during our last fiscal year.

The primary purpose of the Audit Committee is to discharge the responsibilities of our Board with respect to our accounting, financial and other reporting and internal control practices and to oversee our independent registered accounting firm. Specific responsibilities of our Audit Committee include:

•

selecting a qualified firm to serve as the independent registered public accounting firm to audit our financial statements;


10		Roku, Inc. 2021 Proxy Statement

•

helping to ensure the independence and performance of the independent registered public accounting firm;

•

discussing the scope and results of the audit with the independent registered public accounting firm, and reviewing, with management and the independent accountants, our interim and year-end operating results;

•

developing procedures for employees to anonymously submit concerns about questionable accounting or audit matters;

•

reviewing our guidelines and policies on risk assessment and risk management, including financial risk exposures, information security policies and practices and the internal controls regarding information security, and the steps taken by management to monitor and control these exposures;

•

reviewing related party transactions;

•

monitoring management’s preparedness for and response to cybersecurity incidents;

•

obtaining and reviewing a report by the independent registered public accounting firm at least annually, that describes our internal quality control procedures, any material issues with such procedures, and any steps taken to deal with such issues when required by applicable law; and

•

approving (or, as permitted, pre-approving) all audit and all permissible non-audit services, other than de minimis non-audit services, to be performed by the independent registered public accounting firm.

Compensation Committee

Our Board has determined each member of the Compensation Committee is independent under the heightened Nasdaq listing standards for compensation committee members, and each is a “non-employee director” as defined in Rule 16b-3 promulgated under the Exchange Act. The Compensation Committee met four times and acted by unanimous written consent six times during our last fiscal year.

The primary purpose of the Compensation Committee is to discharge the responsibilities of our Board to oversee our compensation policies, plans and programs and to review and determine the compensation to be paid to our executive officers, directors and other senior management, as appropriate. Specific responsibilities of our Compensation Committee include:

•

reviewing and approving our overall compensation strategy and policies;

•

reviewing and approving, or recommending that our Board approve, the compensation of our executive officers and other senior management;

•

reviewing and recommending to our Board the compensation of our non-employee directors;

•

appointing and overseeing any compensation consultant, legal counsel or other advisers to assist in performance of its duties;

•

reviewing disclosures and reports to be included in our annual reports on Form 10-K and annual proxy statement;

•

administering our stock and equity incentive plans; and

•

assessing its own performance at least annually.

Nominating and Corporate Governance Committee

Our Board has determined that each member of the Nominating and Corporate Governance Committee is independent under the Nasdaq listing standards. The Nominating and Corporate Governance Committee met five times during our last fiscal year.


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Specific responsibilities of the Nominating and Corporate Governance Committee include:

•

identifying, evaluating and selecting, or recommending that our Board approve, nominees for election to our Board;

•

evaluating the performance of our Board and the independence of individual directors;

•

considering and making recommendations to our Board regarding the composition of the committees of our Board;

•

instituting a continuing education program for directors;

•

overseeing and reviewing the processes for information dissemination to our Board;

•

reviewing management succession plans;

•

developing and making recommendations to our Board regarding corporate governance guidelines and matters; and

•

overseeing an annual evaluation of its own performance.

Compensation Committee Interlocks and Insider Participation

Our Compensation Committee is comprised of Mr. Ahuja, Dr. Hunt and Mr. Rothrock, none of whom is or has been one of our officers or employees. None of our executive officers currently serves, or during fiscal 2020 has served, as a director or member of the Compensation Committee (or other board committee performing equivalent functions or, in the absence of any such committee, the entire Board) of any entity that has one or more executive officers serving on our Compensation Committee or our Board.

Nominations Process and Director Qualifications

Nomination to our Board

Candidates for nomination to our Board are selected by our Board based on the recommendation of the Nominating and Corporate Governance Committee in accordance with the committee’s charter, our policies, our amended and restated certificate of incorporation and our bylaws. In recommending candidates for nomination, the Nominating and Corporate Governance Committee considers candidates recommended by directors, officers, employees, and stockholders, using the same criteria to evaluate all such candidates. A stockholder or employee who wishes to suggest a candidate for the committee’s consideration should send the candidate’s name and qualifications to our Corporate Secretary via email at corporatesecretary@roku.com or via mail at Roku, Inc., Attention: Corporate Secretary, 1701 Junction Ct., Suite 100, San Jose, California 95112. Evaluations of candidates generally involve a review of background materials, internal discussions and interviews with selected candidates as appropriate. The Nominating and Corporate Governance Committee may engage consultants or third-party search firms to assist in identifying and evaluating potential nominees. The directors who joined our Board in 2020, Dr. Hodrick and Ms. Luna, were identified as potential directors via a professional third-party search firm that specializes in board directors.

Information regarding the process for stockholders who wish to submit director nominations to be presented at our 2022 annual meeting of stockholders is set forth above under “Voting and Meeting Information—When are stockholder proposals due for next year’s annual meeting?”

Director Qualifications

With the goal of developing a diverse, experienced and highly qualified Board, the Nominating and Corporate Governance Committee is responsible for recommending to our Board the desired qualifications, expertise and characteristics of director nominees. The Nominating and Governance Committee seeks nominees who exhibit


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integrity, collegiality, sound business judgment and other qualities deemed critical to effective functioning of our Board, including experience or expertise in the following areas:

•

Media, entertainment and technology industry knowledge

•

Finance and accounting expertise

•

Senior management and operational experience

•

Service on public and private company boards

•

International business experience

•

Experience in academia

•

Corporate governance expertise

With respect to diversity, the Nominating and Governance Committee may consider factors such as diversity in viewpoint, professional experience, education, international experience, skills and other individual qualifications and attributes, including characteristics such as race, ethnicity, national origin, gender and gender expression, and sexual orientation, among others.

Communications with the Board

Stockholders or interested parties who wish to communicate with our Board or with an individual director may do so by email or mail, care of our Corporate Secretary at corporatesecretary@roku.com or at Roku, Inc., Attention: Corporate Secretary, 1701 Junction Ct., Suite 100, San Jose, California 95112. The communication should indicate that it contains a stockholder or interested party communication. All such communication will be reviewed by the Corporate Secretary, in consultation with appropriate directors as necessary, and, if appropriate, will be forwarded to the director or directors to whom the communications are addressed or, if none are specified, to the Chairman of our Board.

Code of Conduct and Business Ethics

Our Board has adopted a Code of Conduct and Business Ethics that applies to all of our employees, contingent workers, officers and directors, including our Chief Executive Officer, Chief Financial Officer and other executive and senior financial officers. The full text of our Code of Conduct and Business Ethics is posted on our investor relations website (ir.roku.com) in the “Governance—Governance Overview” section. We will post amendments to our Code of Conduct and Business Ethics or any waivers of our Code of Conduct and Business Ethics for directors and executive officers on the same website.

Risk Oversight

Our Board oversees an enterprise-wide approach to risk management, designed to support the achievement of organizational objectives, including strategic objectives, to improve long-term organizational performance, and to enhance stockholder value. A fundamental part of risk management is not only understanding the most significant risks a company faces and what steps management is taking to manage those risks but also understanding what level of risk is appropriate for a given company. Board, as a whole, determines the appropriate level of risk for Roku, assesses the specific risks that we face and reviews management’s strategies for adequately mitigating and managing the identified risks. For example, our Board continues to receive regular updates from our management team on the ongoing COVID-19 pandemic and is involved in strategy decisions related to the impact of the COVID-19 pandemic on our business. Although our Board administers this risk management oversight function, the committees of our Board support our Board in discharging its oversight duties and addressing risks inherent in their respective areas.


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Our Audit Committee has the responsibility to consider and discuss our major financial risk exposures and the steps our management has taken to monitor and control these exposures, including guidelines and policies to govern the process by which risk assessment and management is undertaken. Our Audit Committee monitors compliance with legal and regulatory requirements, in addition to oversight of the performance of our internal audit function. Our Audit Committee also monitors management’s preparedness for and responses to cybersecurity incidents. Our Nominating and Corporate Governance Committee monitors the effectiveness of our corporate governance policies and practices. Our Compensation Committee assesses and monitors whether our compensation philosophy and practices have the potential to encourage excessive risk-taking and evaluates compensation policies and practices that could mitigate such risks (see “Compensation Discussion and Analysis—Compensation Risk Assessment” below for additional details).

At periodic meetings of our Board and its committees, management reports to and seeks guidance from our Board and its committees with respect to the most significant risks that could affect our business, such as legal risks and financial, tax and audit related risks. In addition, among other matters, management provides our Audit Committee periodic reports on our compliance programs and investment policy and practices.


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Director Compensation

We compensate non-employee directors for their service on our Board with a combination of cash and equity awards, the amounts of which are commensurate with their role and involvement, and consistent with peer company practices. In setting director compensation, we consider the amount of time our directors expend in fulfilling their duties as well as the skill level required of members of our Board. Mr. Wood, our President and Chief Executive Officer, does not receive additional compensation for his service as a director.

The Compensation Committee, which is comprised solely of independent directors, has the primary responsibility for reviewing and considering changes to our non-employee director compensation program and recommends changes, if any, to the full Board for its consideration and approval. The Compensation Committee periodically reviews and assesses the level, type and form of compensation paid to our non-employee directors with the assistance of Compensia, Inc. (Compensia), its compensation adviser. After consultation with Compensia pursuant to this review process in 2019 and 2020, including review of non-employee director compensation trends and data from companies comprising our executive officer compensation peer group, the Compensation Committee made the following changes to our non-employee director compensation program:

•

Effective as of January 1, 2020:

The cash retainer for service as chair of the Compensation Committee was increased to $15,500 from $15,000; and

The annual equity grant value to be awarded in fiscal year 2020 to our non-employee directors was increased to $200,000 from $187,500.

•

Effective as of December 3, 2020:

The equity grant value to be awarded to new non-employee directors was changed to $225,000 (the 2021 annual equity grant value for non-employee directors), pro-rated on a monthly basis for the period commencing on the new director’s start date and ending on the date of the next annual meeting of stockholders, with the vesting schedule described below in “Equity Compensation—Initial Grant”; and

The methodology for calculating the number of shares subject to non-employee director equity grants was updated to conform to the methodology used for Roku employee equity grants, as described in more detail in “Equity Compensation—Initial Grant.”

•

Effective as of January 1, 2021:

The cash retainer for service as chair of the Compensation Committee was increased to $18,000 from $15,500;

The cash retainer for service as chair of the Audit Committee was increased to $25,000 from $22,500;

The cash retainer for service on the Compensation Committee was increased to $8,000 from $7,500; and

The annual equity grant value to be awarded in fiscal year 2021 to our non-employee directors was increased to $225,000 from $200,000.


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Our 2020 non-employee director compensation program is described in detail below.

Cash Compensation

During the year ended December 31, 2020, each non-employee director received an annual cash retainer of $45,000 for serving on our Board. In addition, the chair and members of the Committees of our Board received the following additional annual cash retainers:



Board Committee	Chairperson Fee		Member Fee
Audit Committee	$	22,500	$	10,000
Compensation Committee		15,500		7,500
Nominating and Corporate Governance Committee		10,000		5,000

All annual cash compensation amounts are payable in equal quarterly installments in arrears, generally no later than the last day of each quarter for which the service occurred, pro-rated based on the days served in the applicable fiscal quarter.

Equity Compensation

Initial Grant

During the year ended December 31, 2020, each of our new non-employee directors, Dr. Hodrick and Ms. Luna, received an equity grant for shares for our Class A common stock equivalent to $225,000 under our 2017 Equity Incentive Plan (the 2017 Plan), pro-rated on a monthly basis for the period commencing on the new director’s start date and ending on the date of the Annual Meeting. Each new director’s equity grant consisted of 50% in stock options vesting monthly through the date of the Annual Meeting and 50% in restricted stock units (RSUs) vesting on the date of the Annual Meeting, each subject to continued service as a director through each applicable vesting date.

For the fiscal year 2020 initial equity grants, the number of stock options granted was determined by dividing the dollar value of the equity award by the average 60 trading day closing price of our Class A common stock measured five days prior to the date of grant (in order to provide a more stabilized stock value less susceptible to possible swings in the market), and multiplying that number by 2.9. The number of RSUs granted was determined by dividing the dollar value of the equity award by the average 60 trading day closing price of our Class A common stock measured five days prior to the date of grant. Each stock option has a term of ten years from the date of grant, subject to earlier termination of vesting in connection with a termination of the non-employee director’s continuous service with us. The exercise price per share of each stock option was the closing price of our Class A common stock on the date of grant.

Annual Grant

During the year ended December 31, 2020, on the date of the annual meeting of our stockholders, each continuing non-employee director received an equity grant for shares for our Class A common stock equivalent to $200,000 under our 2017 Plan, consisting of 50% in stock options vesting monthly over one year from the grant date and 50% in RSUs vesting on the earlier of the date of the next annual meeting of stockholders or the one-year anniversary measured from the grant date, each subject to continued service as a director through each applicable vesting date.

For the fiscal year 2020 annual equity grants, the exercise price per share of each stock option and the number of shares of stock options and RSUs granted were calculated using the fair value for stock options and the full value of the award for RSUs based on the closing price of our Class A common stock on the date of grant. Each stock option has a term of ten years from the date of grant, subject to earlier termination of vesting in connection with a termination of the non-employee director’s continuous service with us.


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Vesting Acceleration

In the event of a change of control (as defined in our 2017 Plan), any unvested portion of an equity award granted to our non-employee directors after our IPO will fully vest and become exercisable immediately prior to the effective date of such change of control, subject to the non-employee director’s continuous service with us on the effective date of the change of control.

Non-Employee Director Compensation Table

The following table provides information for all compensation awarded to, earned by or paid to each of our non-employee directors in the year ending December 31, 2020. As a Named Executive Officer, the compensation received by Mr. Wood is shown below in “Executive Compensation – Summary Compensation Table.”


Name	Fees Earned or Paid in Cash ($)		Option Awards⁽¹⁾ ($)		RSU Awards⁽¹⁾ ($)		Total ($)
Ravi Ahuja		72,500		99,998		99,916		272,414
Mai Fyfield		55,000		99,998		99,916		254,914
Jeffrey Hastings		45,000		99,998		99,916		244,914
Alan Henricks⁽²⁾		67,500		99,998		99,916		267,414
Laurie Simon Hodrick		4,334		78,428		77,768		160,530
Neil Hunt		52,500		99,998		99,916		252,414
Gina Luna		4,334		78,428		77,768		160,530
Ray Rothrock		65,500		99,998		99,916		265,414

(1)

Amounts shown in this column do not reflect dollar amounts actually received by our non-employee directors. Instead, these amounts reflect the aggregate grant date fair value of each RSU or stock option, as applicable, granted in 2020, computed in accordance with the provisions of FASB ASC Topic 718. Assumptions used in the calculation of these amounts are included in Note 11 to our consolidated financial statements included in our Annual Report on Form 10-K, filed with the SEC on February 26, 2021. As required by SEC rules, the amounts shown exclude the impact of estimated forfeitures related to service-based vesting conditions. In the case of options, our non-employee directors will only realize compensation to the extent the trading price of our Class A common stock is greater than the exercise price of such stock options.

(2)

Mr. Henricks’ term of service on our Board will end upon the election of the Class I directors at the Annual Meeting. We have entered into a consulting agreement with Mr. Henricks that will commence upon the expiration of his term at the conclusion of the Annual Meeting as described below under “Consulting Agreement with Alan Henricks.”


Roku, Inc. 2021 Proxy Statement		17

The following table provides additional information concerning the total outstanding RSUs and stock option awards held by our non-employee directors as of December 31, 2020.


Name	Total Unvested RSUs Awards Outstanding		Total Option Awards Outstanding
Ravi Ahuja		878		11,328
Mai Fyfield		2,359		4,066
Jeffrey Hastings		878		11,328
Alan Henricks		878		45,194
Laurie Simon Hodrick		269		780
Neil Hunt		878		88,805
Gina Luna		269		780
Ray Rothrock		878		1,479

We also reimburse our directors for their reasonable out-of-pocket expenses in connection with attending meetings of our Board and its committees.

Independent Contractor Services Agreement with Neil Hunt

In September 2017, we entered into an Independent Contractor Services Agreement with Dr. Hunt. Dr. Hunt has not received any payments under this agreement, and we have terminated this agreement effective as of April 2021. Under this agreement, Dr. Hunt was to provide consulting services to us as requested from time to time by our Chief Executive Officer, at a rate of $5,000 per day of service, with total fees not to equal or exceed $120,000 in any rolling 12-month period.

Consulting Agreement with Alan Henricks

In April 2021, we entered into a Consulting Agreement with Mr. Henricks that will commence upon the expiration of Mr. Henricks’ term on our Board at the conclusion of the Annual Meeting. Under this agreement, Mr. Henricks will provide consulting services to us as may be requested from time to time by our Chief Executive Officer, Chief Financial Officer, General Counsel, Board and/or Audit Committee. As compensation for these services, we will pay Mr. Henricks an agreed upon hourly rate, plus reasonable and necessary expenses, with total fees not to equal or exceed $120,000 in any rolling 12-month period.


18		Roku, Inc. 2021 Proxy Statement

Proposal 1

Election of Class I Directors

Our Board is divided into three classes with the members of each class serving as a director for a three-year term, and with the terms of office of the respective classes expiring in successive years.

Our Board presently has nine members, and our directors currently are divided into three classes as follows:

•

Class I directors: Ravi Ahuja, Mai Fyfield, Alan Henricks and Laurie Simon Hodrick

•

Class II directors: Jeffrey Hastings, Gina Luna and Ray Rothrock

•

Class III directors: Neil Hunt and Anthony Wood

The terms of the Class I directors will expire at this year’s Annual Meeting. Our Board proposes the election of Mr. Ahuja, Ms. Fyfield and Dr. Hodrick at this year’s Annual Meeting to serve as Class I directors for a three-year term expiring at the annual meeting of stockholders to be held in 2024 and until such director’s successor is duly elected and qualified or until such director’s earlier death, resignation or removal. Mr. Ahuja, Ms. Fyfield and Dr. Hodrick have agreed to stand for election as Class I directors, and we have no reason to believe that any nominee will be unable to serve if elected. Should any director nominee become unavailable for election as a result of an unexpected occurrence, your proxy authorizes the persons named as proxies to vote for a substitute nominee if our Board so chooses, or our Board may reduce its size. The terms of office of the directors in Class II and Class III will not expire until the annual meeting of stockholders to be held in 2022 and 2023, respectively.

Mr. Henricks’ term as a director expires on the date of the Annual Meeting, and he will not be standing for re-election. Accordingly, our Board intends to reduce its size from nine to eight directors, effective as of the Annual Meeting.

Our Nominating and Corporate Governance Committee seeks to assemble a board that, as a group, can best perpetuate the success of the business and represent stockholder interests through the exercise of sound judgment, leveraging our directors’ diversity of backgrounds and experience in various areas. To that end, the Nominating and Corporate Governance Committee has identified and evaluated nominees in the broader context of our Board’s overall composition, with the goal of recruiting members who complement and strengthen the skills of other members and who also exhibit integrity, collegiality, sound business judgment and other qualities deemed critical to effective functioning of our Board.

OUR BOARD RECOMMENDS A VOTE “FOR” EACH OF THE DIRECTOR NOMINEES.


Roku, Inc. 2021 Proxy Statement		19

Board of Directors Biographies

Below is additional information, as of the date of this proxy statement, about each of our nominees for election at the Annual Meeting and each of our directors continuing in office, including their professional background, director positions held currently or at any time during the last five years, and the specific qualifications, experience, attributes or skills that caused the Nominating and Corporate Governance Committee and our Board to determine that he or she should serve as one of our directors.

Nominees for Election at the 2021 Annual Meeting until the Annual Meeting of Stockholders in 2024

Ravi Ahuja, 50, has served as a member of our Board since February 2013. Since March 2021, Mr. Ahuja has served as Chairman of Global TV Studios and Sony Pictures Entertainment Corporate Development, an operating unit of Sony Pictures Entertainment Inc., a media company. From March 2019 to November 2020, Mr. Ahuja served as President, Business Operations, and Chief Financial Officer of Walt Disney Television, a media company. From June 2016 to March 2019, Mr. Ahuja served as Chief Financial Officer of Fox Networks Group, an operating unit of Twenty-First Century Fox, a media company. From April 2010 to June 2016, he served as Executive Vice President, Business Operations and Development, and from May 2007 to March 2010 he served as Senior Vice President, Business Operations, of Fox Networks Group. From 1999 to 2007, Mr. Ahuja served in various executive capacities at Virgin Entertainment Group, Inc., a media company, including ultimately as its Chief Financial Officer. From 1997 to 1999, Mr. Ahuja served as an associate at McKinsey & Co., a management consulting firm. Mr. Ahuja holds a B.S. in Finance and an M.B.A. from the Wharton School at the University of Pennsylvania. Mr. Ahuja was selected to serve on our Board because of his management experience, his strong background in finance and global strategic planning and his extensive work experience in the media and entertainment industry.

Mai Fyfield, 51, has served as a member of our Board since May 2018. Ms. Fyfield was Chief Strategy Officer at Sky plc, a media and telecommunications company, from 2015 through October 2018, Chief Commercial Officer from 2016 through October 2018, and previously served in various capacities at Sky since 1999 including as its Group Director of Strategy, Deputy Head of Strategy and Deputy Chief Economist. Ms. Fyfield served as an Independent Non-Executive Director at Nationwide Building Society since 2015 and Chair of the Remuneration Committee since September 2019. In addition, Ms. Fyfield has served as an Independent Non-Executive Director of BBC Commercial Holding Ltd since August 2019 and of ASOS plc since November 2019. Ms. Fyfield holds a B.A. in Economics from Cambridge University and a M.A. in Economics from Tufts University. Ms. Fyfield has worked with Roku as a board observer since 2014 until our IPO in 2017, and was selected to serve on our Board because of her significant strategic experience in working with media and technology companies and her deep understanding in the growth and development of Roku’s business as an observer.

Laurie Simon Hodrick, 58, has served as a member of our Board since December 2020. Dr. Hodrick is the A. Barton Hepburn Professor Emerita of Economics in the Faculty of Business at Columbia Business School, where she has served on the faculty since 1996. Since September 2015, Dr. Hodrick has been a Visiting Professor of Law and Rock Center for Corporate Governance Fellow at Stanford Law School and a Visiting Fellow at the Hoover Institution at Stanford University. Dr. Hodrick was a Managing Director at Deutsche Bank from 2006 to 2008. Dr. Hodrick currently serves on the board of directors and as an audit committee financial expert of SYNNEX Corporation, a business process services company, and on the boards of directors and audit and investment committees of PGIM Funds, the $130 billion retail investments business of PGIM, the global investment management business of U.S.-based Prudential Financial, Inc. Dr. Hodrick previously served on the board of directors and compensation committee of Kabbage, a private global financial services, technology and data platform serving small businesses. She previously served on the board of directors and the nominating and governance committee, and as chair of the independent director committee and an audit committee financial expert, of Corporate Capital Trust, and on the board of directors and nominating and governance committee, and as an audit committee financial expert, of Merrill Lynch Investment Managers. Dr. Hodrick received a


20		Roku, Inc. 2021 Proxy Statement

Bachelor of Arts in Economics, summa cum laude, from Duke University and a PhD in Economics from Stanford University. Dr. Hodrick was selected to serve on our Board because of her deep financial and corporate governance expertise, her extensive academic experience, and her prior service on public and private company boards.

Directors Continuing in Office Until the Annual Meeting of Stockholders in 2022

Jeffrey Hastings, 56, has served as a member of our Board since August 2011. Since August 2009, Mr. Hastings has been Chief Executive Officer of BrightSign LLC, a manufacturer of digital signage media players. From August 2007 to March 2009, Mr. Hastings served as President & General Manager, Digital Media of Corel Corporation, a software company. From August 2005 to August 2007, Mr. Hastings served as General Manager at Pinnacle Systems, Inc., a hardware and software company. From April 2004 to August 2005, Mr. Hastings served as Chief Operating Officer at M-Audio, a hardware and software company. From April 2003 to April 2004, Mr. Hastings served as President at Rio, Inc., a portable audio device company. From August 2001 to April 2003, Mr. Hastings held several roles at SonicBlue Incorporated, a consumer electronics company, with his last position being Vice President, Engineering, Operations and Customer Care. From February 2000 to August 2001, Mr. Hastings served as Executive Vice President of Products at ReplayTV, Inc. Mr. Hastings holds a B.S. in Computer Science from Purdue University. Mr. Hastings was selected to serve on our Board because of his extensive experience in working with digital media companies.

Gina Luna, 48, has served as a member of our Board since December 2020. Ms. Luna is a partner in GP Capital Partners, LP, a private debt/equity fund, formed in late 2020, that invests in lower middle market companies in the Southern US, predominantly Texas. Ms. Luna has served as the Chief Executive Officer of Luna Strategies, LLC, an independent consulting firm, since November 2016. Prior to that, Ms. Luna served at JPMorgan Chase and Co. for 21 years, holding several senior management level positions, most recently as Managing Director, Chase Commercial Banking, from 2009 to November 2016; as Chief Marketing Officer, Chase Commercial Banking, from 2005 to 2009; and as Chief Operating Officer, Commercial and Investment Banking, South Region, from 2000 to 2005. Ms. Luna has served as a member of the board of directors of TETRA Technologies, Inc. since July 2018. Ms. Luna received a Bachelor of Science in Business Administration, with majors in finance and management, from Texas A&M University. Ms. Luna was selected to serve on our Board because of her extensive banking, marketing and executive management experience, as well as her prior service on public and private company boards.

Ray Rothrock, 66, has served as a member of our Board since August 2014. Since June 2020, Mr. Rothrock has served as Executive Chairman of RedSeal, Inc., a cybersecurity company. From February 2014 to June 2020, Mr. Rothrock served as Chairman and Chief Executive Officer of RedSeal. From 1988 to June 2013, Mr. Rothrock was a Partner at Venrock, a venture capital firm. Since 1994, Mr. Rothrock has served as a member of the board of directors of Check Point Software Technologies Ltd. Mr. Rothrock holds a B.S. in Nuclear Engineering from Texas A&M University, an M.S. in Nuclear Engineering from the Massachusetts Institute of Technology and an M.B.A. from Harvard Business School. Mr. Rothrock was selected to serve on our Board because of his extensive experience with technology companies, as well as his prior service on public and private company boards.

Directors Continuing in Office Until the Annual Meeting of Stockholders in 2023

Neil Hunt, 59, has served as a member of our Board since August 2017. Since April 2021, Dr. Hunt has served as Chief Product Officer of Vibrant Planet, an “eco technology” startup incorporated in Delaware as a public benefit corporation. Since January 2019, Dr. Hunt has served as the Chief Strategy Officer of Curai, Inc., a healthcare technology startup, and previously served as its Chief Executive Officer from January 2018 to December 2018. From 1999 to July 2017, he served as Chief Product Officer at Netflix, Inc., a media technology company. Prior to Netflix, Dr. Hunt served in various engineering and product roles at the software test tool company Pure Software and its successors, Pure Atria Corporation and Rational Software. Dr. Hunt is lead independent director and a


Roku, Inc. 2021 Proxy Statement		21

member of the compensation committee for Logitech International S.A., and has been a non-executive member of its board of directors since September 2010. Dr. Hunt holds a Doctorate in Computer Science from the University of Aberdeen, U.K. and a Bachelor’s degree, a B.Sc. degree and an honorary D.Sc. degree from the University of Durham, U.K. Dr. Hunt was selected to serve on our Board because of his extensive experience in the streaming media technology industry, as well as his prior service on a public company board.

Anthony Wood, 55, is our founder and has served as our Chief Executive Officer since October 2002, our Chairman since February 2008 and our President since July 2011. Mr. Wood also served as our President from October 2002 to February 2010, our Chief Financial Officer from October 2002 to July 2010 and our Secretary from February 2008 to February 2011. From September 2010 to present, Mr. Wood has served as chairman of the board of directors of BrightSign LLC, a digital sign controller company, which had been a division of Roku prior to August 2010. Mr. Wood holds a B.S. in Electrical Engineering from Texas A&M University. Mr. Wood was selected to serve on our Board due to the perspective and experience he brings as our founder and Chief Executive Officer and his extensive experience in the software, hardware and online entertainment industries.


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Proposal 2

Advisory Vote on the Compensation of Our Named Executive Officers

In accordance with Section 14A of the Exchange Act, we are seeking approval, on a non-binding and advisory basis, of the compensation of our Named Executive Officers for the year ended December 31, 2020, as described in this proxy statement in the sections entitled “Compensation Discussion and Analysis” and “Executive Compensation.” This non-binding, advisory vote, is commonly referred to as a “say-on-pay” vote. The say-on-pay vote is not intended to address any specific items of compensation or the compensation of a specific Named Executive Officer, but rather the overall compensation of our Named Executive Officers and the philosophy, policies and practices described in this proxy statement. Our stockholders have recommended, and our Board has approved, annual advisory votes on executive compensation. Accordingly, the next advisory vote on executive compensation will occur at our 2022 annual meeting of stockholders.

As described in more detail under “Compensation Discussion and Analysis,” our compensation philosophy is designed to attract, retain and reward talented individuals. Our compensation practices are guided by market rates and tailored to account for the specific needs and responsibilities of the particular role as well as the unique qualifications of the individual employee and not by the title of a position.

As an advisory vote, this say-on-pay proposal is not binding. However, our Board and Compensation Committee, which is responsible for designing the compensation program of our Named Executive Officers, values the opinions expressed by stockholders in their vote on this proposal, and will consider the outcome of the vote when making future compensation decisions for our Named Executive Officers.

Advisory approval of this say-on-pay proposal requires the affirmative vote of the holders of a majority of the shares present or represented by proxy and entitled to vote on the matter at the Annual Meeting.

OUR BOARD RECOMMENDS A VOTE “FOR” APPROVAL OF THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS AS DISCLOSED IN THIS PROXY STATEMENT.


Roku, Inc. 2021 Proxy Statement		23

Proposal 3

Ratification of Selection of Independent Registered Public Accounting Firm

Our Audit Committee has re-appointed Deloitte & Touche LLP as our independent registered public accounting firm for the year ending December 31, 2021 and has further directed that management submit this selection for ratification by the stockholders at the Annual Meeting. Although ratification by stockholders is not required by law, we believe that it is good practice to request ratification of this selection by our stockholders. In the event that Deloitte & Touche LLP is not ratified by our stockholders, the Audit Committee will review its future selection of Deloitte & Touche LLP as our independent registered public accounting firm. Deloitte & Touche LLP has audited our financial statements since 2011. Even if the selection is ratified, our Board or the Audit Committee may direct the appointment of different independent auditors at any time during the year if they determine that such a change would be in the best interests of Roku and its stockholders.

Representatives of Deloitte & Touche LLP are expected to be present during the Annual Meeting, where they will be available to respond to appropriate questions and, if they desire, to make a statement.

OUR BOARD RECOMMENDS A VOTE “FOR” THE RATIFICATION OF DELOITTE & TOUCHE LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE YEAR ENDING DECEMBER 31, 2021.

Principal Accounting Fees and Services

The following table provides the aggregate fees for services provided by Deloitte & Touche LLP for the years ended December 31, 2019 and 2020.


	Year Ended December 31,
	2019		2020
Audit Fees⁽¹⁾	$	3,161,542	$	2,646,900
Audit Related Fees		—		—
Tax Fees⁽²⁾		97,500		—
All Other Fees⁽³⁾		382,695		426,089

Total Fees	$	3,641,737	$	3,072,989

(1)

Consists of fees billed for professional services rendered in connection with the audit of our consolidated financial statements, including audited financial statements presented in our Annual Report on Form 10-K, review of the interim consolidated financial statements included in our quarterly reports and services normally provided in connection with regulatory filings.

(2)	Consists of fees billed for professional services for tax compliance, tax advice and tax planning. These services include assistance regarding federal, state and international tax compliance.

(3)

Consists of fees billed for assurance and related services that are reasonably related to the performance of the audit or review of our consolidated financial statements and are not reported under “Audit Fees.” Fees for the year ended December 31, 2019 included professional services rendered in connection with our Registration Statement on Form S-3 and prospectus supplements related to our at-the-market offerings. Fees for the year ended December 31, 2020 included professional services rendered in connection with our prospectus supplement related to our at-the-market offering and U.K. statutory audit fees.


24		Roku, Inc. 2021 Proxy Statement

Pre-Approval Policies and Procedures

Consistent with the requirements of the SEC and the Public Company Accounting Oversight Board, regarding auditor independence, the Audit Committee has responsibility for appointing, setting compensation, retaining and overseeing the work of our independent registered public accounting firm. In recognition of this responsibility, the Audit Committee follows certain procedures for the pre-approval of audit and non-audit services rendered by our independent registered public accounting firm, Deloitte & Touche LLP. In following such procedures, the Audit Committee generally pre-approves specified services in the defined categories of audit services, audit-related services and tax services up to specified amounts. Pre-approval may also be given as part of the Audit Committee’s approval of the scope of the engagement of the independent auditor or on an individual, explicit, case-by-case basis before the independent auditor is engaged to provide each service. All of the services provided by Deloitte & Touche LLP for the years ending December 31, 2019 and 2020 described above were pre-approved by the Audit Committee. Our Audit Committee has determined that the rendering of services other than audit services by Deloitte & Touche LLP is compatible with maintaining the principal accountant’s independence.

Audit Committee Report

The Audit Committee has reviewed and discussed the audited financial statements for the year ended December 31, 2020 with the management of Roku. The Audit Committee has discussed with its independent registered public accounting firm, Deloitte & Touche LLP, the applicable requirements of the Public Company Accounting Oversight Board (PCAOB) and the SEC. The Audit Committee has also received the written disclosures and the letter from its independent registered public accounting firm required by applicable requirements of the PCAOB regarding the independent accountants’ communications with the Audit Committee concerning independence, and has discussed with the independent registered public accounting firm the accounting firm’s independence. Based on the foregoing, the Audit Committee has recommended to our Board that the audited financial statements be included in Roku’s Annual Report on Form 10-K for the year ended December 31, 2020.

Submitted by the Audit Committee

Alan Henricks (Chair)

Ravi Ahuja*

Mai Fyfield

Laurie Simon Hodrick**

Gina Luna**

* Mr. Ahuja’s service on the Audit Committee ended on March 31, 2021.

** Dr. Hodrick and Ms. Luna joined the Audit Committee on December 3, 2020.


Roku, Inc. 2021 Proxy Statement		25

Security Ownership of Certain Beneficial Owners and Management

The following table sets forth certain information known to Roku as of April 16, 2021 with respect to the beneficial ownership of our Class A and Class B common stock by:

•

each of our Named Executive Officers;

•

each of our directors;

•

all directors and executive officers as a group; and

•

each person, or group of affiliated persons, known by us to beneficially own more than five percent of our Class A common stock or Class B common stock.

The percentage of shares beneficially owned shown in the table is based on 115,194,051 shares of Class A common stock and 17,199,155 shares of our Class B common stock outstanding as of April 16, 2021. In computing the number of shares of capital stock beneficially owned by a person and the percentage ownership of such person, we deemed to be outstanding all shares of our capital stock subject to options held by the person that are currently exercisable or that will become exercisable within 60 days of April 16, 2021 and all RSUs held by the person that will vest within 60 days of April 16, 2021. However, we did not deem such shares of our capital stock or RSUs outstanding for the purpose of computing the percentage ownership of any other person.

Beneficial ownership is determined in accordance with the rules of the SEC and generally includes any shares over which a person exercises sole or shared voting or investment power. Unless otherwise indicated, the persons or entities identified in this table have sole voting and investment power with respect to all shares shown beneficially owned by them, subject to applicable community property laws. The information contained in the following table is not necessarily indicative of beneficial ownership for any other purpose, and the inclusion of any shares in the table does not constitute an admission of beneficial ownership of those shares. Except as otherwise noted below, the address for persons listed in the table is c/o Roku, Inc., 1155 Coleman Avenue, San Jose, California 95110. The information provided in the table below is based on our records, information filed with the SEC and information provided to us.


	Shares Beneficially Owned								% of Total Voting Power^†
	Class A				Class B
	Shares		%		Shares		%
Named Executive Officers
Anthony Wood⁽¹⁾		83,615		*		19,273,311		98.8%		62.1%
Steve Louden⁽²⁾		67,664		*		23,332		*		*
Stephen H. Kay⁽³⁾		117,298		*		27,685		*		*
Mustafa Ozgen⁽⁴⁾		9,989		*		—		—		—
Scott Rosenberg⁽⁵⁾		169,117		*		300,689		1.7%		2.7%
Directors
Ravi Ahuja⁽⁶⁾		13,271		*		—		—		*
Mai Fyfield⁽⁷⁾		5,507		*		—		—		*
Jeffrey Hastings⁽⁸⁾		13,271		*		—		—		*
Alan Henricks⁽⁹⁾		17,493		*		33,866		*		*
Laurie Simon Hodrick⁽¹⁰⁾		780		*		—		—		*
Neil Hunt⁽¹¹⁾		7,415		*		83,333		*		*
Gina Luna⁽¹²⁾		780		*		—		—		*
Ray Rothrock⁽¹³⁾		38,577		*		—		—		*
All directors and executive officers as a group (13 persons)⁽¹⁴⁾		544,777		*		19,742,216		98.8%		63.3%


26		Roku, Inc. 2021 Proxy Statement


	Shares Beneficially Owned								% of Total Voting Power^†
	Class A				Class B
	Shares		%		Shares		%
5% Stockholders
Entities Affiliated with FMR LLC⁽¹⁵⁾		10,868,335		9.4%		—		—		3.8%
The Vanguard Group⁽¹⁶⁾		9,005,407		7.8%		—		—		3.1%
BlackRock, Inc.⁽¹⁷⁾		6,400,494		5.6%		—		—		2.2%

*	Denotes less than 1%.

†	Represents the voting power with respect to all shares of our Class A common stock and Class B common stock, voting as a single class. Each share of Class A common stock is entitled to one vote per share and each share of Class B common stock is entitled to ten votes per share.

(1)

Includes (i) 22,615 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021 and (ii) 2,307,496 shares of Class B common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021. Mr. Wood has shared voting and dispositive power over 25,000 shares of Class A Common Stock and 16,965,815 shares of Class B Common Stock, which are held by the Wood Revocable Trust. Mr. Wood and his wife, Susan D. Wood, are co-trustees of the Wood Revocable Trust. Mr. Wood also has shared voting and dispositive power over 36,000 shares of Class A Common Stock held by the Wood 2020 Irrevocable Trust. Mr. Wood has the ability to remove and replace the trustee and investment adviser of the Wood 2020 Irrevocable Trust, and as a result may be deemed to have beneficial ownership of the shares held by the Wood 2020 Irrevocable Trust. This filing shall not be deemed an admission that Mr. Wood is the beneficial owner of such shares for purposes of Section 13(d) of the Exchange Act, or for any other purpose, and Mr. Wood disclaims beneficial ownership of such shares.

(2)	Consists of (i) 67,664 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021 and (ii) 23,332 shares of Class B common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021.

(3)

Includes (i) 37,349 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021, (ii) 2,637 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021 and (iii) 27,685 shares of Class B common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021.

(4)	Consists of 9,989 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021.

(5)

Includes (i) 133,249 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021, (ii) 9,419 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021 and (iii) 300,689 shares of Class B common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021.

(6)	Includes (i) 11,328 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021 and (ii) 878 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021.

(7)	Consists of (i) 3,148 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021 and (ii) 2,359 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021.

(8)	Includes (i) 11,328 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021 and (ii) 878 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021.

(9)

Includes (i) 11,328 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021, (ii) 878 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021 and (iii) 33,866 shares of Class B common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021.

(10)	Consists of 780 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021.

(11)

Includes (i) 5,472 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021, (ii) 878 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021 and (iii) 83,333 shares of Class B common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021.


Roku, Inc. 2021 Proxy Statement		27

(12)	Consists of 780 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021.

(13)	Includes (i) 1,479 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021 and (ii) 878 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021.

(14)

Includes (i) 306,520 shares of Class A common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021, (ii) 28,794 shares of Class A common stock issuable pursuant to RSUs vesting within 60 days after April 16, 2021 and (iii) 2,776,401 shares of Class B common stock issuable pursuant to outstanding stock options within 60 days after April 16, 2021.

(15)

Based on the information reported by FMR LLC (FMR) and Abigail P. Johnson on a Schedule 13G/A filed with the SEC on February 8, 2021, FMR beneficially owns an aggregate of 10,686,335 shares of Class A common stock, which consists of (i) 4,501,270 shares as to which it has sole voting power and (ii) 10,686,335 shares as to which it has sole dispositive power, and Abigail P. Johnson beneficially owns an aggregate of 10,686,355 shares of Class A common stock, which consists of (i) 10,686,355 shares as to which it has sole dispositive power. Members of the Johnson family, including Abigail P. Johnson, are the predominant owners, directly or through trusts, of Series B voting common shares of FMR, representing 49% of the voting power of FMR. Neither FMR nor Abigail P. Johnson has the sole power to vote or direct the voting of the shares owned directly by the various investment companies registered under the Investment Company Act (Fidelity Funds) advised by Fidelity Management & Research Company, a wholly owned subsidiary of FMR, which power resides with the Fidelity Funds’ Boards of Trustees. Fidelity Management & Research Company carries out the voting of the shares under written guidelines established by the Fidelity Funds’ Boards of Trustees. FMR is located at 245 Summer Street, Boston, MA 02210.

(16)

Based on the information reported by The Vanguard Group (Vanguard) on a Schedule 13G/A filed with the SEC on February 10, 2021, Vanguard beneficially owns an aggregate of 9,005,407 shares of Class A common stock, which consists of (i) 105,566 shares as to which it has shared voting power, (ii) 8,816,312 shares as to which it has sole dispositive power, and (iii) 189,095 shares as to which it has shared dispositive power. The address for Vanguard is 100 Vanguard Blvd., Malvern, PA 19355.

(17)

Based on the information reported by BlackRock, Inc. (BlackRock) on a Schedule 13G filed with the SEC on February 2, 2021, BlackRock beneficially owns 6,400,494 shares of Class A common stock, which consists of (i) 5,761,397 shares as to which it has sole voting power and (ii) 6,400,494 shares as to which it has sole dispositive power. The address for BlackRock is 55 East 52nd Street, New York, NY 10055.


28		Roku, Inc. 2021 Proxy Statement

Executive Officer Biographies

Below is biographical information for our executive officers as of the date of this proxy statement:


Name	Age	Position
Anthony Wood	55	President, Chief Executive Officer and Chairman
Steve Louden	49	Chief Financial Officer
Stephen H. Kay	60	Senior Vice President, General Counsel and Secretary
Mustafa Ozgen	53	Senior Vice President and General Manager, Account Acquisition
Scott Rosenberg	47	Senior Vice President and General Manager, Platform Business

For more information about Mr. Wood, see “Board of Directors Biographies.” Information about our other executive officers is set forth below:

Steve Louden has served as our Chief Financial Officer since June 2015. From May 2009 to June 2015, Mr. Louden served in various capacities at Expedia, Inc., an Internet travel company, including as its Vice President, Corporate Finance and most recently serving as its Treasurer. Prior to joining Expedia, Mr. Louden has also previously held finance, strategy and planning roles at Washington Mutual, Inc., McKinsey & Company and the Walt Disney Company, and began his career as a financial analyst with Merrill Lynch and Co., Inc. Mr. Louden holds a B.A. in Economics and Mathematics from Claremont McKenna College and an M.B.A. from Harvard Business School.

Stephen H. Kay has served as our Senior Vice President and General Counsel since January 2014 and our Secretary since February 2014. From June 2009 to December 2013, Mr. Kay was a Partner at Hogan Lovells LLP, an international law firm, and he served as the Managing Partner of such law firm’s Los Angeles office from January 2011 to December 2013. From January 2003 to May 2008, Mr. Kay served as Executive Vice President and General Counsel at Gemstar-TV Guide International, Inc., a media and technology company. From January 1995 to December 2002, Mr. Kay was a Partner at Hogan & Hartson LLP, an international law firm. Mr. Kay holds a B.A. in History from the University of California, Berkeley and a J.D. from Boston University School of Law.

Mustafa Ozgen has served as our Senior Vice President and General Manager, Account Acquisition since February 2019. From September 2018 to February 2019, Mr. Ozgen was the Chief Executive Officer and a member of the board of directors of SmartKem Limited, a manufacturer of organic semiconductor materials for flexible displays. From August 2015 to September 2018, Mr. Ozgen served as the Chief Executive Officer and as a member of the board of directors of QD Vision, a nanotechnology display and lighting product company acquired by Samsung Electronics in November 2016. Prior to that, from 2012 to 2015, Mr. Ozgen served as Senior Vice President and General Manager of Home Multimedia Business Unit at Sigma Designs, a semiconductor company. Mr. Ozgen holds a Bachelor’s Degree, Computer Engineering from the Turkish Naval Academy and a Master’s Degree in Computer Science from the Naval Postgraduate School.

Scott Rosenberg has served as our Senior Vice President and General Manager, Platform Business since January 2018. From November 2012 until February 2017, he served as our Vice President of Advertising and from March 2017 to December 2017, he served as General Manager and Senior Vice President of Advertising. Before joining Roku, Mr. Rosenberg co-founded and served as CEO of Umami Co, a companion TV mobile application company. From January 2007 to April 2010, Mr. Rosenberg served as Vice President of Advanced Advertising at Rovi Corporation, where he led advertising sales. From July 2005 to January 2007, Mr. Rosenberg served as Director of Product Management at BlackArrow, Inc., a TV ad serving technology company. Earlier in his career, Mr. Rosenberg held product and engineering roles focused on advertising and video technologies at Replay TV, Analog Devices and Intel Corporation. Mr. Rosenberg holds a B.S.E. in Computer Science from Princeton University and was a Fulbright Fellow to Japan. He also holds an M.S. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, and an M.B.A. from the Sloan School at MIT.


Roku, Inc. 2021 Proxy Statement		29

Compensation Discussion and Analysis

This Compensation Discussion and Analysis summarizes our compensation philosophy, objectives, policies and structure for the Named Executive Officers listed below for 2020.

•

Anthony Wood, President, Chief Executive Officer and Chairman

•

Steve Louden, Chief Financial Officer

•

Stephen H. Kay, Senior Vice President, General Counsel and Secretary

•

Mustafa Ozgen, Senior Vice President and General Manager, Account Acquisition

•

Scott Rosenberg, Senior Vice President and General Manager, Platform Business

The total compensation provided to our Named Executive Officers for the year ended December 31, 2020 is set forth in detail in the “Summary Compensation Table” and the other tables under the heading “Executive Compensation.”

Compensation Philosophy

Our compensation philosophy is designed to establish and maintain an executive compensation program that attracts, retains and rewards talented executives who possess the skills necessary for Roku to achieve its strategic objectives. As a result, we endeavor to pay competitive total compensation that is guided by market rates and tailored to account for the specific needs and responsibilities of the particular position as well as the unique qualifications of the individual executive. The total compensation paid to our executive officers is comprised of salary and equity awards. We do not pay our executive officers cash bonuses or have equity awards tied to either individual or corporate performance goals because we expect our executives to perform at the highest level regardless of possible bonus payouts or awards. In determining each executive officer’s total compensation, we consider what an executive officer would be paid by another employer, what we would have to pay to replace the executive officer and the amount we would pay to retain the executive officer.

Compensation Setting Process

Role of the Compensation Committee, Chief Executive Officer and Compensation Adviser

Our Compensation Committee is responsible for setting the total compensation for our Named Executive Officers and reports to our Board on its discussions, decisions and other actions. Our Chief Executive Officer typically attends Compensation Committee meetings and makes recommendations to our Compensation Committee regarding the total compensation of the other Named Executive Officers, but he is not present during discussion, deliberation and decisions regarding his own compensation. The Compensation Committee then reviews the recommendations and other data and makes decisions as to the total compensation for each Named Executive Officer, as well as the allocation of the amount of total compensation between salary and equity awards.

Our Compensation Committee is authorized, in its sole discretion, to retain the services of compensation consultants, outside legal counsel and such other advisers as necessary to assist with the execution of its duties and responsibilities. During 2020, our Compensation Committee retained Compensia, a national compensation consulting firm, to serve as its compensation consultant and to assist it with its duties. Compensia performed projects for the Compensation Committee including assisting in determining compensation peer group composition, providing support and specific analyses with regard to compensation data for executive officer and non-employee director compensation, and other compensation-related matters. Compensia uses the competitive market data described below to recommend cash and equity compensation consistent with the practices of the companies in the compensation peer group for the Compensation Committee to consider.


30		Roku, Inc. 2021 Proxy Statement

Compensia attends certain Compensation Committee meetings, executive sessions and preparatory meetings with the committee chair and certain executive officers, as requested by the Compensation Committee. Compensia does not provide any services directly to Roku, and Compensia maintains a conflict of interest policy that is specifically designed to prevent any conflicts of interest. Our Compensation Committee has assessed the independence of Compensia taking into account, among other things, the factors set forth in the SEC’s rules and regulations and the Nasdaq listing standards, and has concluded that the engagement of Compensia does not raise any conflicts of interest or similar concerns.

Competitive Positioning

In determining the total compensation for each of our Named Executive Officers, our Compensation Committee, with assistance from Compensia, reviews the compensation practices and levels of our compensation peer group to assess whether individual total compensation is sufficiently competitive to attract and retain our Named Executive Officers. When establishing the peer group in March 2020, the Compensation Committee considered including technology companies with annual revenues of between 0.5x to 2.0x Roku’s last four quarters’ revenue and a market capitalization of approximately 0.3x to 3.0x of our market capitalization. The Compensation Committee also considered companies with revenue growth of greater than 15% and market capitalization of greater than 2.0x revenue. After considering input from Compensia, the Compensation Committee approved a peer group comprised of the companies listed below. The Compensation Committee regularly reviews the compensation peer group and the underlying peer selection criteria to assess that it remains appropriate for review and comparison purposes.


Aspen Technology	Monolithic Power Systems	Slack	Ubiquiti Networks
DocuSign	Netflix	Snap	Zendesk
Dolby Laboratories	Nutanix	Splunk	Zoom Video Communications
HubSpot	Paycom Software	The Trade Desk
Fortinet	RingCentral	Twilio

When performing its Named Executive Officer total compensation review during 2020, our Compensation Committee’s compensation assessment was informed by information from peer group company filings with the SEC and compensation survey data from Radford/Aon’s Global Technology Survey that included utilizing special sub-groups of technology companies.

Although its analysis of competitive market data provides our Compensation Committee with guiding information and a broad market check, our Compensation Committee does not specifically benchmark compensation for our Named Executive Officers in terms of picking a particular percentile relative to other executives with similar titles at peer group companies. Instead, our Compensation Committee applies its subjective judgment in determining the total compensation for each Named Executive Officer and considers the data above in conjunction with a number of factors, including our compensation philosophy, a Named Executive Officer’s individual skills and expertise, and the scope and criticality of each Named Executive Officer’s role. Our Compensation Committee also considers the beneficial stock ownership of each of the Named Executive Officers and the actual total compensation a Named Executive Officer is expected to earn during the year, including the value of outstanding and unvested equity awards.

Determining Total Compensation

In July 2020, our Compensation Committee conducted its annual review of our compensation philosophy and the total compensation for our Named Executive Officers. The competitive market data referenced above were reviewed by our Compensation Committee, with the assistance of Compensia, and used as one reference point in addition to other factors in determining the compensation for our Named Executive Officers. The Compensation Committee determined not to make any changes to our compensation philosophy or the elements of total compensation during its review, and maintained the mix of compensation allocated to each of


Roku, Inc. 2021 Proxy Statement		31

salary and equity awards at the same target percentages as set in 2019, with at most 35% of total compensation paid in salary and at least 65% of total compensation awarded in the form of equity awards for our Named Executive Officers, other than our Chief Executive Officer, and at most 20% of total compensation paid in salary and at least 80% of total compensation awarded in equity for our Chief Executive Officer. In determining the actual allocation of the elements of total compensation, the Compensation Committee considered market competitive value, and because the salaries of our Named Executive Officers are not always adjusted annually (including in 2020), the actual mix of compensation has become more heavily weighted toward equity awards, which further aligns the interests of our Named Executive Officers with the interests of our stockholders. In 2020, the actual breakdown between of our Chief Executive Officer’s salary as a percentage of total compensation and equity awards as a percentage of total compensation (determined based on the target dollar value of such awards) was 9% and 91%, respectively, and the average 2020 breakdown between each other Named Executive Officer’s salary as a percentage of total compensation and equity awards as a percentage of total compensation was 20% and 80%, respectively.

The ongoing COVID-19 pandemic has impacted our business in various ways, and we are unable to predict the extent to which the pandemic and related effects will continue to impact our business, as described in more detail in our Annual Report on Form 10-K filed with the SEC on February 26, 2021. Despite the uncertainties associated with the pandemic, the Compensation Committee did not change the total compensation of our Named Executive Officers as a result of COVID-19.

Salary

We use salary to compensate our Named Executive Officers for services rendered during the year and to recognize the experience, skills, knowledge and responsibilities required of each Named Executive Officer. In July 2020, our Compensation Committee reviewed the total compensation and salaries of our Named Executive Officers, taking into consideration market conditions the competitive market analysis performed by Compensia, the recommendations of our Chief Executive Officer, the annual vesting value of previously granted equity awards, and our goal of retaining highly experienced, skilled and knowledgeable Named Executive Officers. Following its review and using the factors described above, our Compensation Committee determined that the annual salary levels for each of our Named Executive Officers would remain at 2019 levels: $1,200,000 for Mr. Wood, $700,000 for Mr. Louden, $500,000 for Mr. Kay, $875,000 for Mr. Ozgen, and $800,000 for Mr. Rosenberg.

In December 2018, our Compensation Committee adopted the Executive Supplemental Stock Option Program, or the Supplemental Option Program, that allows our executive officers to elect to reduce their annual base salary for a given year in exchange for a series of monthly grants of fully-vested stock options under our 2017 Equity Incentive Plan. Each executive officer’s election to participate in the Supplemental Option Program must be made prior to the commencement of the applicable year. Pursuant to the Supplemental Option Program, prior to the end of 2019, Mr. Wood elected that for calendar 2020 he would reduce his annual base salary by $400,000 in exchange for monthly grants of vested stock options at an intended valuation equal to the amount of such reduced salary, with such valuation determined by dividing the monthly dollar amount by which Mr. Wood elected to reduce his salary by the quotient of the closing price of our Class A common stock on the date of grant and 2.9. See Note 2 to “Executive Compensation—Summary Compensation Table” and Note 3 to “Executive Compensation—Grants of Plan-Based Awards” below.

Equity Compensation

We view equity awards as a critical element of our total compensation. Although we do not specifically tie any portion of a Named Executive Officer’s compensation to Roku’s performance, the realized value of equity awards bears a direct relationship to our stock price, and therefore, these awards are an incentive for our Named Executive Officers to create long-term value for our stockholders because the value of their equity awards increases when there is an increase in stockholder value.


32		Roku, Inc. 2021 Proxy Statement

Generally, the equity awards our Compensation Committee grants in connection with its annual compensation review do not begin to vest immediately or even after one year. It is our Compensation Committee’s intention for each Named Executive Officer to have equity awards that have at least three to four years of vesting in the future. Since these equity awards do not begin to vest for several years, our equity award vesting also is a means of retaining our Named Executive Officers.

In July 2020, the Compensation Committee reviewed each Named Executive Officer’s projected actual total compensation, including the vesting value of previously granted equity awards, and determined to grant new equity awards to each of the Named Executive Officers, with the dollar values set forth in the table below. After the Compensation Committee determined the appropriate dollar value of the equity awards, these Named Executive Officers were provided the opportunity to select whether their equity awards would be granted 100% in the form of stock options, 100% in the form of RSUs or 50% in the form of stock options and 50% in the form of RSUs. All Named Executive Officers selected a grant of 100% stock options. Based on each Named Executive Officer’s selection, in August 2020 the Compensation Committee granted new equity awards as set forth below.


Named Executive Officer	Dollar Value of Equity Award ($)		Stock Options⁽¹⁾ (#)
Anthony Wood		11,600,000		256,934	⁽²⁾
Steve Louden		3,250,000		71,986	⁽³⁾
Stephen H. Kay		1,950,000		43,192	⁽⁴⁾
Mustafa Ozgen		2,600,000		57,589	⁽⁵⁾
Scott Rosenberg		3,640,000		80,624	⁽⁶⁾

(1)

The number of stock options was determined by dividing the dollar value of the equity award by the average 60 trading day closing price of Roku’s Class A common stock, five days prior to the expected grant date and multiplying that number by 2.9. A 60-trading day average stock price was used, rather than a single day stock price, in order to provide a more stabilized stock value less susceptible to possible swings in the market.

(2)	Vests ratably each month over one year with the first vesting date occurring on September 14, 2023, subject to continuous service with us as of each vesting date.

(3)	Vests ratably each month over one year with the first vesting date occurring on July 28, 2023, subject to continuous service with us as of each vesting date.

(4)	Vests ratably each month over one year with the first vesting date occurring on February 4, 2023, subject to continuous service with us as of each vesting date.

(5)	Vests ratably each month over one year with the first vesting date occurring on April 1, 2023, subject to continuous service with us as of each vesting date.

(6)	Vests ratably each month over one year with the first vesting date occurring on December 4, 2022, subject to continuous service with us as of each vesting date.

No Special Retirement, Health or Welfare Benefits

We have established a retirement plan intended to qualify under Section 401(k) of the Internal Revenue Code of 1986, as amended (the Code), for all U.S.-based employees who satisfy certain eligibility requirements. Currently, we do not match any contributions made to the plan by our employees, including our Named Executive Officers.

All other benefits offered to our Named Executive Officers, such as medical, dental and vision benefits, medical and dependent care flexible spending accounts, short-term and long-term disability insurance and accidental death and dismemberment insurance and basic life insurance coverage, are offered on the same basis as offered to our U.S.-based full-time employees.


Roku, Inc. 2021 Proxy Statement		33

Limited Perquisites and Other Personal Benefits

Generally, we do not provide perquisites or other personal benefits to our Named Executive Officers. In 2020, because of the visibility of our company, we authorized one-time security consulting services for Mr. Wood to address safety concerns resulting from his position as our Chief Executive Officer. The costs related to these security consulting services for Mr. Wood are reported as other compensation to Mr. Wood in the “All Other Compensation” column in “Summary Compensation Table” below.

Employment, Severance and Change of Control Agreements

The initial terms and conditions of employment of each of Mr. Louden, Mr. Kay, Mr. Ozgen and Mr. Rosenberg were set forth in written employment terms agreements. Each of these agreements was approved by our Chief Executive Officer or our Board. We believed these agreements were necessary to induce these individuals to forego other employment opportunities or leave their current employer for the uncertainty of a demanding position in a new and unfamiliar organization. Mr. Wood, who is our founder and serves as our President and Chief Executive Officer, does not have an employment terms agreement. Each of our Named Executive Officers is an “at will” employee and may be terminated at any time, with or without cause, subject to the severance obligations described under “Executive Compensation—Potential Payments on Termination or Change of Control” below, and has executed our standard Employee Proprietary Information and Inventions Assignment Agreement. Each of our Named Executive Officers is also a party to our Amended and Restated Severance Benefit Plan (the Severance Benefit Plan), which provides for certain employee benefits upon a qualifying termination of employment. For a summary of the material terms of the change of control and severance agreements and an estimate of the payments and benefits that may be received by our Named Executive Officers under these agreements, see “Executive Compensation—Potential Payments on Termination or Change of Control” below.

Other Compensation Policies and Practices

Equity Grant Policy

Our Board has delegated authority, in accordance with applicable law, rules and regulations and our certificate of incorporation and bylaws, to an equity award committee comprised of our Chief Executive Officer and our Chief Financial Officer, either of whom has the authority to make certain types of equity awards to our employees (other than the executive officers who report directly to the Chief Executive Officer) under the 2017 Equity Incentive Plan. Pursuant to the policy, awards made by the equity award committee must be approved on or before the first of every month. Awards granted by the equity award committee also must be within pre-set guidelines that our Compensation Committee reviews and approves.

Stock Ownership Guidelines

In April 2020, our Board, upon the recommendation of our Compensation Committee, adopted mandatory stock ownership guidelines for our Board, Chief Executive Officer, and our Senior Vice Presidents reporting directly to our Chief Executive Officer. The Compensation Committee determined that adopting stock ownership guidelines would help align the interests of our directors and executives with those of our stockholders and may act as a risk mitigation device.

The stock ownership guidelines are based on the individual holding “eligible shares” with a value equal to a multiple of his or her annual base salary or annual cash retainer, as follows:


Position		Ownership Guideline
Non-Employee Director		5x annual cash retainer (retainer is currently $45,000)
Chief Executive Officer		5x annual base salary
Senior Vice Presidents Reporting to CEO		1x annual base salary


34		Roku, Inc. 2021 Proxy Statement

For purposes of this calculation, “eligible shares” include (1) shares of Roku’s common stock owned outright by such individual and (2) 50% of the intrinsic value of the vested and unexercised in-the-money stock options held by such individual.

Each individual covered by the guidelines will have until the later of December 31, 2024 or the end of the calendar year that is five years from the date that such individual became subject to the guidelines to achieve the minimum ownership requirements. After such achievement period has lapsed, each individual’s compliance will be determined on the first calendar day of each year. In the event that any covered individual fails to satisfy the minimum requirements, our Board will have the discretion to take a number of actions as it determines appropriate, including prohibiting the individual from selling any shares acquired through the vesting or the exercise of equity awards, other than shares needed to pay applicable taxes and exercise prices, until the minimum requirements of the guidelines are met.

Clawback Policy

To further align our executive compensation program with the interests of our stockholders, in April 2020, our Board, upon the recommendation of the Compensation Committee, approved a policy for the recoupment of certain incentive compensation (the clawback policy). The clawback policy applies to each of our executive officers, as well as certain other senior officers of Roku designated by our Board. The clawback policy provides our Board with the discretion to recover incentive compensation paid to an individual covered by the policy to the extent that (1) Roku is required to restate its financial statements due to material noncompliance with financial reporting requirements and (2) our Board determines that the covered individual engaged in misconduct that contributed to such noncompliance. Incentive compensation subject to such recoupment includes any bonus compensation (to the extent we award such compensation) or equity compensation (other than stock options granted under the Supplemental Option Program) granted or earned by the individual during the three fiscal years preceding the determination of misconduct, as well as any excess proceeds received by an individual in a sale of Roku common stock acquired pursuant to an equity award when the sale occurred during such three-year period and was following the release of earnings corresponding to the financial statements that were required to be restated.

Anti-Hedging and Anti-Pledging Policy

Under our insider trading policy, all members of our Board, executive officers, employees and consultants, and any entities or immediate family members or others whose trading activities are controlled by any of such persons, are prohibited from engaging in hedging transactions to protect against a decline in value of our common stock. Such transactions include, but are not limited to, short sales, transactions in put or call options, margin accounts and other inherently speculative transactions. Additionally, we prohibit members of our Board, executive officers, employees and consultants, and any entities or immediate family members or others whose trading activities are controlled by any of such persons, from pledging shares of our common stock as collateral for personal loans.

Say-on-Pay Vote

At our 2020 annual meeting of stockholders, we held a non-binding, advisory stockholder vote on the compensation of our Named Executive Officers, which resulted in 90.3% of votes approving our “say-on-pay” proposal (this figure does not include broker non-votes). We value the opinions of our stockholders, and our Compensation Committee will consider the outcome of future stockholder advisory votes, including the vote that will take place at the Annual Meeting, when it makes compensation decisions regarding our Named Executive Officers.


Roku, Inc. 2021 Proxy Statement		35

Tax and Accounting Implications

Deductibility of Executive Compensation

Under Section 162(m) of the Internal Revenue Code (Section 162(m)), compensation paid to any publicly held corporation’s “covered employees” that exceeds $1 million per taxable year for any covered employee is generally non-deductible, unless the compensation qualifies for the reliance period exception for certain compensation paid by corporations that became publicly held on or before December 20, 2019.

Although the Compensation Committee will continue to consider tax implications as one factor in determining executive compensation, our Compensation Committee also looks at other factors in making its decisions and retains the flexibility to provide compensation for our Named Executive Officers in a manner consistent with the goals of our executive compensation program and the best interests of Roku and its stockholders, which may include providing for compensation that is not deductible by Roku due to the deduction limit under Section 162(m). Our Compensation Committee also retains the flexibility to modify compensation that was initially intended to be exempt from the deduction limit under Section 162(m) if it determines that such modifications are consistent with Roku’s business needs.

No Gross-ups of Parachute Payments

We did not provide any executive officer, including any Named Executive Officer, with a “gross-up” or other reimbursement payment for any tax liability that he might owe as a result of the application of Sections 280G, 4999 or 409A of the Code during 2020, and we have not agreed and are not otherwise obligated to provide any Named Executive Officers with such a “gross-up” or other reimbursement.

Accounting for Stock-Based Compensation

We account for equity compensation paid to our employees under the Financial Accounting Standard Board’s Accounting Standards Codification Topic 718 (FASB ASC Topic 718), which requires us to measure the grant date fair value of our equity-based awards and recognize the grant date fair value as an expense over the requisite service period of the award. This calculation is performed for accounting purposes and reported in the tables below under the heading “Executive Compensation,” even though the recipient of the awards may never realize any value from the awards.

Compensation Risk Assessment

Our management team and the Compensation Committee each play a role in evaluating, monitoring and mitigating any risk that may exist relating to our compensation plans, practices and policies for all employees, including our Named Executive Officers. Compensia, the Compensation Committee’s independent compensation consultant, performed an assessment of our executive compensation plans, practices and policies. Management conducted a parallel assessment of our non-executive employee compensation plans, practices and policies. Both assessments concluded that our compensation programs do not create risks that are reasonably likely to have a material adverse effect on Roku. The Compensation Committee has reviewed these reports and agreed with the conclusions.

The risk assessment process considered various features of our compensation plans, practices and policies that discourage excessive or unnecessary risk taking, including but not limited to the following:

•

pay program oversight by an independent Compensation Committee;

•

formal annual review of executive compensation peer group, market positioning and cash/equity mix;

•

comprehensive formal insider trading policies prohibiting pledging or margining of our common stock and engaging in hedging activities;

•

formal policies for equity administration;


36		Roku, Inc. 2021 Proxy Statement

•

formal clawback policy;

•

formal stock ownership guidelines;

•

sales compensation practices are consistent with market norms and do not overemphasize commissions;

•

reasonable severance/change of control agreements;

•

use of an independent compensation consultant; and

•

inclusion of an annual limit on non-employee director compensation in the equity plan and regular reviews of director compensation levels against peers.

Compensation Committee Report

The Compensation Committee has reviewed and discussed with management the Compensation Discussion and Analysis contained in this proxy statement. Based on this review and discussion, the Compensation Committee has recommended to the Board that the Compensation Discussion and Analysis be included in this proxy statement and incorporated into Roku’s Annual Report on Form 10-K for the year ended December 31, 2020.

Compensation Committee

Ray Rothrock (Chair)

Ravi Ahuja

Neil Hunt


Roku, Inc. 2021 Proxy Statement		37

Executive Compensation

Summary Compensation Table

The following table sets forth all of the compensation awarded to, earned by or paid to our Named Executive Officers during the years ended December 31, 2020, 2019 and 2018.


Name and Principal Position	Year	Salary ($)			Bonus ($)			Stock Awards⁽¹⁾ ($)			Option Awards⁽¹⁾ ($)		All Other Compensation ($)			Total ($)
Anthony Wood	2020		1,200,000	⁽²⁾		—			—			14,122,763		40,805	⁽³⁾		15,363,568
President and Chief Executive Officer	2019		1,200,000	⁽²⁾		—			—			11,459,221		16,303	⁽⁴⁾		12,675,524
	2018		1,084,615			—			—			6,956,043		296,003	⁽⁵⁾		8,336,661
Steve Louden	2020		700,000			—			—			3,956,818		16,305	⁽⁴⁾		4,673,123
Chief Financial Officer	2019		700,000			—			—			2,551,791		16,303	⁽⁴⁾		3,268,094
	2018		627,885			—			—			3,659,576		16,003	⁽⁴⁾		4,303,464
Stephen H. Kay	2020		500,000			—			—			2,374,113		16,305	⁽⁴⁾		2,890,418
Senior Vice President, General	2019		500,000			—			768,439			758,651		16,303	⁽⁴⁾		2,043,393
Counsel and Secretary	2018		500,000			—			1,182,572			1,307,048		16,003	⁽⁴⁾		3,005,623
Mustafa Ozgen⁽⁶⁾	2020		875,000			—			—			3,165,466		26,881	⁽⁹⁾		4,067,347
Senior Vice President and General Manager, Account Acquisition	2019		740,385			100,000	⁽⁷⁾		11,040,849	⁽⁸⁾		—		64,368	⁽⁹⁾		11,945,602
Scott Rosenberg	2020		800,000			—			—			4,329,098		16,305	⁽⁴⁾		5,145,403
Senior Vice President and General	2019		800,000			—			1,955,889			1,871,855		16,303	⁽⁴⁾		4,644,047
Manager, Platform Business	2018		641,346			—			3,323,536			3,447,558		16,003	⁽⁴⁾		7,428,443

(1)

Amounts shown in these columns do not reflect dollar amounts actually received by our Named Executive Officers. Instead, these amounts reflect the aggregate grant date fair value of each RSU or stock option, as applicable, computed in accordance with the provisions of FASB ASC Topic 718. Assumptions used in the calculation of these amounts are included in Notes 11, 11 and 9 to our consolidated financial statements included in our Annual Report on Form 10-K, filed with the SEC on February 26, 2021, March 2, 2020 and March 1, 2019, respectively. In the case of stock options, our Named Executive Officers will only realize compensation to the extent the trading price of our Class A common stock is greater than the exercise price of such stock options.

(2)

Pursuant to the Supplemental Option Program, Mr. Wood elected to forego $400,000 and $500,000 of this amount during 2020 and 2019, respectively, in exchange for monthly grants of vested stock options at an intended valuation equal to the amount of such foregone salary. Such stock option grants are reflected in the “Grants of Plan-Based Awards” table below.

(3)	Represents medical and life insurance premiums and fees for one-time security consulting services paid by Roku on behalf of Mr. Wood. See “Compensation Discussion and Analysis—Limited Perquisites and Other Personal Benefits” above for additional details.

(4)	Represents medical and life insurance premiums paid by Roku on behalf of the Named Executive Officer.

(5)

Represents medical and life insurance premiums of $16,003 and a Hart-Scott-Rodino Antitrust Improvements Act of 1976 (HSR Act) filing fee of $280,000 paid by Roku on behalf of Mr. Wood. This amount was imputed as income to Mr. Wood and he was responsible for any taxes due as a result of Roku paying the HSR Act filing fee; he was not provided a tax gross-up payment.

(6)	Mr. Ozgen was not a Named Executive Officer prior to 2019. He joined Roku in February 2019.

(7)	Represents a one-time signing bonus of $100,000 in connection with Mr. Ozgen joining Roku in February 2019.

(8)	As this grant was Mr. Ozgen’s initial equity award made in connection with his joining Roku in February 2019, it represents four years of award vesting.

(9)	Represents medical and life insurance premiums paid on behalf of Mr. Ozgen, as well as relocation benefits paid in connection with his joining Roku in February 2019. Relocation benefits of $49,424 were paid in 2019.


38		Roku, Inc. 2021 Proxy Statement

Pay Ratio

As required by Section 953(b) of Dodd Frank and Item 402(u) of Regulation S-K, we are providing the following information about the relationship of the annual total compensation of our “median employee” and the annual total compensation of Anthony Wood, our Chief Executive Officer, during 2020. We consider the pay ratio specified to be a reasonable estimate, calculated in a manner intended to be consistent with Item 402(u) of Regulation S-K.

For 2020, our last completed fiscal year:

•

The annual total compensation of the median employee of Roku (excluding our Chief Executive Officer) was $266,112;

•

The annual total compensation of our Chief Executive Officer, as reported in the “Summary Compensation Table” above, was $15,363,568; and

•

The ratio of the annual total compensation of our Chief Executive Officer to the median employee’s annual total compensation is 58:1.

The pay ratio disclosure rules permit companies to identify the median compensated employee once every three years unless there has been a material change in employee population or employee compensation arrangements that would significantly impact the pay ratio disclosure. For 2020, we used the same median employee who was identified in 2019 as we do not believe Roku has experienced any material changes in our employee population or employee compensation arrangements that would significantly impact the pay ratio disclosure.

The pay ratio reported above is a reasonable estimate calculated in a manner consistent with SEC rules based on our internal records and the methodology described above. The SEC rules for identifying the median employee and calculating the pay ratio based on that employee’s total annual compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their employee populations and compensation practices. Therefore, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies have different employee populations and compensation practices and may utilize different methodologies, exclusions, estimates, and assumptions in calculating their own pay ratios.


Roku, Inc. 2021 Proxy Statement		39

Grants of Plan-Based Awards in 2020

The following table shows certain information regarding grants of plan-based awards to our Named Executive Officers for the year ended December 31, 2020.


Name	Grant Date		All Other Stock Awards: Number of Shares of Stock or Units (#)		All Other Option Awards: Number of Securities Underlying Options (#)			Exercise or Base Price of Option Awards ($/Sh)		Grant Date Fair Value of Stock and Option Awards⁽¹⁾ ($)
Anthony Wood		8/17/20		—		256,934	⁽²⁾		145.71		14,122,763
		1/2/20		—		759	⁽³⁾		137.10		35,544
		2/3/20		—		758	⁽³⁾		127.50		32,323
		3/2/20		—		843	⁽³⁾		114.67		31,800
		4/1/20		—		1,173	⁽³⁾		82.42		32,359
		5/1/20		—		847	⁽³⁾		114.02		32,604
		6/1/20		—		856	⁽³⁾		112.95		32,771
		7/1/20		—		753	⁽³⁾		128.39		32,425
		8/3/20		—		597	⁽³⁾		161.82		32,279
		9/1/20		—		539	⁽³⁾		179.27		32,265
		10/1/20		—		483	⁽³⁾		200.34		32,507
		11/1/20		—		467	⁽³⁾		206.88		32,610
		12/1/20		—		338	⁽³⁾		285.71		33,111
Steve Louden		8/17/20		—		71,986	⁽⁴⁾		145.71		3,956,818
Stephen Kay		8/17/20		—		43,192	⁽⁵⁾		145.71		2,374,113
Mustafa Ozgen		8/17/20		—		57,589	⁽⁶⁾		145.71		3,165,466
Scott Rosenberg		8/17/20		—		80,624	⁽⁷⁾		145.71		4,329,098

(1)

Amounts shown in this column do not reflect dollar amounts actually received by our Named Executive Officers. Instead, these amounts reflect the aggregate grant date fair value of each stock option, computed in accordance with the provisions of FASB ASC Topic 718. Assumptions used in the calculation of these amounts are included in Note 11 to our consolidated financial statements included in our Annual Report on Form 10-K, filed with the SEC on February 26, 2021. Our Named Executive Officers will only realize compensation to the extent the trading price of our Class A common stock is greater than the exercise price of such stock options.

(2)	Vests ratably each month over one year with first vesting date to occur on September 14, 2023, subject to continuous service with us as of each vesting date.

(3)	Pursuant to the Supplemental Option Program, such options were granted, and vested upon grant, in exchange for Mr. Wood’s foregone salary as described in Note 2 to the “Summary Compensation Table” above.

(4)	Vests ratably each month over one year with first vesting date to occur on July 28, 2023, subject to continuous service with us as of each vesting date.

(5)	Vests ratably each month over one year with first vesting date to occur on February 4, 2023, subject to continuous service with us as of each vesting date.

(6)	Vests ratably each month over one year with first vesting date to occur on April 1, 2023, subject to continuous service with us as of each vesting date.

(7)	Vests ratably each month over one year with first vesting date to occur on December 4, 2022, subject to continuous service with us as of each vesting date.


40		Roku, Inc. 2021 Proxy Statement

Outstanding Equity Awards as of December 31, 2020

The following table provides information regarding outstanding equity awards held by our Named Executive Officers as of December 31, 2020.


Name	Grant Date		Vesting Commencement Date		Option Awards										Stock Awards
Name	Grant Date		Vesting Commencement Date		Number of Securities Underlying Unexercised Options Exercisable (#)			Number of Securities Underlying Unexercised Options Unexercisable (#)			Option Exercise Price ($)		Option Expiration Date		Number of Shares or Units of Stock That Have Not Vested (#)			Market Value of Shares or Units of Stock That Have Not Vested ($)
Anthony Wood		7/24/2012		10/18/2012		1,023,333	⁽¹⁾		—			2.76		7/24/2022		—			—
		7/24/2012		8/23/2012		166,667			—			2.76		7/24/2022		—			—
		8/11/2015		9/11/2015		1,139,163	^(1)(2)(3)		—			5.64		8/10/2025		—			—
		8/15/2017		9/12/2019		555,555	⁽¹⁾		277,778	⁽⁴⁾		8.82		8/14/2027		—			—
		8/19/2018		9/13/2021		—			272,553	⁽⁵⁾		56.07		8/18/2028		—			—
		8/1/2019		9/14/2022		—			287,730	⁽⁵⁾		100.85		7/31/2029		—			—
		2/1/2019		2/1/2019		2,304	⁽⁶⁾		—			45.21		1/31/2029		—
		3/1/2019		3/1/2019		1,507	⁽⁶⁾		—			69.08		2/28/2029		—			—
		4/1/2019		4/1/2019		1,508	⁽⁶⁾		—			69.11		3/31/2029		—			—
		5/1/2019		5/1/2019		1,635	⁽⁶⁾		—			63.69		4/30/2029		—			—
		6/3/2019		6/3/2019		1,161	⁽⁶⁾		—			89.71		6/2/2029		—			—
		7/1/2019		7/1/2019		1,140	⁽⁶⁾		—			91.37		6/30/2029		—			—
		8/1/2019		8/1/2019		1,033	⁽⁶⁾		—			100.85		7/31/2029		—			—
		9/3/2019		9/3/2019		664	⁽⁶⁾		—			156.88		9/2/2029		—			—
		10/1/2019		10/1/2019		1,017	⁽⁶⁾		—			102.40		9/30/2029		—			—
		11/1/2019		11/1/2019		711	⁽⁶⁾		—			146.50		10/31/2029		—			—
		12/2/2019		12/2/2019		766	⁽⁶⁾		—			136.07		12/1/2029		—			—
		1/2/2020		1/2/2020		759	⁽⁶⁾		—			137.10		1/1/2030		—			—
		2/3/2020		2/3/2020		758	⁽⁶⁾		—			127.50		2/2/2030		—			—
		3/2/2020		3/2/2020		843	⁽⁶⁾		—			114.67		3/1/2030		—			—
		4/1/2020		4/1/2020		1,173	⁽⁶⁾		—			82.42		3/31/2030		—			—
		5/1/2020		5/1/2020		847	⁽⁶⁾		—			114.02		4/29/2030		—			—
		6/1/2020		6/1/2020		856	⁽⁶⁾		—			112.95		5/28/2030		—			—
		7/1/2020		7/1/2020		753	⁽⁶⁾		—			128.39		6/30/2030		—			—
		8/3/2020		8/3/2020		597	⁽⁶⁾		—			161.82		7/31/2030		—			—
		8/17/2020		9/14/2023		—			256,934	⁽⁵⁾		145.71		8/16/2030		—			—
		9/1/2020		9/1/2020		539	⁽⁶⁾		—			179.27		8/30/2030		—			—
		10/1/2020		10/1/2020		483	⁽⁶⁾		—			200.34		9/30/2030		—			—
		11/2/2020		11/2/2020		467	⁽⁶⁾		—			206.88		11/1/2030		—			—
		12/1/2020		12/1/2020		338	⁽⁶⁾		—			285.71		11/30/2030		—			—
Steve Louden		5/16/2017		7/26/2019		16,339	⁽¹⁾		—			6.12		5/15/2027		—			—
		5/16/2017		7/26/2019		56,993	⁽¹⁾		—			6.12		5/15/2027		—			—
		8/19/2018		7/27/2020		36,908	⁽¹⁾		110,724	⁽⁴⁾		56.07		8/18/2028		—			—
		8/1/2019		7/28/2022		—			64,073	⁽⁵⁾		100.85		7/31/2029		—			—
		8/17/2020		7/28/2023		—			71,986	⁽⁵⁾		145.71		8/16/2030		—			—
Stephen H. Kay		1/23/2014		1/2/2015		3,216	⁽¹⁾		—			2.94		1/23/2024		—			—
		1/23/2014		2/2/2015		40	⁽¹⁾		—			2.94		1/23/2024		—			—
		3/23/2015		4/23/2015		2,436	⁽¹⁾		—			5.64		3/22/2025		—			—
		5/16/2017		2/2/2019		21,993	⁽¹⁾		—			6.12		5/15/2027		—			—
		8/19/2018		2/3/2020		24,167			28,561	⁽⁴⁾		56.07		8/18/2028		—			—
		8/19/2018		3/1/2020		—			—			—		—		10,546	⁽⁸⁾		3,501,483
		8/1/2019		2/4/2022		—			19,049	⁽⁵⁾		100.85		7/31/2029		—			—
		8/1/2019		3/1/2022		—			—			—		—		7,620	⁽⁹⁾		2,529,992
		8/17/2020		2/4/2023		—			43,192	⁽⁵⁾		145.71		8/16/2030		—			—


Roku, Inc. 2021 Proxy Statement		41


Name	Grant Date		Vesting Commencement Date		Option Awards										Stock Awards
Name	Grant Date		Vesting Commencement Date		Number of Securities Underlying Unexercised Options Exercisable (#)			Number of Securities Underlying Unexercised Options Unexercisable (#)			Option Exercise Price ($)		Option Expiration Date		Number of Shares or Units of Stock That Have Not Vested (#)			Market Value of Shares or Units of Stock That Have Not Vested ($)
Mustafa Ozgen		3/1/2019		6/1/2019		—			—			—		—		89,903	⁽¹⁰⁾		29,849,594
		8/17/2020		4/1/2023		—			57,589	⁽⁵⁾		145.71		8/16/2030		—			—
Scott Rosenberg		3/23/2015		4/23/2015		6,953	⁽¹⁾		—			5.64		3/23/2025		—			—
		8/11/2015		9/11/2015		7,236	⁽¹⁾		—			5.70		8/10/2025		—			—
		8/11/2015		9/11/2015		26,096	⁽¹⁾⁽³⁾		—			5.64		8/10/2025		—			—
		5/17/2016		6/17/2016		1,515	⁽¹⁾⁽³⁾		—			5.64		5/16/2026		—			—
		5/17/2016		6/17/2016		15,151	⁽¹⁾⁽³⁾		—			5.64		5/16/2026		—			—
		11/8/2016		12/2/2018		10,966	⁽¹⁾		—			5.64		11/7/2026		—			—
		11/15/2016		12/15/2016		52,520	⁽¹⁾		—			5.64		11/14/2026		—			—
		3/6/2017		3/14/2017		16,812	⁽¹⁾		731	⁽⁷⁾		5.70		3/5/2027		—			—
		3/6/2017		3/14/2017		39,047	⁽¹⁾		2,742	⁽⁷⁾		5.70		3/5/2027		—			—
		5/16/2017		6/16/2017		53,317	⁽¹⁾		8,681	⁽⁷⁾		6.12		5/15/2027		—			—
		8/15/2017		9/15/2017		54,888	⁽¹⁾		27,778	⁽⁷⁾		8.82		08/14/2027		—			—
		7/13/2018		8/13/2018		81,000			19,576	⁽¹¹⁾		48.76		7/12/2028		—			—
		7/13/2018		11/15/2018		—			—			—		—		10,068	⁽¹²⁾		3,342,777
		8/19/2018		12/3/2020		5,052			55,583	⁽⁵⁾		56.07		8/18/2028		—			—
		8/19/2018		11/15/2020		—			—			—		—		18,191	⁽⁹⁾		6,039,776
		8/1/2019		12/4/2021		—			48,488	⁽⁵⁾		100.85		7/31/2029		—			—
		8/1/2019		11/15/2021		—			—			—		—		19,395	⁽⁹⁾		6,439,528
		8/17/2020		12/4/2022		—			80,624	⁽⁵⁾		145.71		8/16/2030		—			—

Note: Each vesting schedule described below is subject to the Named Executive Officer’s continuous service. Outstanding equity awards granted prior to September 28, 2017 were granted under our 2008 Equity Incentive Plan and outstanding equity awards granted after September 28, 2017 were granted under our 2017 Equity Incentive Plan. The market values of the RSU awards that have not vested are calculated by multiplying the number of shares underlying the award by $332.02, the closing price of our Class A common stock on December 31, 2020 (the last day of our fiscal year).

(1)

The stock option is early exercisable in full, subject to a right of repurchase in our favor, which lapses as the shares of stock underlying the stock options vest. Any shares that were early exercised will remain subject to our right of repurchase upon the Named Executive Officer’s termination of the service. Upon the closing of a corporate transaction (as defined in the award agreements entered into under our 2008 Equity Incentive Plan) (i) 25% of the shares will vest immediately, and (ii) in the event that the Named Executive Officer’s employment is terminated without cause by Roku or the Named Executive Officer terminates his employment for good reason (in either case, such termination occurring within 12 months following a corporate transaction) then 100% of the unvested shares will vest immediately, subject to the Named Executive Officer signing a general release of all known and unknown claims in a form acceptable to Roku.

(2)	This option was subject to milestone vesting tied to our gross revenue and valuation. In November 2014, Roku’s Board determined that certain of these milestones were met and 83,333 shares subject to this option vested in September 2014 and 83,333 shares vested in September 2015.

(3)	This stock option was repriced in the fourth quarter of 2016.

(4)	1/24th of the total shares subject to this option grant vest monthly with the first vest occurring on the vesting commencement date.

(5)	1/12th of the total shares subject to this option grant vest monthly with the first vest occurring on the vesting commencement date.

(6)	Pursuant to the Supplemental Option Program, such options were granted, and vested upon grant, in exchange for Mr. Wood’s foregone salary as described in Note 2 to the “Summary Compensation Table” above.

(7)	1/48th of the total shares subject to this option grant vest monthly with the first vest occurring on the vesting commencement date.


42		Roku, Inc. 2021 Proxy Statement

(8)	This RSU award vests in 8 equal quarterly installments with the first vest occurring on the vesting commencement date.

(9)	This RSU award vests in 4 equal quarterly installments with the first vest occurring on the vesting commencement date.

(10)	This RSU award vests in 16 equal quarterly installments with the first vest occurring on the vesting commencement date.

(11)	1/36th of the total shares subject to this option grant vest monthly with the first vest occurring on the vesting commencement date.

(12)	This RSU award vests in 12 equal quarterly installments with the first vest occurring on the vesting commencement date.


Roku, Inc. 2021 Proxy Statement		43

Stock Option Exercises and Stock Vested in 2020

The following table shows certain information regarding stock option exercises and stock vested by our Named Executive Officers during the year ended December 31, 2020.


	Option Awards				Stock Awards
Name	Number of Shares Acquired on Exercise (#)		Value Realized on Exercise⁽¹⁾ ($)		Number of Shares Acquired on Vesting (#)		Value Realized on Vesting⁽²⁾ ($)
Anthony Wood		310,000		46,065,445		—		—
Steve Louden		152,542		35,390,007		—		—
Stephen H. Kay		148,603		28,931,709		10,545		1,686,139
Mustafa Ozgen		—		—		39,957		6,389,044
Scott Rosenberg		36,000		7,623,393		19,487		3,557,324

(1)	The value realized on exercise represents the difference between the exercise price per share of the stock option and the market price of our Class A common stock at the time of exercise. The value realized was determined without considering any taxes that may have been owed.

(2)	The value realized upon vesting of RSUs was calculated by multiplying the number of shares vested by the closing price of our Class A common stock on the vest date. The value realized was determined without considering any taxes that may have been owed.

Pension Benefits

Aside from our 401(k) Plan, we do not maintain any pension plan or arrangement under which our Named Executive Officers are entitled to participate or receive post-retirement benefits.

Non-Qualified Deferred Compensation

We do not maintain any nonqualified deferred compensation plans or arrangements under which our Named Executive Officers are entitled to participate.

Potential Payments on Termination or Change of Control

Each of our Named Executive Officers participates in our Severance Benefit Plan, which was approved by our Board in May 2016 and amended in July 2019. In the event of an involuntary termination without cause not in connection with a change of control event, our Named Executive Officers will be entitled to receive a lump sum cash payment equal to 12 months base salary for our Chief Executive Officer or nine months base salary for all other Named Executive Officers. In addition, in the event that such involuntary termination occurs, or the Named Executive Officer resigns for good reason (as defined in the Severance Benefit Plan), in connection with or within 12 months following a change of control (as defined in the Severance Benefit Plan), the Named Executive Officer will be entitled to receive the lump sum severance payment described above and 100% of his unvested equity awards will vest immediately. All such severance benefits are subject to the participant signing a general release of all known and unknown claims in substantially the form provided in the Severance Benefit Plan.


44		Roku, Inc. 2021 Proxy Statement

The following table summarizes the estimated payments and benefits that would be provided to our Named Executive Officers upon termination or a change of control, assuming the triggering event took place on December 31, 2020.


Named Executive Officer⁽¹⁾	Closing of Corporate Transaction ($)			Involuntary Termination of Employment Without Cause ($)			Involuntary Termination of Employment or Voluntary Resignation for Good Reason Within 12 Months Following a Change of Control ($)
Anthony Wood
Severance Payment		—			1,200,000	⁽²⁾		1,200,000	⁽²⁾
Equity Acceleration		67,333,226	⁽³⁾		—			279,374,206	⁽⁴⁾
Total		67,333,226			1,200,000			280,574,206
Steve Louden
Severance Payment		—			525,000	⁽²⁾		525,000	⁽²⁾
Equity Acceleration		—			—			58,778,075	⁽⁴⁾
Total		—			525,000			59,303,075
Stephen H. Kay
Severance Payment		—			375,000	⁽²⁾		375,000	⁽²⁾
Equity Acceleration		—			—			26,363,637	⁽⁴⁾
Total		—			375,000			26,738,637
Mustafa Ozgen
Severance Payment		—			656,250	⁽²⁾		656,250	⁽²⁾
Equity Acceleration		—			—			40,579,001	⁽⁴⁾
Total		—			656,250			41,235,251
Scott Rosenberg
Severance Payment		—			600,000	⁽²⁾		600,000	⁽²⁾
Equity Acceleration		12,940,297	⁽³⁾		—			75,875,875	⁽⁴⁾
Total		12,940,297			600,000			76,475,875

(1)

All of our Named Executive Officers are subject to a better-after-tax provision whereby we would either pay such person (i) the full amount of their severance benefits or, alternatively, (ii) an amount of certain severance benefits otherwise payable to them such that the severance benefits will not be subject to the tax imposed by Section 4999 of the Code, whichever produces the better after-tax result for such Named Executive Officer.

(2)

Pursuant to the Severance Benefit Plan, cash severance payments consist of a lump-sum payment equal to the product of multiplying the sum of the Named Executive Officer’s then current monthly base salary (as defined in the Severance Benefit Plan) and the participant’s Severance Multiplier (12 months for Mr. Wood and nine months for the other Named Executive Officers). This severance payment will be paid on the 60th day following the separation from service.

(3)

Upon the closing of a corporate transaction (as defined in the award agreements entered into under our 2008 Equity Incentive Plan) (i) 25% of the shares granted under our 2008 Equity Incentive Plan will vest immediately, and (ii) in the event that the Named Executive Officer’s employment is terminated without cause by Roku or the Named Executive Officer terminates his employment for good reason (in either case, such termination occurring within 12 months following a corporate transaction) then 100% of the unvested shares will vest immediately, subject to the Named Executive Officer signing a general release of all known and unknown claims in a form acceptable to Roku. The estimated benefit amount of unvested stock options was calculated by multiplying the number of unvested stock options subject to acceleration held by the applicable Named Executive Officer by the difference between the exercise price of the stock option and the closing price of our Class A common stock on December 31, 2020, which was $332.02.

(4)	In the event of a change of control (as defined in our 2017 Plan), any unvested portion of an equity award granted under the 2017 Plan will vest in full and become exercisable immediately prior to the effective date of


Roku, Inc. 2021 Proxy Statement		45

such change of control, subject to the Named Executive Officer signing a general release of all known and unknown claims in a form acceptable to Roku. The estimated benefit amount of unvested stock options was calculated by multiplying the number of unvested stock options subject to acceleration held by the applicable Named Executive Officer by the difference between the exercise price of the stock option and the closing price of our Class A common stock on December 31, 2020, which was $332.02. The estimated benefit amount of unvested RSUs was calculated by multiplying the number of unvested RSUs by the closing price of our Class A common stock on December 31, 2020, which was $332.02.


46		Roku, Inc. 2021 Proxy Statement

Certain Relationships and Related Transactions

We have adopted a Related Person Transaction Policy providing that our executive officers, directors, holders of more than 5% of any class of our voting securities, and any member of the immediate family of and any entity affiliated with any of the foregoing persons, will not be permitted to enter into a related person transaction with us without the prior consent of our Audit Committee (or other independent members of our Board if it is inappropriate for our Audit Committee to review such transaction due to a conflict of interest). Any request for us to enter into a transaction with an executive officer, director, principal stockholder or any of their immediate family members or affiliates, in which the amount involved exceeds $120,000 and the related person has a direct or indirect material interest, must first be presented to our Audit Committee for review, consideration and approval. If a related person transaction was not a related person transaction when it was originally consummated, or was not identified as such prior to consummation, it will be submitted to the Audit Committee for review and ratification as soon as reasonably practicable. In approving or rejecting any such transaction, our Audit Committee will consider the relevant facts and circumstances available and deemed relevant to our Audit Committee, including, but not limited to: the risks, costs and benefits to Roku; the impact on our directors’ independence; the terms of the transaction; the availability of other sources for comparable services or products; and the terms available to or from unrelated third parties or to or from employees generally.

Below is a summary of transactions, since the beginning of our last fiscal year, to which we have been a participant, in which the amount involved exceeded or will exceed $120,000 and in which any of our directors, executive officers or holders of more than 5% of our capital stock, or any member of the immediate family of the foregoing persons, had or will have a direct or indirect material interest.

Employment Arrangements and Equity Grants

We have entered into written employment terms agreements with our Named Executive Officers other than Mr. Wood and have adopted a Severance Benefit Plan. For more information regarding these arrangements, see “Executive Compensation—Employment, Severance and Change of Control Arrangements” and “Executive Compensation—Potential Payments on Termination or Change of Control.” We have granted equity awards to our Named Executive Officers and members of our Board. For a description of these equity awards, see “Compensation Discussion and Analysis,” “Executive Compensation” and “Director Compensation.”

Indemnification Agreements

Our amended and restated certificate of incorporation contains provisions limiting the liability of directors, and our amended and restated bylaws will provide that we will indemnify each of our directors and officers to the fullest extent permitted under Delaware law. Our amended and restated certificate of incorporation and bylaws will also provide our Board with discretion to indemnify our employees and other agents when determined appropriate by our Board. In addition, we have entered into an indemnification agreement with each of our directors and executive officers, which requires us to indemnify them.


Roku, Inc. 2021 Proxy Statement		47

Other Matters

Delinquent Section 16(a) Reports

Section 16(a) of the Exchange Act requires our directors and executive officers, and persons who own more than 10% of a registered class of Roku’s equity securities, to file with the SEC initial reports of ownership and reports of changes in ownership of common stock and other equity securities of Roku. Officers, directors and greater than 10% stockholders are required by SEC rules to furnish us with copies of all Section 16(a) forms they file.

To our knowledge, based solely on a review of the copies of such reports furnished to us and written representations that no other reports were required, during the year ended December 31, 2020, our officers, directors and greater than 10% stockholders complied with all applicable Section 16(a) filing requirements.

Annual Report on Form 10-K and SEC Filings

We have filed our Annual Report on Form 10-K for the year ended December 31, 2020 (the Annual Report) with the SEC. Our Annual Report and this proxy statement are posted on our investor relations website (ir.roku.com) and are available on the SEC’s website (www.sec.gov).

A copy of our Annual Report is also available without charge upon written request to us via email at ir@roku.com. If you do not have access to the Internet or have not received a copy of our Annual Report, you may request a copy of it or any exhibits thereto without charge by writing to our Corporate Secretary at Roku, Inc., Attention: Corporate Secretary, 1701 Junction Ct., Suite 100, San Jose, California 95112.

No Incorporation by Reference

In our filings with the SEC, information is sometimes “incorporated by reference.” This means that we are referring you to information that has previously been filed with the SEC and such information should be considered as part of the particular filing. As provided under SEC rules, the “Audit Committee Report” and the “Compensation Committee Report” contained in this proxy statement specifically are not incorporated by reference into any other filings with the SEC, are not deemed to be “soliciting material” and are not deemed “filed” with the SEC. In addition, this proxy statement includes several website addresses or references to additional company reports found on those websites. These website addresses are intended to provide inactive, textual references only. The information on these websites, including the information contained in those reports, is not part of this proxy statement and is not incorporated by reference.


48		Roku, Inc. 2021 Proxy Statement

LOGO

VOTE BY INTERNET Before The Meeting - Go to www.proxyvote.com Use the Internet to transmit your voting instructions and for electronic delivery ROKU, INC. of information up until 11:59 p.m. Eastern Time the day before the cut-off date ATTN: CORPORATE SECRETARY or meeting date. Have your proxy card in hand when you access the web site 1155 COLEMAN AVENUE SAN JOSE, CA 95110 and follow the instructions to obtain your records and to create an electronic voting instruction form. During The Meeting - Go to www.virtualshareholdermeeting.com/ROKU2021 You may attend the meeting via the Internet and vote during the meeting. Have the information that is printed in the box marked by the arrow available and follow the instructions. VOTE BY PHONE - 1-800-690-6903 Use any touch-tone telephone to transmit your voting instructions up until 11:59 p.m. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions. VOTE BY MAIL Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717. TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS: D50380-P52561 KEEP THIS PORTION FOR YOUR RECORDS THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. DETACH AND RETURN THIS PORTION ONLY ROKU, INC. The Board of Directors recommends you vote FOR ALL of the following nominees: 1. To elect three Class I directors to serve until the 2024 annual meeting of stockholders. For Withhold Nominees: 1a. Ravi Ahuja ! ! 1b. Mai Fy field ! ! 1c. Laurie Simon Hodrick ! ! The Board of Directors recommends you vote FOR the following proposals: For Against Abstain 2. Advisory vote to approve our named executive officer compensation. ! ! ! 3. To ratify the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the year ending ! ! ! December 31, 2021. 4. To conduct any other business properly brought before the meeting. Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer. Signature [PLEASE SIGN WITHIN BOX] Date Signature (Joint Owners) Date

LOGO

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting: The Notice and Proxy Statement and Annual Report are available at www.proxyvote.com. D50381-P52561 ROKU, INC. Annual Meeting of Stockholders June 10, 2021 9:00 a.m. Pacific Time This proxy is solicited by the Board of Directors The stockholder(s) hereby appoint(s) Anthony Wood, Steve Louden and Stephen Kay, or any of them, as proxies, each with the power to appoint his substitute, and hereby authorize(s) them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of common stock of ROKU, INC. that the stockholder(s) is/are entitled to vote at the Annual Meeting of Stockholders to be held at 9:00 a.m. Pacific Time on June 10, 2021, live via the internet at www.virtualshareholdermeeting.com/ROKU2021, and any adjournment or postponement thereof. This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors’ recommendations. Continued and to be signed on reverse side

SEC Form DEF 14A filed by Roku, Inc.