| UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 |
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| FORM 12b-25 | |||
| NOTIFICATION OF LATE FILING | |||
| (Check one): | ☒ | Form 10-K | ☐ | Form 20-F | ☐ | Form 11-K | ☐ | Form 10-Q | ☐ | Form 10-D | ☐ | Form N-CEN | ☐ | Form N-CSR | |||
| For Period Ended: | December 31, 2024 | ||||||||||||||||
| ☐ | Transition Report on Form 10-K | ||||||||||||||||
| ☐ | Transition Report on Form 20-F | ||||||||||||||||
| ☐ | Transition Report on Form 11-K | ||||||||||||||||
| ☐ | Transition Report on Form 10-Q | ||||||||||||||||
| For the Transition Period Ended: | |||||||||||||||||
Read Instructions (on back page) Before Preparing Form. Please Print or Type.
Nothing in this form shall be construed to imply that the Commission has verified any information contained herein.
If the notification relates to a portion of the filing checked above, identify the Item(s) to which the notification relates:
PART I — REGISTRANT INFORMATION
| Mobiquity Technologies, Inc. |
| Full Name of Registrant |
| Former Name if Applicable |
| 35 Torrington Lane |
| Address of Principal Executive Office (Street and Number) |
| Shoreham, NY 11786 |
| City, State and Zip Code |
PART II — RULES 12b-25(b) AND (c)
If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the following should be completed. (Check box if appropriate)
| (a) | The reason described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense; | |||
| (b) | The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, Form 11-K, Form N-SAR or Form N-CSR, or portion thereof, will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report or transition report on Form 10-Q or subject distribution report on Form 10-D,or portion thereof, will be filed on or before the fifth calendar day following the prescribed due date; and | |||
| ☒ | ||||
| (c) | The accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable. |
PART III — NARRATIVE
State below in reasonable detail the reasons why Forms 10-K, 20-F, 11-K, 10-Q, 10-D, N-CEN, N-CSR, or the transition report or portion thereof, could not be filed within the prescribed time period. (Attach extra Sheets if Needed)
The Company needs more time to finish the Form 10-K disclosures and furnish the XBRL Interactive Data File exhibits required by Item 601(b)(101) of Regulation S-K.
PART IV — OTHER INFORMATION
(1) Name and telephone number of person to contact in regard to this notification
| Steven Morse, Esq. | (516) | 487-1446 | ||
| (Name) | (Area Code) | (Telephone Number) |
| (2) | Have all other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s) been filed? If answer is no, identify report(s). | ||||||||||||
| Yes | ☒ | No | ☐ | ||||||||||
| (3) | Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof? | ||||||||||||
| Yes | ☒ | No | ☐ | ||||||||||
Revenue for 2024 is $2,085,471 versus $860,000 for comparable period of the prior year. Net loss for 2024 is estimated at approximately $8.500,000 as compared to $6,533,117 for the comparable period of the prior year | |||||||||||||
| (Mobiquity Technologies, Inc.) | |||||||||||||
| Has caused this notification to be signed on its behalf by the undersigned hereunto duly authorized. | |||||||||||||
| Date: | March 31, 2025 | By: | /s/ Dean L. Julia, Chief Executive Officer | ||||||||||
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