• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishGo to App
    Quantisnow Logo

    © 2026 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEWLLM Arena
    Legal
    Terms of usePrivacy policyCookie policy

    SEC Form S-8 filed by Direct Digital Holdings Inc.

    1/17/25 4:28:05 PM ET
    $DRCT
    Advertising
    Consumer Discretionary
    Get the next $DRCT alert in real time by email
    S-8 1 directdigital-sx8.htm S-8 Document

    As filed with the Securities and Exchange Commission on January 17, 2025
    Registration No. 333-         
    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549
    FORM S-8
    REGISTRATION STATEMENT
    UNDER THE SECURITIES ACT OF 1933
    DIRECT DIGITAL HOLDINGS, INC.
    (Exact name of registrant as specified in its charter)
    Delaware87-2306185
    (State or other jurisdiction of
    incorporation or organization)
    (IRS Employer
    Identification No.)
    1177 West Loop South, Suite 1310
    Houston, Texas 77027
    (Address of principal executive offices) (Zip code)
    Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan, as Amended
    (Full title of the plan)
    Mark Walker
    Chairman and Chief Executive Officer
    Keith Smith
    President
    1177 West Loop South, Suite 1310
    Houston, Texas 77027
    (Name and address of agent for service)
    (832) 402-1051
    (Telephone number, including area code, of agent for service) 
    Copies to:
    Rakesh Gopalan
    David S. Wolpa
    Troutman Pepper Locke LLP
    301 S. College Street, 34th Floor
    Charlotte, North Carolina 28202
    (704) 998-4050
    Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act of 1934, as amended (the “Exchange Act”).
    Large accelerated filer☐Accelerated filer☐
    Non-accelerated filer☒Smaller reporting company☒
      Emerging growth company☒
    If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act. ☐



    INCORPORATION BY REFERENCE OF CONTENTS
    OF REGISTRATION STATEMENT ON FORM S-8
    This Registration Statement on Form S-8 is being filed by Direct Digital Holdings, Inc. (the “Registrant”) for the purpose of registering the offer and sale of an additional 2,000,000 shares of the Registrant’s Class A common stock, par value $0.001 per share (the “Common Stock”), that are issuable pursuant to the Registrant’s 2022 Omnibus Incentive Plan, as amended (the “Plan”). These additional shares of Common Stock are securities of the same class as other securities for which a Registration Statement on Form S-8 of the Registrant relating to the same stock incentive plan is effective. The Registrant previously registered the offer and sale of shares of Common Stock issuable under the Plan under a Registration Statement on Form S-8 filed with the Securities and Exchange Commission (the “Commission”) on April 8, 2022 (File No. 333-264207). Pursuant to General Instruction E to Form S-8, this Registration Statement hereby incorporates by reference the contents of the Registration Statements referenced above.



    PART II
    INFORMATION REQUIRED IN THE REGISTRATION STATEMENT
    Item 8.    Exhibits.
    The following documents are filed as exhibits to this registration statement:
    Exhibit
    Number
    Description of Exhibit
    5.1*
    Opinion Troutman Pepper Locke LLP.
    23.1*
    Consent of Marcum LLP.
    23.2*
    Consent of BDO USA, P.C.
    23.3*
    Consent of Troutman Pepper Locke LLP (included in Exhibit 5.1).
    24.1*
    Powers of Attorney (included on the signature page of this registration statement).
    99.1
    Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.3 to the registration statement on Form S-1 filed on February 7, 2022).
    99.2*
    Amendment to Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan.
    107*
    Filing Fee Table
    ____________
    * Filed herewith.



    SIGNATURES
    Pursuant to the requirements of the Securities Act, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Houston, State of Texas, on January 17, 2025.
    DIRECT DIGITAL HOLDINGS, INC.
    By: /s/ MARK D. WALKER
    Name: Mark D. Walker
    Title: Chairman and Chief Executive Officer



    SIGNATURES AND POWER OF ATTORNEY
    KNOW ALL BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and appoints Mark Walker and Keith Smith, and each of them, his or her true and lawful agent, proxy and attorney-in-fact, with full power of substitution and resubstitution, for him or her and in his or her name, place and stead, in any and all capacities, to act on, sign and file with the Securities and Exchange Commission any and all amendments (including post-effective amendments) to this registration statement together with all schedules and exhibits thereto, and to take any and all actions which may be necessary or appropriate to be done, as fully for all intents and purposes as he or she might or could do in person, hereby approving, ratifying and confirming all that such agent, proxy and attorney-in-fact or any of his or her substitutes may lawfully do or cause to be done by virtue thereof.
    Pursuant to the requirements of the Securities Act, this registration statement has been signed by the following persons in the capacities held on the dates indicated.
    Signature 
    Title 
    Date 
    /s/ MARK D. WALKER Chief Executive Officer, Chairman and Director January 17, 2025
    Mark D. Walker
    (Principal Executive Officer)
    /s/ KEITH SMITH President and Director January 17, 2025
    Keith Smith
    /s/ DIANA P. DIAZChief Financial OfficerJanuary 17, 2025
    Diana P. Diaz
    (Principal Financial and Accounting Officer)
    /s/ RICHARD COHENDirector January 17, 2025
    Richard Cohen
    /s/ ANTOINETTE R. LEATHERBERRY Director January 17, 2025
    Antoinette R. Leatherberry
    /s/ MISTELLE LOCKEDirector January 17, 2025
    Mistelle Locke

    Get the next $DRCT alert in real time by email

    Crush Q1 2026 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $DRCT

    DatePrice TargetRatingAnalyst
    3/27/2024Outperform → Market Perform
    Noble Capital Markets
    3/9/2022$8.00Buy
    Benchmark
    More analyst ratings

    $DRCT
    Leadership Updates

    Live Leadership Updates

    View All

    Direct Digital Holdings Appoints BDO as New Auditor

    HOUSTON, June 10, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142 ("Orange 142"), today announced the appointment of BDO USA, P.C. ("BDO") as the Company's new independent registered public accounting firm, effective June 10, 2024.   BDO, one of the world's top five accounting firms, delivers assurance, tax, and advisory services to clients throughout the U.S. and around the globe. The firm is home to over 12,000 professionals spread across 75 U.S. offic

    6/10/24 4:10:00 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Direct Digital Holdings Appoints Misty Locke, Former Global Chief Marketing Officer for Dentsu Media, to Board of Directors

    Brings More than 20 Years of Deep Advertising Industry Insights and Expertise to the Company HOUSTON, Jan. 18, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced advertising industry pioneer Misty Locke is joining its Board of Directors. Locke, an award-winning marketer, brings more than 20 years of experience in digital, performance and brand marketing. Her appointment was effective January 16, 2023. Locke joins the Direc

    1/18/23 8:00:00 AM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Direct Digital Holdings Appoints Maria Vilchez Lowrey as Chief Growth Officer for Next Phase of Growth

    Proven Track-Record in Delivering Revenue & Channel Development Results in the Energy Sector to Power Direct Digital Holdings' Business Development HOUSTON, Aug. 22, 2022 /PRNewswire/ -- Direct Digital Holdings (NASDAQ:DRCT), a leading advertising and marketing technology platform and owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, announced today that Maria Vilchez Lowrey has joined as Chief Growth Officer. In this newly created role, reporting to Chairman and CEO Mark Walker as a member of Direct Digital Holdings' leadership team, Vilchez Lowrey is responsible for leading business development, channel development, and integrating the management of brand related a

    8/22/22 9:00:00 AM ET
    $DRCT
    Advertising
    Consumer Discretionary

    $DRCT
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    Direct Digital Holdings downgraded by Noble Capital Markets

    Noble Capital Markets downgraded Direct Digital Holdings from Outperform to Market Perform

    3/27/24 8:10:28 AM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Benchmark initiated coverage on Direct Digital Holdings with a new price target

    Benchmark initiated coverage of Direct Digital Holdings with a rating of Buy and set a new price target of $8.00

    3/9/22 4:59:00 AM ET
    $DRCT
    Advertising
    Consumer Discretionary

    $DRCT
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Chairman and CEO Walker Mark D converted options into 300,000 shares (SEC Form 4)

    4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)

    12/23/25 12:32:09 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Large owner Direct Digital Management, Llc converted options into 300,000 shares and disposed of 300,000 shares (SEC Form 4)

    4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)

    12/22/25 4:03:23 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Chairman and CEO Walker Mark D sold $61,624 worth of shares (272,500 units at $0.23) (SEC Form 4)

    4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)

    11/17/25 4:05:00 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    $DRCT
    SEC Filings

    View All

    SEC Form S-8 filed by Direct Digital Holdings Inc.

    S-8 - Direct Digital Holdings, Inc. (0001880613) (Filer)

    2/11/26 5:27:36 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    SEC Form 424B3 filed by Direct Digital Holdings Inc.

    424B3 - Direct Digital Holdings, Inc. (0001880613) (Filer)

    2/11/26 4:14:21 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    SEC Form S-3 filed by Direct Digital Holdings Inc.

    S-3 - Direct Digital Holdings, Inc. (0001880613) (Filer)

    2/10/26 4:01:28 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    $DRCT
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search

    New webinar breaks down one of the industry's first tested geo frameworks for AI search AUSTIN, Texas and PIGEON FORGE, Tenn., Feb. 10, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (NASDAQ:DRCT) and a leading digital marketing agency for mid-market brands and agencies, in partnership with the 4As and the Pigeon Forge Department of Tourism, today announced an upcoming webinar on how a leading travel destination adapted its digital strategy to remain visible as consumer discovery shifts toward AI-driven search. Titled How to Get Your Brand Recommended by AI: A Pigeon Forge Case Study, the webinar will outline a practical, tested approach to Generat

    2/10/26 3:36:00 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Destinations International Names Orange 142's Cassandra Razzi to Social Impact Committee

    Appointment builds on Orange 142's work helping destination organizations drive visitation, revenue, and community impact AUSTIN, Texas, Feb. 5, 2026 /PRNewswire/ -- Orange 142,  LLC ("Orange 142"), a leading digital marketing agency and a division of Direct Digital Holdings (NASDAQ:DRCT), today announced that Cassandra Razzi, Senior Manager of Business Development, has been named to the 2026 Social Impact Committee of Destinations International (DI), the world's largest association for destination organizations and tourism professionals. The appointment reflects Orange 142's ongoing work with destination marketing organizations (DMOs) to expand reach, drive revenue, and support responsible

    2/5/26 9:00:00 AM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign

    Campaign delivered measurable impact across paid search and organic social AUSTIN, Texas, Jan. 26, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (NASDAQ:DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced Orange 142 has been recognized with two 2025 MarCom Awards for its work with Emerald Isle Realty, earning Gold for SEM Campaign ("One Line to Rule Them All") and Platinum for Organic Social Media Strategy ("Organic Impact"). The awards recognize a data-driven, full-funnel approach that delivered measurable growth across paid search and organic social. "This work is a great example of what happens when

    1/26/26 2:51:00 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    $DRCT
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    Amendment: SEC Form SC 13D/A filed by Direct Digital Holdings Inc.

    SC 13D/A - Direct Digital Holdings, Inc. (0001880613) (Subject)

    11/22/24 4:11:23 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    SEC Form SC 13D filed by Direct Digital Holdings Inc.

    SC 13D - Direct Digital Holdings, Inc. (0001880613) (Subject)

    1/12/24 4:15:43 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    SEC Form SC 13G/A filed by Direct Digital Holdings Inc. (Amendment)

    SC 13G/A - Direct Digital Holdings, Inc. (0001880613) (Subject)

    2/8/23 4:15:23 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    $DRCT
    Financials

    Live finance-specific insights

    View All

    Direct Digital Holdings Announces Reverse Stock Split

    HOUSTON, Jan. 8, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced a 55-to-1 reverse stock split of all classes of its common stock. The Company expects the Class A common stock to begin trading on a split-adjusted basis on The Nasdaq Stock Market as of the commencement of trading on January 12, 2026. The reverse stock split is intended to allow the Company to regain compliance with Nasdaq's minimum bid price requirement of $1.00 per share. The reverse stock

    1/8/26 8:30:00 AM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Direct Digital Holdings Regains Compliance with Nasdaq Stockholders' Equity Requirement

    HOUSTON, Nov. 13, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that it has received notice from the Listing Qualifications Department of The Nasdaq Stock Market notifying the Company that it has regained compliance with the minimum stockholders' equity requirement for continued listing on The Nasdaq Capital Market under Nasdaq Listing Rule 5550(b)(1), which requires listed companies to maintain stockholders' equity of at least $2,500,000. Additionally,

    11/13/25 1:00:00 PM ET
    $DRCT
    Advertising
    Consumer Discretionary

    Direct Digital Holdings Reports Third Quarter 2025 Financial Results

    Buy-side Revenue Increased 7% in Q3 2025 Compared to Q3 2024 Consolidated Revenue Decreased 12% in Q3 2025 Compared to Q3 2024 Reduced Operating Expenses by 15% in Q3 2025 Compared to Q3 2024 and 20% for the First Nine Months of 2025 Compared to the Prior Year HOUSTON, Nov. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the third quarter ended September 30, 2025. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We

    11/6/25 4:06:00 PM ET
    $DRCT
    Advertising
    Consumer Discretionary