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    SEC Form SC 13D filed by 1847 Goedeker Inc.

    9/22/21 7:46:02 PM ET
    $GOED
    Recreational Products/Toys
    Capital Goods
    Get the next $GOED alert in real time by email
    SC 13D 1 ccllc_goed-13D-A-09.22.21.htm SCHEDULE 13D

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

    SCHEDULE 13D

    Under the Securities Exchange Act of 1934

    (Amendment No. )


    1847 Goedeker Inc.

    (Name of Issuer)

    Common Stock, par value $0.0001 per share

    (Title of Class of Securities)

    28252C109

    (CUSIP Number)

    J. Carlo Cannell

    Cannell Capital LLC

    245 Meriwether Circle

    Alta, WY 83414

    (307) 733-2284

    (Name, Address and Telephone Number of Person

    to Receive Notices and Communications)

    September 22, 2021

    (Date of Event Which Requires Filing of This Statement)


    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ☐

    Note.             Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.

    (Continued on following pages)

    (Page 1 of 9 Pages)

    ______________________

    * The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

    Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a current valid OMB control number.

     
    CUSIP No. 28252C109 Page 2 of 9 Pages
    1

    NAME OF REPORTING PERSON

    Cannell Capital LLC

    I.R.S. Identification Nos. of above persons (entities only)

    94-3366999

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

    (a)  ☐

    (b)  ☐

    3

    SEC USE ONLY

    4

    SOURCE OF FUNDS

    (see instructions)

    WC/OO

    5

    CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d)  ☐ or 2(e)  ☐

    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

    USA

    NUMBER OF SHARES

    BENEFICIALLY OWNED BY

    EACH REPORTING

    PERSON WITH

    7

    SOLE VOTING POWER*

    9,626,575

    8

    SHARED VOTING POWER

    0

    9

    SOLE DISPOSITIVE POWER*

    9,626,575

    10

    SHARED DISPOSITIVE POWER

    0

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    9,626,575

    12

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐

    (see instructions)

    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11

    9.05%*

    14

    TYPE OF REPORTING PERSON

    IA

    * Based on information set forth on the Form 10-Q of 1847 Goedeker Inc., (the “Company”, “Registrant”, or “GOED”) as filed with the Securities and Exchange Commission on August 12, 2021, there were 106,387,332 shares of Common Stock, par value $0.0001 per share (the “Shares”), of the Company issued and outstanding as of August 10, 2021.

       As of September 22, 2021 (the “Reporting Date”), Tristan Partners, L.P. (“Tristan”), the Tristan Offshore Fund Ltd. (“Tristan Offshore”), Tonga Partners, L.P. (“Tonga”) and sundry Separately Managed Accounts (“SMAs”) and collectively with Tristan and Tristan Offshore and Tonga (the “Investment Vehicles”), held in the aggregate 5,236,940 Shares and Warrants (as defined herein) to purchase 4,389,635 Shares.

     
    CUSIP No. 28252C109 Page 3 of 9 Pages
    1

    NAMES OF REPORTING PERSONS

    I.R.S. Identification Nos. of above persons (entities only)

    J. Carlo Cannell

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

    (a)  ☐

    (b)  ☐

    3

    SEC USE ONLY

    4

    SOURCE OF FUNDS

    (see instructions)

    WC/OO

    5

    CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d)  ☐ or 2(e)  ☐

    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

    USA

    NUMBER OF SHARES

    BENEFICIALLY OWNED BY

    EACH REPORTING

    PERSON WITH

    7

    SOLE VOTING POWER*

    9,626,575

    8

    SHARED VOTING POWER

    0

    9

    SOLE DISPOSITIVE POWER*

    9,626,575

    10

    SHARED DISPOSITIVE POWER

    0

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    9,626,575

    12

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐

    (see instructions)

    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11

    9.05%*

    14

    TYPE OF REPORTING PERSON

    IN

    * Based on information set forth on the Form 10-Q of Company as filed with the Securities and Exchange Commission on August 12, 2021, there were 106,387,332 Common Stock, par value $0.0001 per share of the Company issued and outstanding as of August 10, 2021.

       As of Reporting Date the Investment Vehicles held in the aggregate 5,236,940 Shares and Warrants to purchase 4,389,635 Shares.

     
    CUSIP No. 28252C109 Page 4 of 9 Pages

       Cannell Capital LLC acts as the investment adviser to Tonga, Tristan, Tristan Offshore and the SMAs. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. The Reporting Person possesses the sole power to vote and to direct the disposition of the Shares and Warrants held by the Investment Vehicles.

    Item 1.   Security and Issuer
    The title of the class of equity securities to which this Schedule 13D relates is the Common Stock, par value $0.0001 per share of 1847 Goedeker Inc., a Delaware Company.

    The address of the principal executive offices of the Company is 3817 Millstone Parkway, St. Charles, MO 63601.

    Item 2.   Identity and Background
    a)

    The name of the Reporting Person is J. Carlo Cannell (the “Reporting Person”).

    The Reporting Person is the sole managing member of Cannell Capital LLC, an investment adviser to the following entities:

    Tristan Partners, L.P.

    Tristan Offshore Fund, Ltd.

    Tonga Partners, L.P.

    Separately Managed Accounts

    Set forth in the attached Annex "A" and incorporated herein by reference is a listing of the directors, general partners, managing members and controlling persons of the Reporting Person and the Investment Vehicles (collectively, the “Covered Persons”), and sets forth the principal occupation, citizenship and principal place of business of each Covered Person.

    b)

    The principal business address of the Reporting Person is:

    245 Meriwether Circle

    Alta, WY 83414

    c)

    The principal business of the Reporting Person is the performance of investment management and advisory services. The principal business of the Investment Vehicles is investment in securities.

    d)

    Neither the Reporting Person, nor to the best of its knowledge, any of the Investment Vehicles, has, in the last five years, been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).

    e)

    Neither the Reporting Person, nor to the best of its knowledge, any of the Investment Vehicles, has, during the last five years, been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgement, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violations with respect to such laws.

    f)

    The place of organization of the Reporting Person is as follows:

    The citizenship of each Covered Person is set forth on the attached Annex A and incorporated herein by reference.

    Mr. J. Carlo Cannell is the Managing Member of Cannell Capital LLC, a Wyoming limited liability company.

    Item 3.   Source and Amount of Funds or Other Consideration

    The securities to which this statement relates were acquired by the Reporting Person using the working capital of each Investment Vehicle as follows:

    Tristan Partners, L.P.: $10,263,047

    Tristan Offshore Fund, Ltd.: $4,392,699

    Tonga Partners, L.P.: $5,600,217

    Separately Managed Accounts: $4,973,939

    The Investment Vehicles have invested an aggregate amount of approximately $25,229,901 in the Shares.

     
    CUSIP No. 28252C109 Page 5 of 9 Pages
    Item 4.   Purpose of Transaction



    Cannell Capital LLC, on behalf of the Investment Vehicles, identified the Company as an entity satisfying each of the Investment Vehicle's investment criteria. The Investment Vehicles acquired these shares in the ordinary course of business and not with the intent to change or influence control of the Company. The Investment Vehicles continue to hold the Shares as a long-term investment.
    Mr. Cannell makes this filing to disclose the letter attached as Exhibit 99 and to disclose recent transactions in the Shares and Warrants. Other than the matters discussed in Exhibit 99, CC has no present plans or proposals to engage in any of the actions specified in Items 4(a) through 4(j) to the Schedule 13D general instructions with regards to the Company.

    Item 5.   Interest in Securities of the Issuer

    Based on information set forth in the Company’s Form 10-Q as filed with the Securities and Exchange Commission on August 12, 2021, there were 106,387,332 Common Stock, par value $0.0001 per share issued and outstanding as of August 10, 2021.

    (a)  As of September 22, 2021, for the purposes of Reg. Section 240.13d-3, Cannell Capital LLC may be deemed to beneficially own 5,236,940 of Shares and Warrants to purchase 4,389,635 Shares, or approximately 9.05% of the Shares deemed issued and outstanding as of the Reporting Date.

    (b)  Cannell Capital LLC possesses the sole power to vote and to direct the disposition of the Shares held by the Investment Vehicles.

    (c)  The following table details the transactions during the sixty days on or prior to the Reporting Date in Shares, or securities convertible into, exercisable for or exchangeable for Shares, by Cannell Capital LLC or any other person or entity controlled by him or any person or entity for which he possesses voting or investment control over the securities thereof (each of which was effected in an ordinary brokerage transaction by Cannell Capital LLC on behalf of the Investment Vehicles).

    Entity Date Quantity Security Price

    Per Share

    Form Of

    Transaction

     
    Tristan Offshore7/27/202129,085Warrant1.54Buy
    Tristan7/27/202167,100Warrant1.54Buy
    Tristan Offshore7/28/2021121Warrant1.55Buy
    Tristan7/28/2021279Warrant1.55Buy
    Tristan Offshore8/02/202143,053Warrant1.55Buy
    Tristan8/02/202199,323Warrant1.55Buy
    Tristan Offshore8/04/202110,685Warrant1.41Buy
    Tristan8/04/202124,652Warrant1.41Buy
    Tristan Offshore8/05/20215,754Warrant1.38Buy
    Tristan8/05/202113,276Warrant1.38Buy
    Tristan Offshore8/09/202160Warrant1.39Buy
    Tristan8/09/2021140Warrant1.39Buy
    Tristan Offshore8/10/20215,428Warrant1.38Buy
    Tristan8/10/202112,522Warrant1.38Buy
    Tristan Offshore8/12/20215,836Warrant1.38Buy
    Tristan8/12/202113,465Warrant1.38Buy
    Tristan Offshore8/13/202152,685Warrant1.34Buy
    Tristan8/13/2021121,545Warrant1.34Buy
    Tristan Offshore8/16/202117,630Warrant1.24Buy
    Tristan8/16/202140,672Warrant1.24Buy
    Tonga8/17/2021185,328Share2.43Buy
    SMAs8/17/202163,151Share2.43Buy
    Tonga8/18/2021181,908Share2.47Buy
    SMAs8/18/202161,987Share2.47Buy
    Tonga8/19/202161,101Share2.46Buy
    SMAs8/19/202120,820Share2.46Buy
     
     
    CUSIP No. 28252C109 Page 6 of 9 pages
    Entity Date Quantity Security Price

    Per Share

    Form Of

    Transaction

     
    Tristan Offshore8/23/2021393Warrant1.10Buy
    Tristan8/23/2021907Warrant1.10Buy
    Tristan Offshore8/25/20212,474Warrant1.14Buy
    Tristan8/25/20215,708Warrant1.14Buy
    SMAs8/31/2021600Share2.79Buy
    Tristan9/02/2021100,230Warrant1.83Buy
    Tristan Offshore9/02/202145,043Warrant1.83Buy
    Tristan9/03/202152,325Warrant1.89Buy
    Tristan Offshore9/03/202123,514Warrant1.89Buy
    Tristan9/07/20215,184Warrant1.88Buy
    Tristan Offshore9/07/20212,330Warrant1.88Buy
    SMAs9/08/202126,686Share3.01Buy
    SMAs9/09/202138,853Share3.14Buy
     
    CUSIP No. 28252C109 Page 7 of 9 pages
    Item 6.   Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer
    None
    Item 7.   Material to Be Filed as Exhibits
    Exhibit 99
    CUSIP No. 28252C109

    SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

    Dated:   September 22, 2021

    Cannell Capital LLC

    By:  /s/ J. Carlo Cannell                 

    Name:  J. Carlo Cannell

    Title:  Managing Member

     
    CUSIP No. 28252C109 Page 8 of 9 Pages

    Annex "A"

    MANAGERS AND GENERAL PARTNERS OF THE REPORTING PERSON AND THE INVESTMENT VEHICLES

    The following sets forth the name, principal occupation, citizenship or jurisdiction of organization and principal place of business of the directors, general partners, managing members or controlling persons of the Reporting Person and the Investment Vehicles (the “Covered Persons”) indicated below:

    J. Carlo Cannell

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    J. Carlo Cannell

    Managing Member

    Investment Management

    Wyoming, United States

    (1)

    Cannell Capital LLC

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    J. Carlo Cannell

    Managing Member

    Investment Management

    Wyoming, United States

    (1)

    Tonga Partners, L.P.

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    Cannell Capital LLC

    Investment Adviser and General Partner

    Investment Management

    Wyoming, United States

    (1)

    Tristan Partners, L.P.

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    Cannell Capital LLC

    Investment Adviser and General Partner

    Investment Management

    Wyoming, United States

    (1)

    Tristan Offshore Fund, Ltd.

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    Cannell Capital LLC

    Investment Adviser

    Investment Management

    Cayman Islands

    (2)

     
    CUSIP No. 28252C109 Page 9 of 9 Pages

    Annex "B"

    Agreement Regarding the Joint Filing of Schedule 13D

    1) Each of them is individually eligible to use the Schedule 13D to which this Exhibit is attached, and such Schedule 13D is filed on behalf each of them;
    2) Each of them is responsible for the timely filing of such Schedule 13D and any amendments thereto, and for the completeness and accuracy of the information concerning such person contained therein; but none of them is responsible for the completeness or accuracy of the information concerning the other persons making the filing, unless such person knows or has reason to believe that such information is inaccurate.

    Dated:   September 22, 2021

    By:  /s/ J. Carlo Cannell                 

    Name:  J. Carlo Cannell

    Cannell Capital LLC

    By:  /s/ J. Carlo Cannell                 

    Name:  J. Carlo Cannell

    Title:  Managing Member

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      Recreational Products/Toys
      Capital Goods
    • 1847 Goedeker Inc. Appoints Jody Rusnak as Chief Merchandising and Brand Innovation Officer

      Mr. Rusnak, who Joins From Berkshire Hathaway's Nebraska Furniture Mart, Brings Extensive Brand, Merchandising and Product Experience to Goedeker's Leadership Team New Senior Hire Reflects Company's Commitment to Adding Top Talent to Accelerate Growth 1847 Goedeker Inc. (NYSE:GOED) ("Goedeker" or the "Company"), one of the largest specialty ecommerce players in the U.S. household appliances market, today announced that it has appointed Jody Rusnak as Chief Merchandising and Brand Innovation Officer. Mr. Rusnak will oversee the Company's efforts related to customer acquisition, marketing, merchandising strategy and related areas. His start date is November 29, 2021. Mr. Rusnak was most re

      11/29/21 8:00:00 AM ET
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    • 1847 Goedeker Inc. Appoints Mike Durrick as Vice President of Distribution and Logistics

      Mr. Durrick Brings More Than 20 Years of Supply Chain Experience to Goedeker's Leadership Team New Hire Reflects Company's Commitment to Adding Senior Talent to Accelerate Ecommerce Growth 1847 Goedeker Inc. (NYSE:GOED) ("Goedeker" or the "Company"), one of the largest specialty ecommerce players in the U.S. household appliances market, today announced that it has appointed Mike Durrick as Vice President of Distribution and Logistics. Mr. Durrick will lead the expansion, evolution and optimization of the Company's nationwide fulfillment network. His start date is November 1, 2021. Mr. Fouerti commented: "As we work to implement our ecommerce-focused strategy, building a world-class fu

      11/3/21 8:00:00 AM ET
      $GOED
      Recreational Products/Toys
      Capital Goods