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    SEC Form SC 13D/A filed by Build-A-Bear Workshop Inc. (Amendment)

    4/5/23 3:41:54 PM ET
    $BBW
    Recreational Games/Products/Toys
    Consumer Discretionary
    Get the next $BBW alert in real time by email
    SC 13D/A 1 ccllc-bbw-13d-04052023.htm SCHEDULE 13D/A

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

    SCHEDULE 13D

    Under the Securities Exchange Act of 1934

    (Amendment No. 3 )


    Build-A-Bear Workshop, Inc.

    (Name of Issuer)

    Common Stock with par value $0.01 per share

    (Title of Class of Securities)

    120076104

    (CUSIP Number)

    J. Carlo Cannell

    Cannell Capital LLC

    245 Meriwether Circle

    Alta, WY 83414

    (307) 733-2284

    (Name, Address and Telephone Number of Person

    to Receive Notices and Communications)

    April 5, 2023

    (Date of Event Which Requires Filing of This Statement)


    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ☐

    Note.             Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.

    (Continued on following pages)

    (Page 1 of 8 Pages)

    ______________________

    * The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

    Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a current valid OMB control number.

     
    CUSIP No. 120076104 Page 2 of 8 Pages
    1

    NAME OF REPORTING PERSON

    Cannell Capital LLC

    I.R.S. Identification Nos. of above persons (entities only)

    94-3366999

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

    (a)  ☐

    (b)  ☐

    3

    SEC USE ONLY

    4

    SOURCE OF FUNDS

    (see instructions)

    WC/OO

    5

    CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d)  ☐ or 2(e)  ☐

    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

    USA

    NUMBER OF SHARES

    BENEFICIALLY OWNED BY

    EACH REPORTING

    PERSON WITH

    7

    SOLE VOTING POWER*

    1,235,884

    8

    SHARED VOTING POWER

    0

    9

    SOLE DISPOSITIVE POWER*

    1,235,884

    10

    SHARED DISPOSITIVE POWER

    0

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    1,235,884

    12

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐

    (see instructions)

    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11

    8.38%*

    14

    TYPE OF REPORTING PERSON

    IA

    * Based on information set forth on the 10-Q of Build-A-Bear Workshop, Inc. , (the “Company”, “Registrant”, or “BBW”) as filed with the Securities and Exchange Commission on December 8, 2022, there were 14,750,444 shares of Common Stock with par value $0.01 (the “Shares”) of the Company issued and outstanding as of December 5, 2022.

       As of April 5, 2023 (the “Reporting Date”), Tristan Partners, L.P. (“Tristan”), the Tristan Offshore Fund Ltd. (“Tristan Offshore”), Tonga Partners, L.P. (“Tonga”) and sundry separately-managed accounts (“Cannell SMAs” or the “Separately-Managed Accounts”) (collectively, the “Investment Vehicles”), over which J. Carlo Cannell has investment discretion held in the aggregate 1,235,884 Shares.

    Cannell Capital LLC acts as the investment adviser to Tonga, Tristan, Tristan Offshore and the Cannell SMAs. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. The Reporting Person possesses the sole power to vote and to direct the disposition of the Shares held by the Investment Vehicles.

     
    CUSIP No. 120076104 Page 3 of 8 Pages
    1

    NAMES OF REPORTING PERSONS

    I.R.S. Identification Nos. of above persons (entities only)

    J. Carlo Cannell

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

    (a)  ☐

    (b)  ☐

    3

    SEC USE ONLY

    4

    SOURCE OF FUNDS

    (see instructions)

    WC/OO

    5

    CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d)  ☐ or 2(e)  ☐

    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

    USA

    NUMBER OF SHARES

    BENEFICIALLY OWNED BY

    EACH REPORTING

    PERSON WITH

    7

    SOLE VOTING POWER*

    1,235,884

    8

    SHARED VOTING POWER

    0

    9

    SOLE DISPOSITIVE POWER*

    1,235,884

    10

    SHARED DISPOSITIVE POWER

    0

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    1,235,884

    12

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐

    (see instructions)

    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11

    8.38%*

    14

    TYPE OF REPORTING PERSON

    IN

    * Based on information set forth on the Form 10-Q of Company as filed with the Securities and Exchange Commission on December 8, 2022, there were 14,750,444 shares of Common Stock with par value $0.01 (the “Shares”) of Company issued and outstanding as of December 5, 2022.

       As of April 5, 2023 the Investment Vehicles held in the aggregate 1,235,884 Shares.

     
    CUSIP No. 120076104 Page 4 of 8 Pages

       Cannell Capital LLC acts as the investment adviser to Tristan, Tristan Offshore, Tonga and the Cannell SMAs. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. The Reporting Person possesses the sole power to vote and to direct the disposition of the Shares held by the Investment Vehicles.

    Item 1.   Security and Issuer
    The title of the class of equity securities to which this Schedule 13D relates is the Common Stock with par value $0.01 of Build-A-Bear Workshop, Inc., a Delaware corporation.
    The address of the principal executive offices of the Company is 415 South 18th Street, St. Louis, MO 63103.
    Item 2.   Identity and Background
    a)

    The name of the Reporting Person is J. Carlo Cannell (the “Reporting Person”).

    The Reporting Person is the sole managing member of Cannell Capital LLC and investment adviser to the following entities:

    Tristan Partners, L.P.

    Tristan Offshore Fund, Ltd.

    Tonga Partners, L.P.

    Separately-Managed Accounts

    Set forth in the attached Annex "A" and incorporated herein by reference is a listing of the directors, general partners, managing members and controlling persons of the Reporting Person and the Investment Vehicles (collectively, the “Covered Persons”), and sets forth the principal occupation, citizenship and principal place of business of each Covered Person.

    b)

    The principal business address of the Reporting Person is:

    245 Meriwether Circle

    Alta, WY 83414

    c)

    The principal business of the Reporting Person is the performance of investment management and advisory services. The principal business of the Investment Vehicles is investment in securities.

    d)

    Neither the Reporting Person, nor to the best of its knowledge, any of the Investment Vehicles, has, in the last five years, been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).

    e)

    Neither the Reporting Person, nor to the best of its knowledge, any of the Investment Vehicles, has, during the last five years, been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgement, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violations with respect to such laws.

    f)

    The place of organization of the Reporting Person is as follows:

    The citizenship of each Covered Person is set forth on the attached Annex A and incorporated herein by reference.

    Mr. J. Carlo Cannell is the Managing Member of Cannell Capital LLC, a Wyoming limited liability company.

    Item 3.   Source and Amount of Funds or Other Consideration

    The securities to which this statement relates were acquired by the Reporting Person using the working capital of each Investment Vehicle as follows:

    Tristan Partners, L.P.: $2,796,473

    Tristan Offshore Fund, Ltd.: $1,202,125

    Tonga Partners, L.P.: $652,429

    Separately-Managed Accounts: $1,425,979

    The Investment Vehicles have invested an aggregate amount of approximately $6,077,006 in the Shares.

     
    CUSIP No. 120076104 Page 5 of 8 Pages
    Item 4.   Purpose of Transaction


    Cannell Capital LLC, on behalf of the Investment Vehicles, identified the Company as an entity satisfying each of the Investment Vehicle's investment criteria. The Investment Vehicles acquired these shares in the ordinary course of business and not with the intent to change or influence control of the Company. The Investment Vehicles continue to hold the Shares as a long-term investment.

    Mr. Cannell makes this filing to disclose recent transactions in the Shares. Other than the matters discussed above, CC has no present plans or proposals to engage in any of the actions specified in Items 4(a) through 4(j) to the Schedule 13D general instructions with regards to the Company.

    Item 5.   Interest in Securities of the Issuer

    Based on information set forth in the Company's Form 10-Q as filed with the Securities and Exchange Commission on December 8, 2022, there were 14,750,444 Common Shares issued and outstanding as of December 5, 2022.

    (a)  As of April 5, 2023, for the purposes of Reg. Section 240.13d-3, Cannell Capital LLC may be deemed to beneficially own 1,235,884 Shares, or approximately 8.38% of the Shares deemed issued and outstanding as of the Reporting Date.

    (b)  Cannell Capital LLC possesses the sole power to vote and to direct the disposition of the Shares held by the Investment Vehicles.

    (c)  The following table details the transactions during the sixty days on or prior to the Reporting Date in Shares, or securities convertible into, exercisable for or exchangeable for Shares, by Cannell Capital LLC or any other person or entity controlled by him or any person or entity for which he possesses voting or investment control over the securities thereof (each of which was effected in an ordinary brokerage transaction by Cannell Capital LLC on behalf of the Investment Vehicles) and which were not previously disclosed in a prior Amendment.

    Entity Date Quantity Price

    Per Share

    Form Of

    Transaction

     
    Tonga3/6/20237,70020.09Buy
    SMAs3/6/20234,80020.09Buy
    Tonga3/7/20237,09520.48Buy
    SMAs3/7/20234,42320.48Buy
    Tonga3/8/20237,75820.54Buy
    SMAs3/8/20234,83720.54Buy
    Tonga3/16/202310,10123.88Sell
    SMAs3/16/20237,70523.88Sell
    SMAs3/17/20231,30623.67Sell
    Tonga3/20/20239,81023.92Sell
    SMAs3/20/20237,47623.92Sell
    Tonga3/24/20234,82022.90Sell
    Tristan3/24/20239,56322.90Sell
    Tristan Offshore3/24/20234,09422.90Sell
    SMAs3/24/20231,82422.90Sell
    Tonga3/27/20238,34222.07Sell
    Tristan3/27/202316,55822.07Sell
    Tristan Offshore3/27/20237,08622.07Sell
    SMAs3/27/20233,15622.07Sell
    Tonga3/28/20237,12422.67Sell
    Tristan3/28/202314,13022.67Sell
    Tristan Offshore3/28/20236,05122.67Sell
    SMAs3/28/20232,69522.67Sell
    Tonga3/29/20238,31122.62Sell
    Tristan3/29/202316,48422.62Sell
    Tristan Offshore3/29/20237,06022.62Sell
    SMAs3/29/20233,14522.62Sell
    Tristan3/30/20235,36622.86Sell
    Tristan Offshore3/30/20232,29922.86Sell
    SMAs3/30/20236,50522.86Sell
    Tonga3/30/20232,70622.86Sell
    Item 6.   Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer


    None

    Item 7.   Material to Be Filed as Exhibits


    None

     
     
    CUSIP No. 120076104 Page 6 of 8 Pages

    SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

    Dated:  April 5, 2023

    Cannell Capital LLC

    By:  /s/ J. Carlo Cannell                 

    Name:  J. Carlo Cannell

    Title:  Managing Member

     
    CUSIP No. 120076104 Page 7 of 8 Pages

    Annex "A"

    MANAGERS AND GENERAL PARTNERS OF THE REPORTING PERSON AND THE INVESTMENT VEHICLES

    The following sets forth the name, principal occupation, citizenship or jurisdiction of organization and principal place of business of the directors, general partners, managing members or controlling persons of the Reporting Person and the Investment Vehicles (the “Covered Persons”) indicated below:

    J. Carlo Cannell

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    J. Carlo Cannell

    Managing Member

    Investment Management

    Wyoming, United States

    (1)

    Cannell Capital LLC

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    J. Carlo Cannell

    Managing Member

    Investment Management

    Wyoming, United States

    (1)

    Tristan Partners, L.P.

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    Cannell Capital LLC

    Investment Adviser and General Partner

    Investment Management

    Wyoming, United States

    (1)

    Tonga Partners, L.P.

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    Cannell Capital LLC

    Investment Adviser and General Partner

    Investment Management

    Wyoming, United States

    (1)

    Tristan Offshore Fund, Ltd.

    Name:

    Title or Relationship with Reporting Person:

    Principal Occupation or Employment:

    Citizenship or Jurisdiction of Organization:

    Principal Place of Business:

    Cannell Capital LLC

    Investment Adviser

    Investment Management

    Cayman Islands

    (2)

     
    CUSIP No. 120076104 Page 8 of 8 Pages

    Annex "B"

    Agreement Regarding the Joint Filing of Schedule 13D

    1) Each of them is individually eligible to use the Schedule 13D to which this Exhibit is attached, and such Schedule 13D is filed on behalf each of them;
    2) Each of them is responsible for the timely filing of such Schedule 13D and any amendments thereto, and for the completeness and accuracy of the information concerning such person contained therein; but none of them is responsible for the completeness or accuracy of the information concerning the other persons making the filing, unless such person knows or has reason to believe that such information is inaccurate.

    Dated:  April 5, 2023

    By:  /s/ J. Carlo Cannell                 

    Name:  J. Carlo Cannell

    Cannell Capital LLC

    By:  /s/ J. Carlo Cannell                 

    Name:  J. Carlo Cannell

    Title:  Managing Member

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      Build-A-Bear Workshop, Inc. (NYSE:BBW) is pleased to announce the appointment of Richard "Dick" A. Johnson to its Board of Directors, effective immediately. "After conducting an extensive search, we are delighted to welcome Mr. Johnson to our Board of Directors. We believe that Dick's extensive knowledge of both brick and mortar and digital retail operations will enable him to make an immediate contribution as we look to accelerate our long-term strategic initiatives and continue to create value for our shareholders," said Craig Leavitt, Non-Executive Chairman of the Board. Mr. Johnson retired as CEO and President of Foot Locker, Inc., a leading publicly held global athletic footwear and

      3/5/25 4:15:00 PM ET
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      Recreational Games/Products/Toys
      Consumer Discretionary
    • Build-A-Bear Workshop Appoints Kim Utlaut as Senior Vice President, Chief Brand Officer

      Bringing over two decades of brand marketing expertise from leadership roles at the renowned Coca-Cola Company ST. LOUIS, Oct. 29, 2024 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE:BBW) is announcing the appointment of Kim Utlaut as Senior Vice President and Chief Brand Officer. Utlaut most recently served as a General Manager for Franchise Leadership at The Coca-Cola Company. Kim joins Build-A-Bear at a pivotal moment of success for the company following three consecutive record-setting years.In her new role, Kim's responsibilities include leading the continued evolution

      10/29/24 11:00:00 AM ET
      $BBW
      Recreational Games/Products/Toys
      Consumer Discretionary
    • Build-A-Bear Unveils New Board Book, "Friends Forever," Inspiring Young Readers with a Heartfelt Adventure

      "Friends Forever" Brings Joy and Imagination to Storytime ST. LOUIS, Sept. 24, 2024 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE:BBW), renowned for offering a personalized experience where guests of all ages can create their own special furry friends, is excited to announce the release of a new board book titled "Friends Forever." The new book, illustrated by Anna Jones and created in collaboration with Odd Dot, an imprint of Macmillan Children's Publishing Group, invites readers on an adventure inside Build-A-Bear Workshop. Through the story, children experience the joy of creating a special friend that will last "fur-ever."

      9/24/24 8:05:00 AM ET
      $BBW
      Recreational Games/Products/Toys
      Consumer Discretionary