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    SEC Form SC 13D/A filed by Goosehead Insurance Inc. (Amendment)

    8/30/23 6:36:50 PM ET
    $GSHD
    Specialty Insurers
    Finance
    Get the next $GSHD alert in real time by email
    SC 13D/A 1 a202308-mj13da.htm SC 13D/A Document
    CUSIP No. 38267D109                    Page 1                    Schedule 13D/A
    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549
     
    SCHEDULE 13D/A
    (Amendment No. 38)
    Under the Securities Exchange Act of 1934
     
    GOOSEHEAD INSURANCE, INC.
    (Name of Issuer)
    CLASS A COMMON STOCK, PAR VALUE $0.01 PER SHARE
    (Title of Class of Securities)
    38267D109
    (CUSIP Number)
    Mark E. Jones
    1500 Solana Blvd
    Building 4, Suite 4500
    Westlake, Texas
    (214) 838-5500
    (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
    August 29, 2023
    (Dates of Events which Requires Filing of this Statement)
     
    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-l(f) or 240.13d-l(g), check the following box. ☐
     
    Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.
     
    *    The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
     



    CUSIP No. 38267D109                    Page 2                    Schedule 13D/A

      1. 
    Names of Reporting Persons.
     
    Mark E. Jones
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    630,174
      8.
    Shared Voting Power
     
    13,191,156
      9.
    Sole Dispositive Power
     
    630,174
    10
    Shared Dispositive Power
     
    13,191,156
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    13,821,330 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    36.55%
    14
    Type of Reporting Person (See Instructions)
     
    IN, OO (Trustee)









    CUSIP No. 38267D109                    Page 3                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    Robyn Jones
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    336,471
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    336,471
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    336,471 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.89%
    14
    Type of Reporting Person (See Instructions)
     
    IN
     










    CUSIP No. 38267D109                    Page 4                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    The Mark and Robyn Jones Descendants Trust 2014
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    8,156,142
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    8,156,142
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    8,156,142 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    21.57%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)
     


    CUSIP No. 38267D109                    Page 5                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    The Lanni Elaine Romney Family Trust 2014
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    279,534
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    279,534
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    279,534 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.74%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)
     


    CUSIP No. 38267D109                    Page 6                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    The Lindy Jean Langston Family Trust 2014
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    297,734
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    297,734
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    297,734 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.79%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)
     


    CUSIP No. 38267D109                    Page 7                    Schedule 13D/A
     
      1. 
    Names of Reporting Persons.
     
    The Camille LaVaun Peterson Family Trust 2014
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    290,434
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    290,434
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    290,434 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.77%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)
     


    CUSIP No. 38267D109                    Page 8                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    The Desiree Robyn Coleman Family Trust 2014
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    291,834
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    291,834
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    291,834 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.77%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)
     


    CUSIP No. 38267D109                    Page 9                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    The Adrienne Morgan Jones Family Trust 2014
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    297,734
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    297,734
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    297,734 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.79%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)
     


    CUSIP No. 38267D109                    Page 10                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    The Mark Evan Jones, Jr. Family Trust 2014
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    297,734
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    297,734
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    297,734 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.79%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)
     


    CUSIP No. 38267D109                    Page 11                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    Serena Jones
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    Canada
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    370,442
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    370,442
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    370,442 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.98%
    14
    Type of Reporting Person (See Instructions)
     
    IN


    CUSIP No. 38267D109                    Page 12                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    Lanni Romney
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    202,791
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    202,791
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    202,791 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.54%
    14
    Type of Reporting Person (See Instructions)
     
    IN


    CUSIP No. 38267D109                    Page 13                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    Lindy Langston
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    225,079
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    225,079
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    225,079 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.60%
    14
    Type of Reporting Person (See Instructions)
     
    IN


    CUSIP No. 38267D109                    Page 14                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    Camille Peterson
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    258,519
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    258,519
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    258,519 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.68%
    14
    Type of Reporting Person (See Instructions)
     
    IN


    CUSIP No. 38267D109                    Page 15                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    Desiree Coleman
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    250,000
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    250,000
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    250,000 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.66%
    14
    Type of Reporting Person (See Instructions)
     
    IN


    CUSIP No. 38267D109                    Page 16                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    Adrienne Jones
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    358,027
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    358,027
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    358,027 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.95%
    14
    Type of Reporting Person (See Instructions)
     
    IN


    CUSIP No. 38267D109                    Page 17                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    Mark E. Jones, Jr.
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    255,554
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    255,554
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    255,554 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.68%
    14
    Type of Reporting Person (See Instructions)
     
    IN


















    CUSIP No. 38267D109                    Page 18                    Schedule 13D/A
      1. 
    Names of Reporting Persons.
     
    P. Ryan Langston
      2.
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
      3.
    SEC Use Only
     
      4.
    Source of Funds (See Instructions)
     
    OO
      5.
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
      6.
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
      7. 
    Sole Voting Power
     
    0
      8.
    Shared Voting Power
     
    76,922
      9.
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    76,922
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    76,922 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.20%
    14
    Type of Reporting Person (See Instructions)
     
    IN





    CUSIP No. 38267D109                    Page 19                    Schedule 13D/A

    1
    Names of Reporting Persons.
     
    SLJ Dynasty Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    179,246
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    179,246
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    179,246 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.47%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)



    CUSIP No. 38267D109                    Page 20                    Schedule 13D/A

    1
    Names of Reporting Persons.
     
    Jones 2020 Irrevocable Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    82,005
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    82,005
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    82,005 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.22%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)




    CUSIP No. 38267D109                    Page 21                    Schedule 13D/A
    1
    Names of Reporting Persons.
     
    Lindy Langston Spousal Lifetime Access Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    90,270
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    90,270
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    90,270 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.24%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)




    CUSIP No. 38267D109                    Page 22                    Schedule 13D/A
    1
    Names of Reporting Persons.
     
    Lanni Romney Spousal Lifetime Access Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    88,704
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    88,704
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    88,704 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.23%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)


    CUSIP No. 38267D109                    Page 23                    Schedule 13D/A
    1
    Names of Reporting Persons.
     
    Nathan Scott Romney
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    5
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    5
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    5 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.0000%
    14
    Type of Reporting Person (See Instructions)
     
    IN


    CUSIP No. 38267D109                    Page 24                    Schedule 13D/A
    1
    Names of Reporting Persons.
     
    Nathan Romney 2021 Family Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    82,500
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    82,500
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    82,500 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.22%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)


    CUSIP No. 38267D109                    Page 25                    Schedule 13D/A
    1
    Names of Reporting Persons.
     
    Ryan Langston 2021 Family Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    82,500
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    82,500
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    82,500 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.22%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)


    CUSIP No. 38267D109                    Page 26                    Schedule 13D/A
    1
    Names of Reporting Persons.
     
    The CP Descendants' Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    101,351
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    101,351
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    101,351 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.28%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)




















    CUSIP No. 38267D109                    Page 27                    Schedule 13D/A
    1
    Names of Reporting Persons.
     
    SLJ 2023 Grantor Retained Annuity Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     161,094
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    161,094
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    161,094 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.43%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)



    CUSIP No. 38267D109                    Page 28                    Schedule 13D/A
    1
    Names of Reporting Persons.
     
    Chick & The Bear Irrevocable Trust
    2
    Check the Appropriate Box if a Member of a Group (See Instructions)
    (a)  ☒        (b)  ☐
     
    3
    SEC Use Only
     
    4
    Source of Funds (See Instructions)
     
    OO
    5
    Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
     
    6
    Citizenship or Place of Organization
     
    U.S.A.
    NUMBER OF
    SHARES
    BENEFICIALLY 
    OWNED BY
    EACH
    REPORTING
    PERSON
    WITH
     
    7
    Sole Voting Power
     
    0
    8
    Shared Voting Power
     
    78,530
    9
    Sole Dispositive Power
     
    0
    10
    Shared Dispositive Power
     
    78,530
    11
    Aggregate Amount Beneficially Owned by Each Reporting Person
     
    78,530 shares of Class A Common Stock
    12
    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
     
    13
    Percent of Class Represented by Amount in Row (11)
     
    0.21%
    14
    Type of Reporting Person (See Instructions)
     
    OO (Trust)



    Item 1. Security and Issuer
    This statement on Schedule 13D/A (this "Statement") relates to the Reporting Persons’ (as defined in Item 2 below) beneficial ownership interest in the Class A common stock, par value $0.01 per share (the "Class A Common Stock"), of Goosehead Insurance, Inc., a Delaware corporation (the "Issuer"). The principal executive offices of the Issuer are located at 1500 Solana Blvd, Building 4, Suite 4500, Westlake, Texas 76262.
    Item 2. Identity and Background
    (a)    This Schedule 13D/A is being filed pursuant to joint filing agreements filed as Exhibit 1, Exhibit 1.1, Exhibit 1.2, and Exhibit 1.3 hereto by:
    1.    Mark E. Jones
    2.    Robyn Jones
    3.    The Mark and Robyn Jones Descendants Trust 2014


    CUSIP No. 38267D109                    Page 29                    Schedule 13D/A
    4.    The Lanni Elaine Romney Family Trust 2014
    5.    The Lindy Jean Langston Family Trust 2014
    6.    The Camille LaVaun Peterson Family Trust 2014
    7.    The Desiree Robyn Coleman Family Trust 2014
    8.    The Adrienne Morgan Jones Family Trust 2014
    9.    The Mark Evan Jones, Jr. Family Trust 2014
    10.    Serena Jones
    11.    Lanni Romney
    12.    Lindy Langston
    13.    Camille Peterson
    14.    Desiree Coleman
    15.    Adrienne Jones
    16.    Mark E. Jones, Jr.
    17.     P. Ryan Langston
    18.    SLJ Dynasty Trust
    19.     Jones 2020 Irrevocable Trust
    20.     Lindy Langston Spousal Lifetime Access Trust
    21.     Lanni Romney Spousal Lifetime Access Trust
    22.     Nathan Romney
    23.     The CP Descendants' Trust
    24.    Nathan Romney 2021 Family Trust
    25.    Ryan Langston 2021 Family Trust
    26.    Chick & The Bear Irrevocable Trust
    27.     SLJ 2023 Grantor Retained Annuity Trust
    The foregoing entities and persons are referred to collectively as the "Reporting Persons."
    In connection with the closing of the Issuer’s initial public offering (the "IPO") of the Issuer’s Class A Common Stock, the Issuer effected certain reorganization transactions. The Issuer entered into an amended and restated limited liability company agreement with the continuing members of Goosehead Financial, LLC, a Delaware limited liability company ("Goosehead Financial"), pursuant to which such members and their permitted transferees will be entitled to exchange their shares of Class B common stock of the Issuer, par value $0.01 per share (the "Class B Common Stock"), together with an equal number of limited liability company units ("LLC Units") in Goosehead Financial, for an equal number of shares of the Issuer’s Class A Common Stock.
    Pursuant to a Voting Agreement dated as of May 1, 2018, as amended and restated on August 6, 2019, June 12, 2020, and September 18, 2020 by and among the Issuer and the Reporting Persons (the "First Voting Agreement") and a Voting Agreement dated as of February 24, 2021 (the "Second Voting Agreement" and together with the First Voting Agreement, the "Voting Agreements"), the Reporting Persons have agreed to vote all shares of the Issuer’s voting stock, including the Class A Common Stock and Class B Common Stock, then held by them together on all matters submitted to the Issuer’s common stockholders in the manner referred to under Item 6 below and in Exhibit 5 and Exhibit 5.1 respectively. The Issuer’s Class A Common Stock and Class B Common Stock vote together as a single class on substantially all matters submitted to the stockholders of the Issuer for approval. The Class A Common Stock carries one vote per share, and the Class B Common Stock currently carries one vote per share.
    (b)    The business address of each of the Reporting Persons is c/o the Issuer, 1500 Solana Blvd, Building 4, Suite 4500, Westlake, Texas 76262.
    (c)    Certain of the Reporting Persons hold positions at the Issuer and its subsidiaries as their principal occupation.


    CUSIP No. 38267D109                    Page 30                    Schedule 13D/A
     
    Name
     
    Principal Occupation (at Issuer)
     
    Mark E. JonesChairman, Director and Chief Executive Officer
    Robyn JonesVice Chairman, Director
    Mark E. Jones, Jr.Chief Financial Officer
    P. Ryan LangstonSpecial Advisor to the Board of Directors
    Serena JonesAdministrative Service Agent, Retired
    Lanni RomneyAttorney (not at Issuer)
    Camille PetersonEntrepreneur (not at Issuer)
    Lindy LangstonAttorney (not at Issuer)
    Adrienne JonesDentist (not at Issuer)
    Desiree ColemanInvestor (not at Issuer)
    Nathan RomneyDentist (not at Issuer)
    (d) None of the Reporting Persons has been convicted in a criminal proceeding during the last five years.
    (e)    None of the Reporting Persons has been party to any civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree, or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws, or finding any violation with respect to such laws during the last five years.
    (f)    Each natural person identified in this Item 2, other than Serena Jones, is a citizen of the United States. Serena Jones is a citizen of Canada. Each filing entity identified in this Item 2 is organized under the laws of Texas.
    Item 3. Source and Amount of Funds or Other Consideration
    At the closing of the IPO of the Issuer’s Class A Common Stock, the Issuer entered into an amended and restated limited liability company agreement with the continuing members of Goosehead Financial pursuant to which such members and their permitted transferees are entitled to exchange their LLC Units in Goosehead Financial, together with an equal number of shares of Class B Common Stock (together with an equal number of LLC Units in Goosehead Financial) for an equal number of shares of the Issuer’s Class A Common Stock.
    On May 1, 2018, the Issuer issued shares of Class A Common Stock, in the quantities set forth in the table in Item 5 of the Schedule 13D filed on behalf of the Reporting Persons on May 10, 2018, as consideration to purchase indirect ownership interests in Goosehead Management, LLC, a Delaware limited liability company, and Texas Wasatch Insurance Holdings Group, LLC from certain historical owners thereof, including those indicated above, at a price equivalent to $10.00 per share of Class A Common Stock.
    Item 4. Purpose of Transaction
    The Reporting Persons acquired, and presently hold, Class A Common Stock and Class B Common Stock for investment purposes. Each Reporting Person has signed and is a party to the Voting Agreements described in Item 2 above.
    Except as otherwise described herein and Rule 10b5-1 Trading Plans, none of the Reporting Persons currently has any plans or proposals that would result in or relate to any of the transactions or changes listed in Items 4(a) through 4(j) of Schedule 13D. However, as part of their ongoing evaluation of their investment and investment alternatives, the Reporting Persons may consider such matters and, subject to applicable law, may formulate a plan with respect to such matters or make formal proposals to the board of directors of the Issuer, other stockholders of the Issuer or other third parties regarding such matters. The Reporting Persons reserve the right to acquire additional securities of the Issuer in the open markets, in privately negotiated transactions (which may be with the Issuer or with third parties) or otherwise, to dispose of all or a portion of their holdings of securities of the Issuer or to change their intention with respect to any or all of the matters referred to in this Item 4.
    Item 5. Interest in Securities of the Issuer
    (a) and (b) The Reporting Persons as of August 30, 2023, (i) hold 97.17% of the outstanding Class B Common Stock and collectively control approximately 35.53% of the combined voting power of the Issuer’s common stock and (ii) beneficially own, calculated in accordance with Rule 13d-3, 36.55% of the Issuer’s Class A Common Stock, based on the percentage that


    CUSIP No. 38267D109                    Page 31                    Schedule 13D/A
    would be held by the Reporting Persons if they fully converted their shares of Class B Common Stock into shares of Class A Common Stock and no other holders of Class B Common Stock converted their shares of Class B Common Stock. The percentages reported below and in Box 13 above for each Reporting Person reflect such beneficial ownership for each such Reporting Person.
    Reporting Person
     
    Number of Shares of
    Class A Common Stock Owned(1)
     
    Percentage of Class A
    Common Stock
    Outstanding(2)
     
    Mark E. Jones630,174 
    (3)
    1.67 %
    Robyn Jones336,471 
    (4)
    0.89 %
    The Mark and Robyn Jones Descendants Trust 20148,156,142 21.57 %
    The Lanni Elaine Romney Family Trust 2014279,534 0.74 %
    The Lindy Jean Langston Family Trust 2014297,734 0.79 %
    The Camille LaVaun Peterson Family Trust 2014290,434 0.77 %
    The Desiree Robyn Coleman Family Trust 2014291,834 0.77 %
    The Adrienne Morgan Jones Family Trust 2014297,734 0.79 %
    The Mark Evan Jones, Jr. Family Trust 2014297,734 0.79 %
    Serena Jones370,442 0.98 %
    Lanni Romney202,791 0.54 %
    Lindy Langston225,079 0.60 %
    Camille Peterson258,519 0.68 %
    Desiree Coleman250,000 0.66 %
    Adrienne Jones358,027 0.95 %
    Mark E. Jones, Jr.255,554 
    (5)
    0.68 %
    P. Ryan Langston76,922 
    (6)
    0.20 %
    SLJ Dynasty Trust 179,2460.47 %
    Jones 2020 Irrevocable Trust82,0050.22 %
    Lindy Langston Spousal Lifetime Access Trust 90,2700.24 %
    Lanni Romney Spousal Lifetime Access Trust88,7040.23 %
    Nathan Romney 5— %
    The CP Descendants' Trust101,3510.27 %
    Ryan Langston 2021 Family Trust82,5000.22 %
    Nathan Romney 2021 Family Trust82,5000.22 %
    Chick & The Bear Irrevocable Trust78,5300.21 %
    SLJ 2023 Grantor Retained Annuity Trust161,094 0.43 %
    (1)     Each Reporting Person has shared power to vote or dispose all shares listed pursuant to the Voting Agreements described herein except for the shares listed for Mark E. Jones for which he has the sole power to vote or dispose.
    (2)    Based on the number of shares of Class A Common Stock (24,380,134) issued and outstanding as of August 30, 2023, the date of this report, and assuming all outstanding shares of Class B Common Stock (together with an equal number of LLC Units in Goosehead Financial) beneficially owned by the Reporting Persons (and excluding, for the avoidance of doubt, shares of Class B Common Stock owned by other persons) were exchanged for newly-issued shares of Class A Common Stock on a one-for-one basis.
    (3)    Includes 251,324 shares of Class A Common Stock issuable upon exercise of options that have vested or will vest within 60 days.
    (4)     Includes 22,832 shares of Class A Common Stock issuable upon exercise of options that have vested or will vest within 60 days.
    (5)    Includes 40,001 shares of Class A Common Stock issuable upon exercise of options that have vested or will vest within 60 days.
    (6)    Includes 71,917 shares of Class A Common Stock issuable upon exercise of options that have vested or will vest within 60 days.




    CUSIP No. 38267D109                    Page 32                    Schedule 13D/A
    Between June 3, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Mark E. Jones exercised and promptly sold stock options:
    DateNumber of Shares of Class A Common Stock SoldWeighted Average Price Per Share
    8/4/202324,197 $66.28
    8/7/202312,192 $66.20
    8/8/202310,553 $65.32
    8/9/2023400 $65.19
    8/10/20231,300 $65.26
    8/11/20231,400 $64.09
    8/14/20238,854 $62.90
    8/15/20236,104 $62.10
    Between June 03, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, in part pursuant to a 10b5-1 plan, The Mark and Robyn Jones Descendants Trust 2014 converted shares of Class B Common Stock into shares of Class A Common Stock which were promptly sold:
    DateNumber of Shares of Class A Common Stock SoldWeighted Average Price Per Share
    06/6/202324,037 $60.14
    06/7/20236,290 $60.43
    06/8/202310,112 $60.18
    08/9/2023100 $65.00
    08/10/20231,252 $65.20
    08/11/20232,158 $64.09
    08/14/20239,483 $62.90
    08/15/202310,082 $63.00
    08/16/202312,786 $62.86
    08/17/20231,500 $62.27
    08/18/202310,154 $60.88
    08/21/2023800 $60.47
    08/22/20231,556 $60.00
    08/23/202311,480 $60.12
    08/24/2023100 $60.00
    08/25/2023100 $60.04
    08/28/20237,846 $59.56
    08/29/2023130,603 $69.62
    08/30/202350,000 $68.83
    Between June 03, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Desiree Robyn Coleman Family Trust 2014 converted shares of Class B Common Stock into shares of Class A Common Stock which were promptly sold:
    DateNumber of Shares of Class A Common Stock SoldWeighted Average Price Per Share
    08/29/20234,000 $69.24
    Between June 03, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Serena Jones converted shares of Class B Common Stock into shares of Class A Common Stock which were promptly sold:


    CUSIP No. 38267D109                    Page 33                    Schedule 13D/A
    DateNumber of Shares of Class A Common Stock SoldWeighted Average Price Per Share
    08/30/202373,000 $68.19
    Between June 03, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Serena Jones gifted shares of Class B Common Stock to SLJ 2023 Grantor Retained Annuity Trust:
    DateNumber of Shares of Class B Common Stock GiftedWeighted Average Price Per Share
    06/26/2023161,094 $0.00
    Between June 3, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, SLJ 2023 Grantor Retained Annuity Trust acquired shares of Class B Common Stock gifted from Serena Jones:
    DateNumber of Shares of Class B Common Stock AcquiredWeighted Average Price Per Share
    6/26/2023161,094 $0.00
    Between June 3, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Robyn Jones gifted shares of Class A Common Stock:
    DateNumber of Shares of Class A Common Stock GiftedWeighted Average Price Per Share
    8/29/2023150,000 $0.00
    (d)    Other than as described herein and the beneficiaries of trusts that hold shares of Class A or Class B Common Stock reported herein, no other person is known to have the right to receive and the power to direct the receipt of dividends from, or the proceeds from the sale of, the Class A Common Stock beneficially owned by members of the group.
    (e)    Not applicable.
    Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer
    In connection with the closing of the IPO, the Issuer effectuated certain reorganization transactions pursuant to which existing members of Goosehead Financial, including the Reporting Persons, obtained beneficial ownership of shares of Class B Common Stock.
    Pursuant to the Amended and Restated Limited Liability Company Agreement of Goosehead Financial dated as of May 1, 2018 (the "Goosehead Financial LLC Agreement"), the Reporting Persons may exchange each share of Class B Common Stock (together with an LLC Unit of Goosehead Financial) for a share of Class A Common Stock on a one-for-one basis. When a share of Class B Common Stock is exchanged for a share of Class A Common Stock, a corresponding share of the Issuer’s Class B Common Stock will automatically be redeemed by the Issuer at par value and canceled. When a share of Class B Common Stock is exchanged for a share of Class A Common Stock, it will not be available for reissuance by the Issuer. See Exhibit 2.
    Pursuant to a registration rights agreement entered into by and among the Issuer and certain holders of shares of Class B Common Stock, at any time after the expiration of the lock-up period described below, such holders can require the Issuer to register for resale under the Securities Act of 1933, as amended, the shares of Class A Common Stock issued upon exchange of the shares of Class B Common Stock, subject to specified limitations. The registration rights agreement also provides for customary piggyback rights. See Exhibit 3.
    The Issuer entered into a tax receivable agreement with the pre-IPO members of Goosehead Financial effective as of the closing of the IPO that provides for the payment by the Issuer to such members of Goosehead Financial of 85% of the amount of tax benefits, if any, that the Issuer actually realizes (or in some circumstances is deemed to realize) as a result of increases in tax basis (and certain other tax benefits) resulting from purchases or exchanges of membership units of Goosehead Financial. See Exhibit 4.
    The Reporting Persons have entered into the Voting Agreements pursuant to which they agreed to vote all their shares of voting stock, including Class A Common Stock and Class B Common Stock, together and in accordance with the instructions of Mark E. Jones on any matter submitted to the common stockholders of the Issuer for a vote. Under the Voting Agreements,


    CUSIP No. 38267D109                    Page 34                    Schedule 13D/A
    the Reporting Persons have given an irrevocable proxy, coupled with an interest, to Mark E. Jones to vote such Reporting Person’s shares of Class A Common Stock and Class B Common Stock. If, for reasons of death, legal incapacity or any other cause, Mark E. Jones is unable to vote or exercise his right to vote, then the Reporting Persons agreed to vote in the manner directed by the Robyn Jones in connection with any such vote. If, for reasons of death, legal incapacity or any other cause, Mark E. Jones and Robyn Jones are unable to vote or exercise their respective rights to vote, then the Reporting Persons agreed to vote in the manner directed by both Ryan Langston and Mark Jones, Jr. in connection with any such vote. See Exhibit 5 (the First Voting Agreement) and Exhibit 5.1 (the Second Voting Agreement).
     
    The foregoing summaries do not purport to be complete, and are qualified in their entirety by reference to the Goosehead Financial LLC Agreement, registration rights agreement, form of lock-up agreement, tax receivable agreement and Voting Agreements, filed herewith as Exhibits 2, 3, 4, 5 and 5.1 respectively and incorporated herein by reference.
    Other than the matters disclosed in this Schedule 13D/A, none of the Reporting Persons is party to any contracts, arrangements, understandings, or relationships herein respect to any securities of the Issuer, including but not limited to the transfer or voting of any of the securities, finder’s fees, joint ventures, loan or option agreements, puts or calls, guarantees of profits, division of profits or loss, or the giving or withholding of proxies.

    Item 7. Material to be Filed as Exhibits
    Exhibit
     
    Description
     
    1
    Joint Filing Agreement as required by Rule 13d-1(k)(1) under the Securities Exchange Act of 1934, as amended (incorporated by reference to Exhibit 99.1 of the statement on Schedule 13D/A filed on behalf of the Reporting Persons with the Securities and Exchange Commission on September 18, 2020)
    1.1
    Joint Filing Agreement as required by Rule 13-d-1(k)(1) under the Securities Exchange Act of 1934
    1.2
    Joint Filing Agreement as required by Rule 13-d-a(k)(1) under the Securities Exchange Act of 1934
    1.3
    Joint Filing Agreement as required by Rule 13-d-a(k)(1) under the Securities Exchange Act of 1934
    2
    Amended and Restated Limited Liability Company Agreement of Goosehead Financial, LLC (incorporated by reference to Exhibit 2 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    3
    Registration Rights Agreement (incorporated by reference to Exhibit 3 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    4
    Tax Receivable Agreement (incorporated by reference to Exhibit 5 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    5
    Amended and Restated Voting Agreement (incorporated by reference to Exhibit 5 of the statement of Schedule 13D/A filed on behalf of the Reporting Persons with the Securities and Exchange Commission on September 18, 2020)
    5.1
    Second Voting Agreement
    24.1
    Power of Attorney for Robyn Jones (incorporated by reference to Exhibit 24.1 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.2
    Power of Attorney for The Mark and Robyn Jones Descendants Trust 2014 (incorporated by reference to Exhibit 24.2 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.3
    Power of Attorney for The Lanni Elaine Romney Family Trust 2014 (incorporated by reference to Exhibit 24.3 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.4
    Power of Attorney for The Lindy Jean Langston Family Trust 2014 (incorporated by reference to Exhibit 24.4 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)


    CUSIP No. 38267D109                    Page 35                    Schedule 13D/A
    24.5
    Power of Attorney for The Camille LaVaun Peterson Family Trust 2014 (incorporated by reference to Exhibit 24.5 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.6
    Power of Attorney for The Desiree Robyn Coleman Family Trust 2014 (incorporated by reference to Exhibit 24.6 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.7
    Power of Attorney for The Adrienne Morgan Jones Family Trust 2014 (incorporated by reference to Exhibit 24.7 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.8
    Power of Attorney for The Mark Evan Jones, Jr. Family Trust 2014 (incorporated by reference to Exhibit 24.8 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.9
    Power of Attorney for Serena Jones (incorporated by reference to Exhibit 24.9 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.10
    Power of Attorney for Lanni Romney (incorporated by reference to Exhibit 24.10 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.11
    Power of Attorney for Lindy Langston (incorporated by reference to Exhibit 24.11 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.12
    Power of Attorney for Camille Peterson (incorporated by reference to Exhibit 24.12 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.13
    Power of Attorney for Desiree Coleman (incorporated by reference to Exhibit 24.13 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.14
    Power of Attorney for Adrienne Jones (incorporated by reference to Exhibit 24.14 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.15
    Power of Attorney for Mark E. Jones, Jr. (incorporated by reference to Exhibit 24.15 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on May 10, 2018)
    24.16
    Power of Attorney for Ryan Langston (incorporated by reference to Exhibit 24.16 of the statement on Schedule 13DA filed on behalf of the Reporting Persons with the Securities and Exchange Commission on August 6, 2019)
    24.17
    Power of Attorney for the Jones 2020 Irrevocable Trust (incorporated by reference to Exhibit 24.31 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on February 24, 2021)
    24.18
    Power of Attorney for the SLJ Dynasty Trust (incorporated by reference to Exhibit 24.32 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on February 24, 2021)
    24.19
    Power of Attorney for the Lindy Langston Spousal Lifetime Access Trust (incorporated by reference to Exhibit 24.33 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on February 24, 2021)
    24.20
    Power of Attorney for Lanni Romney Spousal Lifetime Access Trust (incorporated by reference to Exhibit 24.34 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on February 24, 2021)
    24.21
    Power of Attorney for Nathan Romney (incorporated by reference to Exhibit 24.35 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on February 24, 2021)
    24.22
    Power of Attorney for the Nathan Romney 2021 Family Trust (incorporated by reference to Exhibit 24.36 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on February 24, 2021)
    24.23
    Power of Attorney for the Ryan Langston 2021 Family Trust(incorporated by reference to Exhibit 24.37 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on February 24, 2021)
    24.24
    Power of Attorney for the CP Descendants' Trust (incorporated by reference to Exhibit 24.38 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on February 24, 2021)


    CUSIP No. 38267D109                    Page 36                    Schedule 13D/A
    24.25
    Power of Attorney for the Chick & The Bear Irrevocable Trust (incorporated by reference to Exhibit 24.25 of the statement on Schedule 13D filed on behalf of the Reporting Persons with the Securities and Exchange Commission on August 4, 2022)
    24.26
    Power of Attorney for the SLJ 2023 Grantor Retained Annuity Trust
    SIGNATURE
    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
    Dated: August 30, 2023


    CUSIP No. 38267D109                    Page 37                    Schedule 13D/A
    1/s/ Mark E. Jones
     Mark E. Jones
    2/s/ Mark E. Jones, Attorney-in-Fact
     Robyn Jones
    3THE MARK AND ROBYN JONES DESCENDANTS TRUST 2014
     By:/s/ Mark E. Jones
     Name:Mark E. Jones
     Title:Attorney-in-Fact
    4LANNI ELAINE ROMNEY FAMILY TRUST 2014
     By:/s/ Mark E. Jones
     Name:Mark E. Jones
     Title:Attorney-in-Fact
    5LINDY JEAN LANGSTON FAMILY TRUST 2014
     By:/s/ Mark E. Jones
     Name:Mark E. Jones
     Title:Attorney-in-Fact
    6CAMILLE LAVAUN PETERSON FAMILY TRUST 2014
     By:/s/ Mark E. Jones
     Name:Mark E. Jones
     Title:Attorney-in-Fact
    7DESIREE ROBYN COLEMAN FAMILY TRUST 2014
     By:/s/ Mark E. Jones
     Name:Mark E. Jones
     Title:Attorney-in-Fact
    8ADRIENNE MORGAN JONES FAMILY TRUST 2014
     By:/s/ Mark E. Jones
     Name:Mark E. Jones
     Title:Attorney-in-Fact
     
     


    CUSIP No. 38267D109                    Page 38                    Schedule 13D/A

    9MARK EVAN JONES, JR. FAMILY TRUST 2014
     By:/s/ Mark E. Jones
     Name:Mark E. Jones
     Title:Attorney-in-Fact
    10/s/ Mark E. Jones, Attorney-in-Fact
     Serena Jones
    11/s/ Mark E. Jones, Attorney-in-Fact
     Lanni Romney
    12/s/ Mark E. Jones, Attorney-in-Fact
     Lindy Langston
    13/s/ Mark E. Jones, Attorney-in-Fact
     Camille Peterson
    14/s/ Mark E. Jones, Attorney-in-Fact
     Desiree Coleman
    15/s/ Mark E. Jones, Attorney-in-Fact
     Adrienne Jones
    16/s/ Mark E. Jones, Attorney-in-Fact
    Mark E. Jones Jr.
    17/s/ Mark E. Jones, Attorney-in-Fact
     Ryan Langston
    18SLJ DYNASTY TRUST
    By:/s/ Mark E. Jones, Attorney-in-Fact
    Name:Market E. Jones
    Title:Attorney-in-Fact
    19JONES 2020 IRREVOCABLE TRUST
    By:/s/ Mark E. Jones
    Name:Mark E. Jones
    Title:Attorney-in-Fact


    CUSIP No. 38267D109                    Page 39                    Schedule 13D/A
    20LINDY LANGSTON SPOUSAL LIFETIME ACCESS TRUST
    By:/s/ Mark E. Jones
    Name:Mark E. Jones
    Title:Attorney-in-Fact
    21LANNI ROMNEY SPOUSAL LIFETIME ACCESS TRUST
    By:/s/ Mark E. Jones
    Name:Mark E. Jones
    Title:Attorney-in-Fact
    22/s/ Mark E. Jones, Attorney-in-Fact
    Nathan Romney
    23THE CP DESCENDANTS' TRUST
    By:/s/ Mark E. Jones
    Name:Mark E. Jones
    Title:Attorney-in-Fact
    24NATHAN ROMNEY 2021 FAMILY TRUST
    By:/s/ Mark E. Jones
    Name:Mark E. Jones
    Title:Attorney-in-Fact
    25RYAN LANGSTON 2021 FAMILY TRUST
    By:/s/ Mark E. Jones
    Name:Mark E. Jones
    Title:Attorney-in-Fact
    26CHICK & THE BEAR IRREVOCABLE TRUST
    By:/s/ Mark E. Jones
    Name:Mark E. Jones
    Title:Attorney-in-Fact
    27SLJ 2023 GRANTOR RETAINED ANNUITY TRUST
    By:/s/ Mark E. Jones
    Name:Mark E. Jones
    Title:Attorney-in-Fact




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    SEC Form SC 13G filed by Goosehead Insurance Inc.

    SC 13G - Goosehead Insurance, Inc. (0001726978) (Subject)

    11/14/24 1:28:33 PM ET
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    Amendment: SEC Form SC 13G/A filed by Goosehead Insurance Inc.

    SC 13G/A - Goosehead Insurance, Inc. (0001726978) (Subject)

    11/13/24 4:05:14 PM ET
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    Amendment: SEC Form SC 13G/A filed by Goosehead Insurance Inc.

    SC 13G/A - Goosehead Insurance, Inc. (0001726978) (Subject)

    11/13/24 2:57:53 PM ET
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    Leadership Updates

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    Goosehead Insurance Names Angie Kervin as Chief Human Resources Officer

    WESTLAKE, Texas, June 10, 2025 (GLOBE NEWSWIRE) -- Goosehead Insurance, Inc., (NASDAQ:GSHD), a rapidly growing, independent personal lines insurance agency, has appointed Angie Kervin as Chief Human Resources Officer (CHRO). With more than two decades of experience leading human capital strategies across large, distributed workforces, Kervin will spearhead Goosehead's efforts to enhance its HR capabilities, further solidifying its position as an industry leader. "Angie's deep expertise and track record of driving innovation and excellence position her perfectly to lead our HR efforts," said Mark Miller, President and Chief Executive Officer of Goosehead Insurance. "Our ability to attract,

    6/10/25 9:00:04 AM ET
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    Goosehead Insurance Appoints Bill Wade to Board of Directors

    WESTLAKE, Texas, April 17, 2025 (GLOBE NEWSWIRE) -- Goosehead Insurance (NASDAQ:GSHD), a leader in personal lines insurance distribution, is proud to announce the appointment of Bill Wade to its Board of Directors. Wade, with over 25 years of experience as a senior partner and consultant at Bain & Company, brings deep expertise in leveraging emerging technologies, particularly artificial intelligence (AI), to fuel innovation, operational efficiency, and transformational growth. Throughout his career, Wade has been at the forefront of integrating digital strategies to help companies and private equity firms optimize performance and achieve scalable, tech-enabled growth. His work includes

    4/17/25 4:15:56 PM ET
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    Goosehead Insurance Announces CEO Transition

    Mark Jones to transition to Executive Chairman Mark Miller Announced as CEO effective July 1, 2024 WESTLAKE, Texas, Feb. 21, 2024 (GLOBE NEWSWIRE) -- Goosehead Insurance, Inc., (NASDAQ:GSHD), a rapidly growing, independent personal lines insurance agency, announced that Chairman and Chief Executive Officer Mark Jones will transition to Executive Chairman of the company effective July 1, 2024. Mark Miller, President and Chief Operating Officer will succeed Mr. Jones as CEO and will continue to serve as a member of the Board of Directors. "Mark and Robyn Jones founded Goosehead in 2003, with a vision to fundamentally transform the personal lines insurance space through a client choice mode

    2/21/24 4:01:13 PM ET
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