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    SEC Form SC 13D/A filed by iQIYI Inc. (Amendment)

    3/14/22 6:11:06 AM ET
    $IQ
    Consumer Electronics/Video Chains
    Consumer Discretionary
    Get the next $IQ alert in real time by email
    SC 13D/A 1 d295030dsc13da.htm SCHEDULE 13D AMENDMENT NO.1 SCHEDULE 13D AMENDMENT NO.1

     

     

    UNITED STATES

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

     

     

    SCHEDULE 13D/A

    Under the Securities Exchange Act of 1934

    (Amendment No. 1)*

     

     

    iQIYI, Inc.

    (Name of Issuer)

    Class A ordinary shares, par value $0.00001 per share

    Class B ordinary shares, par value $0.00001 per share

    (Title of Class of Securities)

    46267X 108

    (CUSIP Number)

    Baidu, Inc.

    Baidu Holdings Limited

    Baidu (Hong Kong) Limited

    c/o Rong Luo, Chief Financial Officer

    Telephone: +(86 10) 5992-8888

    Email: [email protected]

    Facsimile: +(86 10) 5992-0000

    Baidu Campus

    No. 10 Shangdi 10th Street,

    Haidian District, Beijing 100085

    The People’s Republic of China

    (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

    March 10, 2022

    (Date of Event Which Requires Filing of this Statement)

     

     

    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.  ☐

     

     

    Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.

     

     

     

    *

    This statement on Schedule 13D (the “Schedule 13D”) constitutes Amendment No. 1 to the Schedule 13D initially filed with the U.S. Securities and Exchange Commission (the “Commission”) on behalf of each of Baidu, Inc. and Baidu Holdings Limited on April 20, 2018 (the “Original Filing”), with respect to the Class A ordinary shares, par value $0.00001 per share (“Class A Ordinary Shares”) of iQIYI, Inc., a Cayman Islands company (the “Issuer”).

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

     

     


    CUSIP No. 46267X 108

     

      1    

      NAME OF REPORTING PERSONS

     

      Baidu (Hong Kong) Limited

      2  

      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

      (a)  ☐        (b)  ☒

     

      3  

      SEC USE ONLY

     

      4  

      SOURCE OF FUNDS (See Instructions)

     

      OO

      5  

      CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)

     

      ☐

      6  

      CITIZENSHIP OR PLACE OF ORGANIZATION

     

      Hong Kong, China

    NUMBER OF

    SHARES

     BENEFICIALLY 

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH

     

         7     

      SOLE VOTING POWER

     

      164,705,882 (1)

         8   

      SHARED VOTING POWER

     

      0

         9   

      SOLE DISPOSITIVE POWER

     

      164,705,882 (1)

       10   

      SHARED DISPOSITIVE POWER

     

      0

    11    

      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

      164,705,882 (1)

    12  

      CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)

     

      ☐

    13  

      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

      2.73% of the total ordinary shares of the Issuer (2)

    14  

      TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

     

      CO

     

    (1)

    Consists of 164,705,882 Class B ordinary shares of the Issuer directly held by Baidu (Hong Kong) Limited. Baidu (Hong Kong) Limited is wholly owned by Baidu Holdings Limited, which is in turn wholly owned by Baidu, Inc.

    (2)

    The beneficial ownership percentage of the total ordinary shares is calculated based on 2,987,828,077 Class A ordinary shares and 3,041,097,278 Class B ordinary shares of the Issuer outstanding as of March 10, 2022. Holders of Class A ordinary shares are entitled to one vote per share, while holders of Class B ordinary shares are entitled to ten votes per share. Accordingly, and based on the foregoing, the Class B ordinary shares beneficially owned by Baidu (Hong Kong) Limited represent approximately 4.93% of the aggregate voting power of the total issued and outstanding ordinary shares of the Issuer.


      1    

      NAME OF REPORTING PERSONS

     

      Baidu Holdings Limited

      2  

      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

      (a)  ☐        (b)  ☒

     

      3  

      SEC USE ONLY

     

      4  

      SOURCE OF FUNDS (See Instructions)

     

      OO

      5  

      CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)

     

      ☐

      6  

      CITIZENSHIP OR PLACE OF ORGANIZATION

     

      British Virgin Islands

    NUMBER OF

    SHARES

     BENEFICIALLY 

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH

     

         7     

      SOLE VOTING POWER

     

      3,049,030,609 (1)

         8   

      SHARED VOTING POWER

     

      0

         9   

      SOLE DISPOSITIVE POWER

     

      3,049,030,609 (1)

       10   

      SHARED DISPOSITIVE POWER

     

      0

    11    

      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

      3,049,030,609 (1)

    12  

      CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)

     

      ☐

    13  

      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

      50.57% of the total ordinary shares of the Issuer (2)

    14  

      TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

     

      CO

     

    (1)

    Consists of (i) 164,705,882 Class B ordinary shares of the Issuer directly held by Baidu (Hong Kong) Limited and (ii) 7,933,331 Class A ordinary shares in the form of ADS and 2,876,391,396 Class B ordinary shares of the Issuer directly held by Baidu Holdings Limited. Baidu (Hong Kong) Limited is wholly owned by Baidu Holdings Limited, which is in turn wholly owned by Baidu, Inc.

    (2)

    The beneficial ownership percentage of the total ordinary shares is calculated based on 2,987,828,077 Class A ordinary shares and 3,041,097,278 Class B ordinary shares outstanding of the Issuer as of March 10, 2022. Holders of Class A ordinary shares are entitled to one vote per share, while holders of Class B ordinary shares are entitled to ten votes per share. Accordingly, and based on the foregoing, the Class B ordinary shares beneficially owned by Baidu Holdings Limited represent approximately 91.05% of the aggregate voting power of the total issued and outstanding ordinary shares of the Issuer.


      1    

      NAME OF REPORTING PERSONS

     

      Baidu, Inc.

      2  

      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

      (a)  ☐        (b)  ☒

     

      3  

      SEC USE ONLY

     

      4  

      SOURCE OF FUNDS (See Instructions)

     

      OO

      5  

      CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)

     

      ☐

      6  

      CITIZENSHIP OR PLACE OF ORGANIZATION

     

      Cayman Islands

    NUMBER OF

    SHARES

     BENEFICIALLY 

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH

     

         7     

      SOLE VOTING POWER

     

      3,049,030,609 (1)

         8   

      SHARED VOTING POWER

     

      0

         9   

      SOLE DISPOSITIVE POWER

     

      3,049,030,609 (1)

       10   

      SHARED DISPOSITIVE POWER

     

      0

    11    

      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

      3,049,030,609 (1)

    12  

      CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)

     

      ☐

    13  

      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

      50.57% of the total ordinary shares of the Issuer (2)

    14  

      TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

     

      CO

     

    (1)

    Consists of (i) 164,705,882 Class B ordinary shares of the Issuer directly held by Baidu (Hong Kong) Limited and (ii) 7,933,331 Class A ordinary shares in the form of ADS and 2,876,391,396 Class B ordinary shares of the Issuer directly held by Baidu Holdings Limited. Baidu (Hong Kong) Limited is wholly owned by Baidu Holdings Limited, which is in turn wholly owned by Baidu, Inc.

    (2)

    The beneficial ownership percentage of the total ordinary shares is calculated based on 2,987,828,077 Class A ordinary shares and 3,041,097,278 Class B ordinary shares outstanding of the Issuer as of March 10, 2022. Holders of Class A ordinary shares are entitled to one vote per share, while holders of Class B ordinary shares are entitled to ten votes per share. Accordingly, and based on the foregoing, the Class B ordinary shares beneficially owned by Baidu, Inc. represent approximately 91.05% of the aggregate voting power of the total issued and outstanding ordinary shares of the Issuer.


    Explanatory Note

    This statement on Schedule 13D (the “Schedule 13D”) constitutes Amendment No. 1 to the Schedule 13D initially filed with the U.S. Securities and Exchange Commission (the “Commission”) on behalf of each of Baidu, Inc. and Baidu Holdings Limited on April 20, 2018 (the “Original Filing”), with respect to the ordinary shares, par value $0.00001 per share (“Ordinary Shares”) of iQIYI, Inc., a Cayman Islands company (the “Issuer”).

    Except as provided herein, this statement does not modify any of the information previously reported on the Original Filing.

     

    Item 2.

    Identity and Background

    Item 2 is amended by replacing the Schedule A and Schedule B to the Original Filing with the Schedule A, Schedule B and Schedule C hereto.

    During the last five years, none of the Reporting Persons and, to the best of their knowledge, any of the persons listed on Schedule A, Schedule B and Schedule C hereto has been: (i) convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors) or (ii) a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.

     

    Item 3.

    Source and Amount of Funds or Other Considerations

    Item 3 of the Original Filing is hereby supplemented by adding the following paragraph:

    On March 4, 2022, the Issuer entered into a subscription agreement with Baidu (Hong Kong) Limited, pursuant to which the Issuer agreed to issue to Baidu (Hong Kong) Limited an aggregate of 164,705,882 Class B ordinary shares for a consideration of US$100 million in cash. The transaction was completed on March 10, 2022.

    The foregoing description of the subscription agreement does not purport to be complete and is qualified in its entirety by reference to the full text of the subscription agreement, which is filed hereto as Exhibit 99.4.

     

    Item 5.

    Interest in Securities of the Issuer

    Paragraph (a) of Item 5 of the Original Filing is hereby amended and restated as follows:

    As of the date hereof,

    (i) Baidu (Hong Kong) limited beneficially owns 164,705,882 Class B Ordinary Shares, or 2.73% of the issued and outstanding Ordinary Shares,

    (ii) Baidu Holdings Limited beneficially owns 3,049,030,609 Ordinary Shares (including 7,933,331 Class A Ordinary Shares in the form of ADS and 3,041,097,278 Class B Ordinary Shares, of which Baidu Holdings Limited, because of its position as the sole shareholder of Baidu (Hong Kong) Limited, may, pursuant to Rule 13d-3 of the Act, be deemed to beneficially own 164,705,882 Class B Ordinary Shares), or 50.57% of the issued and outstanding Ordinary Shares, and

    (ii) Baidu, Inc., because of its position as the sole shareholder of Baidu Holdings Limited, which is the sole shareholder of Baidu (Hong Kong) Limited, may, pursuant to Rule 13d-3 of the Act, be deemed to beneficially own 3,049,030,609 Ordinary Shares (including 7,933,331 Class A Ordinary Shares in the form of ADS and 3,041,097,278 Class B Ordinary Shares) or 50.57% of the issued and outstanding Ordinary Shares.

     

    Item 7.

    Material to be Filed as Exhibits.

    Item 7 of the Original Filing is hereby amended and restated as follows:


    Exhibit

    No.

       Description
    99.1   

    Joint Filing Agreement, dated as of March 14, 2022, by and among Baidu (Hong Kong) Limited, Baidu Holdings Limited and Baidu, Inc.

    99.2*    Share Purchase Agreement dated February 12, 2018 by and between iQIYI, Inc. and Baidu Holdings Limited (incorporated by reference to Exhibit 10.64 of the Issuer’s Registration Statement on Form F-1 (File No. 333-223263) filed with the Securities and Exchange Commission on February 27, 2018)
    99.3*    English translation of Ticket Business Cooperation Agreement dated February 12, 2018 by and between Baidu Holdings Limited and iQIYI, Inc. (incorporated by reference to Exhibit 10.65 of the Issuer’s Registration Statement on Form F-1 (File No. 333-223263) filed with the Securities and Exchange Commission on February 27, 2018)
    99.4    Subscription Agreement dated March 4, 2022 by and between iQIYI, Inc. and Baidu (Hong Kong) Limited

     

    *

    Previously filed.


    SIGNATURE

    After reasonable inquiry and to the best of its knowledge and belief, each of the undersigned certifies that the information set forth in this statement is true, complete and correct.

     

    Date: March 14, 2022

    Baidu (Hong Kong) Limited
    By:  

    /s/ Herman Yu

    Name:   Herman Yu
    Title:   Director
    Baidu Holdings Limited
    By:  

    /s/ Robin Yanhong Li

    Name:   Robin Yanhong Li
    Title:   Director
    Baidu, Inc.
    By:  

    /s/ Robin Yanhong Li

    Name:   Robin Yanhong Li
    Title:   Chairman and Chief Executive Officer


    SCHEDULE A

    Directors and Executive Officers of Baidu, Inc.

    The business address of each of the following directors and executive officers is No. 10 Shangdi 10th Street, Haidian District, Beijing 100085, The People’s Republic of China.

    Directors:

     

    Name

      

    Citizenship

    Robin Yanhong Li

      

    PRC

    Jixun Foo

      

    Singapore

    Brent Callinicos

      

    USA

    James Ding

      

    Hong Kong

    Yuanqing Yang

      

    PRC

    Executive Officers:

     

                        Name   

    Title

      

    Citizenship            

    Robin Yanhong Li

      

    Chairman and Chief Executive Officer

      

    PRC

    Rong Luo

      

    Chief Financial Officer

      

    PRC

    Herman Yu

      

    Chief Strategy Officer

      

    USA

    Haifeng Wang

      

    Chief Technology Officer

      

    PRC

    Dou Shen

      

    Executive Vice President

      

    PRC

    Shanshan Cui

      

    Senior Vice President

      

    PRC

    Victor Zhixiang Liang

      

    Senior Vice President

      

    PRC


    SCHEDULE B

    Directors and Executive Officers of Baidu Holdings Limited

    The business address of each of the following directors is No. 10 Shangdi 10th Street, Haidian District, Beijing 100085, The People’s Republic of China.

    Directors:

     

                        Name

      

    Citizenship

    Robin Yanhong Li

      

    PRC

    Herman Yu

      

    USA

    Executive Officers:

    N/A


    SCHEDULE C

    Directors and Executive Officers of Baidu (Hong Kong) Limited

    The business address of each of the following directors is No. 10 Shangdi 10th Street, Haidian District, Beijing 100085, The People’s Republic of China.

    Directors:

     

    Name

      

    Citizenship

    Herman Yu

      

    USA

    Dong Jia

      

    Hong Kong

    Executive Officers:

    N/A

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    BEIJING, Oct. 21, 2025 (GLOBE NEWSWIRE) -- iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company"), a leading provider of online entertainment video services in China, today announced that it will report its financial results for the third quarter ended September 30, 2025 before the U.S. market opens on November 18, 2025. iQIYI's management will hold an earnings conference call at 6:30 AM on November 18, 2025, U.S. Eastern Time (7:30 PM on November 18, 2025, Beijing Time). Please register in advance of the conference using the link provided below. Upon registering, you will be provided with participant dial-in numbers, passcode and unique access PIN by a calendar invite. Participant Online R

    10/21/25 5:00:00 AM ET
    $IQ
    Consumer Electronics/Video Chains
    Consumer Discretionary

    $IQ
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    iQIYI 2025 World Conference: Shaping the future of online entertainment through integrated "long + short" storytelling and enhanced IP monetization

    400+ titles and five mini-drama initiatives to advance its "long + short" strategyStrengthens IP monetization with the content-driven e-commerce platformAI-powered tools to elevate viewing experience and boost production efficiencyBEIJING, April 24, 2025 /PRNewswire/ -- On Apr. 23, iQIYI, China's leading online entertainment platform, unveiled over 400 new titles and a series of strategic initiatives at its 2025 iQIYI World Conference in Beijing. The announcements highlight the company's continued commitment to an integrated "long + short" form content strategy, diverse IP monetization, and technological innovation, defining the next phase of the online entertainment industry. "2025 is a tur

    4/24/25 5:39:00 AM ET
    $IQ
    Consumer Electronics/Video Chains
    Consumer Discretionary

    iQIYI Debuts Karaoke Mode in "Big Band Season 3", Providing Interactive and Immersive Viewing Experience

    BEIJING, Sept. 27, 2023 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, has recently introduced the Karaoke feature in its popular original music variety show Big Band Season 3. This move signifies iQIYI's ongoing commitment to revolutionizing the entertainment industry with technology and bringing viewers a more immersive and interactive viewing experience. With the recently introduced function in iQIYI's China version App, it offers viewers a unique and engaging experience by enabling them to actively participate in the show's performance. Through the interactive feature, viewers can sing along with their favorite bands and invite friends to join

    9/27/23 12:47:00 AM ET
    $IQ
    Consumer Electronics/Video Chains
    Consumer Discretionary

    iQIYI North America Appoints the Justin Poy Agency as Exclusive Media Sales Partner for the Canadian Market

    TORONTO, Jan. 07, 2021 (GLOBE NEWSWIRE) -- iQIYI North America (Chinese: 爱奇艺; pinyin: Ài qí yì), the North American subsidiary of iQIYI (NASDAQ: IQ) has appointed award-winning Toronto-based THE JUSTIN POY AGENCY (a Div. of Justin Poy Media Inc.) as its exclusive media sales partner for the Canadian market. The Justin Poy Agency (JPA) was chosen after a comprehensive agency search, for its extensive experience in both the Canadian (English/French) and Canadian-Asian markets. JPA was established in 1993 as a multicultural media and creative agency specializing in the Chinese-Canadian market. The Agency is known for its memorable creative campaigns for the Canadian International AutoShow, Ca

    1/7/21 9:00:00 AM ET
    $IQ
    Consumer Electronics/Video Chains
    Consumer Discretionary