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    SEC Form SC 13D/A filed by Noodles & Company (Amendment)

    3/26/24 5:25:52 PM ET
    $NDLS
    Restaurants
    Consumer Discretionary
    Get the next $NDLS alert in real time by email
    SC 13D/A 1 hoak-sc13da_032224.htm AMENDMENT TO FORM SC 13D
     

     

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    WASHINGTON, DC 20549

     

         

     

    SCHEDULE 13D/A

     

    INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT

    TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO

    RULE 13d-2(a)

    Under the Securities Exchange Act of 1934

    (Amendment No. 2)

    Noodles & Company
    (Name of Issuer)

    Class A Common Stock, par value $0.01 per share
    (Title of Class of Securities)

    65540B105
    (CUSIP Number)

    Hoak Public Equities, L.P.
    3963 Maple Avenue, Suite 450
    Dallas, Texas 75219
    (214) 855-2284
    (Name, Address and Telephone Number of Person
    Authorized to Receive Notices and Communications)

    March 22, 2024
    (Date of Event Which Requires Filing of This Statement)

    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following box ☐.

    Note. Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7 for other parties to whom copies are to be sent.

    The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

    The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

     

     

     

    1

    NAME OF REPORTING PERSONS

     

    Hoak Public Equities, L.P.

     

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* 

    (a) ☒

    (b) ☐

    3

    SEC USE ONLY

     

    4

    SOURCE OF FUNDS

    WC       

    5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e) ☐
    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    Texas

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH

    7

    SOLE VOTING POWER

     

    3,227,731

    8

    SHARED VOTING POWER

     

    -0-       

    9

    SOLE DISPOSITIVE POWER

     

    3,227,731

    10

    SHARED DISPOSITIVE POWER

     

    -0-

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,227,731

    12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* ☐
    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

    7.17%*

    14

    TYPE OF REPORTING PERSON

     

    PN

    * This calculation is based upon 44,989,714 shares of Class A Common Stock, $0.01 par value per share (“Common Stock”) of Noodles & Company (the “Issuer”) outstanding as of March 01, 2024 as disclosed on the Issuer’s Form 10-K filed with the U.S. Securities and Exchange Commission (the “SEC”) on March 08, 2024.

    2 

     

     

    1

    NAME OF REPORTING PERSONS

     

    Hoak Fund Management, L.P.

     

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a) ☒

    (b) ☐

    3

    SEC USE ONLY

     

    4

    SOURCE OF FUNDS

    AF       

    5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)   ☐
    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    Texas

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH

    7

    SOLE VOTING POWER

     

    3,227,731

    8

    SHARED VOTING POWER

     

    -0-       

    9

    SOLE DISPOSITIVE POWER

     

    3,227,731

    10

    SHARED DISPOSITIVE POWER

     

    -0-

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,227,731

    12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* ☐
    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

    7.17%*

    14

    TYPE OF REPORTING PERSON

     

    PN

    * This calculation is based upon 44,989,714 shares of Common Stock of the Issuer outstanding as of March 01, 2024 as disclosed on the Issuer’s Form 10-K filed with the SEC on March 08, 2024.

    3 

     

     


    1

    NAME OF REPORTING PERSONS

     

    Hoak & Co.

     

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a) ☒

    (b) ☐

    3

    SEC USE ONLY

     

    4

    SOURCE OF FUNDS

    AF       

    5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)   ☐
    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    Texas

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH

    7

    SOLE VOTING POWER

     

    3,227,731

    8

    SHARED VOTING POWER

     

    -0-       

    9

    SOLE DISPOSITIVE POWER

     

    3,227,731

    10

    SHARED DISPOSITIVE POWER

     

    -0-

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,227,731

    12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* ☐
    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

    7.17%*

    14

    TYPE OF REPORTING PERSON

     

    CO

    * This calculation is based upon 44,989,714 shares of Common Stock of the Issuer outstanding as of March 01, 2024 as disclosed on the Issuer’s Form 10-K filed with the SEC on March 08, 2024.

    4 

     

     

    1

    NAME OF REPORTING PERSONS

     

    J. Hale Hoak

     

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a) ☒

    (b) ☐

    3

    SEC USE ONLY

     

    4

    SOURCE OF FUNDS

    AF       

    5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)   ☐
    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    United States of America

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH

    7

    SOLE VOTING POWER

     

    3,627,731*

    8

    SHARED VOTING POWER

     

    -0-       

    9

    SOLE DISPOSITIVE POWER

     

    3,627,731*

    10

    SHARED DISPOSITIVE POWER

     

    -0-

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,627,731

    12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* ☐ 
    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

    8.06%**

    14

    TYPE OF REPORTING PERSON

     

    IN

    * Includes (1) 3,227,731 shares of Common Stock of the Issuer held directly by Hoak Public Equities, L.P., (2) 200,000 shares of Common Stock of the Issuer held by J. Hale Hoak (of which 100,000 shares of Common Stock are held in the name of J. Hale Hoak Child’s Trust), and (3) 200,000 shares of Common Stock of the Issuer held by Zierk Family 2010 Irrevocable Trust, of which J. Hale Hoak serves as trustee. 

    ** This calculation is based upon 44,989,714 shares of Common Stock of the Issuer outstanding as of March 01, 2024 as disclosed on the Issuer’s Form 10-K filed with the SEC on March 08, 2024.

    5 

     

     


    1

    NAME OF REPORTING PERSONS

     

    James M. Hoak Jr.

     

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a) ☒

    (b) ☐

    3

    SEC USE ONLY

     

    4

    SOURCE OF FUNDS

    AF       

    5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)   ☐
    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    United States of America

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH

    7

    SOLE VOTING POWER

     

    3,877,731*

    8

    SHARED VOTING POWER

     

    0

    9

    SOLE DISPOSITIVE POWER

     

    3,877,731*

    10

    SHARED DISPOSITIVE POWER

     

    0

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,877,731

    12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* ☐
    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

    8.62%**

    14

    TYPE OF REPORTING PERSON

     

    IN

    * Includes (1) 3,227,731 shares of Common Stock of the Issuer held directly by Hoak Public Equities, L.P., and (2) 650,000 shares of Common Stock of the Issuer held in the James M. Hoak Jr. IRA. 

    ** This calculation is based upon 44,989,714 shares of Common Stock of the Issuer outstanding as of March 01, 2024 as disclosed on the Issuer’s Form 10-K filed with the SEC on March 08, 2024.

     

    6 

     

     


    1

    NAME OF REPORTING PERSONS

     

    Zierk Family 2010 Irrevocable Trust

     

    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a) ☒

    (b) ☐

    3

    SEC USE ONLY

     

    4

    SOURCE OF FUNDS

    OO       

    5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)   ☐
    6

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    Texas

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH

    7

    SOLE VOTING POWER

     

    200,000

    8

    SHARED VOTING POWER

     

    -0-

    9

    SOLE DISPOSITIVE POWER

     

    200,000

    10

    SHARED DISPOSITIVE POWER

     

    -0-

    11

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    200,000

    12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* ☐
    13

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

     

    0.44%*

    14

    TYPE OF REPORTING PERSON

     

    OO

    * This calculation is based upon 44,989,714 shares of Common Stock of the Issuer outstanding as of March 01, 2024 as disclosed on the Issuer’s Form 10-K filed with the SEC on March 08, 2024.

    7 

     

    This Amendment No. 2 to Schedule 13D (“Amendment No. 2”) amends and supplements the Schedule 13D originally filed with the Securities and Exchange Commission (“SEC”) on June 23, 2023 (the “Original 13D”) as amended by Amendment No. 1 to Schedule 13D filed with the SEC on August 17, 2023 (“Amendment No. 1”, and together with the Original 13D and Amendment No. 2, the “Schedule 13D”). Unless otherwise indicated, all capitalized terms used but not defined herein shall have the meanings ascribed to them in the Original 13D.

    This Amendment No. 2 is being filed to make amendments to the Schedule 13D as follows:

    Item 3. Source and Amount of Funds or Other Consideration.

    Item 3 of the Schedule 13D is hereby amended and restated in its entirety as follows:

    The total amount of funds used for the purchase of Common Stock by HPE was $12,802,401.60. All of the shares of Common Stock beneficially owned by HPE were paid for using working capital of HPE. Hoak Management and Hoak & Co. do not directly hold any Common Stock but may be deemed to beneficially own the Common Stock owned by HPE.

    Each of James M. Hoak, Jr. and J. Hale Hoak may also be deemed to beneficially own the Common Stock owned by HPE. The total amount of funds used for the purchase of the remaining Common Stock reported by James M. Hoak, Jr., was $2,432,492.87 (all such 650,000 shares held in the James M. Hoak, Jr. IRA), such shares being paid for using personal funds. The total amount of funds used for the purchase of the Common Stock reported by the Zierk Trust was $622,823.06. J. Hale Hoak (in his capacity as trustee of the Zierk Trust) may also be deemed to beneficially own the Common Stock owned by the Zierk Trust. The total amount of funds used for the purchase of the remaining Common Stock reported by J. Hale Hoak (of which 100,000 shares are held in J. Hale Hoak Child’s Trust), was $612,319.37, such shares being paid for using personal funds.

    Item 5. Interest in Securities of the Issuer.

    Item 5 of the Schedule 13D is hereby amended by amending and replacing in their entirety each of Items 5(a) and 5(c) as follows:

    (a)As of the date of this Schedule 13D, based upon 44,989,714 shares of Common Stock of the Issuer outstanding as of March 01, 2024 as disclosed on the Issuer’s Form 10-K filed with the SEC on March 08, 2024:
    i.HPE directly owns an aggregate of 3,227,731 shares of Common Stock, representing approximately 7.17% of the outstanding Common Stock.
    ii.Hoak Management, in its capacity as HPE’s general partner, may be deemed to beneficially own an aggregate of 3,227,731 shares of Common Stock, representing approximately 7.17% of the outstanding Common Stock.
    iii.Hoak and Co., in its capacity as the general partner of Hoak Management, may be deemed to beneficially own an aggregate of 3,227,731 shares of Common Stock, representing approximately 7.17% of the outstanding Common Stock.
    iv.The Zierk Trust owns an aggregate of 200,000 shares of Common Stock, representing approximately 0.44% of the outstanding Common Stock.
    v.James M. Hoak, Jr. (1) directly owns an aggregate of 650,000 shares of Common Stock (held in the James M. Hoak, Jr. IRA) and (2) in his capacity as Hoak & Co.’s controlling shareholder and Chairman may be deemed to beneficially own 3,227,731 shares of Common Stock, for an aggregate of 3,877,731 shares of Common Stock, representing approximately 8.62% of the outstanding Common Stock.
    vi.J. Hale Hoak (1) directly owns an aggregate of 200,000 shares of Common Stock (of which 100,000 shares are held in J. Hale Hoak Child’s Trust) and (2) in his capacity as Hoak & Co.’s President and the trustee of the Zierk Trust may be deemed to beneficially own an aggregate of 3,427,731 shares of Common Stock, for an aggregate of 3,627,731 shares of Common Stock representing approximately 8.06% of the outstanding Common Stock.

    8 

     

    (c)Schedule A hereto sets forth all transactions in the Common Stock within the past 60 days by any Reporting Person. Except for the transactions set forth on Schedule A, none of the Reporting Persons effected any transaction in the Common Stock during the past 60 days.

    Item 7. Material to Be Filed as Exhibits

    99.1 Joint Filing Agreement dated March 26, 2024, by and among Hoak Public Equities, L.P., Hoak Fund Management, L.P., Hoak & Co., James M. Hoak, Jr., J. Hale Hoak and Zierk Family 2010 Irrevocable Trust

    9 

     

    SIGNATURES

    After reasonable inquiry and to the best of his knowledge and belief, each of the undersigned certifies that the information set forth in this Statement is true, complete and correct.

    Dated: March 26, 2024

     

    Hoak Public Equities, L.P.

    Hoak Fund Management, L.P.

       

    By: Hoak Fund Management, L.P., its general partner

    By: Hoak & Co., its general partner
       
    By: /s/ J. Hale Hoak   By: /s/ J. Hale Hoak  
      J. Hale Hoak   J. Hale Hoak
      President   President

    Hoak & Co.

    James M. Hoak, Jr.

       
    By: /s/ J. Hale Hoak   By: /s/ James M. Hoak, Jr  
      J. Hale Hoak   James M. Hoak, Jr.
      President  

    J. Hale Hoak

    Zierk Family 2010 Irrevocable Trust

       
    By: /s/ J. Hale Hoak   By: /s/ J. Hale Hoak  
      J. Hale Hoak   J. Hale Hoak, Trustee

    10 

     

    Schedule A

    Transactions – Last 60 Days

    Reporting Person Transaction Date Transaction Shares Price Per Share
    James M.  Hoak, Jr. 3/8/2024 Purchase 10,000  $2.19
    James M.  Hoak, Jr. 3/12/2024 Purchase 4,595  $2.00
    James M.  Hoak, Jr. 3/12/2024 Purchase 5,000  $2.10
    J. Hale Hoak 3/14/2024 Purchase 14,037  $1.80
    James M.  Hoak, Jr. 3/19/2024 Purchase 10,000  $1.81
    James M.  Hoak, Jr. 3/19/2024 Purchase 20,000  $1.80
    Hoak Public Equities, L.P. 3/19/2024 Purchase 15,423  $1.80
    Zierk Family 2010 Irrevocable Trust 3/22/2024 Purchase 50,000  $1.87
    James M.  Hoak, Jr. 3/22/2024 Purchase 5,000  $1.85
    Hoak Public Equities, L.P. 3/25/2024 Purchase 7,116  $1.85
    James M.  Hoak, Jr. 3/25/2024 Purchase 9,474  $1.87

    11 
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      Restaurants
      Consumer Discretionary
    • The Benchmark Company reiterated coverage on Noodles & Co with a new price target

      The Benchmark Company reiterated coverage of Noodles & Co with a rating of Buy and set a new price target of $6.00 from $8.00 previously

      7/5/23 11:47:13 AM ET
      $NDLS
      Restaurants
      Consumer Discretionary

    $NDLS
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

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    • Chief Operating Officer West Thomas B covered exercise/tax liability with 5,791 shares, decreasing direct ownership by 3% to 192,256 units (SEC Form 4)

      4 - NOODLES & Co (0001275158) (Issuer)

      3/17/25 5:27:46 PM ET
      $NDLS
      Restaurants
      Consumer Discretionary
    • EVP - Technology Kline Corey covered exercise/tax liability with 1,883 shares, decreasing direct ownership by 3% to 63,104 units (SEC Form 4)

      4 - NOODLES & Co (0001275158) (Issuer)

      3/17/25 5:27:02 PM ET
      $NDLS
      Restaurants
      Consumer Discretionary
    • Chief Accounting Officer Lockhart Kathryn Rae covered exercise/tax liability with 1,883 shares, decreasing direct ownership by 4% to 51,644 units (SEC Form 4)

      4 - NOODLES & Co (0001275158) (Issuer)

      3/17/25 5:26:01 PM ET
      $NDLS
      Restaurants
      Consumer Discretionary

    $NDLS
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

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    • Amendment: SEC Form SC 13G/A filed by Noodles & Company

      SC 13G/A - NOODLES & Co (0001275158) (Subject)

      11/12/24 4:58:15 PM ET
      $NDLS
      Restaurants
      Consumer Discretionary
    • Amendment: SEC Form SC 13G/A filed by Noodles & Company

      SC 13G/A - NOODLES & Co (0001275158) (Subject)

      11/4/24 1:28:39 PM ET
      $NDLS
      Restaurants
      Consumer Discretionary
    • Amendment: SEC Form SC 13G/A filed by Noodles & Company

      SC 13G/A - NOODLES & Co (0001275158) (Subject)

      10/30/24 10:12:46 AM ET
      $NDLS
      Restaurants
      Consumer Discretionary

    $NDLS
    Leadership Updates

    Live Leadership Updates

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    • Get a Taste of What's New: Noodles & Company Launches April Taste Tour with Bold New Flavors and Exclusive Daily Offers for Rewards Members

      Noodles & Company Kicks Off 14 Days of Crave-Worthy Deals with $5 Creamy Cheddar Mac & Cheese BROOMFIELD, Colo., April 11, 2025 /PRNewswire/ -- Noodles & Company (NASDAQ:NDLS), the fast-casual favorite known for globally inspired noodle bowls, is inviting guests to explore its most significant menu refresh yet with 14 days of exclusive offers for Noodles Rewards members. Launching April 12, the Taste Tour celebrates bold new flavors and upgraded classics with daily deals available only through the Noodles Rewards program. New members who join the free program will unlock acces

      4/11/25 8:00:00 AM ET
      $NDLS
      Restaurants
      Consumer Discretionary
    • Noodles & Company Names Joe Christina as President and Chief Operating Officer

      BROOMFIELD, Colo., Feb. 19, 2025 (GLOBE NEWSWIRE) -- Noodles & Company (NASDAQ:NDLS) today announced the appointment of Joe Christina as its President and Chief Operating Officer. A seasoned restaurant executive with more than three decades of leadership experience, Christina will oversee operations and human resources and help further elevate the Noodles & Company experience for both guests and team members. "Joe is a highly accomplished leader with deep operational expertise and a proven track record of driving growth and innovation in the restaurant industry," said Drew Madsen, Chief Executive Officer at Noodles & Company. "His experience as both a CEO and operations leader makes him u

      2/19/25 4:05:00 PM ET
      $NDLS
      Restaurants
      Consumer Discretionary
    • Start the New Year with Steak Stroganoff: Noodles & Company's Fan-Favorite is Back--Get It While It's StroganON!

      Flavor-Packed Favorite Returns at Noodles, Delivering Nostalgic Comfort and Craveable Flavor For a Limited Time BROOMFIELD, Colo., Jan. 15, 2025 /PRNewswire/ -- Steak Stroganoff is once again Steak StroganON! Noodles & Company (NASDAQ:NDLS), the fast-casual chain known for delivering Uncommon Goodness, is kicking off the New Year with flavor, announcing the highly anticipated return of Steak Stroganoff. Beginning today for a limited time, guests can enjoy Steak Stroganoff at all Noodles locations nationwide, in restaurants, or by placing an order through the Noodles mobile app or third-party delivery.  

      1/15/25 8:00:00 AM ET
      $NDLS
      Restaurants
      Consumer Discretionary