SC 13E3 1 tm216041d1_sc13e3.htm SC 13E3

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13E-3
(Rule 13e-100)

Rule 13e-3 Transaction Statement under Section 13(e)
of the Securities Exchange Act of 1934

Ruhnn Holding Limited
(Name of the Issuer)

Ruhnn Holding Limited

RUNION Holding Limited

RUNION Mergersub Limited

Min Feng

Lei Sun

Chao Shen

Ruhnn1106 Investment Limited

LEIYU Investment Limited

YangMing Investment Limited

China Himalaya Investment Limited

Shanghai Yuanqiong Enterprise Management Co., Ltd.

Shanghai Legend Capital Shudai Enterprise Management Consulting Partnership Enterprise (Limited Partnership)

Beijing Junlian Yitong Equity Investment Partnership (Limited Partnership)

Shanghai Yuanze Enterprise Management Co., Ltd.

Taobao China Holding Limited

Eastern Bell XIII Investment Limited

Suzhou Qiming Ronghe Venture Capital Investment Partnership Enterprise (Limited Partnership)

Bilibili Inc.

Profitwise Limited

Shanghai Hechen Enterprise Management Center (Limited Partnership)

Shanghai Yingjun Enterprise Management Center (Limited Partnership)

(Name of Person(s) Filing Statement)

American Depositary Shares, each representing five Class A ordinary shares
Class A Ordinary Shares, par value US$0.000000001 per share*
(Title of Classes of Securities)

781314 109**
(CUSIP Number of Classes of Securities)

Ruhnn Holding Limited
11F, Building 2, Lvgu Chuangzhi Development Center
788 Hong Pu Road, Jianggan District,
Hangzhou, 310016, People’s Republic of China
Attention: Jacky Jinbo Wang
Tel: +86-571-2888-9393

Min Feng

Lei Sun

Chao Shen

Ruhnn1106 Investment Limited

LEIYU Investment Limited

YangMing Investment Limited

China Himalaya Investment Limited

Shanghai Yuanqiong Enterprise Management Co., Ltd.

Shanghai Legend Capital Shudai Enterprise Management Consulting Partnership Enterprise (Limited Partnership)

Beijing Junlian Yitong Equity Investment Partnership (Limited Partnership)

Shanghai Yuanze Enterprise Management Co., Ltd.

Taobao China Holding Limited

Eastern Bell XIII Investment Limited

Suzhou Qiming Ronghe Venture Capital Investment Partnership Enterprise (Limited Partnership)

Bilibili Inc.

Profitwise Limited

Shanghai Hechen Enterprise Management Center (Limited Partnership)

Shanghai Yingjun Enterprise Management Center (Limited Partnership)

Floor 12, Building 2, Lvgu Chuangzhi Development Center, 788 Hongpu Road, Jianggan District, Hangzhou, China 310000

Attention: Min Feng
Tel: +86 571 2629 8238

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications on Behalf of the Persons Filing Statement)

With copies to:

Fang Xue, Esq.
Gibson, Dunn & Crutcher LLP
Unit 1301, Tower 1, China Central Place
No. 81 Jianguo Road
Chaoyang District
Beijing 100025
People’s Republic of China
+86 10 6502 8500

Ling Huang, Esq.

King & Wood Mallesons

28th Floor, China Resources Tower

2666 Keyuan South Road

Nanshan District

Shenzhen, Guangdong 518052

People’s Republic of China

+86 755 8264 3520

This statement is filed in connection with (check the appropriate box):

¨ The filing of solicitation materials or an information statement subject to Regulation 14A, Regulation 14C or Rule 13e-3(c) under the Securities Exchange Act of 1934.

¨ The filing of a registration statement under the Securities Act of 1933.

¨ A tender offer.

x None of the above.

Check the following box if the soliciting materials or information statement referred to in checking box (a) are preliminary copies: ¨

Check the following box if the filing is a final amendment reporting the results of the transaction: ¨

Calculation of Filing Fee

Transaction Valuation***	Amount of Filing Fee****
US$70,802,321.70	US$7,724.54

Not for trading, but only in connection with the listing on the Nasdaq Global Select Market of the American depositary shares (“ADSs”), each representing five (5) class A ordinary shares, par value US$0.000000001 per share, of the Company (the “Class A Ordinary Shares”).

CUSIP number of the ADSs.

***

Calculated solely for the purpose of determining the filing fee in accordance with Rule 0-11(b)(1) under the Securities Exchange Act of 1934. The filing fee is calculated based on the sum of (a) the aggregate cash payment for the proposed per share cash payment of US$0.70 for 91,117,880 outstanding Class A Ordinary Shares of the issuer subject to the transaction plus (b) the product of options to purchase 10,173,630 Class A Ordinary Shares multiplied by US$0.69 per option share (which is the difference between the US$0.70 per Class A Ordinary Share merger consideration and the exercise price of the options of US$0.01 per Class A Ordinary Share) ((a) and (b) together, the “Transaction Valuation”).

****

The amount of the filing fee, calculated in accordance with Exchange Act Rule 0-11(b)(1) and the Securities and Exchange Commission Fee Rate Advisory #1 for Fiscal Year 2021, was calculated by multiplying the Transaction Valuation by 0.0001091.

Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing with which the offsetting fee was previously paid. Identify the previous filing by registration statement number, or the Form or Schedule and date of its filing.

Amount Previously Paid:	Filing Party: N/A
Form or Registration No.: N/A	Date Filed: N/A

NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THIS TRANSACTION, PASSED UPON THE MERITS OR FAIRNESS OF THIS TRANSACTION, OR PASSED UPON THE ADEQUACY OR ACCURACY OF THE DISCLOSURE IN THIS TRANSACTION STATEMENT ON SCHEDULE 13E-3. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

TABLE OF CONTENTS

SUMMARY	2
QUESTIONS AND ANSWERS ABOUT THE MERGER	25
SPECIAL FACTORS	28
MARKET PRICE OF ADSs; DIVIDENDS	66
SUMMARY FINANCIAL INFORMATION	67
TRANSACTIONS IN THE SHARES AND ADSs	69
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT OF THE COMPANY	70
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS	72
WHERE YOU CAN FIND MORE INFORMATION	73
SCHEDULE 13E-3 ITEMS	74
Item 1. Summary Term Sheet	74
Item 2. Subject Company Information	74
Item 3. Identity and Background of Filing Person	74
Item 4. Terms of the Transaction	75
Item 5. Past Contacts, Transactions, Negotiations and Agreements	76
Item 6. Purposes of the Transaction and Plans or Proposals	77
Item 7. Purposes, Alternatives, Reasons and Effects of the Transaction	78
Item 8. Fairness of the Transaction	79
Item 9. Reports, Opinions, Appraisals and Negotiations	80
Item 10. Source and Amounts of Funds or Other Consideration	81
Item 11. Interest in Securities of the Subject Company	81
Item 12. The Solicitation or Recommendation	82
Item 13. Financial Statements	82
Item 14. Persons/assets Retained, Employed, Compensated or Used	82
Item 15. Additional Information	82
Item 16. Exhibits	83
Schedule I Directors and Executive Officers of Each Filing Person	88

INTRODUCTION

This transaction statement pursuant to Rule 13e-3, together with the exhibits hereto (this “Transaction Statement”), is being filed with the Securities and Exchange Commission (the “SEC”) pursuant to Section 13(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), jointly by the following Persons (each, a “Filing Person,” and collectively, the “Filing Persons”): (a) Ruhnn Holding Limited, an exempted company with limited liability incorporated under the laws of the Cayman Islands (the “Company”), the issuer of the ordinary shares, par value US$0.000000001 per share (each, a “Share” and collectively, the “Shares”) that is subject to the transaction pursuant to Rule 13e-3 under the Exchange Act; (b) RUNION Holding Limited, an exempted company with limited liability incorporated under the laws of the Cayman Islands (“Parent”); (c) RUNION Mergersub Limited, an exempted company with limited liability incorporated under the laws of the Cayman Islands and a wholly owned subsidiary of Parent (“Merger Sub”); (d) Mr. Min Feng, co-founder and chairman of the board of the directors of the Company, and Ruhnn1106 Investment Limited (“Ruhnn1106”), a limited liability company incorporated under the laws of the British Virgin Islands and wholly owned by Mr. Min Feng; (e) Mr. Lei Sun, co-founder, director and chief executive officer of the Company, and LEIYU Investment Limited (“LEIYU”), a limited liability company incorporated under the laws of the British Virgin Islands with Mr. Lei Sun as the controlling person; (f) Mr. Chao Shen, co-founder and director of the Company, and YangMing Investment Limited (“YangMing”), a limited liability company incorporated under the laws of the British Virgin Islands and wholly owned by Mr. Chao Shen; (g) China Himalaya Investment Limited, a limited liability company incorporated under the laws of the British Virgin Islands (“Himalaya”); (h) Shanghai Yuanqiong Enterprise Management Co., Ltd., a company incorporated under the laws of the People’s Republic of China (the “PRC” or “China”) (“Shanghai Yuanqiong”); (i) Shanghai Legend Capital Shudai Enterprise Management Consulting Partnership Enterprise (Limited Partnership), a limited partnership incorporated under the laws of the PRC (“Shanghai Legend”); (j) Beijing Junlian Yitong Equity Investment Partnership (Limited Partnership), a limited partnership incorporated under the laws of the PRC (“Beijing Junlian,” collectively with Shanghai Legend, “Legend Entities”); (k) Shanghai Yuanze Enterprise Management Co., Ltd., a company incorporated under the laws of the PRC (“Shanghai Yuanze”); (l) Taobao China Holding Limited, a company incorporated under the laws of Hong Kong (“Taobao”); (m) Eastern Bell XIII Investment Limited, a limited liability company incorporated under the laws of the British Virgin Islands (“Eastern Bell”); (n) Suzhou Qiming Ronghe Venture Capital Investment Partnership Enterprise (Limited Partnership), a limited partnership incorporated under the laws of the PRC (“Suzhou Qiming”); (o) Bilibili Inc., an exempted company with limited liability incorporated under the laws of the Cayman Islands (“Bilibili”); (p) Profitwise Limited., a limited liability company incorporated under the laws of the British Virgin Islands (“Profitwise”); (q) Shanghai Hechen Enterprise Management Center (Limited Partnership), a limited partnership incorporated under the laws of the PRC (“Shanghai Hechen”); and (r) Shanghai Yingjun Enterprise Management Center (Limited Partnership), a limited partnership incorporated under the laws of the PRC (“Shanghai Yingjun”). Filing Persons (b) through (r) are collectively referred to herein as the “Buyer Group.” Mr. Min Feng, Mr. Chao Shen and Mr. Lei Sun are collectively referred to herein as the “Founders.” Ruhnn1106, LEIYU, YangMing and filing persons (g) through (o) are collectively referred to as the “Rollover Shareholders.” Ruhnn1106 and filing persons (p) through (r) are collectively referred to as the “Sponsors.”

The Items specified by Schedule 13E-3, with page references to the locations where the information required by such Items can be found, are enumerated beginning on page 74 of this Transaction Statement.

SUMMARY

This summary, together with the “Questions and Answers about the Merger” below, highlights selected information contained in the remainder of this Transaction Statement. This summary does not contain all of the information that may be important to an Unaffiliated Security Holder (as defined below) of the Company. Unaffiliated Security Holders should read this entire Transaction Statement and the other documents to which this Transaction Statement refers for a more complete understanding of the Merger (as defined below) and the related transactions and how they affect Unaffiliated Security Holders.

The terms “we,” “us,” “our” and the “Company” as used in this Transaction Statement refer to Ruhnn Holding Limited and/or its direct and indirect subsidiaries as the context may require. The term “Board” refers to the board of directors of the Company. The term “Special Committee” refers to a special committee of independent, disinterested directors of the Company that was formed by the Board. The term “Unaffiliated Security Holders” is used in this Transaction Statement as such term is defined in Rule 13e-3(a)(4) under the Exchange Act, and refers to holders of Shares and ADSs (each as defined below) other than Parent and Merger Sub, and directors and executive officers of the Company and of members of the Buyer Group. The terms “person” or “Person” refer to a natural person, a partnership, a corporation, a limited liability company, a business trust, a joint share company, a trust, an unincorporated association, a joint venture, a governmental entity or another entity or organization. References to “dollars”, “$” and “US$” in this Transaction Statement are to U.S. dollars and references to “RMB” in this Transaction Statement are to Renminbi, the lawful currency of the PRC.

The Parties Involved in the Merger

The Company

The Company is a leading internet key opinion leaders (“KOL”) facilitator in China. The Company connects influential KOLs who engage and impact their fans on the internet to the Company’s vast commercial network to build the brands of fashion products. The Company pioneered the commercialization of the KOL ecosystem in China, and operates under both platform and full-service models. The Company’s platform model promotes products sold in third-party online stores and provides advertising services on KOL’s social media platforms to third-party merchants. The full-service model integrates key steps of the e-commerce value chain from product design and sourcing and online store operations to logistics and after-sale services.

The Company’s principal executive offices are located at 11F, Building 2, Lvgu Chuangzhi Development Center, 788 Hong Pu Road, Jianggan District, Hangzhou 310016, China.

The Company is the issuer of ordinary shares which, as of the date of the Merger Agreement (as defined below), consist of (i) Class A ordinary shares, with a par value of $0.000000001 per share, in the share capital of the Company, each carrying one (1) vote per share (each, a “Class A Ordinary Shares,” and collectively, the “Class A Ordinary Shares”), including the Class A Ordinary Shares represented by American depositary shares of the Company, each of which represents five (5) Class A Ordinary Shares (the “ADSs”), and (ii) Class B ordinary shares, with a par value of $0.000000001 per share, in the share capital of the Company, each carrying ten (10) votes per share (each, a “Class B Ordinary Shares,” and collectively, the “Class B Ordinary Shares,” and together with the Class A Ordinary Shares, the “Shares” and each, a “Share”).

For a more complete description of the Company’s business, history, and organizational structure, please see the Company’s Annual Report on Form 20-F for the fiscal year ended March 31, 2020 filed with the SEC on August 14, 2020 (the “Company’s Annual Report”), which is incorporated by reference herein. See “Where You Can Find More Information” for instructions on obtaining a copy of the Company’s Annual Report.

Parent

Parent is an exempted company with limited liability incorporated under the laws of the Cayman Islands and jointly owned by Ruhnn1106, LEIYU and YangMing. Parent is a holding company formed solely for the purpose of holding the equity interest in Merger Sub and completing the transactions contemplated under the Merger Agreement, including the Merger. The principal business address and telephone number of Parent are c/o Floor 11, Building 2, Lvgu Chuangzhi Development Center, 788 Hongpu Road, Jianggan District, Hangzhou 310000, China, +86 571 2629 8238. The registered office of Parent is located at the offices of Walkers Corporate Limited, Cayman Corporate Center, Hospital Road, George Town, Grand Cayman KY1-9008, Cayman Islands. The Rollover Shareholders have entered into that certain rollover agreement (the “Rollover Agreement”), dated as of February 3, 2021, with Parent and Merger Sub, pursuant to which the Rollover Shareholders have irrevocably agreed to contribute their respective Shares to Merger Sub prior to the completion of the Merger (the “Closing”) in exchange for newly issued ordinary shares of Parent, such that Merger Sub will directly hold 153,954,659 Class A Ordinary Shares and 168,202,585 Class B Ordinary Shares immediately prior to the effective time of the Merger (the “Effective Time”), collectively representing approximately 94.4% of the voting power of the Shares exercisable in a general meeting of the Company in aggregate.

Merger Sub

Merger Sub is an exempted company with limited liability incorporated under the laws of the Cayman Islands and wholly owned by Parent. Merger Sub is a holding company formed solely for the purpose of completing the transactions contemplated under the Merger Agreement, including the Merger. Merger Sub will directly hold 153,954,659 Class A Ordinary Shares and 168,202,585 Class B Ordinary Shares immediately prior to the Effective Time. The principal business address and telephone number of Merger Sub are c/o Floor 11, Building 2, Lvgu Chuangzhi Development Center, 788 Hongpu Road, Jianggan District, Hangzhou 310000, China, +86 571 2629 8238. The registered office of Merger Sub is located at the offices of Walkers Corporate Limited, Cayman Corporate Center, Hospital Road, George Town, Grand Cayman KY1-9008, Cayman Islands.

Mr. Min Feng and Ruhnn1106

Mr. Min Feng is the co-founder and chairman of the Board. Mr. Min Feng is a citizen of the PRC.

Ruhnn1106 is an investment holding vehicle and a company organized and existing under the laws of the British Virgin Islands. Mr. Min Feng is the sole shareholder of Ruhnn1106. The address of residence and telephone number of Mr. Min Feng are Room 1202, Unit 2, Building 5, Baiyunyuan, Lijiang Apartment, Jianggan District, Hangzhou, Zhejiang Province, China, +86 571 2629 8238. The principal business address and telephone number of Ruhnn1106 are Vistra Corporate Services Centre, Wickham’s Cay II, Road Town, Tortola VG1110, British Virgin Islands, +1 284 852 3810.

Mr. Lei Sun and LEIYU

Mr. Lei Sun is the co-founder, director and chief executive officer of the Company. Mr. Lei Sun is a citizen of the PRC.

LEIYU is an investment holding vehicle and a company organized and existing under the laws of the British Virgin Islands. Mr. Lei Sun is the controlling person of LEIYU. The address of residence and telephone number of Mr. Lei Sun are Room 502, Unit 3, Building 3, Jinhongyuan, Jiubao Greentown Lijiang Apartment, Jianggan District, Hangzhou, Zhejiang Province, China, +86 571 2629 8238. The principal business address and telephone number of LEIYU are Vistra Corporate Services Centre, Wickham’s Cay II, Road Town, Tortola VG1110, British Virgin Islands, +1 284 852 3810.

Mr. Chao Shen and YangMing

Mr. Chao Shen is the co-founder and director of the Company. Mr. Chao Shen is a citizen of the PRC.

YangMing is an investment holding vehicle and a company organized and existing under the laws of the British Virgin Islands. Mr. Chao Shen is the sole shareholder of YangMing. The address of residence and telephone number of Mr. Chao Shen are Room 1602, Building 8, 88 Center, Lane 125, Changningzhi Road, Changning District, Shanghai, China, +86 571 2629 8238. The principal business address and telephone number of YangMing are Vistra Corporate Services Centre, Wickham’s Cay II, Road Town, Tortola VG1110, British Virgin Islands, +1 284 852 3810.

Himalaya

Himalaya is an investment holding vehicle and a company organized and existing under the laws of the British Virgin Islands wholly owned by Ms. Yi Zhang, who is a citizen of the PRC.

The principal business address and telephone number of Himalaya are c/o Vistra Corporate Services Centre, Wickham’s Cay II, Road Town, Tortola VG1110, British Virgin Island, +1 284 852 3810.

Shanghai Yuanqiong

Shanghai Yuanqiong is a limited liability company incorporated in the PRC, which is an investment holding vehicle and a subsidiary of Xiamen Saif Equity Investment Partnership (Limited Partnership) (“Xiamen Saif”). Xiamen Saif is a limited partnership incorporated in the PRC, which is an investment holding vehicle and is controlled by its general partner, Tianjin Saif Shengyuan Investment Management Center (Limited Partnership) (“Tianjin Saif”). Tianjin Saif is a limited partnership incorporated in the PRC, which is an investment holding vehicle and is controlled by its general partner, Tianjin Himalaya Investment Consulting Co., Ltd. (“Tianjin Himalaya”), which is a limited liability company incorporated in the PRC and is an investment holding vehicle.

The principal business address and telephone number of Shanghai Yuanqiong are Floor 1, No. 251 Yaohua Road, China (Shanghai) Pilot Free Trade Zone, China, +86 21 6295 2768. The principal business address and telephone number of Xiamen Saif are Room 1520, 15th Floor, Financial Center Building, Siming District, Xiamen, China, +86 21 6295 2768. The principal business address and telephone number of Tianjin Saif and Tianjin Himalaya are C30 of Unit 903, Block 9, TEDA MSD-G1, 57 Second Avenue, Tianjin Economic and Technological Development Zone, China, +86 21 6295 2768.

Legend Entities

Shanghai Legend is a limited partnership formed in the PRC, which is an investment holding vehicle. Beijing Junlian is a limited partnership formed in the PRC, which is an investment holding vehicle. Both Shanghai Legend and Beijing Junlian are controlled by their general partner, Beijing Junlian Tongdao Investment Management Partnership (Limited Partnership) (“Junlian Tongdao”). Junlian Tongdao is a limited partnership formed in the PRC, which is an investment holding vehicle and is controlled by its general partner, Junlian Capital (Shenzhen) Management Co., Ltd. (“Junlian Shenzhen”). Junlian Shenzhen is a limited liability company formed in the PRC, which is an investment holding vehicle and is wholly owned by Junlian Capital Management Co., Ltd. (“Junlian Capital”). Junlian Capital is a limited liability company incorporated in the PRC, which is an investment holding vehicle and is majority-owned by Beijing Juncheng Hezhong Investment Management Partnership (Limited Partnership) (“Beijing Juncheng”). Beijing Juncheng is a limited partnership formed in the PRC, which is an investment holding vehicle and is controlled by its general partner Beijing Junqi Jiarui Enterprise Management Co., Ltd. (“Beijing Junqi”). Beijing Junqi is an investment holding vehicle and is controlled by its board of directors.

The principal business address and telephone number of Shanghai Legend, Beijing Junlian, Junlian Tongdao, Junlian Shenzhen, Junlian Capital, Beijing Juncheng and Beijing Junqi are 16/F, Tower B, Raycom Info Tech Park, No. 2 Kexueyuan South Road, Haidian District, Beijing, the PRC, +86 10 8913 9767.

Shanghai Yuanze

Shanghai Yuanze is a limited liability company incorporated in the PRC, which is an investment holding vehicle and is majority-owned by Xinjiang Yuanjing Hezhi Equity Investment Partnership (Limited Partnership) (“Xinjiang Yuanjing”). Xinjiang Yuanjing is a limited partnership incorporated in the PRC, which is an investment holding vehicle and is controlled by its general partner, Zhoushan Yuanjing Hezhi Equity Investment Partnership Corporation (Limited Partnership) (“Zhoushan Yuanjing”). Zhongshan Yuanjing is a limited partnership incorporated in the PRC and is an investment holding vehicle.

The principal business address and telephone number of Shanghai Yuanze, Xinjiang Yuanjing and Zhoushan Yuanjing are 708, Parkview Place, No. 2 East 4th Ring North Road, Chao Yang District, Beijing, China, +86 10 6433 7988.

Taobao

Taobao is a limited liability company incorporated in Hong Kong, which is an investment holding vehicle and is wholly owned by Taobao Holding Limited (“Taobao Holding”). Taobao Holding is an exempted company incorporated in the Cayman Islands, which is an investment holding vehicle and is wholly owned by Alibaba Group Holding Limited (“Alibaba”). Alibaba is a public company listed on the New York Stock Exchange (NYSE: BABA), whose principal businesses are core commerce, cloud computing, digital media and entertainment, and innovation initiatives.

The principal business address and telephone number of Taobao, Taobao Holding and Alibaba are 969 West Wen Yi Road, Yu Hang District, Hangzhou 311121, China, +86 571 8502 2088.

Eastern Bell

Eastern Bell is a company organized and existing under the laws of the British Virgin Islands, which is an investment holding vehicle.

The principal business address and telephone number of Eastern Bell are 7C East Hope Plaza, No. 1777 Century Avenue, Pudong, Shanghai, the PRC, +86 15821777136.

Suzhou Qiming

Suzhou Qiming is a limited partnership formed in the PRC, which is an investment holding vehicle and is controlled by its general partner, Suzhou Qicheng Investment Management Partnership Enterprise (Limited Partnership) (“Suzhou Qicheng”). Suzhou Qicheng is a limited partnership incorporated in the PRC and is an investment holding vehicle.

The principal business address and telephone number of Suzhou Qiming and Suzhou Qicheng are Room 203, Building 14, Dongshahu Equity Investment Center, No. 183 Suhong East Road, Suzhou Industrial Park, Suzhou, Jiangsu Province, China, +86 021 6101 6522.

Bilibili

Bilibili is an exempted company incorporated in the Cayman Islands, which is a public company listed on the Nasdaq Stock Market under the symbol “BILI,” whose principal businesses are full-spectrum online entertainment world covering a wide array of genres and media formats, including videos, mobile games and live broadcasting.

The principal business address and telephone number of Bilibili are Building 3, Guozheng Center, No. 485 Zhengli Road, Yangpu District, Shanghai, 200433, China, +86 21 2509 9255.

Profitwise

Profitwise is a company organized and existing under the laws of the British Virgin Islands, which is an investment holding vehicle.

The principal business address and telephone number of Profitwise are Building A, Block C, Huanglong Century Plaza, No. 1, Hangdalu, Hangzhou, the PRC, +86 571 8790 1881.

Shanghai Hechen

Shanghai Hechen is a limited partnership incorporated in the PRC, which is an investment holding vehicle.

The principal business address and telephone number of Shanghai Hechen are West Building, No. 2218 Hunan Road, 18F, Pudong New District, Shanghai, China, +86 571 8724 0000.

Shanghai Yingjun

Shanghai Yingjun is a limited partnership incorporated in the PRC, which is an investment holding vehicle.

The principal business address and telephone number of Shanghai Yingjun are West Building, No. 2218 Hunan Road, 18F, Pudong New District, Shanghai, China, +86 571 8724 3777.

The Merger Agreement and the Plan of Merger

On February 3, 2021, the Company, Parent and Merger Sub entered into an agreement and plan of merger (the “Merger Agreement”), which includes a plan of merger required to be filed with the Registrar of Companies of the Cayman Islands substantially in the form attached as Exhibit A to the Merger Agreement (the “Plan of Merger”). Following satisfaction of the conditions under the Merger Agreement, Merger Sub will merge with and into the Company (the “Merger”) through a “short-form” merger in accordance with Part XVI and in particular Section 233(7) of the Companies Act (2021 Revision) of the Cayman Islands (the “Cayman Islands Companies Act”), with the Company continuing as the surviving company (as defined in the Cayman Islands Companies Act, the “Surviving Company”) resulting from the Merger.

The following summary describes the material terms of the Merger Agreement, including the Plan of Merger, but does not purport to describe all of the terms of the Merger Agreement and is qualified in its entirety by reference to the complete text of the Merger Agreement, which is attached to this Transaction Statement as Exhibit (d)(1). Unaffiliated Security Holders should read the Merger Agreement and the Plan of Merger in their entirety because they, and not this Transaction Statement, are the legal documents that govern the Merger.

The Merger

At the Effective Time, Merger Sub will merge with and into the Company through a short-form merger in accordance with Part XVI and in particular section 233(7) of the Cayman Islands Companies Act. We expect the Merger to take place soon after 20 days following the date of the mailing of this Transaction Statement to the Company’s shareholders, or such later date as may be required to comply with Rule 13e-3 under the Exchange Act and all other applicable laws, after all the closing conditions to the Merger have been satisfied or waived in accordance with the Merger Agreement. Following the Effective Time of the Merger, ADSs will no longer be listed on NASDAQ, and the Company will cease to be a publicly-traded company and will be a privately-held, direct wholly owned subsidiary of Parent.

Merger Consideration

Under the terms of the Merger Agreement and the Plan of Merger, at the Effective Time, (i) each Share issued and outstanding immediately prior to the Effective Time (other than the Excluded Shares (as defined below), Shares represented by ADSs and Dissenting Shares (as defined below)) will be cancelled in exchange for the right to receive US$0.70 in cash per Share without interest (subject to adjustment as described below) (the “Per Share Merger Consideration”); (ii) each ADS issued and outstanding immediately prior to the Effective Time, together with the underlying Shares represented by such ADSs, will be cancelled in exchange for the right to receive US$3.50 in cash per ADS without interest (subject to adjustment as described below) (the “Per ADS Merger Consideration”) (less US$0.05 per ADS cancellation fees and US$0.05 per ADS cash distribution fees pursuant to the terms of the deposit agreement (the “Deposit Agreement”), dated as of April 5, 2019, by and among the Company, Citibank, N.A., as depositary for ADSs (the “Depositary”), and all beneficial owners and holders from time to time of ADSs issued thereunder).

The Per Share Merger Consideration and the Per ADS Merger Consideration, as applicable, will be adjusted appropriately to reflect the effect of any share split, reverse share split, share dividend (including any dividend or other distribution of securities convertible into Shares or ADSs, as applicable), reorganization, recapitalization, reclassification, combination, exchange of shares or other like change with respect to the Shares or ADSs, as applicable, effectuated after the date of the Merger Agreement and prior to the Effective Time (but excluding any change that results from any exercise of Company Options (as defined below) to purchase Shares), and to provide the holders of Shares or ADSs, as applicable, with the same economic effect as contemplated by the Merger Agreement prior to such event and as so adjusted will, from and after the date of such event, be the Per Share Merger Consideration or the Per ADS Merger Consideration, as applicable (the “Consideration Adjustment”).

The “Excluded Shares” are, collectively, Shares (including Shares represented by ADSs) (a) beneficially owned by Parent or Merger Sub, (b) beneficially owned by any of the Founders, the Rollover Shareholders, and any of their respective affiliates, in each case, to be contributed to Merger Sub prior to the Effective Time pursuant to the Rollover Agreement, (c) held by the Company or any of its subsidiaries (or held in the Company’s treasury, if any), and (d) held by the Depositary, the Company or the Company’s directors, officers, employees, consultants, financial advisors, accountants, legal counsel, investment bankers, and other agents, advisors and representatives (“Representatives”), and reserved for issuance, settlement and allocation upon exercise or vesting of Company Options.

Treatment of Company Options

Each option to purchase Shares granted under the Company’s 2019 equity incentive plan adopted by the Company in March 2019 (the “Company Equity Plan”) in accordance with its terms (each, a “Company Option”) that is vested, outstanding and unexercised immediately prior to the Effective Time, will be cancelled and, without any action by the holder of such Company Option, automatically and immediately converted into the right to receive in exchange therefor an amount of cash (the “Option Consideration”) equal to (i) the excess, if any, of (A) the Per Share Merger Consideration over (B) the exercise price per Share underlying such Company Option (the “Exercise Price”), multiplied by (ii) the number of Shares underlying such Company Option (assuming such holder exercises such vested Company Option in full immediately prior to the Effective Time), which amount will be paid as promptly as practicable following the Effective Time (but in any event no later than the next regularly scheduled employee payroll date of such holder) by the Surviving Company; provided that if the Exercise Price of any such Company Option is equal to or greater than the Per Share Merger Consideration, such Company Option will be cancelled without any payment therefor.

Each Company Option unvested or otherwise not exercisable immediately prior to the Effective Time will be cancelled without any consideration.

Treatment of Dissenting Shares

All Shares that are issued and outstanding immediately prior to the Effective Time and that are held by shareholders of the Company who will have validly delivered and not effectively withdrawn a Dissent Notice (as defined below), or have not otherwise lost their rights to dissent from the Merger, or dissenter rights, in accordance with Section 238 of the Cayman Islands Companies Act (collectively, the “Dissenting Shares”, and holders of the Dissenting Shares collectively, the “Dissenting Shareholders”) will be cancelled at the Effective Time and the Dissenting Shareholders will not be entitled to receive the Per Share Merger Consideration and will instead be entitled to receive only the payment of the fair value of such Dissenting Shares held by them determined in accordance with the provisions of Section 238 of the Cayman Islands Companies Act.

After receipt of a copy of the Plan of Merger, and in any event prior to the expiry of 20 days after receipt of a copy of the Plan of Merger, any shareholder that wishes to exercise its Dissenters’ Rights (as defined below) must deliver written notice to the Company as contemplated by Section 238(5) of the Cayman Islands Companies Act setting out (A) the Dissenting Shareholder’s name and address, (B) the number and classes of its Dissenting Shares (which must be all of the shares in the Company of which the Dissenting Shareholder is the registered holder), and (C) a demand for payment of the fair value of such Dissenting Shares (each such notice, a “Dissent Notice”) and, if validly served, will be deemed to be written notice of an election to dissent with regard to the relevant Dissenting Shares for the purposes of Section 238(5) of the Cayman Islands Companies Act.

The Company will give Parent (i) prompt notice of any Dissent Notice or any other demands for appraisal or written offers as received by the Company, written withdrawals of Dissent Notices or any other such notices received by the Company relating to its shareholders’ rights to dissent from the Merger or appraisal rights, and (ii) the opportunity to participate in negotiations and proceedings with respect to any such notice or demand for appraisal under the Cayman Islands Companies Act. Prior to the Effective Time, the Company will not, except with the prior written consent of Parent, make any offers or agree to any payment with respect to any exercise by a shareholder of its rights to dissent from the Merger or any demands for appraisal or offer to settle or settle any such demands or approve any withdrawal of any such demands.

For the avoidance of doubt, all Shares held by Dissenting Shareholders who have not validly exercised or who have effectively withdrawn or lost their Dissenters’ Rights under Section 238 of the Cayman Islands Companies Act will thereupon not be Dissenting Shares and will be cancelled and cease to exist as of the Effective Time, and will be converted at the later of (i) the Effective Time, and (ii) the occurrence of such event, into the right to receive the Per Share Merger Consideration, without any interest thereon.

Representations and Warranties

The Merger Agreement contains representations and warranties made by the Company to Merger Sub and Parent and representations and warranties made by Merger Sub and Parent to the Company as of specific dates. The statements embodied in those representations and warranties were made for purposes of the Merger Agreement and are subject to important qualifications and limitations agreed to by the parties in connection with negotiating the terms of the Merger Agreement. In addition, some of those representations and warranties may be subject to a contractual standard of materiality different from that generally applicable to Unaffiliated Security Holders, and may have been made for the principal purposes of establishing the circumstances in which a party to the Merger Agreement may have the right not to close the Merger if the representations and warranties of the other parties prove to be untrue due to a change in circumstance or otherwise and allocating risks between the parties to the Merger Agreement rather than establishing matters as facts. Moreover, the representations and warranties made by the Company were qualified by reference to (a) all documents filed by the Company with the SEC or furnished to the SEC prior to the date of the Merger Agreement, other than in “risk factors” or any language in such filings to the extent they are cautionary, predictive or forward-looking in nature, and (b) any information of which Parent, Merger Sub, the Founders, the Rollover Shareholders or any of their respective affiliates or Representatives has knowledge prior to the date of the Merger Agreement.

Many of the representations and warranties in the Merger Agreement made by the Company are qualified as to “materiality” or “Material Adverse Effect.” For purposes of the Merger Agreement, a “Material Adverse Effect” means any change, effect, development, circumstance, condition, state of facts, event or occurrence (“Effect”) that, individually or in the aggregate with all other Effects, is or would reasonably be expected to be materially adverse to the business, financial condition, assets, liabilities or results of operations of the Company and its subsidiaries taken as a whole; provided, however, that no Effects arising out of, relating to or resulting from any of the following will be taken into account in determining whether a Material Adverse Effect has occurred or would reasonably be expected to occur: (i) changes in the financial, credit or other securities or capital markets, or in general economic, business, regulatory, legislative or political conditions, (ii) changes in generally accepted accounting principles in the United States (“GAAP”) or any interpretation thereof after the date of the Merger Agreement, (iii) changes that are the result of factors generally affecting the principal industries in which the Company and its subsidiaries operate, (iv) any adoption, implementation, promulgation, repeal, modification, amendment, reinterpretation, or other change in any applicable law of or by any governmental entity, (v) geopolitical conditions, any outbreak or escalation of war or major hostilities, any act of sabotage or terrorism, natural or man-made disasters, pandemic (including COVID-19), epidemic or other public health crises, other force majeure events or other comparable events or outbreaks, including any worsening of such conditions thereof, (vi) any announcement, disclosure, pendency or consummation of the transaction contemplated under the Merger Agreement, including any initiation of shareholder litigation or any other legal proceeding relating to the Merger Agreement or the transaction contemplated under the Merger Agreement, (vii) any action taken by the Company or any of its subsidiaries at the request or with the consent of Parent, Merger Sub, the Founders, or any affiliate of the Rollover Shareholders who holds any management position in the Company or any of its subsidiaries or otherwise contemplated or permitted by the Merger Agreement, (viii) the failure by the Company or any of its subsidiaries to take any action at the request or with the consent of Parent, Merger Sub or the Founders, (ix) any breach of the Merger Agreement, the Rollover Agreement, the Subscription Agreement (as defined below) and the Limited Guarantees (as defined below) (together the “Transaction Documents”) by Parent, Merger Sub, the Founders, the Rollover Shareholders, the Sponsors or any of their respective affiliates, (x) any failure to meet any internal or public projections, plans, forecasts, guidance, estimates, milestones, budgets or internal or published predictions of revenue, earnings, cash flow or cash position for any period (it being understood that the facts or occurrences giving rise or contributing to such failure that are not otherwise excluded from the definition of a “Material Adverse Effect” will be taken into account) (xi) any decline in the market price, or change in trading volume, of the capital stock of the Company (it being understood that the facts or occurrences giving rise or contributing to such decline that are not otherwise excluded from the definition of a “Material Adverse Effect” will be taken into account), or (xii) any change or prospective change in the Company’s credit ratings; provided, further, that Effects set forth in clauses (i), (ii), (iii) and (v) above may be taken into account in determining whether a “Material Adverse Effect” has occurred or would reasonably be expected to occur if and to the extent such Effects individually or in the aggregate have a materially disproportionate impact on the Company and its subsidiaries, taken as a whole, relative to the other participants affected by such events that are in the principal industries and geographic markets in which the Company and its subsidiaries conduct their businesses (in which case the incremental materially disproportionate impact or impacts may be taken into account in determining whether there has been a Material Adverse Effect).

The representations and warranties made by the Company to Merger Sub and Parent include representations and warranties relating to, among other matters:

due organization, valid existence and good standing of the Company and its subsidiaries, and authority of the Company and its subsidiaries to carry on their respective business;

capitalization of the Company, including with respect to the number and type of Shares, and grant of the Company Options in material compliance with the terms and conditions of the relevant Company Equity Plan and the rules and regulations of The Nasdaq Global Select Market (“NASDAQ”);

due execution of the Merger Agreement by the Company, and the power and authority of the Company to execute and deliver, and perform its obligations under, the Merger Agreement and the Plan of Merger;

the Board having approved the Merger Agreement, the Plan of Merger, and the related transactions;

there being no required consents and approvals relating to the Company’s execution and delivery, or performance of its obligations under, the Merger Agreement and the Plan of Merger, other than certain enumerated consents and filings;

the Company having filed with or furnished to the SEC since April 3, 2019 all documents required under the Exchange Act, the Securities Act of 1933, as amended (the “Securities Act”), and the rules and regulations of the SEC thereunder;

the Company’s audited and unaudited financial statements filed with or furnished to the SEC since April 3, 2019 having been prepared in accordance with GAAP and having presented fairly, in all material respects, the financial position, results of operations, shareholders’ equity, and cash flows of the Company as of and for the periods presented;

as of the date of the Merger Agreement, the Company having not received any comments from the staff of SEC with respect to any of the documents filed with or furnished to the SEC by the Company that remain unresolved, or received any inquiry or information request from the staff of the SEC as of the date of the Merger Agreement as to any matters materially affecting the Company that has not been adequately addressed;

the absence of undisclosed liabilities of the Company and its subsidiaries, other than those incurred after September 30, 2020 in the ordinary course of business consistent with past practice, incurred under the Merger Agreement or that would not reasonably be expected to have a Material Adverse Effect;

the Company and its subsidiaries having been conducted the businesses in compliance with laws and maintained material company permits;

the Company having conducted its business in the ordinary course and consistent with past practice, and no event having occurred that had or would be reasonably expected to have a Material Adverse Effect, since September 30, 2020 through the date of the Merger Agreement;

the absence of litigation, suit, claim, action, proceeding or investigation pending or threatened against the Company or any of its subsidiaries or their property or asset that would reasonably be expected to prevent or materially delay or impair the completion of the Merger, other than certain enumerated action;

the Company Equity Plan being maintained in compliance with applicable law, and no payment due to any current or former director or employee, no increase of any benefits and no acceleration of the payment or vesting of any benefits under the Company Equity Plan resulting from execution of the Merger Agreement;

none of the information supplied or to be supplied in writing by or on behalf of the Company or any of its subsidiaries for inclusion or incorporation by reference in this Transaction Statement will, at the time such document is filed with the SEC and at any time such document is amended or supplemented, contain any untrue statement of a material fact or omit to state any material fact required to be stated therein or necessary to make the statements therein not misleading;

the Special Committee having received the opinion of Duff & Phelps, LLC (“Duff & Phelps”) to the effect that, as of the date of such opinion and based on and subject to the assumptions, qualifications, limitations and other matters set forth therein, the Per Share Merger Consideration to be received by the holders of the Shares (other than the Excluded Shares and Dissenting Shares) and the Per ADS Merger Consideration to be received by the holders of the ADSs (other than ADSs representing the Excluded Shares), are fair, from a financial point of view, to such holders;

the absence of any broker’s, finder’s, or financial advisory fees, other than the fees of Duff & Phelps; and

the absence of any other representations and warranties by the Company, other than the representations and warranties made by the Company in the Merger Agreement.

The representations and warranties made by Merger Sub and Parent to the Company include representations and warranties relating to, among other matters:

their due organization, existence and good standing;

the capitalization of Parent and Merger Sub, including with respect to the number and type of shares, and absence of prior activities;

their due execution of the Merger Agreement and their power and authority to execute and deliver, and perform their obligations under, the Merger Agreement and the Plan of Merger;

there being no required consents and approvals relating to Merger Sub’s or Parent’s execution and delivery of, or performance of their obligations under, the Merger Agreement and the Plan of Merger, other than certain enumerated consents and filings;

the sufficiency of funds for Parent, Merger Sub and the Surviving Company to pay (i) the merger consideration and the aggregate Option Consideration (collectively, the “Aggregate Merger Consideration”) and (ii) any other amounts required to be paid in connection with the consummation of the transactions contemplated by the Merger Agreement and the Plan of Merger, including the Merger (collectively, the “Transactions”) and all related fees and expenses;

delivery by each of the Sponsors of the duly executed Limited Guarantees;

the absence of litigation, judicial or administrative proceedings, or governmental orders;

none of the information supplied or to be supplied in writing by or on behalf of Parent or Merger Sub for inclusion or incorporation by reference in this Transaction Statement will, at the time such document is filed with the SEC and at any time such document is amended or supplemented, contain any untrue statement of a material fact or omit to state any material fact required to be stated therein or necessary to make the statements therein not misleading;

the absence of any broker’s, finder’s, or financial advisory fees;

the solvency of the Surviving Company and no intention of Parent and Merger Sub to hinder, delay or defraud either present or future creditors;

the ownership of Shares by Parent, Merger Sub, the Founders, the Rollover Shareholders and the Sponsors; and

other than the Rollover Agreement, the limited guarantees in favor of the Company pursuant to which each Sponsor is guaranteeing certain obligations of Parent and Merger Sub under the Merger Agreement (the “Limited Guarantees”), certain executed subscription agreement entered into by and among Parent and the Sponsors (the “Subscription Agreement”) and certain executed loan agreement entered into between Vista Associates Corporation (“Vista”) and Ruhnn1106 (the “Loan Agreement”) pursuant to which Vista will extend a loan to Ruhnn1106 to be used exclusively to pay for Ruhnn1106’s subscription under the Subscription Agreement, there are no agreements, arrangements or understandings (whether oral or written) (i) between Parent, Merger Sub the Founders, the Rollover Shareholders, the Sponsors or any of their affiliates, on the one hand, and any of the Company’s or its subsidiaries’ directors, officers, employees or shareholders (excluding the Founders and the Rollover Shareholders), on the other hand, that relate in any way to the Transactions, (ii) pursuant to which any shareholder of the Company would be entitled to receive consideration of a different amount or nature than the Per Share Merger Consideration or the Per ADS Merger Consideration, as applicable, (iii) pursuant to which any shareholder of the Company has agreed to vote to approve the Merger Agreement or the Merger or has agreed to vote against any Superior Proposal (as defined below), or (iv) pursuant to which any person has agreed to provide, directly or indirectly, equity capital to Parent, Merger Sub or the Company to finance in whole or in part the Merger or other Transactions.

Conduct of Business Pending the Merger

The Company has agreed that between the date of the Merger Agreement and the Effective Time or the date, if any, on which the Merger Agreement is terminated, except (a) as expressly required by the Transaction Documents; (b) as required by applicable law; or (c) as consented to in writing by Parent (which consent will not be unreasonably withheld, delayed or conditioned), the Company (i) will (and will cause its subsidiaries to) conduct its business in all material respects in the ordinary course of business and use commercially reasonable efforts to preserve substantially intact its business organization, and maintain in all material respects its existing relations with customers, suppliers and creditors; (ii) will (and will cause its subsidiaries to) use commercially reasonable efforts to, keep available the services of their current officers and key employees; and (iii) will not (and will not permit any of its subsidiaries to) take any action that is intended or would reasonably be expected to, result in any of the conditions to the Merger under the Merger Agreement not being satisfied or fail to make in a timely manner any filings with the SEC required under the Securities Act or the Exchange Act or the rules and regulations promulgated thereunder.

No Solicitation

The Company has agreed that the Company will, and will cause each of its subsidiaries and instruct each of their respective Representatives acting in such capacity, (i) to immediately cease any solicitations, discussions or negotiations with any persons that may be ongoing in furtherance or for the purpose of encouraging or facilitating a Competing Proposal (as defined below); (ii) not to release any third party from, or waive any provisions of, any confidentiality or standstill agreement to which the Company is a party with respect to any Competing Proposal; and (iii) not to (A) solicit, initiate, knowingly encourage or facilitate the making of any proposal or offer that constitutes or would be reasonably expected to lead to a Competing Proposal; (B) enter into or continue any discussions or negotiations with the intent of encouraging any proposal or offer that constitutes or would be reasonably expected to lead to a Competing Proposal, or furnish to any other Person any non-public information with the intent of encouraging any proposal or offer that constitutes or would be reasonably expected to lead to a Competing Proposal; (C) approve, endorse or recommend any Competing Proposal or authorize or execute or enter into any letter of intent, option agreement, agreement, agreement in principle or other similar arrangement contemplating or otherwise relating to a Competing Proposal; or (D) agree to do any of the foregoing.

The Company has also agreed that neither the Board nor the Special Committee may take any action or make any recommendation or public statement in connection with a tender offer or exchange offer other than a recommendation against such offer.

Notwithstanding the foregoing restrictions, if, the Company or any of its Representatives receives a bona fide Competing Proposal from any person or group of persons, which Competing Proposal did not arise or result from the Company's breach of the Merger Agreement, if the Special Committee has determined in good faith, after consultation with its financial advisor and outside legal counsel as it considers (in its sole discretion) as appropriate or desirable, that such Competing Proposal constitutes or could reasonably be expected to result in a Superior Proposal or that failure to take such action would be inconsistent with the directors’ fiduciary duties under applicable law, then the Board or the Special Committee may directly or indirectly through the Representatives of the Company (A) furnish, pursuant to a confidentiality agreement entered into by and between the Company and such person or group of persons who has made such Competing Proposal which contains terms that are no less favorable in the aggregate to the Company than those contained in the confidentiality requirement under the Merger Agreement, information (including non-public information) with respect to the Company and its subsidiaries to the person or group of persons who has made such Competing Proposal, and (B) engage in or otherwise participate in discussions or negotiations with the person or group of persons making such Competing Proposal.

The Company has agreed to notify Parent promptly (but in no event later than forty-eight (48) hours) after its receipt of any written Competing Proposal, or any written request for nonpublic information relating to the Company or any of its subsidiaries by any person that informs the Company or any of its subsidiaries that it is considering making, or has made, a Competing Proposal, or any written inquiry from any person seeking to have discussions or negotiations with the Company or any of its subsidiaries relating to a possible Competing Proposal, or any material change to any terms of a Competing Proposal previously disclosed to Parent. Such notice will be in writing, and will indicate the identity of the person making the Competing Proposal, inquiry or request and providing copies of such written Competing Proposal, inquiry or request. The Company agrees that it and its subsidiaries will not enter into any confidentiality agreement with any person subsequent to the date of the Merger Agreement which prohibits it from providing any information to Parent in accordance with the Merger Agreement.

A “Competing Proposal” means any proposal or offer from any person (other than the Founders, the Rollover Shareholders, Parent and Merger Sub) or “group,” within the meaning of Section 13(d) of the Exchange Act, relating to, in a single transaction or series of related transactions, any (i) acquisition of assets of the Company and its subsidiaries equal to 20% or more of the Company’s consolidated assets or to which 20% or more of the Company’s revenues or earnings on a consolidated basis are attributable; (ii) acquisition of 20% or more of the outstanding Shares (including Shares represented by ADSs); (iii) tender offer or exchange offer that, if consummated, would result in any person beneficially owning 20% or more of the outstanding Shares (including Shares represented by ADSs); (iv) merger, consolidation, share exchange, business combination, recapitalization, liquidation, dissolution or similar transaction involving the Company or any of its subsidiaries which, in the case of a merger, consolidation, share exchange or business combination, would result in any person acquiring assets, individually or in the aggregate, constituting 20% or more of the Company’s consolidated assets or to which 20% or more of the Company’s revenues or earnings on a consolidated basis are attributable; or (v) any combination of the foregoing; in each case, other than the Transactions.

Notwithstanding the foregoing restrictions, prior to the closing of the Merger (the “Closing”), the Board (acting at the direction of the Special Committee) may change, withhold, withdraw, qualify or modify, or resolve to change, withhold, withdraw, qualify or modify, in a manner may be adverse to Parent or Merger Sub, any recommendation or approval that the Board or the Special Committee has previously made or resolved (a “Change in Recommendation”), and/or terminate the Merger Agreement to enter into an Alternative Acquisition Agreement (as defined below) in response to a Competing Proposal not solicited in violation of the provisions of the Merger Agreement, if the Special Committee has determined in good faith, after consultation with its financial advisor and outside legal counsel as it considers (in its sole discretion) as appropriate or desirable, that (i) failure to take such action would reasonably be expected to be inconsistent with the directors’ fiduciary duties under applicable law or (ii) such Competing Proposal constitutes a Superior Proposal; provided that (A) the Board (or any committee thereof, including the Special Committee) has notified Parent in writing at least 5 business days before taking such action of the determination of the Board (acting at the direction of the Special Committee) that such Competing Proposal constitutes a Superior Proposal, if applicable, and its intention of taking such action (which notice will include the identity of the third party making the relevant Superior Proposal, a copy of the most current version of such Superior Proposal, the relevant proposed transaction agreements and a copy of any financing commitments relating thereto, if available to the Board, and a written summary of the material terms of such Superior Proposal not made in writing); and (B) during the five (5) business day period, the Special Committee will, and will cause its Representatives to, negotiate with Parent in good faith (to the extent Parent desires to negotiate) to make such adjustments in the terms and conditions of the Merger Agreement or other Transaction Documents so that the relevant Competing Proposal ceases to constitute a Superior Proposal, (C) following the end of such notice period, the Special Committee determines in good faith, after consultation with its financial advisor and outside legal counsel as the Special Committee considers (in its sole discretion) as appropriate or desirable, that the Competing Proposal would continue to constitute a Superior Proposal if such revisions proposed by Parent in writing were to be given effect; provided, further, that in the event of any material change to any material term of the Competing Proposal, the Company, in each case, has delivered to Parent an additional notice consistent with that described in clause (A) above and the notice period in clause (A) has recommenced and the conditions in clauses (B) and (C) have occurred again, except that the notice period will be a period for at least 3 business days rather than a period for at least 5 business days otherwise contemplated by clause (A) above.

A “Superior Proposal” means any bona fide written Competing Proposal that the Board determines in good faith judgment, acting at the direction of the Special Committee after consultation with its independent financial advisor and outside legal counsel as it considers as appropriate or desirable, and taking into account such factors as the Special Committee considers appropriate, which may include the legal, financial, regulatory and other aspects of the proposal and the person making the proposal, is more favorable to the Company and the Company’s shareholders (other than holders of Excluded Shares) than the Transactions (taking into account, as the case may be, any revisions to the terms of the Merger Agreement proposed by Parent in writing in response to such proposal prior to the time of determination); provided that for purposes of the definition of “Superior Proposal”, the references to “20%” in the definition of Competing Proposal will be deemed to be references to “50%”; provided, further, that any such offer will not be deemed to be a “Superior Proposal” if any financing required to consummate the transaction contemplated by such proposal is not then fully committed to the person making such proposal or if the receipt of any such financing is a condition to the consummation of such transaction.

An “Alternative Acquisition Agreement” means any letter of intent, memorandum of understanding, acquisition agreement, merger agreement or other similar agreement (other than a confidentiality agreement that contains terms that are no less favorable in the aggregate to the Company than those contained in the confidentiality requirements under the Merger Agreement) (A) constituting or that would reasonably be expected to lead to any Competing Proposal or (B) requiring the Company to abandon, terminate or fail to consummate Transactions.

Notwithstanding anything to the contrary under the Merger Agreement, prior to the Closing, the Board (acting at the direction of the Special Committee) or the Special Committee may effect a Change in Recommendation and/or authorize the Company to terminate the Merger Agreement (other than in response to a Superior Proposal) (such a termination, the “Intervening Event Termination”) if and only if (i) any development, fact, event, change, effect, occurrence or circumstance that was not known to, or, if known, the consequences of which were not reasonably foreseeable by, the Special Committee prior to execution of the Merger Agreement, that becomes known to the Board or the Special Committee after execution of the Merger Agreement and prior to the Closing (an “Intervening Event”); provided that in no event will the following developments or changes in circumstances constitute an Intervening Event: (x) the receipt, existence, or terms of a Competing Proposal or any matter relating thereto or (y) any change in the price of the Shares or the ADSs (provided that the exception to this clause (y) will not apply to the underlying causes giving rise to or contributing to such change or prevent any of such underlying causes from being taken into account in determining whether an Intervening Event has occurred), (ii) the Board has first reasonably determined, acting at the direction of the Special Committee in good faith after consultation with its outside legal counsel, that failure to do so would reasonably be expected to be inconsistent with the directors’ fiduciary duties under applicable law, (iii) at least 5 business days have elapsed since the Company has given notice of such Intervening Event Termination to Parent advising that it intends to take such action which notice will contain information about the Intervening Event in reasonable detail, (iv) during such five (5) business day period, the Special Committee has considered in good faith and, if requested by Parent in writing, engaged in good faith discussions with Parent regarding, any revisions to the Merger Agreement proposed in writing by Parent, and (v) the Board (acting at the direction of the Special Committee) or the Special Committee, following such notice period, again has determined in good faith, after consultation with its financial advisor and outside legal counsel as the Special Committee considers (in its sole discretion) as appropriate or desirable, that failure to do so would reasonably be expected to be inconsistent with the directors’ fiduciary duties under applicable law in light of the Intervening Event.

Directors’ and Officers’ Indemnification and Insurance

Parent has agreed that it will, and will cause the Surviving Company to, for a period of six (6) years after the Effective Time (and until such later date as of which any matter covered hereby commenced during such six (6) year period has been finally disposed of), honor and fulfill in all respects the obligations of the Company and each of its subsidiaries to the extent permissible under applicable law, the organizational or governing documents of the Company and such subsidiary, in each case, as in effect on the date of the Merger Agreement and any indemnification or other similar agreements in effect on the date thereof (the “Indemnification Agreements”) to the individuals entitled to indemnification, exculpation and/or advancement of expenses under such organizational or governing documents or Indemnification Agreements (including each member of the Special Committee and each other present and former director and officer of the Company, and any individual who becomes a director or officer of the Company or any of its subsidiaries prior to the Effective Time) (the “Covered Persons”) arising out of or relating to actions or omissions in their capacity as such occurring at or prior to the Effective Time, including in connection with the consideration, negotiation and approval of the Merger Agreement and the transaction contemplated under the Merger Agreement.

Parent has agreed that, for a period of six (6) years after the Effective Time (and until such later date as of which any matter covered hereby commenced during such six (6) year period has been finally disposed of), Parent will, and will cause the Surviving Company to, comply with all of the Company’s obligations to: (i) indemnify and hold harmless each Covered Person against and from any costs or expenses (including attorneys’ fees and expenses), judgments, fines, losses, claims, damages, liabilities and amounts paid in settlement in connection with any actual or threatened claim, action, suit, proceeding or investigation, whether civil, criminal, administrative or investigative, to the extent such claim, action, suit, proceeding or investigation arises out of or pertains to: (A) any action or omission or alleged action or omission in such Covered Person’s capacity as such prior to the Effective Time, or (B) the Merger Agreement and any of the transaction contemplated under the Merger Agreement; and (ii) pay in advance of the final disposition of any such claim, action, suit, proceeding or investigation the expenses (including attorneys’ fees and expenses) of any Covered Person. Parent and the Surviving Company (x) will not be liable for any settlement effected without their prior written consent (which consent will not be unreasonably withheld, delayed or conditioned); (y) will not have any obligation under the Merger Agreement to any Covered Person to the extent that a court of competent jurisdiction determines in a final and non-appealable order that such indemnification is prohibited by applicable law, in which case the Covered Person will promptly refund to Parent or the Surviving Company the amount of all such expenses theretofore advanced pursuant thereto (unless such court orders otherwise); and (z) will not settle or compromise or consent to the entry of any judgment or otherwise seek termination with respect to any claim, action, suit, proceeding or investigation of a Covered Person for which indemnification may be sought unless such settlement, compromise, consent or termination includes an unconditional release of such Covered Person from all liability arising out of such claim, action, suit, proceeding or investigation and does not include any admission of liability with respect to such Covered Person or such Covered Person consents in writing.

The organizational and governing documents of the Surviving Company will contain provisions no less favorable to the intended beneficiaries with respect to exculpation and indemnification of liability and advancement of expenses than are set forth in the organizational and governing documents of the Company as in effect on the date of the Merger Agreement and Parent will cause such provisions not be amended, repealed or otherwise modified for a period of six (6) years from the Effective Time in any manner, unless such modification is required by applicable law. From and after the Effective Time, any agreement of any Covered Person with the Company or any of its subsidiaries regarding exculpation or indemnification of liability or advancement of expenses will be assumed by the Surviving Company and will survive the Merger and continue in full force and effect in accordance with its terms.

For a period of six (6) years after the Effective Time (and until such later date as of which any matter covered hereby commenced during such six (6) year period has been finally disposed of), Parent will cause to be maintained in effect the current policies of directors’ and officers’ liability insurance maintained by the Company (provided that Parent may substitute therefor policies with reputable and financially sound carriers of at least the same coverage and amounts containing terms and conditions which are no less advantageous) with respect to claims arising from or related to facts or events which occurred at or before the Effective Time; provided that Parent is not obligated to make annual premium payments for such insurance to the extent such premiums exceed 300% of the annual premiums paid as of the date of the Merger Agreement by the Company for such insurance (such 300% amount, the “Base Premium”); provided, further, that if such insurance coverage cannot be obtained at all, or can only be obtained at an annual premium in excess of the Base Premium, Parent will maintain the most advantageous policies of directors’ and officers’ insurance obtainable for an annual premium equal to the Base Premium; provided, further, that if the Company in its sole discretion elects, by giving written notice to Parent at least 5 business days prior to the Effective Time, then, in lieu of the foregoing insurance, effective as of the Effective Time, the Company may purchase a directors’ and officers’ liability insurance “tail” or “runoff” insurance program for a period of six (6) years after the Effective Time with respect to wrongful acts and/or omissions committed or allegedly committed at or prior to the Effective Time (such coverage will have an aggregate coverage limit over the term of such policy in an amount not to exceed the annual aggregate coverage limit under the Company’s existing directors’ and officers’ liability policy, and in all other respects will be comparable to such existing coverage); provided, further, that the annual premium may not exceed the Base Premium.

Certain Additional Covenants

The Merger Agreement also contains covenants of the Company, on the one hand, and Merger Sub and Parent, on the other hand, relating to, among other matters:

the filing of this Transaction Statement with the SEC and cooperation in response to any comments from the SEC with respect to this Transaction Statement;

reasonable access by Parent and its authorized Representatives to the Company’s contracts, books, records, management, offices and other facilities and properties;

use its reasonable best efforts, and cause its subsidiaries to use their respective reasonable best efforts, to take, or cause to be taken, all appropriate action, and to do, or cause to be done, all things necessary, proper or advisable under applicable laws or otherwise to consummate and make effective the Transactions;

use of reasonable best efforts to obtain any third party consents necessary or required to consummate the Transactions;

notification of certain matters in connection with the Transactions;

cooperation with the other parties in connection with any filing, analysis, appearance, presentation, memorandum, brief, argument, opinion or proposal made or submitted in connection with Transactions;

consultation with respect to press releases relating to the Merger Agreement and the Transactions;

dealing with takeover statutes;

actions by Parent or Merger Sub;

participation in litigation relating to the Merger Agreement and the Transactions;

delisting of ADSs from NASDAQ and the termination of the registration of the Shares and ADSs under the Exchange Act;

amendments to the Transaction Documents;

resignation of the directors of the Company or any of its subsidiaries designated by Parent; and

if and to the extent that the Company has available unrestricted cash in U.S. dollars in a U.S. bank account at or prior to the Effective Time (“Available Cash”), the Company will, upon reasonable written request of Parent at least 5 business days prior to the proposed closing date, deposit or cause to be deposited a portion of the Available Cash (the “Deposited Available Cash”) with the Paying Agent (as defined below) at or reasonably prior to the Effective Time as a source of funds for the payment of the Aggregate Merger Consideration, provided that (i) any failure by the Company to deposit or cause to be deposited all or any portion of the Available Cash will not constitute a breach of any agreement or covenant herein, will not give rise to a failure of any condition to Parent’s or Merger Sub’s obligation to consummate the Merger, (ii) the Company and its subsidiaries will have no liability to Parent or Merger Sub to pay any Company Termination Fee (as defined below) or other damages solely by reason of the Company’s failure to deposit or cause to be deposited all or any portion of the Available Cash for any reason, (iii) the Company will not be obligated to deposit or cause to be deposited any portion of the Available Cash to the extent the deposit thereof would render the Company or any of its subsidiaries, or the Company and its subsidiaries on a consolidated basis, to be insolvent, or leave the Company or any of its subsidiaries, or the Company and its subsidiaries on a consolidated basis, with an amount less than a normalized level of working capital, and (iv) Parent will cause the Paying Agent to immediately refund and deliver to the Company all of the Deposited Available Cash if the Effective Time has not occurred within 3 business days following such deposit by the Company.

Conditions to the Merger

The respective obligations of the Company, Merger Sub and Parent to effect the Merger are subject to the satisfaction on or prior to the date of the Closing of the following conditions (any or all of which may be waived in whole or in part by Parent, Merger Sub and the Company, as the case may be, to the extent permitted by applicable law and the Merger Agreement):

no law, statute, rule or regulation having been enacted or promulgated by any governmental entity of competent jurisdiction (in a jurisdiction material to the business of the Company or Parent) which prohibits or makes illegal the consummation of Transactions;

no order or injunction of a court or governmental entity of competent jurisdiction (in a jurisdiction material to the business of the Company or Parent) being in effect which prevents the consummation of the Transactions in any material respect; and

not less than 20 days having elapsed following the date when this Transaction Statement is first mailed to the Company's shareholders.

The obligations of Parent and Merger Sub to effect the Merger are also subject to the satisfaction or waiver (in writing) by Parent on or prior to the date of the Closing of each of the following additional conditions:

(i) the representations and warranties of the Company set forth in Sections 4.1, 4.2(a), 4.3, 4.4 and 4.14 of the Merger Agreement being true and correct in all respects (except for de minimis inaccuracies in the case of Section 4.2(a)) as of the date of the Merger Agreement and as of the date of the Closing with the same force and effect as if made on and as of such date (other than representations and warranties that by their terms address matters only as of a specified time, which is true and correct only as of such time); and (ii) each of the other representations and warranties of the Company contained in the Merger Agreement is true and correct in all material respects (without regard to any qualification as to materiality or Material Adverse Effect included therein) as of the date of the Merger Agreement and as of the date of the Closing with the same force and effect as if made on and as of such date (other than representations and warranties that by their terms address matters only as of a specified time, which is true and correct in all material respects only as of such time); and Parent having received a certificate signed on behalf of the Company by a director or a senior executive officer of the Company to such effect on the date of the Closing;

Company having performed or complied in all material respects with all covenants, agreements or obligations required to be performed or complied with by it under the Merger Agreement at or prior to the Effective Time, and Parent having received a certificate signed on behalf of the Company by a director or a senior executive officer of the Company to such effect on the date of the Closing; and

since the date of the Merger Agreement, no Material Adverse Effect having occurred and continuing.

The obligations of the Company to effect the Merger are also subject to the satisfaction or waiver (in writing) by the Company on or prior to the date of the Closing of each of the following additional conditions:

Each of the representations and warranties of Parent and Merger Sub set forth in Sections 5.1, 5.2, 5.3, 5.4 and 5.10 of the Merger Agreement being true and correct in all respects (without regard to any qualification as to materiality or Material Adverse Effect included therein) as of the date of the Merger Agreement and as of the date of the Closing with the same force and effect as if made on and as of such date (other than representations and warranties that by their terms address matters only as of a specified time, which is true and correct only as of such time) and (ii) each of the other representations and warranties of Parent and Merger Sub contained in the Merger Agreement is true and correct in all material respects (without regard to any qualification as to materiality or Material Adverse Effect included therein) as of the date of the Merger Agreement and as of the date of the Closing with the same force and effect as if made on and as of such date (other than representations and warranties that by their terms address matters only as of a specified time, which is true and correct in all material respects only as of such time); and the Company having received a certificate signed on behalf of Parent and Merger Sub by a director of Parent to the foregoing effect; and

Parent and Merger Sub having performed or complied in all material respects with all agreements and obligations required to be performed or complied with by them under the Merger Agreement at or prior to the Effective Time, and the Company having received a certificate signed on behalf of Parent and Merger Sub by a director of Parent to such effect.

Termination of the Merger Agreement

The Merger Agreement may be terminated and the Transactions may be abandoned only prior to the Effective Time under the following circumstances:

by mutual written consent of Parent and the Company (acting at the direction of the Special Committee);

by either Parent or the Company (acting at the direction of the Special Committee), if the Effective Time has not occurred by 11:59 PM, Hong Kong time on November 3, 2021 (the “End Date”); provided that the right to terminate the Merger Agreement will not be available to any party whose failure (or, in the case of Parent, the failure of Parent or Merger Sub) to fulfill any of its obligations under the Merger Agreement has been a primary cause of, or resulted in, the failure of the Merger to be consummated by the End Date or the applicable condition(s) being satisfied;

by either the Company (acting at the direction of the Special Committee) or Parent, if a governmental entity of competent jurisdiction has issued a final, non-appealable order in each case having the effect of preventing or prohibiting the consummation of the Transactions; provided that the right to terminate the Merger Agreement will not be available to any party if the issuance of such final, non-appealable order was primarily due to such party’s failure (or, in the case of Parent, the failure of Parent or Merger Sub) to comply with any provision of the Merger Agreement in any material respect, provided further that the party seeking to terminate the Merger Agreement has used such standard of efforts as may be required under the Merger Agreement to prevent, oppose and remove such restraint, injunction or other prohibition;

by either Parent or the Company (acting at the direction of the Special Committee), if there has been a breach by the other party of any representation, warranty, covenant or agreement set forth in the Merger Agreement, which breach or failure would result in the corresponding closing condition regarding accuracy of such representations and warranties or compliance with covenants not being satisfied, and such breach or failure of a condition is not curable prior to the End Date, or if curable prior to the End Date, has not been cured prior to the earlier of (x) expiration of a thirty (30) calendar day period commencing on the receipt of notice thereof by the defaulting party from the non-defaulting Party stating the non-defaulting Party’s intention to terminate the Merger Agreement and the basis of such termination, and (y) the End Date; provided that the Merger Agreement may not be terminated by any party if such party is then in material breach of any representation, warranty, covenant or agreement set forth in the Merger Agreement;

by Parent, if the Board or the Special Committee has effected a Change in Recommendation (other than a Change in Recommendation relating to an Intervening Event);

by the Company (acting at the direction of the Special Committee) in response to a Competing Proposal; provided that, substantially concurrently with such termination of the Merger Agreement, the Company enters into an Alternative Acquisition Agreement;

by the Company if (i) all of the conditions for Parent and Merger Sub to effect the Merger have been satisfied (other than those conditions that by their nature are to be satisfied by actions taken at the Closing that at such time could be taken), (ii) the Company has confirmed by written notice to Parent that all conditions for the Company to effect the Merger have been satisfied, or that it is willing to waive any unsatisfied condition for the Company to effect the Merger, and that the Company is ready, willing and able to complete the Merger, and (iii) Parent and Merger Sub have failed to effect the Closing within 10 business days following its receipt of the written notice from the Company; or

by the Company as a result of an Intervening Event Termination.

Termination Fees

In the event that the Merger Agreement is terminated by (i) Parent in the case of a breach by the Company that would result in the conditions for Parent and Merger Sub to effect the Merger not being satisfied; (ii) Parent if the Board or the Special Committee has effected a Change in Recommendation (other than a Change in Recommendation relating to an Intervening Event); (iii) the Company in response to a Competing Proposal, provided that, substantially concurrently with such termination of the Merger Agreement, the Company enters into an Alternative Acquisition Agreement; or (iv) the Company as a result of an Intervening Event Termination, the Company will pay, or cause to be paid, to Parent or one or more of its designees an amount in cash equal to $3,000,000 (the “Company Termination Fee”).

In the event that the Merger Agreement is terminated by the Company in the case of a breach by Parent or Merger Sub that would result in the conditions for the Company to effect the Merger not being satisfied, Parent will pay or cause to be paid, to Company or one or more of its designees an amount in cash equal to $6,000,000 (the “Parent Termination Fee”). In the event the Company terminates the Merger Agreement when (i) all of the conditions for Parent and Merger Sub to effect the Merger have been satisfied (other than those conditions that by their nature are to be satisfied by actions taken at the Closing that at such time could be taken), (ii) the Company has confirmed by written notice to Parent that all conditions for the Company to effect the Merger have been satisfied, or that it is willing to waive any unsatisfied condition for the Company to effect the Merger, and that the Company is ready, willing and able to complete the Merger, and (iii) Parent and Merger Sub have failed to effect the Closing within 10 business days following its receipt of the written notice from the Company, the Parent Termination Fee will be $9,000,000.

Amendment

The Merger Agreement may be amended, modified and supplemented, by written agreement of the Company, Merger Sub and Parent by action taken (i) with respect to Parent and Merger Sub, by or on behalf of their respective sole director; and (ii) with respect to the Company, by the Board acting at the direction of the Special Committee. The Merger Agreement may not be amended except by an instrument in writing signed on behalf of each of the Company, Merger Sub and Parent.

Remedies and Limitations on Liability

The parties to the Merger Agreement may be entitled to specific performance of the terms and provisions of the Merger Agreement, including the parties’ obligations to consummate the Merger and to seek an injunction or injunctions to prevent breaches of the Merger Agreement by the other parties and, in the case of the Company, to seek an injunction or injunctions, specific performance or other equitable relief to enforce Parent's and/or Merger Sub's obligations to consummate the Closing, in addition to any other remedy available at law or in equity.

The parties’ rights of specific performance are an integral part of the Transactions and each party waives any objections to the grant of the equitable remedy of specific performance to prevent or restrain breaches of the Merger Agreement by any other party (including any objection on the basis that there is an adequate remedy at law or that an award of specific performance is not an appropriate remedy for any reason at law or equity), and each party will be entitled to an injunction or injunctions and to specifically enforce the Merger Agreement to prevent or restrain breaches or threatened breaches of, or to enforce compliance with, the covenants and obligations of such party under the Merger Agreement.

Other than rights of specific performance that Parent may be entitled to, in the event that the Company fails to effect the Closing or otherwise breaches the Merger Agreement or fails to perform thereunder, in each case other than as a result of fraud or willful breach of the Company, then Parent’s right to terminate the Merger Agreement and receive the Company Termination Fee and certain reimbursement and interest in connection with collection of the Company Termination Fee will be the sole and exclusive remedy of Parent and Merger Sub for any loss or damage suffered as a result of any such breach or failure to perform or other failure of the Merger to be consummated.

Other than rights of specific performance that the Company may be entitled to, in the event that Parent or Merger Sub fails to effect the Closing or otherwise breaches the Merger Agreement or fails to perform thereunder, in each case other than as a result of fraud or willful breach of Parent or Merger Sub, then the Company’s right to terminate the Merger Agreement and receive the Parent Termination Fee and certain reimbursement and interest in connection with collection of the Parent Termination Fee will be the sole and exclusive remedies of the Company and any of its subsidiaries for any loss or damage suffered as a result of any such breach or failure to perform or other failure of the Merger to be consummated.

No Shareholder Vote Required to Authorize the Plan of Merger and the Merger

Merger Sub will hold more than 90% of the total voting power in the Company prior to the Closing pursuant to the Rollover Agreement and accordingly the Merger will be a “short-form” merger in accordance with Part XVI (and in particular section 233(7)) of the Cayman Islands Companies Act. A “short-form” merger does not require the vote or approval of shareholders of the constituent companies if a copy of the Plan of Merger is given to every registered shareholder of the Company. Therefore, the shareholders of the Company will not have the opportunity to vote on the Merger.

Dissenters’ or Appraisal Rights

As the Merger will be a “short-form” merger pursuant to section 233(7) of the Cayman Islands Companies Act, no shareholder vote on the Merger will take place.

On January 28, 2021, the Financial Services Division of the Grand Court of the Cayman Islands (the “Court”) delivered a judgment at first instance (In the matter of Changyou.com Limited (28 January 2021, FSD 120 of 2020 (ASCJ))) in which the Court determined that Dissenters’ Rights are available in a short-form merger notwithstanding the lack of statutory procedure by which such rights might be exercised (the “Judgment”). Although the Judgment is subject to appeal, and noting that the Cayman Islands Companies Act does not expressly provide a mechanism by which such rights might be properly exercised, we have determined to offer shareholders the right to dissent from the Merger and to seek an appraisal of the fair value of such shareholders’ Shares under Section 238(1) of the Cayman Islands Companies Act (“Dissenters’ Rights”) provided that the procedural steps as set out in the Merger Agreement and Plan of Merger, which provisions are in line with the procedure set forth in the Judgment, are followed.

Shareholders who elect to exercise Dissenters’ Rights will have the right to receive payment of the fair value of their Shares in accordance with Section 238 of the Cayman Islands Companies Act if the Merger is consummated, but only if they deliver to the Company, within 20 days following delivery of the Plan of Merger, a written notice and subsequently comply with all procedures and requirements of Section 238 of the Cayman Islands Companies Act for the exercise of Dissenters’ Rights. The fair value of your Shares as determined under that statute could be more than, the same as, or less than the merger consideration you would receive pursuant to the Merger Agreement and Plan of Merger if you do not exercise Dissenters’ Rights with respect to your Shares.

ADS HOLDERS WILL NOT HAVE THE RIGHT TO DISSENT FROM THE MERGER AND RECEIVE PAYMENT OF THE FAIR VALUE OF THE CLASS A ORDINARY SHARES UNDERLYING THEIR ADSS. THE ADS DEPOSITARY WILL NOT EXERCISE OR ATTEMPT TO EXERCISE ANY DISSENTERS’ RIGHTS WITH RESPECT TO ANY OF THE CLASS A ORDINARY SHARES THAT IT HOLDS, EVEN IF AN ADS HOLDER REQUESTS THE ADS DEPOSITARY TO DO SO. ADS HOLDERS WISHING TO EXERCISE DISSENTERS’ RIGHTS MUST SURRENDER THEIR ADSS TO THE ADS DEPOSITARY, PAY THE ADS DEPOSITARY’S FEES REQUIRED FOR THE CANCELATION OF THE ADSS, AND PROVIDE INSTRUCTIONS FOR THE REGISTRATION OF THE CORRESPONDING CLASS A ORDINARY SHARES AND BECOME REGISTERED HOLDERS OF SUCH CLASS A ORDINARY SHARES WITHIN TWENTY DAYS AFTER DELIVERY OF THE PLAN OF MERGER TO THE ADS DEPOSITARY (AS THE REGISTERED HOLDER OF EACH CLASS A ORDINARY SHARE THAT IS REPRESENTED BY ADSS). THEREAFTER, SUCH FORMER ADS HOLDERS MUST COMPLY WITH THE PROCEDURES AND REQUIREMENTS FOR EXERCISING DISSENTERS’ RIGHTS WITH RESPECT TO THE CLASS A ORDINARY SHARES AS SET OUT IN THE MERGER AGREEMENT AND PLAN OF MERGER AND OTHERWISE UNDER SECTION 238 OF THE CAYMAN ISLANDS COMPANIES ACT. IF THE MERGER IS NOT CONSUMMATED, THE COMPANY WILL CONTINUE TO BE A PUBLIC COMPANY IN THE UNITED STATES AND ADSS WILL CONTINUE TO BE LISTED ON THE NASDAQ. THE SHARES ARE NOT LISTED AND CANNOT BE TRADED ON ANY STOCK EXCHANGE OTHER THAN THE NASDAQ, AND IN SUCH CASE ONLY IN THE FORM OF ADSS. AS A RESULT, IF A FORMER ADS HOLDER HAS CONVERTED HIS, HER OR ITS ADSS TO EXERCISE DISSENTERS’ RIGHTS AND THE MERGER IS NOT CONSUMMATED AND SUCH FORMER ADS HOLDER WISHES TO BE ABLE TO SELL HIS, HER OR ITS SHARES ON A STOCK EXCHANGE, SUCH FORMER ADS HOLDER WILL NEED TO DEPOSIT HIS, HER OR ITS SHARES INTO THE COMPANY’S ADS PROGRAM FOR THE ISSUANCE OF THE CORRESPONDING NUMBER OF ADSS, SUBJECT TO THE TERMS AND CONDITIONS OF APPLICABLE LAW AND THE DEPOSIT AGREEMENT, INCLUDING, AMONG OTHER THINGS, PAYMENT OF RELEVANT FEES OF THE ADS DEPOSITARY FOR THE ISSUANCE OF ADSS, APPLICABLE SHARE TRANSFER TAXES (IF ANY), AND RELATED CHARGES PURSUANT TO THE DEPOSIT AGREEMENT. FOR THE AVOIDANCE OF DOUBT, THE COMPANY WILL IN ALL CASES CONSIDER THE DATE ON WHICH THE PLAN OF MERGER IS DELIVERED TO THE ADS DEPOSITARY (AS THE REGISTERED HOLDER OF EACH CLASS A ORDINARY SHARE THAT IS REPRESENTED BY ADSS) TO BE THE FIRST DAY OF THE DISSENT PERIOD WITH REGARD TO ALL CLASS A ORDINARY SHARES REPRESENTED BY ADSS. ACCORDINGLY, TO THE EXTENT THAT ANY ADS HOLDER ELECTS TO SURRENDER ITS ADSS TO THE ADS DEPOSITARY SUBSEQUENT TO SUCH PLAN OF MERGER DELIVERY DATE, THE FIRST DAY OF THE DISSENT PERIOD WITH RESPECT TO SUCH CLASS A ORDINARY SHARES SHALL REMAIN THE DATE ON WHICH THE PLAN OF MERGER WAS DELIVERED TO THE ADS DEPOSITARY (AND, FOR SUCH PURPOSES, THE ACTUAL DATE ON WHICH SUCH ADS HOLDER BECOMES THE REGISTERED HOLDER OF THE RELEVANT CLASS A ORDINARY SHARES SHALL BE DISREGARDED).

A copy of section 238 of the Cayman Islands Companies Act is attached to this Transaction Statement as Exhibit (f)(2) for the information of Unaffiliated Security Holders. Unaffiliated Security Holders are urged to seek their own advice on Part XVI of the Cayman Islands Companies Act from a licensed Cayman Islands law firm.

Purposes and Effects of the Merger

The purpose of the Merger is to enable Parent to acquire direct ownership of all of the outstanding equity capital in the Company which Parent does not beneficially own following completion of the transactions contemplated under the Rollover Agreement, and to cause the holders of Shares (other than the Excluded Shares and the Dissenting Shares) and ADSs (other than ADSs representing the Excluded Shares) to be cashed out and obtain immediate liquidity. Parent will enjoy any future earnings and growth of the Company and bear the burden of any future losses of the Company. See “Special Factors—Reasons for the Merger and Position of the Special Committee and the Board,” “Special Factors—Buyer Group’s Reasons for the Merger,” and “Item 6—Purposes of the Transaction and Plans or Proposals” for additional information.

ADSs are currently listed on The Nasdaq Global Select Market (“NASDAQ”) under the symbol “RUHN.” Following the Effective Time, the Company will cease to be a publicly traded company and will instead be directly wholly owned by Parent. Following the completion of the Merger, the ADS program will terminate and ADSs will be de-listed from NASDAQ. In addition, registration of ADSs and the underlying Shares under the Exchange Act will be terminated 90 days after the filing of Form 15 by the Company in connection with the completion of the Merger or such shorter period as may be determined by the SEC. Accordingly, the Company will no longer be required to file periodic reports with the SEC. See “Special Factors—Effects of the Merger on the Company” for additional information.

Plans for the Company After the Merger

The Buyer Group anticipates that the Company’s operations will be conducted after the Merger substantially as they are currently being conducted, except that the Company will no longer be a publicly traded company and will instead be a direct wholly owned subsidiary of Parent.

Recommendation of the Special Committee to the Board

The Special Committee, after evaluating the proposed terms of the Merger and the related transactions with the assistance of independent financial and legal advisors, unanimously determined that the Merger Agreement and the Plan of Merger are fair to and in the best interests of the Company and Unaffiliated Security Holders, and unanimously determined that it is advisable for the Company to enter into the Merger Agreement and the Plan of Merger and consummate the transactions contemplated thereby and recommended that the Board authorize and approve the Merger Agreement and the Plan of Merger, the execution and delivery of which will be conclusive evidence of such approval, and the consummation of the transactions contemplated thereby, including the Merger. The Board (other than the Founders and Mr. Pen Hung Tung affiliated with Alibaba, who recused themselves from the board meeting on February 2, 2021 and abstained from voting), acting on the unanimous recommendation of the Special Committee, determined that Merger Agreement and the Plan of Merger are fair to and in the best interests of the Company and Unaffiliated Security Holders and authorized and directed the execution, delivery, and performance of the Merger Agreement and the Plan of Merger and the consummation of the transactions contemplated thereby, including the Merger.

For a detailed discussion of the material factors considered (a) by the Special Committee in determining that the Merger Agreement and the Plan of Merger are fair to and in the best interests of the Company and Unaffiliated Security Holders and in recommending that the Board authorize and approve the Merger Agreement, the Plan of Merger, and the consummation of the transactions contemplated thereby, including the Merger and (b) by the Board (other than the Founders and Mr. Pen Hung Tung affiliated with Alibaba, who recused themselves from the board meeting on February 2, 2021 and abstained from voting) in determining on behalf of the Company that the Merger Agreement and the Plan of Merger are fair to and in the best interests of the Company and Unaffiliated Security Holders and in authorizing and directing the execution, delivery, and performance of the Merger Agreement and the Plan of Merger and the consummation of the transactions contemplated thereby, including the Merger, please see “Special Factors—Reasons for the Merger and Position of the Special Committee and the Board” and “Special Factors—Primary Benefits and Detriments of the Merger.”

Position of the Buyer Group as to Fairness

Each member of the Buyer Group believes that the Merger is fair to Unaffiliated Security Holders. The belief is based upon the factors discussed under the caption “Special Factors—Position of the Buyer Group as to the Fairness of the Merger.” Members of the Buyer Group are making this statement solely for the purpose of complying with the requirements of Rule 13e-3 and related rules under the Exchange Act.

Financing of the Merger

The Buyer Group estimates that the total amount of funds necessary to complete the Merger and the related transactions, including payment of fees and expenses in connection with the Merger, is anticipated to be approximately US$72 million, assuming no exercise of Dissenters’ Rights by shareholders of the Company. In calculating this amount, the Buyer Group did not consider the value of the Excluded Shares, which will not be entitled to receive any cash consideration pursuant to the Merger Agreement. This amount includes the cash to be paid to holders of the Shares (other than the Excluded Shares and Dissenting Shares) and holders of the ADSs (other than ADSs representing the Excluded Shares), the Option Consideration and other costs and expenses in connection with the Transactions. The Buyer Group expects to provide this amount through a combination of (i) cash contributions by the Sponsors, which include cash of Ruhnn1106 in the amount of US$15 million to be funded by Vista to Ruhnn1106 pursuant to the Loan Agreement, and (ii) available unrestricted cash from the Company in accordance with the terms set forth in the Merger Agreement.

Opinion of the Special Committee’s Financial Advisor

The Special Committee retained Duff & Phelps to act as its financial advisor in connection with the Merger. On February 2, 2021, Duff & Phelps orally rendered to the Special Committee its opinion (which was subsequently confirmed in writing by delivery on the same date of Duff & Phelps’ written opinion addressed to the Special Committee) as to the fairness, from a financial point of view, of the Per Share Merger Consideration to be received by the holders of the Shares (other than the Excluded Shares and Dissenting Shares) and the Per ADS Merger Consideration to be received by the holders of ADSs (other than ADSs representing the Excluded Shares) pursuant to the Merger Agreement and the Plan of Merger, as of the date of such opinion, based upon and subject to the procedures followed, assumptions made, qualifications and limitations on the review undertaken, and other matters considered by Duff & Phelps in preparing its opinion. See “Special Factors—Opinion of the Special Committee’s Financial Advisor.”

Share Ownership of the Company’s Directors and Executive Officers

The directors and executive officers of the Company beneficially owned an aggregate of 182,157,585 Shares (including Shares represented by ADSs and Shares that the person has the right to acquire within 60 days) as of the date of this Transaction Statement. See “Special Factors—Interests of Certain Persons in the Merger” and “Security Ownership of Certain Beneficial Owners and Management of the Company.”

Interests of the Company’s Directors and Executive Officers in the Merger

The Company’s directors and executive officers have interests in the Merger and related transactions that are different from the interests of Unaffiliated Security Holders. These interests include:

the beneficial ownership of equity interests in Parent by the Founders that are the Company’s directors and executive officers;

the cash-out of the Company Options held by directors and executive officers of the Company at the Option Consideration;

continued indemnification rights, rights to advancement of fees, and directors and officers liability insurance that are required by the Merger Agreement to be provided by the Surviving Company to the existing directors and officers of the Company following the Effective Time;

the monthly compensation of US$13,000 of each member of the Special Committee in exchange for his or her services in such capacity (and, in the case of the chairperson of the Special Committee, monthly compensation of US$16,000); and

the planned continuation of service of the executive officers of the Company in positions that are substantially similar to their current positions, allowing them to benefit from remuneration arrangements with the Surviving Company.

The Special Committee and the Board were aware of these potential conflicts of interest and considered them, among other matters, in reaching their decisions with respect to the Merger Agreement, the Plan of Merger, and related matters. See “Special Factors—Interests of Certain Persons in the Merger.”

Material U.S. Federal Income Tax Consequences

The receipt of cash pursuant to the Merger will be a taxable transaction for U.S. federal income tax purposes and may also be a taxable transaction under applicable state, local and other tax laws. See “Special Factors—Material U.S. Federal Income Tax Consequences.” The tax consequences of the Merger to a holder of the Shares or ADSs will depend upon that holder’s particular circumstances. Holders of the Shares or ADSs should consult their own tax advisors for a full understanding of the U.S. federal, state, local, foreign and other tax consequences of the Merger to them.

PRC Tax Consequences

The Company does not believe that it should be considered a resident enterprise under the PRC Enterprise Income Tax Law or that the gain recognized on the receipt of cash for Shares or ADSs should otherwise be subject to PRC tax to holders of such Shares or ADSs that are not PRC residents. However, there is uncertainty regarding whether the PRC tax authorities would deem the Company to be a resident enterprise. If the PRC tax authorities were to determine that the Company should be considered a resident enterprise, then gain recognized on the receipt of cash for Shares or ADSs pursuant to the Merger by holders of Shares or ADSs who are not PRC residents could be treated as PRC-source income that would be subject to PRC income tax at a rate of 10% in the case of enterprises or 20% in the case of individuals (subject to applicable tax treaty relief, if any), and, even in the event that the Company is not considered a resident enterprise, gain recognized on the receipt of cash for Shares or ADSs will be subject to PRC tax if the holders of such Shares or ADSs are PRC residents. Shareholders should consult their own tax advisor for a full understanding of the tax consequences of the Merger to them, including any PRC tax consequences. See “Special Factors—PRC Tax Consequences.”

Cayman Islands Tax Consequences

The Cayman Islands currently has no form of income, corporate or capital gains tax and no estate duty, inheritance tax or gift tax. No taxes, fees or charges will be payable (either by direct assessment or withholding) to the government or other taxing authority in the Cayman Islands under the laws of the Cayman Islands in respect of the Merger or the receipt of cash for the Shares or ADSs under the terms of the Merger. This is subject to the qualification that (i) Cayman Islands stamp duty may be payable if any original transaction documents are brought into or executed in or produced before a court in the Cayman Islands (for example, for enforcement); (ii) registration fees will be payable to the Registrar of Companies of the Cayman Islands to register the Plan of Merger; and (iii) fees will be payable to the Cayman Islands Government Gazette Office to publish the notice of the Merger in the Cayman Islands Government Gazette. See “Special Factors—Cayman Islands Tax Consequences.”

Regulatory Matters

The Company and the Buyer Group do not believe that any material regulatory approvals, filings, or notices are required in connection with the Merger other than (i) the filings and notices required under the U.S. federal securities laws, (ii) the giving of the Plan of Merger to every registered shareholder of the Company as set out in the Merger Agreement and Plan of Merger and, in any event, prior to the Effective Time, (iii) the registration of the Plan of Merger and supporting documentation as specified in the Cayman Islands Companies Act with the Registrar of Companies of the Cayman Islands, (iv) the giving of a copy of the certificate of merger to the shareholders and creditors of each of the Company and Merger Sub, and (v) notification of the Merger being published in the Cayman Islands Government Gazette.

Litigation Related to the Merger

The Company and the Buyer Group are not aware of any legal proceedings challenging the Merger Agreement, the Plan of Merger, the Merger, or any of the related transactions.

Accounting Treatment of the Merger

Upon the completion of the Merger, the Company will no longer be a publicly traded company. The Merger is expected to be accounted for as a business combination in accordance with Accounting Standards Codification 805 “Business Combinations.”

Market Price of ADSs

On November 24, 2020, the last trading day prior to the Company’s announcement on November 25, 2020 that the Board had received the Proposal (as defined below), the reported closing price of ADSs on NASDAQ was US$3.08. The merger consideration of US$3.50 per ADS or US$0.70 per Share represents a premium of 13.6% over the closing price of US$3.08 per ADS on November 24, 2020 and premiums of approximately 29.1% and 30.9% to the volume-weighted average trading price of the ADSs during the last 30 days and 60 days, respectively, prior to and including November 24, 2020.

Fees and Expenses

All fees and expenses incurred in connection with the Merger Agreement, the Merger, and the related transactions will be paid by the party incurring such expenses whether or not the Merger is completed. See “Special Factors—Fees and Expenses.”

QUESTIONS AND ANSWERS ABOUT THE MERGER

The following questions and answers address briefly some questions Unaffiliated Security Holders may have regarding the Merger. These questions and answers may not address all questions that may be important to Unaffiliated Security Holders as holders of the Shares or ADSs. See the more detailed information contained elsewhere in this Transaction Statement and the documents referred to or incorporated by reference in this Transaction Statement.

What is the Merger?

The Merger is a going-private transaction pursuant to which Merger Sub will merge with and into the Company, with the Company continuing as the Surviving Company resulting from the Merger. The Merger will be effected through a statutory short-form merger in accordance with section 233(7) of the Cayman Islands Companies Act. After the Merger is completed, the Company will be a privately held company and all of its issued Shares will be owned directly by Parent. As a result of the Merger, ADSs will no longer be listed on NASDAQ, and the Company will cease to be a publicly traded company.

What consideration will I be entitled to receive in the Merger?

If you own ADSs immediately prior to the Effective Time and are not a member of the Buyer Group and the Merger is completed, you will be entitled to receive the Per ADS Merger Consideration (less applicable taxes, expenses and ADS Depositary fees (a US$0.05 per ADS cash distribution fee and a US$0.05 per ADS cancellation fee)) in cash, without interest and net of any applicable withholding taxes, for each ADS you continue to own when the merger consideration is paid out by the ADS Depositary. You will pay any applicable fees, charges and expenses of the ADS Depositary in connection with the distribution of the merger consideration to you, including applicable ADS cash distribution and cancellation fees.

Each Share issued and outstanding immediately prior to the Effective Time (other than the Excluded Shares, Shares represented by ADSs and the Dissenting Shares) will be cancelled in exchange for the right to receive the Per Share Merger Consideration of US$0.70 in cash per Share without interest (subject to the Consideration Adjustment).

The Dissenting Shares will be cancelled and cease to exist at the Effective Time in accordance with Section 238(7) of the Cayman Islands Companies Act, and the holders of such Dissenting Shares shall be entitled to receive only the payment of the fair value of their Dissenting Shares as determined by the Court in accordance with the provisions of Section 238 of the Cayman Islands Companies Act.

See “Special Factors—Material U.S. Federal Income Tax Consequences,” “Special Factors—PRC Tax Consequences,” and “Special Factors—Cayman Islands Tax Consequences” for a description of the tax consequences of the Merger. Unaffiliated Security Holders should consult their own tax advisors for a full understanding of how the Merger will affect their U.S. federal, state, and local and PRC and other non-U.S taxes.

How will a holder of ADSs receive the net Per ADS Merger Consideration to which the holder is entitled after the Merger is completed?

If you are not a member of the Buyer Group and you are a registered holder of ADSs that are evidenced by certificates, also referred to as American depositary receipts (“ADRs”), unless you have surrendered your ADRs to the ADS Depositary for cancellation prior to the Effective Time, upon your surrender of the ADRs (or an affidavit and indemnity for loss in lieu of the ADRs) together with a duly completed letter of transmittal (which will be supplied to you by the ADS Depositary after the Effective Time), the ADS Depositary will send you a check for the Per ADS Merger Consideration, without interest and net of the applicable ADS cash distribution fee (US$0.05 per ADS held) and the applicable ADS cancellation fee (US$0.05 per ADS cancelled) and any applicable expenses and withholding taxes, for each ADS represented by the ADRs, in exchange for the cancellation of your ADRs after the completion of the Merger. If you are not a member of the Buyer Group and you hold your ADSs in uncertificated form (that is, without an ADR), unless you have surrendered your ADSs to the ADS Depositary for cancellation prior to the Effective Time, the ADS Depositary will automatically send you a check for the Per ADS Merger Consideration, without interest and net of the applicable ADS cash distribution fee (US$0.05 per ADS held) and the applicable ADS cancellation fee (US$0.05 per ADS cancelled) and any applicable withholding taxes, in exchange for the cancellation of all of your ADSs after the completion of the Merger. You will pay any applicable fees, charges and expenses of the ADS Depositary in connection with the distribution of the merger consideration to you, including ADS cash distribution and cancellation fees.

In the event of a transfer of ownership of ADSs that is not registered in the register of ADS holders maintained by the ADS Depositary, the check for any cash to be exchanged upon cancellation of the ADSs will be issued to such transferee only if the ADRs, if applicable, are presented to the ADS Depositary, accompanied by all documents reasonably required to evidence and effect such transfer and to evidence that any applicable ADS transfer taxes have been paid or are not applicable.

The Per ADS Merger Consideration may be subject to backup withholding taxes if the ADS Depositary has not received from you a properly completed and signed U.S. Internal Revenue Service Form W-8 or W-9.

If your ADSs are held in “street name” by your broker, bank or other nominee, you will not be required to take any action to receive the merger consideration for your ADSs as the ADS Depositary will arrange for the surrender of the ADSs and the remittance of the Per ADS Merger Consideration (net of any expenses, applicable ADS Depositary fees pursuant to the terms of the Deposit Agreement, any applicable withholding taxes and other governmental charge) to DTC (the clearance and settlement system for the ADSs) for distribution to your broker, bank or other nominee on your behalf. If you have any questions concerning the receipt of the Per ADS Merger Consideration, please contact your broker, bank or other nominee.

How will a holder of the Shares receive the net Per Share Merger Consideration to which the holder is entitled after the Merger is completed?

If the Shares are held directly by a registered holder, promptly after the Effective Time (and in any event within 5 business days), a bank or trust company appointed by Parent and reasonably acceptable to the Company, which will act as paying agent (the “Paying Agent”), will mail to the holder (i) letter of transmittal specifying how the delivery of the net Per Share Merger Consideration to the holder will be made and (ii) instructions for surrendering share certificates representing Shares (or affidavits and indemnities of loss in lieu of the share certificates) or non-certificated Shares represented by book entry, and/or such other documents as may be required to receive the Per Share Merger Consideration, in exchange for the net Per Share Merger Consideration. Subject to complying with these instructions, and upon surrender of the share certificates, if applicable, and/or other documents described above, the holder will receive a cheque, in the amount equal to the number of the holder’s Shares multiplied by the net Per Share Merger Consideration, in exchange for cancellation of the holder’s Shares. The Per Share Merger Consideration may be subject to U.S. federal income tax backup withholding taxes if the Paying Agent has not received from the holder a properly completed and signed U.S. Internal Revenue Service Form W-8 or W-9, as applicable.

How will the Company Options be treated in the Merger?

At or immediately prior to the Effective Time, the Company will (i) terminate the Company Equity Plan, and any relevant award agreements applicable to the Company Equity Plan, (ii) cancel each Company Option that is vested, outstanding and unexercised immediately prior to the Effective Time, in exchange for the Option Consideration, and (iii) cancel each Company Option that is unvested or otherwise not exercisable immediately prior to the Effective Time without any consideration.

When do you expect the Merger to be completed?

The Company and the Buyer Group currently expect the Merger to be completed by June 30, 2021. In order for the Merger to be completed, the closing conditions under the Merger Agreement, including the passage of not less than 20 days after this Transaction Statement, particularly the Plan of Merger, is first mailed or distributed to the shareholders of the Company, must be satisfied or waived.

What will be the result if the Merger is not completed?

If the Merger is not completed for any reason, our shareholders will not receive any payment for their Shares or ADSs pursuant to the Merger Agreement, the Company will remain a publicly traded company, and ADSs will continue to be listed and traded on NASDAQ for so long as the Company continues to meet NASDAQ’s listing requirements.

Am I entitled to Dissenters’ Rights?

Yes. Shareholders who dissent from the Merger will have the right to receive payment of the fair value of their Shares if the Merger is consummated as determined in accordance with the provisions of Section 238 of the Cayman Islands Companies Act and as more fully set out in the Merger Agreement and Plan of Merger, but only if they deliver to the Company a dissent notice within 20 days of delivery of the Plan of Merger and subsequently comply with all procedures and requirements of Section 238 of the Cayman Islands Companies Act for the exercise of Dissenters’ Rights, a copy of which is attached as Exhibit (f)(2) to this Transaction Statement. The fair value of each of their Shares as determined in accordance with the Cayman Islands Companies Act could be more than, the same as, or less than the Per Share Merger Consideration they would receive pursuant to the Merger Agreement and Plan of Merger if they do not exercise Dissenters’ Rights with respect to their Shares.

ADS holders will not have the right to dissent from the Merger and receive payment of the fair value of the Class A Ordinary Shares underlying their ADSs. The ADS depositary will not exercise or attempt to exercise any Dissenters’ Rights with respect to any of the Class A Ordinary Shares that it holds, even if an ADS holder requests the ADS depositary to do so. ADS holders wishing to exercise Dissenters’ Rights must surrender their ADSs to the ADS depositary, pay the ADS depositary’s fees required for such surrender, provide instructions for the registration of the corresponding Class A Ordinary Shares and become registered holders of such Class A Ordinary Shares within 20 days after delivery of the Plan of Merger to the ADS depositary (as the registered holder of each Class A Ordinary Share that is represented by ADSs). Thereafter, such former ADS holders must comply with the procedures and requirements for exercising Dissenters’ Rights with respect to the Shares as set out in the Merger Agreement and the Plan of Merger and otherwise under Section 238 of the Cayman Islands Companies Act.

We encourage you to read the section of this Transaction Statement entitled “Dissenters’ Rights” as well as “Exhibit (f)(2)—Section 238 of the Cayman Islands Companies Act (2021 Revision) of the Cayman Islands” to this Transaction Statement carefully and to consult your own Cayman Islands legal counsel if you desire to exercise your Dissenters’ Rights.

What do Unaffiliated Security Holders need to do now?

We urge all our shareholders to read this Transaction Statement carefully, including its annexes, exhibits, attachments, and the other documents referred to or incorporated by reference herein. As the Company is not soliciting proxies from shareholders (because there will be no shareholder vote with respect to the Merger Agreement, the Plan of Merger, and the Merger), there is nothing else that Unaffiliated Security Holders, other than Dissenting Shareholders who may wish to exercise Dissenters’ Rights, will need to do in connection with the Merger until the Merger is completed. Please see the questions above, “How will a holder of ADSs receive the net Per ADS Merger Consideration to which the holder is entitled after the Merger is completed?” “How will a holder of the Shares receive the net Per Share Merger Consideration to which the holder is entitled after the Merger is completed?” and “Am I entitled to Dissenters’ Rights?” and the answers to those questions, for the steps persons who are Unaffiliated Security Holders as of the Effective Time should take after the Merger is completed in order to receive the consideration which they are entitled to receive in the Merger.

Who can answer Unaffiliated Security Holders’ questions?

Unaffiliated Security Holders with questions about the Merger contact Ruhnn Holding Limited by email at ir@ruhnn.com or by telephone at +86-571-2825-6700.

SPECIAL FACTORS

Background of the Merger

Most of the events leading to the execution of the Merger Agreement described in this “Background of the Merger” occurred in the PRC. As a result, all dates and times referenced in this Background of the Merger refer to Beijing Time.

The Board and senior management of the Company periodically review the Company’s long-term strategic plans with the goal of maximizing shareholder value. As part of this ongoing process, the Board and senior management have, from time to time, considered strategic alternatives that may be available to the Company.

In late October and early November of 2020, the Founders held a number of preliminary discussions to explore the feasibility of a possible going private transaction with respect to the Company and the potential financing for such a transaction.

On November 6, 2020, the Founders had a meeting with a representative of King & Wood Mallesons LLP (“KWM”) and discussed with KWM generally about the going private process.

On November 25, 2020, the Founders formally engaged KWM to act as their U.S. legal counsel in connection with the potential going private transaction involving the Company.

Later on the same date, the Founders submitted a preliminary non-binding proposal letter (the “Proposal”) to the Board to acquire all outstanding Class A Ordinary Shares, including Class A Ordinary Shares represented by ADSs, and Class B Ordinary Shares of the Company not already beneficially owned by the Founders or their respective affiliates in a going private transaction for US$3.40 per ADS, or US$0.68 per Share, in cash (the “Proposed Transaction”), subject to certain conditions. The Founders stated in the Proposal that they intended to finance the transaction contemplated under the Proposal with cash on hand and third party equity and/or debt financing (if required).

Later on the same date, the Board convened a meeting by telephone to discuss the Proposal. During the meeting, the attending directors discussed various qualifications of the directors of the Company to serve on a special committee of the Board to evaluate the Proposal. After the discussion, the Board (other than the Founders who abstained from voting) determined that it was in the best interests of the Company and its shareholders to establish a special committee of independent and disinterested directors (the “Special Committee”) and thus passed a written resolution establishing the Special Committee to consider the Proposal, consisting of independent directors Ms. Cecilia Xiaocao Xu, Mr. Junhong Qi and Ms. Tina Ying Shi, with Ms. Cecilia Xiaocao Xu serving as the chairperson of the Special Committee.

The Special Committee was granted, by way of a unanimous vote cast by all members of the Board present at the meeting, the power and authority to, among other things, (i) explore, review and determine the best course or courses of action for the Company in order to maximize the Company’s value in the best interests of the Company and its shareholders, (ii) determine whether, and under what process and conditions, to seek or commence solicitations of interest or proposals from other interested parties for transactions with the Company (“Alternative Transactions”), (iii) review and evaluate the terms and conditions and determine the advisability of the Proposed Transaction or any Alternative Transaction, (iv) negotiate the price, structure, form, terms and conditions of the Proposed Transaction or any Alternative Transaction, (v) if the Special Committee deems it appropriate in its sole discretion, disapprove the Proposed Transaction or any Alternative Transaction on behalf of the Company, (vi) determine whether the Proposed Transaction or any Alternative Transaction is fair to, and in the best interest of, the Company and the Unaffiliated Security Holders, (vii) obtain any necessary or desirable opinions from legal, financial and other advisors, (viii) review and evaluate the employee benefit plans of the Company, including severance plans and equity plans of the Company, in view of the Proposed Transaction or any Alternative Transaction, (ix) recommend to the entire Board what action, if any, should be taken by the Company with respect to the Proposed Transaction or any Alternative Transaction, (x) take such other actions related to or arising in connection with the Proposed Transaction or any Alternative Transaction as the Special Committee deems necessary, appropriate or advisable, and (xi) provide reports and/or recommendations to the Board in regard to such matters at such time as the Special Committee shall deem appropriate and consistent with its activities.

Later on the same date, the Company issued a press release announcing receipt of the Proposal and establishment of the Special Committee, and furnished the press release as an exhibit to a current report on form 6-K with the SEC.

Between November 25, 2020 and December 1, 2020, the Special Committee considered proposals from and conducted interviews with multiple law firms and investment banks that had expressed interest in being considered for the roles of the U.S. legal advisor and the financial advisor to the Special Committee, respectively.

On November 30, 2020, the Founders and their respective affiliates filed with the SEC a joint Schedule 13D (the “Original Schedule 13D”) as a “group” with respect to the submission of the Proposal.

On December 1, 2020, the Special Committee convened a meeting by telephone to discuss the potential legal counsel and financial advisor candidates. After deliberation on the experience in similar transactions, the qualifications and reputation of each potential legal counsel and financial advisor candidates, the Special Committee decided to retain Gibson, Dunn & Crutcher LLP (“Gibson Dunn”) as its U.S. legal advisor, and Duff & Phelps as its financial advisor, to assist the Special Committee in evaluating and negotiating the Proposed Transaction or any Alternative Transaction.

Later on the same date, the Company issued a press release announcing the Special Committee’s appointment of Gibson Dunn as its U.S. legal counsel and Duff & Phelps as its financial advisor, and furnished the press release as an exhibit to its current report on Form 6-K.

After announcement of the Proposed Transaction, certain existing shareholders of the Company reached out to the Founders and expressed their interest in participating in the Proposed Transaction. The Founders considered the possibility to include additional existing shareholders so as to have a buyer group owning more than 90% of the Company’s voting power and complete the Merger through a “short-form” merger. The Founders also reached out to each of Profitwise, Shanghai Hechen and Shanghai Yingjun with respect to potential equity financing of the Merger, and Ruhnn1106 reached out to Vista for potential debt financing. In their communications with such interested shareholders of the Company and potential financing sources, the Founders indicated that non-public information of the Company would not be disclosed or used in the negotiations and other communications with respect to the Merger and other related transactions.

On December 3, 2020, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. At the request of the Special Committee, Duff & Phelps presented to the members of the Special Committee an overview of the financial due diligence and valuation analysis that Duff & Phelps planned to perform on the Company. At the request of the Special Committee, Gibson Dunn explained to the members of the Special Committee their fiduciary duties to the Company and the Company’s shareholders under Cayman Islands law. Each of the members of the Special Committee explicitly confirmed that he or she had no personal interest or other conflict in relation to the Proposed Transaction, confirmed that he or she could act independently of the members of the Buyer Group, and committed that he or she would act in the best interests of the Company and Unaffiliated Security Holders. Members of the Special Committee asked various questions regarding their fiduciary duties, to which Gibson Dunn responded. Members of the Special Committee and representatives of Gibson Dunn and Duff & Phelps then discussed, among other things, the process of a going private transaction, key milestones and major transaction documents. Members of the Special Committee and representatives of Gibson Dunn and Duff & Phelps also discussed a draft confidentiality agreement to be entered into with the Founders, which contains customary confidential and standstill provisions. Based on these discussions, the Special Committee instructed Gibson Dunn to circulate the draft confidentiality agreement to KWM.

Following the meeting, on the same date, Gibson Dunn sent to KWM an initial draft of the confidentiality agreement.

Between December 5, 2020 and February 3, 2021, the Founders and their representatives engaged in negotiations with the Rollover Shareholders and their representatives on the terms of the Rollover Agreement, and with the Sponsors on the terms of their respective Limited Guarantee and the Subscription Agreement.

During the same period, Ruhnn1106 participated in negotiations with Vista on the terms of the Loan Agreement.

On December 16, 2020, Duff & Phelps received from the Company the financial projections prepared by the Company’s management members (the “December 16 Financial Projections”).

On December 17, 2020, Duff & Phelps circulated the December 16 Financial Projections to the Special Committee and Gibson Dunn.

Later on the same date, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. Gibson Dunn informed the Special Committee of an update from KWM that the Founders did not consider it necessary to enter into a confidentiality agreement with the Company and the Special Committee because none of the financing sources or potential members to the buyer group led by the Founders would require access to any of the Company’s non-public information. Members of the Special Committee asked various questions to which representatives of Gibson Dunn responded. Based on these discussions, the Special Committee instructed Gibson Dunn to inform KWM that if any party within the buyer group led by the Founders would require access to any of the Company’s non-public information, a confidentiality agreement with the Company and the Special Committee must be entered into prior to any such access. At the request of the Special Committee, Duff & Phelps updated the Special Committee on its financial due diligence on the Company. Duff & Phelps then walked the Special Committee and Gibson Dunn through the December 16 Financial Projections. Members of the Special Committee asked detailed questions regarding the December 16 Financial Projections, to which Duff & Phelps responded. Based on these discussions, the Special Committee instructed Duff & Phelps to perform its valuation analysis of the Company based on the December 16 Financial Projections and other information that Duff & Phelps deems appropriate and relevant.

Following the meeting, on the same date, Gibson Dunn conveyed to KWM the Special Committee’s position regarding the requirement of a confidentiality agreement, which KWM acknowledged in its email to Gibson Dunn on the same date.

Later on the same date, KWM sent an initial draft of the Merger Agreement to Gibson Dunn, which contemplated that the Merger would be consummated as a short-form merger and provided, among other things, (i) that the purchase price would be US$3.4 per ADS, or US$0.68 per Share, (ii) that the amount of the company termination fee and reverse termination fee would be equal, and (iii) that the buyer group led by the Founders would use a portion of the Company’s available unrestricted cash as a source of funding for the merger consideration (the “Available Cash Construct”).

On December 23, 2020, Gibson Dunn provided to the Special Committee an issues list identifying the key issues in KWM’s initial draft of the Merger Agreement.

On December 24, 2020, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. At the request of the Special Committee, Duff & Phelps updated the Special Committee on the progress of its financial due diligence and financial analysis on the Company. The Special Committee and Gibson Dunn then discussed the key issues identified by Gibson Dunn in the initial draft of the Merger Agreement. Based on these discussions, the Special Committee instructed Gibson Dunn to prepare a markup of the initial draft of the Merger Agreement with certain key commercial terms such as the purchase price in connection with the potential transaction identified for negotiation with the buyer group led by the Founders, and to work with the Company and the Company’s legal counsel to review certain representations, warranties, and covenants of the Company. The Special Committee also instructed Duff & Phelps to conduct precedent analysis on certain issues, including the use of a pre-signing market check and/or post-signing “go-shop,” and the amount of the company termination fee and reverse termination fee, in similar going private transactions, and to continue financial diligence on the Company’s financial condition in light of the Available Cash Construct.

On December 31, 2020, Gibson Dunn provided to the Special Committee a markup of the initial draft of the Merger Agreement.

Later on the same date, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. Gibson Dunn discussed with the Special Committee certain provisions in the markup of the initial draft of the Merger Agreement and sought the Special Committee’s input. Gibson Dunn also informed the Special Committee that it had reached out to Simpson Thacher & Bartlett LLP (“Simpson Thacher”), legal counsel to the Company, regarding certain representations, warranties and covenants of the Company. At the request of the Special Committee, Duff & Phelps updated the Special Committee on the progress of its financial due diligence and financial analysis on the Company. Duff & Phelps also provided the Special Committee with statistics regarding the use of a pre-signing market check and/or post-signing “go-shop,” and the amount of the company termination fee and reverse termination fee, respectively, in similar going private transactions. Gibson Dunn explained to the Special Committee the potential benefits, advantages, limitations, disadvantages of the use of a pre-signing market check and/or post-signing go-shop where a buyer group owns more than 50% of the aggregate voting power, and thus can block any sale of the Company. Based on these discussions, the Special Committee determined that it would not reach a conclusion at this stage on these issues, but would further consider them as the process continued. The Special Committee also instructed Gibson Dunn to circulate the markup of the initial draft of the Merger Agreement to KWM with certain key commercial terms including the purchase price, the amount of company termination fee and reverse termination fee and the Available Cash Construct identified for further negotiations, and to continue working with the Company and Simpson Thacher regarding certain representations, warranties and covenants of the Company.

Later on the same date, Gibson Dunn sent a markup of the initial draft of the Merger Agreement to KWM.

On January 12, 2021, KWM circulated a revised draft of the Merger Agreement to Gibson Dunn, which reflected the Founders’ position that the purchase price would be US$3.40 per ADS, or US$0.68 per Share.

On January 13, 2021, Gibson Dunn provided to the Special Committee an updated issues list listing the key issues identified in the revised draft of the Merger Agreement received from KWM.

Between January 13, 2021 and January 14, 2021, representatives of Gibson Dunn and KWM discussed certain terms of the revised draft of the Merger Agreement, including the Founders’ equity financing plan, treatment of certain options of the Company and the Available Cash Construct.

Later on January 14, 2021, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. At the request of the Special Committee, Gibson Dunn walked the Special Committee through certain key issues raised by the revised draft of the Merger Agreement. Members of the Special Committee and representatives of Gibson Dunn and Duff & Phelps discussed these issues. This included a discussion of the proposed purchase price based on Duff & Phelps’s preliminary and ongoing work on its financial analysis on the Company. Based on these discussions, the Special Committee instructed Gibson Dunn to prepare a markup of the revised Merger Agreement and instructed Duff & Phelps to inform the Founders that they would need to increase the proposed purchase price. Gibson Dunn also informed the Special Committee that drafts of certain other transaction documents including the Rollover Agreement, the Limited Guarantees and the Subscription Agreement (collectively, the “Ancillary Documents”) were still pending. Duff & Phelps also updated the Special Committee on the progress of its financial due diligence and financial analysis on the Company.

On January 15, 2021, KWM circulated initial drafts of the Ancillary Documents to Gibson Dunn.

On January 17, 2021, Duff & Phelps delivered to KWM the Special Committee’s request for an increase of the purchase price and provided the Special Committee’s rationale for such request, including that (i) the economy had been gradually recovering from the COVID-19 impacts, (ii) RMB had appreciated against USD since November 25, 2020, the date of the Proposal, and most of the assets and the cash flows of the Company are RMB-denominated, (iii) the Company had delivered strong growth for its services revenue, and (iv) the Company continued to strengthen its market position, leveraging its KOL portfolio and expanding revenue sources, and is well positioned to benefit from the growth potential of fast-growing platforms such as livestreaming.

On January 18, 2021, Gibson Dunn circulated a markup of the revised draft of the Merger Agreement to KWM.

On January 19, 2021, Gibson Dunn circulated a markup of the initial draft of the Rollover Agreement to KWM.

On January 21, 2021, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. At the request of the Special Committee, Gibson Dunn provided an update to the Special Committee regarding the status of each of the Merger Agreement and the Ancillary Documents. The Special Committee instructed Gibson Dunn to continue negotiating the Merger Agreement and the Ancillary Documents. Gibson Dunn also updated the Special Committee on the Founders’ financing efforts based on its discussions with KWM. At the request of the Special Committee, Duff & Phelps informed the Special Committee of the progress of its financial due diligence and financial analysis on the Company. Duff & Phelps then reported that it had yet to receive a response from the Founders regarding the Special Committee’s request for a purchase price increase.

Following the meeting, on the same date, Gibson Dunn and KWM negotiated, revised and exchanged drafts of the Rollover Agreement.

Later on the same date, Gibson Dunn circulated a markup of the initial draft of the Limited Guarantee to KWM.

On January 22, 2021, Gibson Dunn circulated a markup of the initial draft of the Subscription Agreement to KWM.

Between January 23, 2021 and January 24, 2021, Gibson Dunn and KWM negotiated, revised and exchanged drafts of the Subscription Agreement.

On January 26, 2021, Duff & Phelps received from the Company an updated set of financial projections prepared by the Company’s management members (the “Updated Financial Projections”), which superseded the December 16 Financial Projections. In the Updated Financial Projections, the Company revised the financial data for the three months ending December 31, 2020 to reflect the Company’s actual financial performance. The Company also adjusted the estimated forecasts for subsequent years slightly as a result of the small discrepancies between the Company’s projected financial data for the three months ending December 31, 2020 and its actual financial result for the same period. Later on the same date, Duff & Phelps circulated the Updated Financial Projections to the Special Committee and Gibson Dunn.

On January 27, 2021, KWM circulated to Gibson Dunn an initial draft of the Loan Agreement between Vista and Ruhnn1106, informing Gibson Dunn that Ruhnn1106 was considering debt financing from Vista and Vista was considering extending a loan to Ruhnn1106 to fund its payment obligations under the Subscription Agreement.

On January 28, 2021, Gibson Dunn circulated a markup of the initial draft of the Loan Agreement to KWM.

Later on the same date, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. Gibson Dunn updated the Special Committee on the current status of the financing plan arranged by the Founders based on Gibson Dunn’s discussions with KWM. Gibson Dunn then provided an update to the Special Committee regarding the status of the Merger Agreement, the Ancillary Documents and the Loan Agreement. At the request of the Special Committee, Duff & Phelps informed the Special Committee of the progress of its financial due diligence and financial analysis on the Company. Duff & Phelps then walked the Special Committee through the Updated Financial Projections and explained the differences between the Updated Financial Projections and the December 16 Financial Projections. Members of the Special Committee asked various questions, to which Duff & Phelps responded. Based on these discussions, the Special Committee instructed Duff & Phelps to continue performing its valuation analysis of the Company based on the Updated Financial Projections and other information that Duff & Phelps deems appropriate and relevant. Duff & Phelps also reported to the Special Committee that it had yet to receive a response from the Founders regarding the Special Committee’s request for a purchase price increase. The Special Committee then instructed Duff & Phelps to follow up with KWM to obtain the Founders’ response to the Special Committee’s request for a purchase price increase.

Following the meeting of the Special Committee, Duff & Phelps followed up with KWM on the Special Committee’s request for a purchase price increase.

Later on the same date, KWM circulated a further revised draft of the Rollover Agreement to Gibson Dunn. On the same date, Gibson Dunn circulated a markup of the revised draft of the Rollover Agreement to KWM.

On January 29, 2021, KWM circulated a revised draft of the Merger Agreement to Gibson Dunn. Gibson Dunn then informed the Special Committee that in the revised draft of the Merger Agreement, the Founders proposed to increase the purchase price to US$3.50 per ADS or US$0.70 per Share, from its original purchase price of US$3.4 per ADS, or US$0.68 per Share, if the Special Committee were to accept (i) the Available Cash Construct, (ii) the amount of the Company termination fee being US$3,000,000 and the two-tier reverse termination fees being US$4,500,000 and US$6,000,000, respectively, and (iii) the exclusion of a post-signing “go-shop.”

Later on the same date, Gibson Dunn provided to the Special Committee an issues list listing the remaining issues identified in the revised draft of the Merger Agreement received from KWM.

On January 30, 2021, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. Gibson Dunn walked the Special Committee through the remaining issues in the revised draft of the Merger Agreement, including the use of a post-signing “go-shop,” the amount of the Company termination fee and two-tier reverse termination fees and the Available Cash Construct. Members of the Special Committee and representatives of Gibson Dunn and Duff & Phelps then discussed various issues, focusing on the revised terms of the draft Merger Agreement. Among other things, this included discussions of the pros and cons of excluding a post-signing “go-shop,” the unlikelihood that another buyer would be interested in pursuing an Alternative Transaction on terms as favorable as the proposed Merger with the buyer group led by the Founders or that the Founders would approve of an Alternative Transaction (which the buyer group led by the Founders had the power to block), and the adequacy of the increased purchase price from the Founders. Based on these discussions, the Special Committee determined that although it would likely accept the revised terms of the Merger Agreement, Duff & Phelps should attempt to negotiate even more favorable terms for the Company and its shareholders from the Founders. The Special Committee instructed Duff & Phelps to request a further purchase price increase from the Founders, and Gibson Dunn to prepare a markup of the revised draft of the Merger Agreement based on the issues discussed.

Following the meeting, Duff & Phelps delivered to KWM the Special Committee’s request for the Founders to further increase the purchase price of US$3.50 per ADS or US$0.70 per Share, noting that RMB continued to appreciate against U.S. dollars and that the Special Committee was willing to accept the exclusion of a post-signing “go-shop” and the Available Cash Construct.

Later on the same date, KWM conveyed the Founders’ position to Duff & Phelps and Gibson Dunn that the Founders were unwilling to further increase the purchase price. The Founders noted that their position was driven by the facts that foreign exchange rates keep fluctuating and thus the current appreciation of RMB against USD may not sustain, and that the Company’s financial performance for the quarter ending on December 31, 2020 did not meet the expectation of the Founders when they submitted the Proposal.

Later on the same date, Gibson Dunn and KWM negotiated and substantially finalized the terms of the Loan Agreement.

Later on the same date, Gibson Dunn provided to KWM a markup of the revised draft of the Merger Agreement. The further revised draft of the Merger Agreement contained various protective provisions in favor of the Company with respect to the Available Cash Construct and the increased amount of two-tier reverse termination fees of US$6,000,000 and US$9,000,000, respectively.

On January 31, 2021, KWM conveyed to Gibson Dunn that the Founders would accept the Special Committee’s positions on the Available Cash Construct and increased two-tier reverse termination fees, if the Special Committee were to accept the purchase price of US$3.50 per ADS or US$0.70 per Share, which Gibson Dunn subsequently conveyed to the Special Committee and Duff & Phelps.

Between January 31, 2021 and February 2, 2021, Gibson Dunn and KWM continued to negotiate the terms of the Merger Agreement and the Ancillary Documents.

On February 2, 2021, the Special Committee convened a meeting by telephone with representatives of Gibson Dunn and Duff & Phelps. Members of the Special Committee and representatives of Gibson Dunn and Duff & Phelps discussed the Founders’ position on the purchase price and the concessions the Special Committee had obtained from the Founders with respect to the Available Cash Construct and reverse termination fees. Members of the Special Committee asked various questions, to which representatives of Duff and Phelps and Gibson Dunn responded. Duff & Phelps then reviewed and discussed its financial analyses based on the improved purchase price of US$3.50 per ADS or US$0.70 per Share. Thereafter, at the request of the Special Committee, Duff & Phelps verbally rendered its opinion to the Special Committee (which was subsequently confirmed in writing by the delivery of Duff & Phelps’s written opinion, dated February 2, 2021, addressed to the Special Committee) that, as of the date thereof and based upon and subject to the procedures followed, assumptions made, qualifications and limitations on the review undertaken and other matters considered by Duff & Phelps in preparing its opinion, the Per Share Merger Consideration to be received by the holders of Shares (other than the Excluded Shares and Dissenting Shares) and the Per ADS Merger Consideration to be received by the holders of ADSs (other than ADSs representing the Excluded Shares), pursuant to the Merger Agreement, are fair, from a financial point of view, to such holders. Please see “Special Factors—Opinion of the Special Committee’s Financial Advisor” for additional information regarding the financial analysis performed by Duff & Phelps and the opinion rendered by Duff & Phelps to the Special Committee. The full text of the written opinion of Duff & Phelps to the Special Committee, dated February 2, 2021, is attached as Exhibit (c)(1) to this Transaction Statement. Thereafter, Gibson Dunn reviewed with the members of the Special Committee the key terms of the Merger Agreement, the Ancillary Documents and the Loan Agreement. Following a discussion of the terms of the Merger Agreement and the related transaction documents, as well as Duff & Phelps’s presentation of its financial analyses and opinion, the Special Committee unanimously resolved to approve the proposed Merger Agreement, the Plan of Merger and the Limited Guarantees, each substantially in the form of the drafts presented to the Special Committee, and the transactions contemplated by the Merger Agreement, including the Merger, and recommend that the Board authorize and approve the Merger Agreement, the Plan of Merger, and the consummation of the Transactions.

Following the meeting of the Special Committee, the Board convened, and based upon the unanimous recommendation of the Special Committee, and taking into account the other factors described below under the heading titled “Special Factors—Reasons for the Merger and Position of the Special Committee and the Board,” the Board (other than the Founders and Mr. Pen Hung Tung affiliated with Alibaba, who recused themselves from the board meeting on February 2, 2021 and abstained from voting) (i) determined and declared that the Merger, on the terms and subject to the conditions set forth in the Merger Agreement, is fair to, and in the best interests of, the Company and Unaffiliated Security Holders, and (ii) adopted resolutions approving the terms of the Merger Agreement and Limited Guarantees and the transactions contemplated thereby.

Following the meeting, between February 2, 2021 and February 3, 2021, Gibson Dunn and KWM finalized the Merger Agreement, the Ancillary Documents and the Loan Agreement. The Founders were ready to proceed with the execution and delivery of the Merger Agreement and informed the other members of the Buyer Group and Vista to proceed with execution and delivery of the Ancillary Documents and the Loan Agreement to which they are parties.

On February 3, 2021, the Company, Parent and Merger Sub executed and delivered the Merger Agreement, and the applicable parties executed and delivered the Ancillary Documents and the Loan Agreement.

Later on the same date, the Company issued a press release announcing the execution of the Merger Agreement and the Limited Guarantees, and furnished the press release as an exhibit to its current report on Form 6-K with the SEC.

On February 4, 2021, members of the Buyer Group filed an amendment to the Original Schedule 13D as a “group” with respect to the execution of the Merger Agreement, the Ancillary Documents and the Loan Agreement, and furnished each of such documents as an exhibit to such amended Schedule 13D.

Reasons for the Merger and Position of the Special Committee and the Board

At a meeting on February 2, 2021, the Special Committee, after consultation with Duff & Phelps and Gibson Dunn and due consideration, unanimously (a) determined that the Merger Agreement, the Plan of Merger, the Merger, and the other transactions relating thereto are advisable, fair to, and in the best interests of the Company and Unaffiliated Security Holders, and (b) recommended that the Board approve the Merger Agreement and the Plan of Merger, substantially in the form presented to the Special Committee, and the performance by the Company of its obligations under the Merger Agreement and the Plan of Merger, as applicable, and the consummation by the Company of the Merger and the other transactions relating thereto, should be adopted and approved by the Board on behalf of the Company in all respects.

On February 2, 2021, the Board (other than the Founders and Mr. Pen Hung Tung affiliated with Alibaba, who recused themselves from the board meeting on February 2, 2021 and abstained from voting), acting upon the unanimous recommendation of the Special Committee and on behalf of the Company, authorized and approved the execution, delivery, and performance of the Merger Agreement and the Plan of Merger, and the consummation of the Merger and the other transactions relating thereto.

In the course of reaching their determination, the Special Committee and the Board considered the factors and potential benefits of the Merger discussed below, each of which the Special Committee and the Board believe supported their decision to approve the Merger Agreement and that the Merger is substantially fair to Unaffiliated Security Holders. These factors and potential benefits are not listed in any relative order of importance.

Merger Consideration. The Per Share Merger Consideration and Per ADS Merger Consideration are all cash, which provides a specific amount of cash consideration for the Shares (including Shares represented by ADSs) held by, and liquidity to, Unaffiliated Security Holders and allows Unaffiliated Security Holders to avoid post-Merger risks and uncertainties relating to the prospects of the Company. The Merger will enable Unaffiliated Security Holders to immediately receive (without the payment of any brokerage fees or commissions typically associated with market sales) cash for their Shares or ADSs.

Current and Historical Market Prices of ADSs. The Per ADS Merger Consideration of US$3.50 per ADS, or the Per Share Merger Consideration of US$0.70 per Share, each represents a premium of approximately 13.6% over the closing price of US$3.08 per ADS on November 24, 2020, the last trading day prior to the Company’s announcement on November 25, 2020 that the Board had received the Proposal, and premiums of approximately 29.1% and 30.9% to the volume-weighted average trading price of the ADSs during the last 30 days and 60 days, respectively, prior to and including November 24, 2020. The historical closing price of the ADSs is as low as US$2.26 per ADS during the 52-week period prior to the announcement of the execution of the Merger Agreement.

Opinion of Financial Advisor. The Special Committee considered the financial analysis prepared and presented by Duff & Phelps to the Special Committee on February 2, 2021, as well as the oral opinion of Duff & Phelps rendered to the Special Committee on February 2, 2021 (which was subsequently confirmed in writing by delivery of Duff & Phelps’ written opinion addressed to the Special Committee dated February 2, 2021), as to the fairness, from a financial point of view, of the Per Share Merger Consideration to be received by the holders of the Shares (other than the Excluded Shares and Dissenting Shares) and the Per ADS Merger Consideration to be received by the holders of the ADSs (other than ADSs represented by the Excluded Shares), as of the date of such opinion, based upon and subject to the procedures followed, assumptions made, qualifications and limitations on the review undertaken, and other matters considered by Duff & Phelps in preparing its opinion. See “Opinion of the Special Committee’s Financial Advisor” beginning on page 45 of this Transaction Statement. The Special Committee notes that the opinion delivered by Duff & Phelps addresses the fairness, from a financial point of view, of the Per Share Merger Consideration to be received by the holders of Shares (other than the Excluded Shares and Dissenting Shares), including the Company’s director and officer shareholders. These director and officer shareholders are treated in the same way as Unaffiliated Security Holders in connection with the Merger, and will receive the same amount of Per Share Merger Consideration as Unaffiliated Security Holders. The Special Committee does not believe the inclusion of these director and officer shareholders in Duff & Phelps’s opinion affects its ability to rely on the opinion of Duff & Phelps as one of the factors, based on which the Special Committee determines that the Merger is fair to Unaffiliated Security Holders. However, the Special Committee has not made any determination, nor does it intend to express any view, as to the fairness of the Merger to any shareholder who is an affiliate of the Company, such as the director and officer shareholders identified in the preceding sentence. The Special Committee and the Board expressly adopted these analyses and opinions of Duff & Phelps as their own, among other factors considered, in reaching their respective determination as to the fairness of the Transactions.

Unanimous Recommendation of the Special Committee. After evaluating the Proposed Transaction, the Special Committee unanimously determined that the Merger Agreement, the Plan of Merger, and the Merger were fair to, advisable, and in the best interests of the Company and Unaffiliated Security Holders, and unanimously recommended that the Board authorize and approve the Merger Agreement, the Plan of Merger, and the Merger.

Elimination of Future Financial Performance Risks of the Company. The Merger would shift the risk of the future financial performance of the Company from Unaffiliated Security Holders, who do not have the power to control decisions made regarding the Company’s business, entirely to the Buyer Group, who have the power to control the Company’s business.

No Third-Party Offers. There has been no other offer than the Proposal, within the past two years of which the Company, the Special Committee, or the Board is aware for a going-private or other similar transaction with respect to the Company.

General Economic Trends and Business Pressures. The headwinds faced by the Company resulting from increasing competition in the internet KOL facilitator market and e-commerce market in China, from adverse pressure on the Company’s operating margins primarily due to the increased expenses of KOL incubation, cultivation and training in order to support increased activities in the Company’s KOL sales and advertising businesses, and from the recent economic uncertainties in China and throughout the world resulting from the COVID-19 pandemic, which have had, and can be expected to continue to have, an adverse impact on the Company’s financial performance.

Reduced Costs and Expenses. The costs and administrative burdens associated with the Company’s status as a U.S. publicly traded company, including the costs associated with regulatory filings and compliance requirements, will be reduced. The Company has estimated that no longer being subject to such requirements will result in a saving of direct costs of approximately US$1.34 million for the first year following the completion of the Merger, and commensurate cost savings thereafter.

Potential Adverse U.S. Regulatory Changes. The possibility that China-based U.S.-listed public companies such as the Company could be delisted from U.S. stock exchanges, or be subject to other burdensome restrictions, by reason of any newly enacted law or regulation similar in substance to the “Holding Foreign Companies Accountable Act” passed by the U.S. Senate in May 2020 and by the U.S. House of Representatives in December 2020 and the “Memorandum on Protecting United States Investors from Significant Risks from Chinese Companies” issued by the U.S. White House in June 2020, both of which purport to address perceived risks to investors in U.S. financial markets from the PRC government’s purported failure to allow audit firms, such as the Company’s independent auditor, that audit U.S.-listed companies based in China to be adequately examined by the U.S. Public Company Accounting Oversight Board pursuant to U.S. securities law.

Dissenters’ Rights. The availability of Dissenters’ Rights to Unaffiliated Security Holders who comply with all of the required procedures as provided under the Merger Agreement and Plan of Merger for exercising Dissenters’ Rights and subsequently comply with the relevant procedures and requirements of Section 238 of the Cayman Islands Companies Act for the exercise of Dissenters’ Rights, which allow such holders to seek an appraisal of the fair value of their Shares under the Cayman Islands Companies Act and to receive payment of the fair value of their Shares as determined by the Court.

Limited Guarantee. The fact that the Sponsors will guarantee the Parent Termination Fee and have delivered evidence of their creditworthiness.

Financing Commitments. The fact that certain parties within the Buyer Group have delivered the Subscription Agreement and the Loan Agreement committing sufficient debt and equity financing to complete the Merger, and evidence of the creditworthiness of the debt and equity commitment financing sources.

The Special Committee and the Board did not consider the Company’s net book value, which is an accounting concept based on historical costs, as a factor because they believed that net book value is not a material indicator of the Company’s value as a going concern but rather is indicative of historical costs (and does not, for example, take into account the future prospects of the Company, market trends and conditions, or business risks inherent in a competitive market) and therefore, in their view, is not a relevant measure in the determination as to the fairness of the Merger. The Special Committee and the Bo

SEC Form SC 13E3 filed