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    SEC Form SC 13G filed by Citi Trends Inc.

    8/7/24 5:27:12 PM ET
    $CTRN
    Clothing/Shoe/Accessory Stores
    Consumer Discretionary
    Get the next $CTRN alert in real time by email
    SC 13G 1 citi_13g.htm SCHEDULE 13G
     

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

    SCHEDULE 13G

    Under the Securities Exchange Act of 1934

    (Amendment No. _)*

    CITI TRENDS, INC.

     

    (Name of Issuer)

    Common Stock

     

    (Title of Class of Securities)

    17306X102

     

    (CUSIP Number)

    Long Focus Capital Management LLC
    207 Calle Del Parque
    A&M Tower, 8th Floor
    San Juan, PR 00912
    (787) 333-0240

     

    (Name, Address and Telephone Number of Person
    Authorized to Receive Notices and Communications)

    August 2, 2024

     

    (Date of Event which Requires Filing of this Statement)

    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
    x  Rule 13d-1(b)
    o  Rule 13d-1(c)
    o  Rule 13d-1(d)

     

    * The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

     

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     
     
             
    CUSIP No. 17306X102   13G   Page 2 of 10 Pages

             
    1.   NAMES OF REPORTING PERSONS
    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

    LONG FOCUS CAPITAL MANAGEMENT, LLC
    46-2772035
       
    2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (see instructions)
    (a)    o
    (b)    x
       
    3.   SEC USE ONLY
     
       
    4.   CITIZENSHIP OR PLACE OF ORGANIZATION
     
    DELAWARE, USA
       

    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
     
    0
      6.  

    SHARED VOTING POWER

    435,673

      7.   SOLE DISPOSITIVE POWER
     
    0
      8.   SHARED DISPOSITIVE POWER
     
    435,673

    9.  

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    435,673 shares

       
    10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
    (see instructions)    o
       
    11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    5.1%
       
    12.   TYPE OF REPORTING PERSON (see instructions)

    IA
       
     
     
             
    CUSIP No. 17306X102   13G   Page 3 of 10 Pages

             
    1.   NAMES OF REPORTING PERSONS
    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

    LONG FOCUS CAPITAL MASTER, LTD.
    46-3004723
       
    2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (see instructions)
    (a)    o
    (b)    x
       
    3.   SEC USE ONLY
     
       
    4.   CITIZENSHIP OR PLACE OF ORGANIZATION
     
    CAYMAN ISLANDS
       

    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
     
    0
      6.  

    SHARED VOTING POWER

    300,211

      7.   SOLE DISPOSITIVE POWER
     
    0
      8.   SHARED DISPOSITIVE POWER
     
    300,211

    9.  

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    300,211 shares

       
    10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
    (see instructions)    o
       
    11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    3.5%
       
    12.   TYPE OF REPORTING PERSON (see instructions)

    FI
       
     
     
             
    CUSIP No. 17306X102   13G   Page 4 of 10 Pages

             
    1.   NAMES OF REPORTING PERSONS
    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

    CONDAGUA, LLC
    47-3021161
       
    2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (see instructions)
    (a)    o
    (b)    x
       
    3.   SEC USE ONLY
     
       
    4.   CITIZENSHIP OR PLACE OF ORGANIZATION
     
    DELAWARE, USA
       

    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
     
    0
      6.  

    SHARED VOTING POWER

    135,462

      7.   SOLE DISPOSITIVE POWER
     
    0
      8.   SHARED DISPOSITIVE POWER
     
    135,462

    9.  

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    135,462 shares

       
    10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
    (see instructions)    o
       
    11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    1.6%
       
    12.   TYPE OF REPORTING PERSON (see instructions)

    OO
       
     
     
             
    CUSIP No. 17306X102   13G   Page 5 of 10 Pages

             
    1.   NAMES OF REPORTING PERSONS
    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

    JOHN B. HELMERS
       
    2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (see instructions)
    (a)    o
    (b)    x
       
    3.   SEC USE ONLY
     
       
    4.   CITIZENSHIP OR PLACE OF ORGANIZATION
     
    USA
       

    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
     
    0
      6.  

    SHARED VOTING POWER

    435,673

      7.   SOLE DISPOSITIVE POWER
     
    0
      8.   SHARED DISPOSITIVE POWER
     
    435,673

    9.  

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    435,673 shares

       
    10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
    (see instructions)    o
       
    11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    5.1%
       
    12.   TYPE OF REPORTING PERSON (see instructions)

    IN
       
     
     
             
    CUSIP No. 17306X102   13G   Page 6 of 10 Pages

             
    1.   NAMES OF REPORTING PERSONS
    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

    A. GLENN HELMERS
       
    2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (see instructions)
    (a)    o
    (b)    x
       
    3.   SEC USE ONLY
     
       
    4.   CITIZENSHIP OR PLACE OF ORGANIZATION
     
    USA
       

    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
     
    0
      6.  

    SHARED VOTING POWER

    135,462

      7.   SOLE DISPOSITIVE POWER
     
    0
      8.   SHARED DISPOSITIVE POWER
     
    135,462

    9.  

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    135,462 shares

       
    10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
    (see instructions)    o
       
    11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    1.6%
       
    12.   TYPE OF REPORTING PERSON (see instructions)

    IN
       
     
     
             
    CUSIP No. 17306X102   13G   Page 7 of 10 Pages
             

    Item 1.

     

      (a) Name of Issuer
    CITI TRENDS, INC.
         
      (b)

    Address of Issuer’s Principal Executive Offices
    104 Coleman Boulevard
    Savannah, Georgia 31408
    United States

         

    Item 2.

     

      (a)

    Name of Person Filing
    LONG FOCUS CAPITAL MANAGEMENT, LLC

    LONG FOCUS CAPITAL MASTER, LTD.

    CONDAGUA, LLC
    JOHN B. HELMERS
    A. GLENN HELMERS

         
      (b)

    Address of the Principal Office or, if none, residence
    207 CALLE DEL PARQUE

    A&M TOWER, 8TH FLOOR

    SAN JUAN, PR 00912

         
      (c) Citizenship
    Long Focus Capital Management, LLC, a Delaware single member limited liability company;
    Long Focus Capital Master, LTD., a Cayman Islands limited company;
    Condagua, LLC, a Delaware single member limited liability company;
    John B. Helmers, a United States citizen; and
    A. Glenn Helmers, a United States citizen.
         
      (d) Title of Class of Securities
    COMMON STOCK
         
      (e) CUSIP Number
    17306X102

     
     
             
    CUSIP No. 17306X102   13G   Page 8 of 10 Pages
             

    Item 3.  If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

     

      (a) o Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).
           
      (b) o Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
           
      (c) o Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
           
      (d) o Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
           
      (e) x An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);
           
      (f) o An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
           
      (g) o A parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G);
           
      (h) o A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
           
      (i) o A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
           
      (j) o Group, in accordance with §240.13d-1(b)(1)(ii)(J).
           

    Item 4.  Ownership.

    Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

    The information required by Items 4(a) - (c) is set forth in Rows (5) - (11) of the cover page for each Reporting Person hereto and is incorporated herein by reference for each Reporting Person. Such information is as of the close of business on August 2, 2024.

    Long Focus Capital Management, LLC, John B. Helmers, and A. Glenn Helmers directly own no Common Stock. Pursuant to an investment management agreement, Long Focus Capital Management, LLC maintains investment and voting power with respect to the securities held by Long Focus Capital Master, Ltd. John B. Helmers controls Long Focus Capital Management, LLC, and has investment and voting power with respect to Condagua, LLC. A. Glenn Helmers controls Condagua, LLC.

     

    Instruction. For computations regarding securities which represent a right to acquire an underlying security see §240.13d-3(d)(1).

     
     
             
    CUSIP No. 17306X102   13G   Page 9 of 10 Pages
             

    Item 5.  Ownership of Five Percent or Less of a Class.

    If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following     o.

    Instruction. Dissolution of a group requires a response to this item.

    NOT APPLICABLE

    Item 6.  Ownership of More than Five Percent on Behalf of Another Person.

    NOT APPLICABLE

    Item 7.  Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.

    NOT APPLICABLE

    Item 8.  Identification and Classification of Members of the Group.

    NOT APPLICABLE

    Item 9.  Notice of Dissolution of Group.

    NOT APPLICABLE

    Item 10.  Certification.

           
      (a)   The following certification shall be included if the statement is filed pursuant to §240.13d-1(b):
             
          By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.  
             
      (b)   The following certification shall be included if the statement is filed pursuant to §240.13d-1(c):
             
          By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.  
     
     
             
    CUSIP No. 17306X102   13G   Page 10 of 10 Pages
             

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     

    Date: August 7, 2024

     

    LONG FOCUS CAPITAL MANAGEMENT, LLC
       
      /s/ John B. Helmers
    John B. Helmers/Managing Member
       
      LONG FOCUS CAPITAL MASTER, LTD.
      BY: LONG FOCUS CAPITAL MANAGEMENT, LLC
    ITS: INVESTMENT ADVISER
       
      /s/ John B. Helmers
      John B. Helmers/Managing Member
       
      CONDAGUA, LLC
       
      /s/ A. Glenn Helmers
      A. Glenn Helmers/Managing Member
       
      JOHN B. HELMERS
       
      /s/ John B. Helmers
      John B. Helmers
       
      A. GLENN HELMERS
       
      /s/ A. Glenn Helmers
      A. Glenn Helmers
     
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      Citi Trends, Inc. (NASDAQ:CTRN) today announced plans to release its earnings for the fourth quarter and full year 2024 before the market opens on Tuesday, March 18, 2025. Citi Trends will host a conference call on the same day at 9:00 a.m. ET. A live broadcast of Citi Trends' conference call will be available online at the Company's website, www.cititrends.com, under the Investor Relations section, on March 18, 2025, beginning at 9:00 a.m. ET. The online replay will follow shortly after the call and will be available for one year. The live conference call can also be accessed by dialing 1-877-407-0779. During the conference call, the Company may discuss and answer questions concerning

      3/4/25 6:45:00 AM ET
      $CTRN
      Clothing/Shoe/Accessory Stores
      Consumer Discretionary

    $CTRN
    Leadership Updates

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    • Citi Trends Announces Election of Ken Seipel as Chairman of the Board and Refresh of Board of Directors

      Announces Retirement of Peter Sachse and Jonathan Duskin Announces Appointment of Wesley Calvert and Pamela Edwards to the Board Company Enters Into Amended and Restated Cooperation Agreement with Fund 1 Investments Company Expects Strong Q1 2025 Comparable Store Sales Growth of Mid to High-Single Digits Citi Trends, Inc. (NASDAQ:CTRN) ("Citi Trends" or the "Company"), a leading off-price value retailer of apparel, accessories and home trends primarily for African American families in the United States, today announced that its Board of Directors (the "Board") has elected Kenneth (Ken) Seipel, the Company's Chief Executive Officer and a member of the Board, as Chairman of the Board, eff

      3/27/25 8:45:00 AM ET
      $CTRN
      Clothing/Shoe/Accessory Stores
      Consumer Discretionary
    • Citi Trends Announces Leadership Transition

      Ken Seipel, a Successful Turnaround CEO in the Off-Price Retail Space and Veteran Board Member at Citi Trends, Appointed Interim CEO David Makuen, who Guided the Company Through the Pandemic and Served with Distinction, Steps Down as CEO and Board Member The Board Commences a Search Process for a Permanent CEO Additionally, the Company Released Preliminary First Quarter 2024 Results – Total Sales of $186.3 million, Comparable Sales Growth of 3.1% and EBITDA Loss of $0.8 million Citi Trends, Inc. (NASDAQ:CTRN) ("Citi Trends" or the "Company"), a leading specialty value retailer of apparel, accessories and home trends for way less spend primarily for African American and multicultural

      5/31/24 8:30:00 AM ET
      $CTRN
      Clothing/Shoe/Accessory Stores
      Consumer Discretionary
    • The AZEK® Company Announces Changes to its Board of Directors

      The AZEK Company Inc. (NYSE:AZEK) ("AZEK" or the "Company"), the industry-leading manufacturer of beautiful, low-maintenance and environmentally sustainable outdoor living products, including TimberTech® decking and railing, Versatex® and AZEK® Trim, and StruXure™ pergolas, announced today the appointment of Harmit Singh and Pamela Edwards to its board of directors, effective September 14, 2023. Harmit Singh has also been appointed to AZEK's Compensation Committee and Pamela Edwards has been appointed to AZEK's Audit Committee. "We are excited to welcome both Harmit and Pam to AZEK's Board of Directors. Harmit and Pam bring deep leadership experience and proven track records driving stron

      9/18/23 4:15:00 PM ET
      $AZEK
      $CTRN
      $HIBB
      $LEVI
      Plastic Products
      Industrials
      Clothing/Shoe/Accessory Stores
      Consumer Discretionary