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    SEC Form SC 13G filed by European Wax Center Inc.

    5/20/24 4:25:30 PM ET
    $EWCZ
    Other Consumer Services
    Consumer Discretionary
    Get the next $EWCZ alert in real time by email
    SC 13G 1 sc13g12553001_05202024.htm THE SCHEDULE 13G

     UNITED STATES

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

    SCHEDULE 13G

    (Rule 13d-102)

    INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT

    TO RULES 13d-1(b), (c), AND (d) AND AMENDMENTS THERETO FILED

    PURSUANT TO RULE 13d-2(b)

    (Amendment No. )1

     

    European Wax Center, Inc.

     (Name of Issuer)

    Class A common stock, par value $0.00001 per share

     (Title of Class of Securities)

    29882P106

     (CUSIP Number)

    May 13, 2024

     (Date of Event Which Requires Filing of this Statement)

     

    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

       ☐  Rule 13d-1(b)

       ☒  Rule 13d-1(c)

       ☐  Rule 13d-1(d)

     

     

     

    1              The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

    CUSIP No. 29882P106

     

      1   NAME OF REPORTING PERSON  
             
            MIG Master Fund, L.P.  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            Cayman Islands  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         - 0 -  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         2,552,048  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              - 0 -  
        8   SHARED DISPOSITIVE POWER  
               
              2,552,048  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            2,552,048  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            5.2%  
      12   TYPE OF REPORTING PERSON  
             
            PN  

      

    2

    CUSIP No. 29882P106

      1   NAME OF REPORTING PERSON  
             
            MIG Capital Advisors, LLC  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            Delaware  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         - 0 -  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         2,552,048  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              - 0 -  
        8   SHARED DISPOSITIVE POWER  
               
              2,552,048  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            2,552,048  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            5.2%  
      12   TYPE OF REPORTING PERSON  
             
            OO  

      

    3

    CUSIP No. 29882P106

     

      1   NAME OF REPORTING PERSON  
             
            MIG Capital, LLC  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            Delaware  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         - 0 -  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         2,552,048  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              - 0 -  
        8   SHARED DISPOSITIVE POWER  
               
              2,552,048  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            2,552,048  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            5.2%  
      12   TYPE OF REPORTING PERSON  
             
            OO, IA  

      

    4

    CUSIP No. 29882P106

     

      1   NAME OF REPORTING PERSON  
             
            Richard P. Merage  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            United States of America  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         - 0 -  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         2,552,048  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              - 0 -  
        8   SHARED DISPOSITIVE POWER  
               
              2,552,048  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            2,552,048  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            5.2%  
      12   TYPE OF REPORTING PERSON  
             
            IN, HC  

      

    5

    CUSIP No. 29882P106

     

    Item 1(a).Name of Issuer:

     

    European Wax Center, Inc., a Delaware corporation (the “Issuer”).

     

    Item 1(b).Address of Issuer’s Principal Executive Offices:

     

    5830 Granite Parkway, 3rd Floor

    Plano, Texas 75024

     

    Item 2(a).Name of Person Filing:

    This statement is filed by MIG Master Fund, L.P., a Cayman Islands exempted limited partnership (“MIG Master Fund”), MIG Capital Advisors, LLC, a Delaware limited liability company (“MIG Advisors”), MIG Capital, LLC, a Delaware limited liability company (“MIG Capital”), and Richard P. Merage. Each of the foregoing is referred to as a “Reporting Person” and collectively as the “Reporting Persons.”

    MIG Advisors serves as the general partner of MIG Master Fund. MIG Capital serves as the investment manager of MIG Master Fund. Mr. Merage is the Chief Executive Officer and Manager of each of MIG Advisors and MIG Capital and the Portfolio Manager of MIG Master Fund. By virtue of these relationships, MIG Advisors, MIG Capital and Mr. Merage may be deemed to beneficially own the Shares (as defined below) owned directly by MIG Master Fund.

    Item 2(b).Address of Principal Business Office or, if none, Residence:

    The principal business address of each of the Reporting Persons is 660 Newport Center Drive, Suite 1300, Newport Beach, California 92660.

    Item 2(c).Citizenship:

    MIG Master Fund is organized under the laws of the Cayman Islands. MIG Advisors and MIG Capital are organized under the laws of the State of Delaware. Mr. Merage is a citizen of the United States of America.

    Item 2(d).Title of Class of Securities:

    Class A common stock, par value $0.00001 per share (the “Shares”).

    Item 2(e).CUSIP Number:

    29882P106

    6

    CUSIP No. 29882P106

    Item 3.If this statement is filed pursuant to Section 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
        /X/ Not Applicable
      (a) /  / Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78o).
      (b) /  / Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c).
      (c) /  / Insurance company as defined in Section 3(a)(19) of the Act (15 U.S.C. 78c).
      (d) /  / Investment company registered under Section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
      (e) /  / Investment adviser in accordance with Section 240.13d-1(b)(1)(ii)(E).
      (f) /  / Employee benefit plan or endowment fund in accordance with Section 240.13d-1(b)(1)(ii)(F).
      (g) /  / Parent holding company or control person in accordance with Section 240.13d-1(b)(1)(ii)(G).
      (h) /  / Savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813).
      (i) /  / Church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act (15 U.S.C. 80a-3).
      (j) /  / Non-U.S. institution in accordance with Section 240.13d-1(b)(1)(ii)(J).
      (k) /  / Group, in accordance with Section 240.13d-1(b)(1)(ii)(J).

     

     

    Item 4.Ownership.

     

    (a)Amount beneficially owned:

     

    As of the date hereof, MIG Master Fund beneficially owns 2,552,048 Shares.

     

    By virtue of their relationships described in Item 2(a) above, each of MIG Advisors, MIG Capital and Mr. Merage may be deemed to beneficially own the Shares owned by MIG Master Fund.

     

    The filing of this Schedule 13G shall not be deemed an admission that the Reporting Persons are, for purposes of Section 13(d) of the Securities Exchange Act of 1934, as amended, the beneficial owners of any securities of the Issuer that he or it does not directly own. Each of the Reporting Persons specifically disclaims beneficial ownership of the securities reported herein that he or it does not directly own.

     

    (b)Percent of class:

     

    The following percentages are based on 48,610,728 Shares outstanding as of May 10, 2024, which is the total number of Shares outstanding as disclosed in the Issuer’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on May 15, 2024.

     

    7

    CUSIP No. 29882P106

    As of the date hereof, MIG Master Fund beneficially owns approximately 5.2% of the outstanding Shares and each of MIG Advisors, MIG Capital and Mr. Merage, by virtue of their relationships described in Item 2(a) above, may be deemed to beneficially own approximately 5.2% of the outstanding Shares.

     

    (c)Number of shares as to which such person has:

     

    (i)Sole power to vote or to direct the vote

     

    See Cover Pages Items 5-9.

     

    (ii)Shared power to vote or to direct the vote

     

    See Cover Pages Items 5-9.

     

    (iii)Sole power to dispose or to direct the disposition of

     

    See Cover Pages Items 5-9.

     

    (iv)Shared power to dispose or to direct the disposition of

     

    See Cover Pages Items 5-9.

     

    Item 5.Ownership of Five Percent or Less of a Class.

     

    Not applicable.

     

    Item 6.Ownership of More than Five Percent on Behalf of Another Person.

     

    Not applicable.

     

    Item 7.Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.

     

    Not applicable.

     

    Item 8.Identification and Classification of Members of the Group.

     

    See Exhibit 99.1.

     

    Item 9.Notice of Dissolution of Group.

     

    Not applicable.

     

    Item 10.Certifications.

     

    By signing below each of the undersigned certifies that, to the best of its knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

     

    8

    CUSIP No. 29882P106

    SIGNATURES

    After reasonable inquiry and to the best of his knowledge and belief, each of the undersigned certifies that the information set forth in this statement is true, complete and correct.

     

    Dated: May 20, 2024

      MIG MASTER FUND, L.P.
       
      By:

    MIG Capital Advisors, LLC

    General partner

         
      By:

    /s/ Richard P. Merage

        Name: Richard P. Merage
        Title: Chief Executive Officer and Manager

     

     

      MIG CAPITAL ADVISORS, LLC
       
         
      By:

    /s/ Richard P. Merage

        Name: Richard P. Merage
        Title: Chief Executive Officer and Manager

     

     

      MIG CAPITAL, LLC
       
         
      By:

    /s/ Richard P. Merage

        Name: Richard P. Merage
        Title: Chief Executive Officer and Manager

     

     

     

    /s/ Richard P. Merage

      RICHARD P. MERAGE

     

     

    9

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      PLANO, Texas, April 07, 2025 (GLOBE NEWSWIRE) -- European Wax Center, Inc. (NASDAQ:EWCZ) (the "Company" or "European Wax Center"), the leading franchisor and operator of out-of-home waxing services in the United States, announced that effective as of April 7, 2025, and in connection with the previously announced appointment of Thomas Kim as the Company's Chief Financial Officer, the Company's Board of Directors approved grants of (i) restricted stock units ("RSUs") covering 200,000 shares of the Company's Class A common stock (the "Kim RSUs"), (ii) non-qualified stock option awards to purchase 310,000 shares of the Company's Class A common stock with an exercise price of $3.51, which is eq

      4/7/25 6:00:00 PM ET
      $EWCZ
      Other Consumer Services
      Consumer Discretionary
    • European Wax Center Unveils Innovative Face & Body Bi-Phase Moisturizer

      All-in-one moisturizer unlocks the solution to smoother-looking skin, while visibly reducing hair thickness between waxes PLANO, Texas, April 1, 2025 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ:EWCZ), the leading franchisor and operator of out-of-home waxing services, is excited to announce the launch of the EWC SLOW® Face & Body Bi-Phase Moisturizer, the latest addition to its renowned SLOW line. Ideal for guests who regularly receive face waxing services, the bi-phase moisturizer is infused with Narcissus Bulb Extract to help maintain smoother-looking skin and visibly

      4/1/25 8:00:00 AM ET
      $EWCZ
      Other Consumer Services
      Consumer Discretionary