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    SEC Form SC 13G filed by LL Flooring Holdings Inc.

    3/22/24 11:09:21 AM ET
    $LL
    RETAIL: Building Materials
    Consumer Discretionary
    Get the next $LL alert in real time by email
    SC 13G 1 13gLLFlooringMar2024.htm 13G NOTIFICATION Enter title of document
    
    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549
    SCHEDULE 13G
    
    Under the Securities Exchange Act of 1934
    
    (Amendment No.)*
    LL Flooring Holdings, Inc.
    (Name of Issuer)
    Common Stock
    (Title of Class of Securities)
    55003T107
    (CUSIP Number)
    February 20, 2024
    (Date of Event which Requires Filing of this Statement)
    
    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
    
    	[x]  Rule 13d-1(b)
    
    	[_]  Rule 13d-1(c)
    
    	[_]  Rule 13d-1(d)
    
    *The remainder of this cover page shall be filled out for a reporting persons initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
    
    The information required in the remainder of this cover page shall not be deemed to be filed for the purpose of Section 18 of the Securities Exchange Act of 1934 (Act) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
    
    
    SCHEDULE 13G
    CUSIP No.	55003T107
    
    1	Names of Reporting Persons
    	CRIMSON Asset Management Ltd.
    2	Check the appropriate box if a member of a Group (see instructions)
    	(a)  [ ]
    	(b)  [ ]
    3	Sec Use Only
    
    4	Citizenship or Place of Organization
    	Ontario, Canada
    
    	Number of Shares Beneficially Owned by Each Reporting Person With:
    5	Sole Voting Power
    		-1,685,816-
    6	Shared Voting Power
    		-0-
    7	Sole Dispositive Power
    		-1,685,816-
    8	Shared Dispositive Power
    		-0-
    9	Aggregate Amount Beneficially Owned by Each Reporting Person
    	1,685,816
    
    10	Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
    	N/A
    
    11	Percent of class represented by amount in row (9)
    	5.9%
    
    12	Type of Reporting Person (See Instructions)
    	OO
    
    Item 1.
    (a)	Name of Issuer: LL Flooring Holdings, Inc.
    (b)	Address of Issuers Principal Executive Offices:
            4901 Bakers Mill Lane
            Richmond, Virginia 23230
    
    Item 2.
    (a)	Name of Person Filing: CRIMSON Asset Management Ltd.
    (b)	Address of Principal Business Office or, if None, Residence:
            161 Bay Street, Suite 2700
            Toronto, Ontario, Canada M5J 2S1
    (c)	Citizenship:	Ontario, Canada
    (d)	Title and Class of Securities: Common Stock
    (e)	CUSIP No.:	55003T107
    
    Item 3. 	If this statement is filed pursuant to s240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
    (a)	[_]	Broker or dealer registered under Section 15 of the Act;
    (b)	[_]	Bank as defined in Section 3(a)(6) of the Act;
    (c)	[_]	Insurance company as defined in Section 3(a)(19) of the Act;
    (d)	[_]	Investment company registered under Section 8 of the Investment Company Act of 1940;
    (e)	[_]	An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);
    (f)	[_]	An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F);
    (g)	[_]	A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G);
    (h)	[_]	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
    (i)	[_]	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940;
    (j)	[X]	A non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J);
    (k)	[_]	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K). If filing as a non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J), please specify the type of institution: ____
    
    Item 4.	Ownership
     (a)	Amount Beneficially Owned:  	 1,685,816
     (b)	Percent of Class:  5.9%
     (c)	Number of shares as to which such person has:
    	(i)	Sole power to vote or to direct the vote: 1,685,816
    	(ii)	Shared power to vote or to direct the vote: 0
    (iii)	Sole power to dispose or to direct the disposition of: 1,685,816
    (iv)	Shared power to dispose or to direct the disposition of: 0
    
    Item 5.	Ownership of Five Percent or Less of a Class:
    If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following [    ].
    
    Item 6.	Ownership of more than Five Percent on Behalf of Another Person:  Not applicable
    
    Item 7.	Identification and classification of the subsidiary which acquired the security being reported on by the parent holding company or control person: Not applicable
    
    Item 8.	Identification and classification of members of the group:  Not applicable
    
    Item 9.	Notice of Dissolution of Group: Not applicable
    
    Item 10. Certification:
    	By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are not held for the purpose of or with the effect of changing or influencing control of the issuer of the securities and were not acquired in connection with or as a participant in any transaction having that purpose or effect.
    
    SIGNATURE
    	After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
    
    	Date:  March 22, 2024
    	CRIMSON Asset Management Ltd.
    
    	By:/s/ Maria Carelli
    	Name:  Maria Carelli
    	Title: CFO, CCO, VP
    
    The original statement shall be signed by each person on whose behalf the statement is filed or his authorized representative.  If the statement is signed on behalf of a person by his authorized representative (other than an executive officer or general partner of this filing person), evidence of the representative's authority to sign on behalf of such person shall be filed with the statement, provided, however, that a power of attorney for this purpose which is already on file with the Commission may be incorporated by reference.  The name and any title of each person who signs the statement shall be typed or printed beneath his signature.
    Attention:  Intentional misstatements or omissions of fact constitute Federal criminal violations (See 18 U.S.C. 1001).
    
    
    
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