CUSIP NO. 54911Q107 13G Page 1 of 7
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. )*
Loyalty Ventures Inc.
(Name of Issuer)
Common stock, par value $0.01 per share
(Title of Class of Securities)
54911Q107
(CUSIP Number)
December 31, 2021
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is
filed:
[X] Rule 13d‑1(b)
[ ] Rule 13d‑1(c)
[ ] Rule 13d‑1(d)
*The remainder of this cover page shall be filled out for a reporting person's initial
filing on this form with respect to the subject class of securities, and for any
subsequent amendment containing information which would alter the disclosures provided
in a prior cover page.
The information required in the remainder of this cover page shall not be deemed to be
"filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or
otherwise subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
CUSIP NO. 54911Q107 13G Page 2 of 7
1. NAMES OF REPORTING PERSONS.
Franklin Mutual Advisers, LLC
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)
(b) X
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH:
5. SOLE VOTING POWER
(See Item 4)
6. SHARED VOTING POWER
(See Item 4)
7. SOLE DISPOSITIVE POWER
(See Item 4)
8. SHARED DISPOSITIVE POWER
(See Item 4)
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,421,032
10. CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
CERTAIN SHARES [ ]
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
5.8%
12. TYPE OF REPORTING PERSON
IA, OO (See Item 4)
CUSIP NO. 54911Q107 13G Page 3 of 7
Item 1.
(a) Name of Issuer
Loyalty Ventures Inc.
(b) Address of Issuer's Principal Executive Offices
c/o Alliance Data Systems Corporation
7500 Dallas Parkway, Suite 700
Plano, Texas 75024
Item 2.
(a) Name of Person Filing
Franklin Mutual Advisers, LLC
(b) Address of Principal Business Office or, if none, Residence
101 John F. Kennedy Parkway
Short Hills, NJ 07078‑2789
(c) Citizenship
Delaware
(d) Title of Class of Securities
Common stock, par value $0.01 per share
(e) CUSIP Number
54911Q107
CUSIP NO. 54911Q107 13G Page 4 of 7
Item 3. If this statement is filed pursuant to §§240.13d‑1(b) or 240.13d‑2(b) or (c),
check whether the person filing is a:
(a) [ ] Broker or dealer registered under section 15 of the Act (15 U.S.C. 8o).
(b) [ ] Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
(c) [ ] Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C.
78c).
(d) [ ] Investment company registered under section 8 of the Investment Company
Act of 1940 (15 U.S.C 80a ‑8).
(e) [X] An investment adviser in accordance with §240.13d‑1(b)(1)(ii)(E);
(f) [ ] An employee benefit plan or endowment fund in accordance with
§240.13d‑1(b)(1)(ii)(F);
(g) [ ] A parent holding company or control person in accordance with
§240.13d‑1(b)(1)(ii)(G);
(h) [ ] A savings associations as defined in Section 3(b) of the Federal
Deposit Insurance Act (12 U.S.C. 1813);
(i) [ ] A church plan that is excluded from the definition of an investment
company under section 3(c)(14) of the Investment Company Act of 1940
(15 U.S.C. 80a‑3);
(j) [ ] A non‑U.S. institution in accordance with §240.13d‑1(b)(ii)(J);
(k) [ ] Group, in accordance with §240.13d‑1(b)(1)(ii)(K).
If filing as a non‑U.S. institution in accordance with §240.13d‑1(b)(1)(ii)(J),
please specify the type of institution
CUSIP NO. 54911Q107 13G Page 5 of 7
Item 4. Ownership
The securities reported herein are beneficially owned by one or more open‑end investment
companies or other managed accounts that are investment management clients of Franklin
Mutual Advisers, LLC ("FMA"), an indirect wholly owned subsidiary of Franklin Resources,
Inc. ("FRI"). When an investment management contract (including a sub‑advisory
agreement) delegates to FMA investment discretion or voting power over the securities
held in the investment advisory accounts that are subject to that agreement, FRI treats
FMA as having sole investment discretion or voting authority, as the case may be, unless
the agreement specifies otherwise. Accordingly, FMA reports on Schedule 13G that it has
sole investment discretion and voting authority over the securities covered by any such
investment management agreement, unless otherwise noted in this Item 4. As a result for
purposes of Rule 13d‑3 under the Act, FMA may be deemed to be the beneficial owner of
the securities reported in this Schedule 13G.
Beneficial ownership by investment management subsidiaries and other affiliates of FRI
is being reported in conformity with the guidelines articulated by the SEC staff in
Release No. 34‑39538 (January 12, 1998) relating to organizations, such as FRI, where
related entities exercise voting and investment powers over the securities being
reported independently from each other. The voting and investment powers held by FMA are
exercised independently from FRI (FMA’s parent holding company) and from all other
investment management subsidiaries of FRI (FRI, its affiliates and investment management
subsidiaries other than FMA are, collectively, “FRI affiliates”). Furthermore, internal
policies and procedures of FMA and FRI affiliates establish informational barriers that
prevent the flow between FMA and the FRI affiliates of information that relates to the
voting and investment powers over the securities owned by their respective investment
management clients. Consequently, FMA and the FRI affiliates report the securities over
which they hold investment and voting power separately from each other for purposes of
Section 13 of the Act.
Charles B. Johnson and Rupert H. Johnson, Jr. (the "Principal Shareholders") each own in
excess of 10% of the outstanding common stock of FRI and are the principal stockholders
of FRI. However, because FMA exercises voting and investment powers on behalf of its
investment management clients independently of FRI affiliates, beneficial ownership of
the securities reported by FMA is not attributed to the Principal Shareholders. FMA
disclaims any pecuniary interest in any of the securities reported in this Schedule 13G.
In addition, the filing of this Schedule 13G on behalf of FMA should not be construed as
an admission that it is, and it disclaims that it is, the beneficial owner, as defined
in Rule 13d‑3, of any of such securities.
Furthermore, FMA believes that it is not a "group" with FRI affiliates, the Principal
Shareholders, or their respective affiliates within the meaning of Rule 13d‑5 under the
Act and that none of them is otherwise required to attribute to any other the beneficial
ownership of the securities held by such person or by any persons or entities for whom
or for which FMA or the FRI affiliates provide investment management
services.
CUSIP NO. 54911Q107 13G Page 6 of 7
(a) Amount beneficially owned:
1,421,032
(b) Percent of class:
5.8%
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote
Franklin Mutual Advisers, LLC: 1,398,764
(ii) Shared power to vote or to direct the vote
0
(iii) Sole power to dispose or to direct the disposition of
Franklin Mutual Advisers, LLC: 1,421,032
(iv) Shared power to dispose or to direct the disposition of
0
Item 5. Ownership of Five Percent or Less of a Class
If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities, check the following [ ].
Item 6. Ownership of More than Five Percent on Behalf of Another Person
The clients of Franklin Mutual Advisers, LLC, including investment companies
registered under the Investment Company Act of 1940 and other managed accounts,
have the right to receive or power to direct the receipt of dividends from, and
the proceeds from the sale of, the securities reported herein.
Item 7. Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on By the Parent Holding Company
Not Applicable
Item 8. Identification and Classification of Members of the Group
Not Applicable
Item 9. Notice of Dissolution of Group
Not Applicable
CUSIP NO. 54911Q107 13G Page 7 of 7
Item 10. Certification
By signing below I certify that, to the best of my knowledge and belief, the securities
referred to above were acquired and are held in the ordinary course of business and were
not acquired and are not held for the purpose of or with the effect of changing or
influencing the control of the issuer of the securities and were not acquired and are
not held in connection with or as a participant in any transaction having that purpose
or effect, other than activities solely in connection with a nomination under §
240.14a‑11.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the
information set forth in this statement is true, complete and correct.
Dated: January 24, 2022.
Franklin Mutual Advisers, LLC
By: /s/STEVEN J. GRAY
‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑
Steven J. Gray
Assistant Secretary of Franklin Mutual Advisers, LLC