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    SEC Form SC 13G filed by Traeger Inc.

    2/10/22 5:14:22 PM ET
    $COOK
    Consumer Electronics/Appliances
    Consumer Discretionary
    Get the next $COOK alert in real time by email
    SC 13G 1 eh220224090_13g-traeger.htm SCHEDULE 13G

     

     

    UNITED STATES

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

     

    SCHEDULE 13G

     

    Under the Securities Exchange Act of 1934

     

    (Amendment No. ___)*

     

    Traeger, Inc.
    (Name of Issuer)
     
    Common Stock, par value $0.0001 per share
    (Title of Class of Securities)
     
    89269P103
    (CUSIP Number)
     
    December 31, 2021
    (Date of Event which Requires Filing of this Statement)

     

    Check the appropriate box to designate the rule pursuant to which this Schedule is filed.
    ☐ Rule 13d-1(b)
    ☐ Rule 13d-1(c)
    ☒ Rule 13d-1(d)

     

    *The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

     

       

     

     

    CUSIP No. 89269P103 SCHEDULE 13G Page 2 of 9

     

     

    1

    NAME OF REPORTING PERSON

     

    Trilantic Capital Management L.P.

     
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

     

     

    (a)  ☐

    (b)  ☐

    3

    SEC USE ONLY

     

     

     
    4

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    Delaware

     

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED

    BY EACH REPORTING

    PERSON

    WITH

    5

    SOLE VOTING POWER

     

    17,986,994

    6

    SHARED VOTING POWER

     

    0

    7

    SOLE DISPOSITIVE POWER

     

    17,986,994

    8

    SHARED DISPOSITIVE POWER

     

    0

    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    17,986,994

     
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

     

     

    ☐
    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     

    15.3%

     
    12

    TYPE OF REPORTING PERSON

     

    PN

     

     

     

       

     

     

    CUSIP No. 89269P103 SCHEDULE 13G Page 3 of 9

     

     

    1

    NAME OF REPORTING PERSON

     

    TCP Traeger Holdings SPV LLC

     
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

     

     

    (a)  ☐

    (b)  ☐

    3

    SEC USE ONLY

     

     

     
    4

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    Delaware

     

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED

    BY EACH REPORTING

    PERSON

    WITH

    5

    SOLE VOTING POWER

     

    17,986,994

    6

    SHARED VOTING POWER

     

    0

    7

    SOLE DISPOSITIVE POWER

     

    17,986,994

    8

    SHARED DISPOSITIVE POWER

     

    0

    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    17,986,994

     
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

     

     

    ☐
    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     

    15.3%

     
    12

    TYPE OF REPORTING PERSON

     

    OO

     

     

       

     

     

    CUSIP No. 89269P103 SCHEDULE 13G Page 4 of 9

     

     

    1

    NAME OF REPORTING PERSON

     

    Trilantic Capital Partners Associates V L.P.

     
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

     

     

    (a)  ☐

    (b)  ☐

    3

    SEC USE ONLY

     

     

     
    4

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    Delaware

     

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED

    BY EACH REPORTING

    PERSON

    WITH

    5

    SOLE VOTING POWER

     

    17,986,994

    6

    SHARED VOTING POWER

     

    0

    7

    SOLE DISPOSITIVE POWER

     

    17,986,994

    8

    SHARED DISPOSITIVE POWER

     

    0

    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    17,986,994

     
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

     

     

    ☐
    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     

    15.3%

     
    12

    TYPE OF REPORTING PERSON

     

    PN

     

     

     

       

     

     

    CUSIP No. 89269P103 SCHEDULE 13G Page 5 of 9

     

     

    1

    NAME OF REPORTING PERSON

     

    Trilantic Capital Partners Associates MGP V LLC

     
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

     

     

    (a)  ☐

    (b)  ☐

    3

    SEC USE ONLY

     

     

     
    4

    CITIZENSHIP OR PLACE OF ORGANIZATION

     

    Delaware

     

    NUMBER OF

    SHARES

    BENEFICIALLY OWNED

    BY EACH REPORTING

    PERSON

    WITH

    5

    SOLE VOTING POWER

     

    17,986,994

    6

    SHARED VOTING POWER

     

    0

    7

    SOLE DISPOSITIVE POWER

     

    17,986,994

    8

    SHARED DISPOSITIVE POWER

     

    0

    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    17,986,994

     
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

     

     

    ☐
    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     

    15.3%

     
    12

    TYPE OF REPORTING PERSON

     

    OO

     

     

     

       

     

     

    CUSIP No. 89269P103 SCHEDULE 13G Page 6 of 9

     

    ITEM 1. (a) Name of Issuer:
         
      Traeger, Inc
         
      (b) Address of Issuer’s Principal Executive Offices:
         
      1215 E. Wilmington Avenue, Suite 200, Salt Lake City, UT, 84106
       
    ITEM 2. (a) Name of Person Filing:
         
      This statement is being filed on behalf of each of the following persons (each, a “Reporting Person” and, collectively, the “Reporting Persons”):
       
     
    • Trilantic Capital Management L.P. (“TCM”), the investment adviser of the Trilantic Funds and the TCP SPV;
    • TCP Traeger Holdings SPV LLC (“TCP SPV”), a special purpose entity formed on behalf of Trilantic Capital Partners V (North America) L.P. and Trilantic Capital Partners V (North America) Fund A L.P. (together, the “Trilantic Funds”);
    • Trilantic Capital Partners Associates V L.P. (“Trilantic Associates”), the manager of TCP SPV; and
    • Trilantic Capital Partners Associates MGP V LLC (“Trilantic Associates MGP”), the general partner of Trilantic Associates.
      (b) Address of Principal Business Office, or if none, Residence:
         
      399 Park Avenue, 39th Floor, New York, NY 10022
         
      (c) Citizenship:
         
      Each of the Reporting Persons is a Delaware limited partnership or limited liability company
         
      (d) Title of Class of Securities:
         
      Common stock, par value $0.0001 per share
         
      (e) CUSIP Number:
         
      89269P103
         
    ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO §240.13D-1(B) OR 240.13D-2(B) OR (C), CHECK WHETHER THE PERSON FILING IS A:
         
      (a) [__]  Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78o)
      (b) [__]  Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c)
      (c) [__]  Insurance company as defined in Section 3(a)(19) of the Act (15 U.S.C. 78c)
      (d) [__]  Investment company registered under Section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8)
      (e) [__]  An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E)
      (f) [__]  An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
      (g) [__]  A Parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G);
      (h) [__]  A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813)
      (i) [__]  A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3)
      (j) [__]  A non-U.S. institution in accordance with §240.13d-1(b)(1)(ii)(J);
      (k) [__]  Group, in accordance with §240.13d-1(b)(1)(ii)(J).
       
      Not Applicable.
       

     

       

     

     

    CUSIP No. 89269P103 SCHEDULE 13G Page 7 of 9

     

    ITEM 4. OWNERSHIP.
       
      (a) Amount beneficially owned:
         
        See row 9 of the cover page of each Reporting Person.
         
      (b) Percent of class:
         
        See row 9 of the cover page of each Reporting Person.  Percentage beneficial ownership is based on 117,547,916 shares of common stock outstanding as of November 12, 2021, as reported by the Issuer in its 10-Q for the period ended September 30, 2021.
         
      (c) Number of shares as to which such person has:
         
        (i) Sole power to vote or to direct the vote:
           
          See row 5 of the cover page of each Reporting Person.
           
        (ii) Shared power to vote or to direct the vote:
           
          See row 6 of the cover page of each Reporting Person.
           
        (iii) Sole power to dispose or to direct the disposition of:
           
          See row 7 of the cover page of each Reporting Person.
           
        (iv) Shared power to dispose or to direct the disposition of:
           
          See row 8 of the cover page of each Reporting Person.
     
    ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
       
      Not applicable
       
    ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
       
      Not applicable
       

     

       

     

     

    CUSIP No. 89269P103 SCHEDULE 13G Page 8 of 9

     

    ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.
     

     

    Not applicable

       
    ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
       
      Not applicable
       
    ITEM 9. NOTICE OF DISSOLUTION OF GROUP.
       
      Not applicable
       
    ITEM 10. CERTIFICATION.
       
      Not applicable

     

     

     

       

     

     

    CUSIP No. 89269P103 SCHEDULE 13G Page 9 of 9

     

    SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     

    Dated: February 10, 2022

     

      Trilantic Capital Management L.P.  
             
      By: /s/ Giulianna Ruiz  
          Name: /s/ Giulianna Ruiz  
          Title: General Counsel  
             
      TCP Traeger Holdings SPV LLC  
           
      By: /s/ Giulianna Ruiz  
          Name: /s/ Giulianna Ruiz  
          Title: General Counsel  
             
      Trilantic Capital Partners Associates V L.P.  
           
      By: /s/ Giulianna Ruiz  
          Name: /s/ Giulianna Ruiz  
          Title: General Counsel  
             
      Trilantic Capital Partners Associates MGP V LLC  
           
      By: /s/ Giulianna Ruiz  
          Name: /s/ Giulianna Ruiz  
          Title: General Counsel  

     

     

     

     

       

     

    EXHIBIT 1

     

    JOINT FILING AGREEMENT
    PURSUANT TO RULE 13d-1(k)

    The undersigned acknowledge and agree that the foregoing statement on Schedule 13G is filed on behalf of each of the undersigned and that all subsequent amendments to this statement on Schedule 13G shall be filed on behalf of each of the undersigned without the necessity of filing additional joint filing agreements. The undersigned acknowledge that each shall be responsible for the timely filing of such amendments, and for the completeness and accuracy of the information concerning him or it contained herein and therein, but shall not be responsible for the completeness and accuracy of the information concerning the others, except to the extent that he or it knows or has reason to believe that such information is inaccurate.

    DATE: February 10, 2022

     

      Trilantic Capital Management L.P.  
             
      By: /s/ Giulianna Ruiz  
          Name: /s/ Giulianna Ruiz  
          Title: General Counsel  
             
      TCP Traeger Holdings SPV LLC  
           
      By: /s/ Giulianna Ruiz  
          Name: /s/ Giulianna Ruiz  
          Title: General Counsel  
             
      Trilantic Capital Partners Associates V L.P.  
           
      By: /s/ Giulianna Ruiz  
          Name: /s/ Giulianna Ruiz  
          Title: General Counsel  
             
      Trilantic Capital Partners Associates MGP V LLC  
           
      By: /s/ Giulianna Ruiz  
          Name: /s/ Giulianna Ruiz  
          Title: General Counsel  

     

     

       

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    • Traeger Announces Appointment of Jim Hardy as President of MEATER

      Traeger, Inc. ("Traeger") (NYSE:COOK), creator and category leader of the wood pellet grill, today announced the appointment of Jim Hardy as President of MEATER. The appointment of Mr. Hardy follows a comprehensive search that considered both external and internal candidates. The founders of MEATER, Wen Nivala, Teemu Nivala, and Joseph Cruz, are expected to transition out of their leadership roles at the end of this year. Traeger's executive team will be evaluating a transition plan for Mr. Hardy's responsibilities as Chief Operating Officer in the coming months. "Jim has proven to be an invaluable partner and leader at our Company," said Traeger CEO Jeremy Andrus. "MEATER is a critical p

      6/5/23 4:15:00 PM ET
      $COOK
      Consumer Electronics/Appliances
      Consumer Discretionary
    • Traeger Announces Appointment of Steven Richman to Its Board of Directors

      Traeger, Inc. ("Traeger" or the "Company") (NYSE:COOK), creator and category leader of the wood pellet grill, today announced the appointment of Steven P. Richman, Group President of Milwaukee Tool, to the Company's Board of Directors, effective October 3, 2022. Mr. Richman will serve as a member of the Compensation Committee. "We are thrilled to announce Steve's appointment as a new member of our Board of Directors," said Jeremy Andrus, Chief Executive Officer and Chairman of the Board of Traeger. "Steve brings deep operational knowledge and we believe his track record of driving strong growth at Milwaukee Tool will allow him to provide valuable insights as we continue to execute upon our

      10/5/22 4:05:00 PM ET
      $COOK
      Consumer Electronics/Appliances
      Consumer Discretionary

    $COOK
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    • Telsey Advisory Group reiterated coverage on Traeger with a new price target

      Telsey Advisory Group reiterated coverage of Traeger with a rating of Market Perform and set a new price target of $2.00 from $2.50 previously

      5/2/25 7:53:45 AM ET
      $COOK
      Consumer Electronics/Appliances
      Consumer Discretionary
    • Traeger downgraded by Telsey Advisory Group with a new price target

      Telsey Advisory Group downgraded Traeger from Outperform to Market Perform and set a new price target of $2.50 from $4.00 previously

      3/7/25 7:21:18 AM ET
      $COOK
      Consumer Electronics/Appliances
      Consumer Discretionary
    • Telsey Advisory Group reiterated coverage on Traeger with a new price target

      Telsey Advisory Group reiterated coverage of Traeger with a rating of Outperform and set a new price target of $4.00 from $4.50 previously

      5/9/24 7:08:48 AM ET
      $COOK
      Consumer Electronics/Appliances
      Consumer Discretionary