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    SEC Form SC 13G filed by Xponential Fitness Inc.

    1/5/24 4:30:24 PM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary
    Get the next $XPOF alert in real time by email
    SC 13G 1 sc13g10925xpof_01052024.htm SCHEDULE 13G

     UNITED STATES

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

    SCHEDULE 13G

    (Rule 13d-102)

    INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT

    TO RULES 13d-1(b), (c), AND (d) AND AMENDMENTS THERETO FILED

    PURSUANT TO RULE 13d-2(b)

    (Amendment No. )1

     

    Xponential Fitness, Inc.

     (Name of Issuer)

    Class A common stock, par value $0.0001 per share

     (Title of Class of Securities)

    98422X101

     (CUSIP Number)

    December 8, 2023

     (Date of Event Which Requires Filing of this Statement)

     

    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

       ☐  Rule 13d-1(b)

       ☒  Rule 13d-1(c)

       ☐  Rule 13d-1(d)

     

     

     

    1              The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

    CUSIP No. 98422X101

     

      1   NAME OF REPORTING PERSON  
             
            VOSS VALUE MASTER FUND, L.P.  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            CAYMAN ISLANDS  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         825,000  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         0  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              825,000  
        8   SHARED DISPOSITIVE POWER  
               
              0  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            825,000  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            2.7%  
      12   TYPE OF REPORTING PERSON  
             
            PN  

      

    2

    CUSIP No. 98422X101

      1   NAME OF REPORTING PERSON  
             
            VOSS VALUE-ORIENTED SPECIAL SITUATIONS FUND, L.P.  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            TEXAS  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         125,000  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         0  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              125,000  
        8   SHARED DISPOSITIVE POWER  
               
              0  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            125,000  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            Less than 1%  
      12   TYPE OF REPORTING PERSON  
             
            PN  

      

    3

    CUSIP No. 98422X101

     

      1   NAME OF REPORTING PERSON  
             
            VOSS ADVISORS GP, LLC  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            TEXAS  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         950,000  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         0  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              950,000  
        8   SHARED DISPOSITIVE POWER  
               
              0  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            950,000  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            3.1%  
      12   TYPE OF REPORTING PERSON  
             
            OO  

      

    4

    CUSIP No. 98422X101

     

      1   NAME OF REPORTING PERSON  
             
            VOSS CAPITAL, LLC  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            TEXAS  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         2,600,000  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         260,000  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              2,600,000  
        8   SHARED DISPOSITIVE POWER  
               
              260,000  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            2,860,000  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            9.3%  
      12   TYPE OF REPORTING PERSON  
             
            OO  

      

    5

    CUSIP No. 98422X101

     

      1   NAME OF REPORTING PERSON  
             
            TRAVIS W. COCKE  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
                 
      4   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            USA  
    NUMBER OF   5   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         2,600,000  
    OWNED BY   6   SHARED VOTING POWER  
    EACH          
    REPORTING         260,000  
    PERSON WITH   7   SOLE DISPOSITIVE POWER  
             
              2,600,000  
        8   SHARED DISPOSITIVE POWER  
               
              260,000  
      9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            2,860,000  
      10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES     ☐
           
               
      11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
             
            9.3%  
      12   TYPE OF REPORTING PERSON  
             
            IN  

      

    6

    CUSIP No. 98422X101

     

    Item 1(a).Name of Issuer:

     

    Xponential Fitness, Inc., a Delaware corporation (the “Issuer”).

     

    Item 1(b).Address of Issuer’s Principal Executive Offices:

     

    17877 Von Karman Ave., Suite 100

    Irvine, California 92614

     

    Item 2(a).Name of Person Filing
    Item 2(b).Address of Principal Business Office or, if None, Residence
    Item 2(c).Citizenship

     

    Voss Value Master Fund, L.P. (“Voss Value Master Fund”)

    3773 Richmond, Suite 500

    Houston, Texas 77046

    Citizenship: Cayman Islands

     

    Voss Value-Oriented Special Situations Fund, L.P. (“Voss Value-Oriented Special Situations Fund”)

    3773 Richmond, Suite 500

    Houston, Texas 77046

    Citizenship: Texas

     

    Voss Advisors GP, LLC (“Voss GP”)

    3773 Richmond, Suite 500

    Houston, Texas 77046

    Citizenship: Texas

     

    Voss Capital, LLC (“Voss Capital”),

    3773 Richmond, Suite 500

    Houston, Texas 77046

    Citizenship: Texas

     

    Travis W. Cocke

    3773 Richmond, Suite 500

    Houston, Texas 77046

    Citizenship: USA

     

    Each of the foregoing is referred to as a “Reporting Person” and collectively as the “Reporting Persons.”

     

    Item 2(d).Title of Class of Securities:

     

    Class A common stock, par value $0.0001 per share (the “Shares”).

     

    Item 2(e).CUSIP Number:

     

    98422X101

    7

    CUSIP No. 98422X101

     

    Item 3.If This Statement is Filed Pursuant to Rule 13d-1(b), or 13d-2(b) or (c), Check Whether the Person Filing is a:

     

        /x/ Not applicable.
           
      (a) / / Broker or dealer registered under Section 15 of the Exchange Act.
           
      (b) / / Bank as defined in Section 3(a)(6) of the Exchange Act.
           
      (c) / / Insurance company as defined in Section 3(a)(19) of the Exchange Act.
           
      (d) / / Investment company registered under Section 8 of the Investment Company Act.
           
      (e) / / An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E).
           
      (f) / / An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F).
           
      (g) / / A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G).
           
      (h) / / A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act.
           
      (i) / / A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act.
           
      (j) / / A non-U.S. institution, in accordance with Rule 13d-1(b)(1)(ii)(J).
           
      (k) / / Group, in accordance with Rule 13d-1(b)(1)(ii)(K). If filing as a non-U.S. institution in accordance with Rule 13d-1(b)(1)(ii)(J), please specify the type of institution: ____

     

    Item 4.Ownership

     

    (a)Amount beneficially owned:

     

    As of the close of business on January 5, 2024:

     

    (i)Voss Value Master Fund beneficially owned 825,000 Shares.

     

    (ii)Voss Value-Oriented Special Situations Fund beneficially owned 125,000 Shares.

     

    (iii)Voss GP, as the general partner of each of Voss Value Master Fund and Voss Value-Oriented Special Situations Fund, may be deemed the beneficial owner of the (i) 825,000 Shares beneficially owned by Voss Value Master Fund and (ii) 125,000 Shares beneficially owned by Voss Value-Oriented Special Situations Fund.

     

    8

    CUSIP No. 98422X101

    (iv)Voss Capital, as the investment manager of Voss Value Master Fund, Voss Value-Oriented Special Situations Fund and certain accounts managed by Voss Capital (the “Voss Managed Accounts”), may be deemed the beneficial owner of the (i) 825,000 Shares beneficially owned by Voss Value Master Fund, (ii) 125,000 Shares beneficially owned by Voss Value-Oriented Special Situations Fund, and (iii) 1,910,000 Shares held in the Voss Managed Accounts.

     

    (v)Mr. Cocke, as the managing member of each of Voss Capital and Voss GP, may be deemed the beneficial owner of the (i) 825,000 Shares owned by Voss Value Master Fund, (ii) 125,000 Shares owned by Voss Value-Oriented Special Situations Fund, and (iii) 1,910,000 Shares held in the Voss Managed Accounts.

     

    (b)Percent of class:

     

    The aggregate percentage of the Shares reported owned by each person named herein is based upon 30,891,038 Shares outstanding as of October 31, 2023, which is the total number of Shares outstanding as reported in the Issuer’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 8, 2023.

     

    As of the close of business on January 5, 2024:

     

    (i)Voss Value Master Fund may be deemed to beneficially own approximately 2.7% of the outstanding Shares;

     

    (ii)Voss Value-Oriented Special Situations Fund may be deemed to beneficially own less than 1% of the outstanding Shares;

     

    (iii)Voss GP may be deemed to beneficially own approximately 3.1% of the outstanding Shares;

     

    (iv)Voss Capital may be deemed to beneficially own approximately 9.3% of the outstanding Shares (approximately 6.2% of the outstanding Shares are held in the Voss Managed Accounts); and

     

    (v)Mr. Cocke may be deemed to beneficially own approximately 9.3% of the outstanding Shares.

     

    (c)Number of shares as to which such person has:

     

    (i)Sole power to vote or to direct the vote

     

    See Cover Pages Items 5-9.

     

    (ii)Shared power to vote or to direct the vote

     

    See Cover Pages Items 5-9.

     

    (iii)Sole power to dispose or to direct the disposition of

     

    See Cover Pages Items 5-9.

    9

    CUSIP No. 98422X101

     

    (iv)Shared power to dispose or to direct the disposition of

     

    See Cover Pages Items 5-9.

     

    Item 5.Ownership of Five Percent or Less of a Class.

     

    Not applicable.

     

    Item 6.Ownership of More than Five Percent on Behalf of Another Person.

     

    Not applicable.

     

    Item 7.Identification and Classification of the Subsidiary That Acquired the Security Being Reported on by the Parent Holding Company or Control Person.

     

    Not applicable.

     

    Item 8.Identification and Classification of Members of the Group.

     

    See Exhibit 99.1.

     

    Item 9.Notice of Dissolution of Group.

     

    Not applicable.

     

    Item 10.Certifications.

     

    By signing below each of the undersigned certifies that, to the best of its knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

    10

    CUSIP No. 98422X101

    SIGNATURE

    After reasonable inquiry and to the best of his knowledge and belief, the undersigned certifies that the information set forth in this statement is true, complete and correct.

    Date: January 5, 2024

      VOSS VALUE MASTER FUND, L.P.
       
      By:

    Voss Advisors GP, LLC

    General Partner

         
      By:

    /s/ Travis W. Cocke

        Name: Travis W. Cocke
        Title: Managing Member

     

     

      VOSS VALUE-ORIENTED SPECIAL SITUATIONS FUND, L.P.
       
      By:

    Voss Advisors GP, LLC

    General Partner

         
      By:

    /s/ Travis W. Cocke

        Name: Travis W. Cocke
        Title: Managing Member

     

     

      VOSS ADVISORS GP, LLC
       
      By:

    /s/ Travis W. Cocke

        Name: Travis W. Cocke
        Title: Managing Member

     

     

      VOSS CAPITAL LLC
       
      By:

    /s/ Travis W. Cocke

        Name: Travis W. Cocke
        Title: Managing Member

     

     

     

    /s/ Travis W. Cocke

      Travis W. Cocke

     

    11

     

     

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    SALT LAKE CITY, Dec. 16, 2025 /PRNewswire/ -- Better Being (the "Company"), a vertically integrated manufacturer, marketer, and distributor of branded dietary supplements and personal care products, today announced it has been acquired by a syndicate of global investors led by Snapdragon Capital Partners, LLC ("Snapdragon") with a financing solution provided by funds managed by Strategic Value Partners, LLC and its affiliates (together, "SVP"). As part of the transaction, HGGC, LLC ("HGGC") has sold its remaining stake in Better Being, exiting its investment in the Company following an eight-year partnership. A committed financial reserve has been agreed to between management, investors, and

    12/16/25 3:37:00 PM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary

    Xponential Fitness, Inc. Announces Appointment of Gavin M. O'Connor as Chief Legal Counsel and Administrative Officer

    Xponential Fitness, Inc. (NYSE:XPOF) (the "Company" or "Xponential Fitness"), one of the leading global franchisors of boutique health and wellness brands, today announced that it has appointed Gavin M. O'Connor as its Chief Legal Counsel and Administrative Officer, effective November 14, 2025. Andrew Hagopian, the Company's previous Chief Legal Officer, has separated from the Company as of November 10, 2025. "I am pleased to welcome Gavin to the Xponential Fitness team. With extensive experience in franchising and a strong background advising publicly traded companies, Gavin brings deep legal, regulatory, and overall business leadership expertise that will support our on-going growth and

    11/12/25 8:52:00 AM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary

    Xponential Fitness, Inc. Appoints Rachel Lee to Its Board of Directors

    Xponential Fitness, Inc. (NYSE:XPOF) ("Xponential" or "the Company"), one of the leading global franchisors of boutique health and wellness brands, today announced that Rachel Lee has been appointed to the Company's Board of Directors ("the Board"), effective August 25, 2025. Ms. Lee will also serve on the Nominating and Corporate Governance Committee. Mark Grabowski, Chairman of the Board of Xponential, said, "Rachel's extensive financial and investing expertise, combined with a distinguished track record of board leadership across growth-oriented, franchised, and publicly traded companies, makes her a valuable addition to our Board. We are confident she will meaningfully contribute stra

    8/27/25 9:00:00 AM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary

    $XPOF
    Financials

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    Xponential Fitness, Inc. to Announce Fourth Quarter and Full Year 2025 Financial Results on Thursday, February 26th

    Xponential Fitness, Inc. (NYSE:XPOF) ("Xponential" or the "Company"), one of the leading global franchisors of boutique health and wellness brands, today announced that it will release its fourth quarter and full year 2025 financial results on Thursday, February 26, 2026, after the market closes. Xponential Fitness management will host a conference call to discuss the results the same day at 1:30 p.m. PT / 4:30 p.m. ET. To access the event by telephone, please dial +1 (877) 407-9716 and provide conference ID 13758051. International callers should dial +1 (201) 493-6779 and provide the same conference ID. The call will also be broadcast live over the Internet and can be accessed in the Inv

    2/12/26 4:05:00 PM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary

    Xponential Fitness, Inc. to Announce Third Quarter 2025 Financial Results on Thursday, November 6th

    Xponential Fitness, Inc. (NYSE:XPOF), one of the leading global franchisors of boutique health and wellness brands, today announced that it will release its third quarter 2025 financial results on Thursday, November 6, 2025, after the market closes. Xponential Fitness management will host a conference call to discuss the results the same day at 1:30 p.m. PT / 4:30 p.m. ET. To access the event by telephone, please dial +1 (877) 407-9716 and provide conference ID 13755548. International callers should dial +1 (201) 493-6779 and provide the same conference ID. The call will also be broadcast live over the Internet and can be accessed in the Investor Relations section of Xponential Fitness' w

    10/23/25 9:00:00 AM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary

    Extraordinary Brands Acquires CycleBar and Rumble, Cementing Its Status as a Premier Health & Wellness Franchisor

    Strategic Acquisition Adds Leading Cycling & Boxing Brands to Portfolio, Empowering Franchisees with Shared Services & Operational Excellence CHARLOTTESVILLE, Va., Aug. 4, 2025 /PRNewswire/ -- Extraordinary Brands, a leading health and wellness franchisor dedicated to helping entrepreneurs build, scale, and thrive in the boutique fitness industry, has announced the acquisition of two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness (NYSE:XPOF). With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing, and barre.

    8/4/25 11:25:00 AM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary

    $XPOF
    Large Ownership Changes

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    Amendment: SEC Form SC 13D/A filed by Xponential Fitness Inc.

    SC 13D/A - Xponential Fitness, Inc. (0001802156) (Subject)

    11/22/24 6:53:54 AM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary

    Amendment: SEC Form SC 13D/A filed by Xponential Fitness Inc.

    SC 13D/A - Xponential Fitness, Inc. (0001802156) (Subject)

    11/19/24 9:32:33 PM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary

    Amendment: SEC Form SC 13G/A filed by Xponential Fitness Inc.

    SC 13G/A - Xponential Fitness, Inc. (0001802156) (Subject)

    11/14/24 4:04:02 PM ET
    $XPOF
    Services-Misc. Amusement & Recreation
    Consumer Discretionary