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    SEC Form SC 13G/A filed by Amplitude Inc. (Amendment)

    2/13/24 4:48:42 PM ET
    $AMPL
    Computer Software: Prepackaged Software
    Technology
    Get the next $AMPL alert in real time by email
    SC 13G/A 1 tm246052d3_sc13ga.htm SC 13G/A

     

     

    SECURITIES AND EXCHANGE COMMISSION 

    Washington, D.C. 20549

     

    Schedule 13G

     

    INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b), (c) AND (d)
    AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 (b)

     

    (Amendment No. 2)*

     

    Amplitude, Inc. 

    (Name of Issuer)

     

    Class A Common Stock 

    (Title of Class of Securities)

     

    03213A104 

    (CUSIP Number)

     

    December 31, 2023 

    (Date of Event Which Requires Filing of this Statement)

     

    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

     

    ¨      Rule 13d-1(b)

     

    ¨      Rule 13d-1(c)

     

    x      Rule 13d-1(d)

     

    *The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

     

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

    (Continued on following pages)

     

    Page 1 of 18 Pages 

    Exhibit Index Contained on Page 17

     

     

     

     

     

    CUSIP NO. 03213A104 13 G Page 2 of 18

     

    1 NAME OF REPORTING PERSON                Benchmark Capital Partners VIII, L.P. (“BCP VIII”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    2,805,264 shares*, except that Benchmark Capital Management Co. VIII, L.L.C. (“BCMC VIII”), the general partner of BCP VIII, may be deemed to have sole power to vote these shares, and Matthew R. Cohler (“Cohler”), Peter Fenton (“Fenton”), J. William Gurley (“Gurley”), An-Yen Hu (“Hu”), Mitchell H. Lasky (“Lasky”), Chetan Puttagunta (“Puttagunta”), Sarah E. Tavel (“Tavel”) and Eric Vishria (“Vishria”), the members of BCMC VIII, may be deemed to have shared power to vote these shares.
    6 SHARED VOTING POWER
    See response to row 5.
    7

    SOLE DISPOSITIVE POWER

    2,805,264 shares*, except that BCMC VIII, the general partner of BCP VIII, may be deemed to have sole power to dispose of these shares, and Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel, and Vishria, the members of BCMC VIII, may be deemed to have shared power to dispose of these shares.

    8 SHARED DISPOSITIVE POWER
    See response to row 7.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    2,805,264
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    3.2%

    12

    TYPE OF REPORTING PERSON

    PN

             

    *Represents 2,805,264 shares of Class B Common Stock held directly by BCP VIII. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 2,805,264 shares of Class B Common Stock held by BCP VIII). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 2.4%.

     

     

     

     

    CUSIP NO. 03213A104 13 G Page 3 of 18

     

    1 NAME OF REPORTING PERSON                Benchmark Founders’ Fund VIII, L.P. (“BFF VIII”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    445,635 shares*, except that BCMC VIII, the general partner of BFF VIII, may be deemed to have sole power to vote these shares, and Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel, and Vishria, the members of BCMC VIII, may be deemed to have shared power to vote these shares.
    6 SHARED VOTING POWER
    See response to row 5.
    7

    SOLE DISPOSITIVE POWER

    445,635 shares*, except that BCMC VIII, the general partner of BFF VIII, may be deemed to have sole power to dispose of these shares, and Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel, and Vishria, the members of BCMC VIII, may be deemed to have shared power to dispose of these shares.

    8 SHARED DISPOSITIVE POWER
    See response to row 7.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    445,635
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    0.5%

    12

    TYPE OF REPORTING PERSON

    PN

             

    *Represents 445,635 shares of Class B Common Stock held directly by BFF VIII. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 445,635 shares of Class B Common Stock held by BFF VIII). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.4%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 4 of 18

     

    1 NAME OF REPORTING PERSON                Benchmark Founders’ Fund VIII -B, L.P. (“BFF VIII -B”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    434,109 shares*, except that BCMC VIII, the general partner of BFF VIII -B, may be deemed to have sole power to vote these shares, and Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel, and Vishria, the members of BCMC VIII, may be deemed to have shared power to vote these shares.
    6 SHARED VOTING POWER
    See response to row 5.
    7

    SOLE DISPOSITIVE POWER

    434,109 shares*, except that BCMC VIII, the general partner of BFF VIII -B, may be deemed to have sole power to dispose of these shares, and Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel, and Vishria, the members of BCMC VIII, may be deemed to have shared power to dispose of these shares.

    8 SHARED DISPOSITIVE POWER
    See response to row 7.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    434,109

    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    0.5%

    12

    TYPE OF REPORTING PERSON

    PN

             

    *Represents 434,109 shares of Class B Common Stock held directly by BFF VIII-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 434,109 shares of Class B Common Stock held by BFF VIII-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.4%.

     

     

     

      

     CUSIP NO. 03213A104 13 G Page 5 of 18

     

    1 NAME OF REPORTING PERSON                Benchmark Capital Management Co. VIII, L.L.C.
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII -B. BCMC VIII, the general partner of BCP VIII, BFF VIII and BFF VIII -B, may be deemed to have sole power to vote these shares, and Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel, and Vishria, the members of BCMC VIII, may be deemed to have shared power to vote these shares.
    6 SHARED VOTING POWER
    See response to row 5.
    7

    SOLE DISPOSITIVE POWER

    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII -B. BCMC VIII, the general partner of BCP V, BFF V and BFF V-B, may be deemed to have sole power to dispose of these shares, and Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel, and Vishria, the members of BCMC VIII, may be deemed to have shared power to dispose of these shares.

    8 SHARED DISPOSITIVE POWER
    See response to row 7.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,685,008

    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.2%

    12

    TYPE OF REPORTING PERSON

    OO

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.1%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 6 of 18

      

    1 NAME OF REPORTING PERSON                Matthew R. Cohler
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    365,055 shares
    6 SHARED VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VII, BFF VII and BFF VII-B, and Cohler, a member of BCMC VIII, may be deemed to have shared power to vote these shares.
    7

    SOLE DISPOSITIVE POWER

    365,055 shares

    8 SHARED DISPOSITIVE POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Cohler, a member of BCMC VIII, may be deemed to have shared power to dispose of these shares.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    4,050,063

    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.6%

    12

    TYPE OF REPORTING PERSON

    IN

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.4%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 7 of 18

      

    1 NAME OF REPORTING PERSON                Peter Fenton
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    108,978 shares
    6 SHARED VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF V-B, and Fenton, a member of BCMC VIII, may be deemed to have shared power to vote these shares.
    7

    SOLE DISPOSITIVE POWER

    108,978 shares

    8 SHARED DISPOSITIVE POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF V-B, and Fenton, a member of BCMC VIII, may be deemed to have shared power to dispose of these shares.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,793,986

    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.3%

    12

    TYPE OF REPORTING PERSON

    IN

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.2%.

      

     

     

     

     CUSIP NO. 03213A104 13 G Page 8 of 18

      

    1 NAME OF REPORTING PERSON                J. William Gurley
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    0 shares
    6 SHARED VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Gurley, a member of BCMC VIII, may be deemed to have shared power to vote these shares.
    7

    SOLE DISPOSITIVE POWER

    0 shares

    8 SHARED DISPOSITIVE POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Gurley, a member of BCMC VIII, may be deemed to have shared power to dispose of these shares.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,685,008
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.2%

    12

    TYPE OF REPORTING PERSON

    IN

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.1%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 9 of 18

      

    1 NAME OF REPORTING PERSON                An-Yen Hu
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    879 shares
    6 SHARED VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII, and BFF VIII-B, and Hu, a member of BCMC VIII may be deemed to have shared power to vote these shares.
    7

    SOLE DISPOSITIVE POWER

    879 shares*

    8 SHARED DISPOSITIVE POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII, and BFF VIII-B, and Hu, a member of BCMC VIII may be deemed to have shared power to dispose of these shares.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,685,887
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.2%

    12

    TYPE OF REPORTING PERSON

    IN

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.1%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 10 of 18

      

    1 NAME OF REPORTING PERSON                Mitchell H. Lasky
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    469,642 shares
    6 SHARED VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII, and BFF VIII -B, and Lasky, a member of BCMC VIII may be deemed to have shared power to vote these shares.
    7

    SOLE DISPOSITIVE POWER

    469,642 shares

    8 SHARED DISPOSITIVE POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII, and BFF VIII -B, and Lasky, a member of BCMC VIII may be deemed to have shared power to dispose of these shares.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    4,154,650
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.8%

    12

    TYPE OF REPORTING PERSON

    IN

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.5%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 11 of 18

      

    1 NAME OF REPORTING PERSON                Chetan Puttagunta
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    0 shares
    6 SHARED VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Puttagunta, a member of BCMC VIII, may be deemed to have shared power to vote these shares.
    7

    SOLE DISPOSITIVE POWER

    0 shares

    8 SHARED DISPOSITIVE POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Puttagunta, a member of BCMC VIII, may be deemed to have shared power to dispose of these shares.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,685,008
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.2%

    12

    TYPE OF REPORTING PERSON

    IN

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.1%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 12 of 18

      

    1 NAME OF REPORTING PERSON                Sarah E. Tavel
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    116,109 shares
    6 SHARED VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Tavel, a member of BCMC VII, may be deemed to have shared power to vote these shares.
    7

    SOLE DISPOSITIVE POWER

    116,109 shares

    8 SHARED DISPOSITIVE POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Tavel, a member of BCMC VIII, may be deemed to have shared power to dispose of these shares.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,801,117
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.4%

    12

    TYPE OF REPORTING PERSON

    IN

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.2%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 13 of 18

      

    1 NAME OF REPORTING PERSON                Eric Vishria
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)      ¨      (b)      x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen
    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    5 SOLE VOTING POWER
    265,571 shares
    6 SHARED VOTING POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Vishria, a member of BCMC VIII, may be deemed to have shared power to vote these shares.
    7

    SOLE DISPOSITIVE POWER

    265,571 shares

    8 SHARED DISPOSITIVE POWER
    3,685,008 shares*, of which 2,805,264 are directly owned by BCP VIII, 445,635 are directly owned by BFF VIII and 434,109 are directly owned by BFF VIII-B. BCMC VIII is the general partner of BCP VIII, BFF VIII and BFF VIII -B, and Vishria, a member of BCMC VIII, may be deemed to have shared power to dispose of these shares.
    9

    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     

    3,950,579
    10

    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

    ¨

    11

    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

    4.5%

    12

    TYPE OF REPORTING PERSON

    IN

             

    *Represents an aggregate of 3,685,008 shares of Class B Common Stock held directly by BCP VIII, BFF VIII and BFF VIII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,685,008 shares of Class B Common Stock held in aggregate by BCP VIII, BFF VIII and BFF VIII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.3%.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 14 of 18

     

    ITEM 1(A).NAME OF ISSUER

     

    Amplitude, Inc.

     

    ITEM 1(B).ADDRESS OF ISSUER’S PRINCIPAL EXECUTIVE OFFICES

     

    201 Third Street, Suite 200 

    San Francisco, CA 94103

     

    ITEM 2(A).NAME OF PERSONS FILING

    This Statement is filed by BCP VIII, BFF VIII, BFF VIII -B, BCMC VIII, and Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel and Vishria. The foregoing entities and individuals are collectively referred to as the “Reporting Persons.”

     

    BCMC VIII, the general partner of BCP VIII, BFF VIII and BFF VIII -B, may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by BCP VIII, BFF VIII and BFF VIII -B.

     

    Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel and Vishria.are members of BCMC VIII and may be deemed to have shared power to vote and shared power to dispose of shares of the issuer directly owned by BCP VIII, BFF VIII and BFF VIII -B.

     

    ITEM 2(B).ADDRESS OF PRINCIPAL BUSINESS OFFICE

     

    The address for each reporting person is:

     

    Benchmark

    2965 Woodside Road 

    Woodside, California 94062

     

    ITEM 2(C).CITIZENSHIP

     

    BCP VIII, BFF VIII and BFF VIII -B are Delaware limited partnerships. BCMC VIII is a Delaware limited liability company. Cohler, Fenton, Gurley, Hu, Lasky, Puttagunta, Tavel and Vishria.are United States Citizens.

     

    ITEM2(D) and (E). TITLE OF CLASS OF SECURITIES AND CUSIP NUMBER

     

    Class A Common Stock 

    CUSIP # 03213A104

     

    ITEM 3.Not Applicable.

     

    ITEM 4.OWNERSHIP

     

    Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

     

    The following information with respect to the ownership of the Common Stock of the issuer by the persons filing this Statement is provided as of December 31, 2023 (based on 83,668,476 shares of Class A Common Stock and 35,381,622 shares of Class B Common Stock of the issuer outstanding as of November 3, 2023 as reported by the issuer on Form 10-Q for the period ended September 30, 2023 and filed with the Securities and Exchange Commission on November 7, 2023).

      

     

     

     

     CUSIP NO. 03213A104 13 G Page 15 of 18

     

    (a)Amount beneficially owned:

     

    See Row 9 of cover page for each Reporting Person.

      

    (b)Percent of Class:

     

    See Row 11 of cover page for each Reporting Person.

     

    (c)Number of shares as to which such person has:

     

    (i)Sole power to vote or to direct the vote:

     

    See Row 5 of cover page for each Reporting Person.

     

    (ii)Shared power to vote or to direct the vote:

     

    See Row 6 of cover page for each Reporting Person.

     

    (iii)Sole power to dispose or to direct the disposition of:

     

    See Row 7 of cover page for each Reporting Person.

     

    (iv)Shared power to dispose or to direct the disposition of:

     

    See Row 8 of cover page for each Reporting Person.

     

    ITEM 5.OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

     

    If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of 5 percent of the class of securities, check the following x.

     

    ITEM 6.OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

     

    Under certain circumstances set forth in the limited partnership agreements of BCP VIII, BFF VIII and BFF VIII-B, and the limited liability company agreement of BCMC VIII, the general and limited partners or members, as the case may be, of each of such entities may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or member, as the case may be.

     

    ITEM 7.IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

     

    Not applicable.

     

    ITEM 8.IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

     

    Not applicable.

     

    ITEM 9.NOTICE OF DISSOLUTION OF GROUP

     

    Not applicable.

     

    ITEM 10.CERTIFICATION

     

    Not applicable.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 16 of 18

     

    SIGNATURES

     

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     

    Date: February [_], 2024

     

      BENCHMARK CAPITAL PARTNERS VIII, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND VIII, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND VIII -B, L.P., a Delaware Limited Partnership
       
      BENCHMARK CAPITAL MANAGEMENT CO. VIII, L.L.C., a Delaware Limited Liability Company
       
      By: /s/ An-Yen Hu
        An-Yen Hu
        Managing Member

     

     

    MATTHEW R. COHLER

    PETER FENTON

    J. WILLIAM GURLEY

    ROBERT C. KAGLE

    MITCHELL H. LASKY

    CHETAN PUTTAGUNTA

    SARAH E. TAVEL

    ERIC VISHRIA

         
      By: /s/ An-Yen Hu
        An-Yen Hu
        Attorney-in-Fact*
         
      AN-YEN HU
       
     

     

     

    *Signed pursuant to a Power of Attorney already on file with the appropriate agencies.

     

     

     

     

     CUSIP NO. 03213A104 13 G Page 17 of 18

     

    EXHIBIT INDEX

     

      Found on
    Sequentially
    Exhibit Numbered Page
       
    Exhibit A:  Agreement of Joint Filing 18

      

     

     

      

     CUSIP NO. 03213A104 13 G Page 18 of 18

     

    exhibit A

     

    Agreement of Joint Filing

     

    The undersigned hereby agree that a single Schedule 13G (or any amendment thereto) relating to the Class A common stock of Amplitude, Inc. shall be filed on behalf of each of the undersigned. Note that copies of the applicable Agreement of Joint Filings are already on file with the appropriate agencies.

     

     

     

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