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    SEC Form SC 13G/A filed by Stitch Fix Inc. (Amendment)

    2/13/24 4:50:57 PM ET
    $SFIX
    Catalog/Specialty Distribution
    Consumer Discretionary
    Get the next $SFIX alert in real time by email
    SC 13G/A 1 tm246052d5_sc13ga.htm SC 13G/A

     

     

     

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

     

    Schedule 13G

     

    INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 (b)

     

    (Amendment No. 6)*

     

    Stitch Fix, Inc.

    (Name of Issuer)

     

    Class A Common Stock

    (Title of Class of Securities)

     

    860897107

    (CUSIP Number)

     

    December 31, 2023

    (Date of Event Which Requires Filing of this Statement)

     

    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

     

     ¨Rule 13d-1(b)
     ¨Rule 13d-1(c)
     xRule 13d-1(d)

     

    *The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

     

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

    (Continued on following pages)

     

    Page 1 of 34 Pages

    Exhibit Index Contained on Page 33

     

     

     

     

     

     

    CUSIP NO. 860897107 13 G Page 2 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Capital Partners VI, L.P. (“BCP VI”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON

    5 SOLE VOTING POWER
    704,486 shares*, except that Benchmark Capital Management Co. VI, L.L.C. (“BCMC VI”), the general partner of BCP VI, may be deemed to have sole power to vote these shares, and Alexandre Balkanski (“Balkanski”), Matthew R. Cohler (“Cohler”), Bruce W. Dunlevie (“Dunlevie”), Peter Fenton (“Fenton”), J. William Gurley (“Gurley”), Kevin R. Harvey (“Harvey”), Robert C. Kagle (“Kagle”) and Mitchell H. Lasky (“Lasky”), the members of BCMC VI, may be deemed to have shared power to vote these shares.
    WITH 6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    704,486 shares*, except that BCMC VI, the general partner of BCP VI, may be deemed to have sole power to dispose of these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle and Lasky, the members of BCMC VI, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 704,486
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.8%
    12 TYPE OF REPORTING PERSON PN

    *Represents 704,486 shares of Class B Common Stock held directly by BCP VI. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 704,486 shares of Class B Common Stock held by BCP VI). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.6%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 3 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Founders’ Fund VI, L.P. (“BFF VI”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH

    5 SOLE VOTING POWER
    44,059 shares*, except that BCMC VI, the general partner of BFF VI, may be deemed to have sole power to vote these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle and Lasky, the members of BCMC VI, may be deemed to have shared power to vote these shares.
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    44,059 shares*, except that BCMC VI, the general partner of BFF VI, may be deemed to have sole power to dispose of these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle and Lasky, the members of BCMC VI, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 44,059
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.0%
    12 TYPE OF REPORTING PERSON PN

    *Represents 44,059 shares of Class B Common Stock held directly by BFF VI. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 44,059 shares of Class B Common Stock held by BFF VI). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.0%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 4 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Founders’ Fund VI-B, L.P. (“BFF VI-B”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH

    5 SOLE VOTING POWER
    28,918 shares*, except that BCMC VI, the general partner of BFF VI-B, may be deemed to have sole power to vote these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle and Lasky, the members of BCMC VI, may be deemed to have shared power to vote these shares.
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    28,918 shares*, except that BCMC VI, the general partner of BFF VI-B, may be deemed to have sole power to dispose of these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle and Lasky, the members of BCMC VI, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 28,918
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.0%
    12 TYPE OF REPORTING PERSON PN

    *Represents 28,918 shares of Class B Common Stock held directly by BFF VI-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 28,918 shares of Class B Common Stock held by BFF VI-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be less than 0.0%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 5 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Capital Management Co. VI, L.L.C.
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH REPORTING

    PERSON
    5 SOLE VOTING POWER
    853,407 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B and 75,944 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI, the general partner of BCP VI, BFF VI and BFF VI-B, may be deemed to have sole power to vote these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle and Lasky, the members of BCMC VI, may be deemed to have shared power to vote these shares.
    WITH 6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    853,407 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B and 75,944 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI, the general partner of BCP VI, BFF VI and BFF VI-B, may be deemed to have sole power to dispose of these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle and Lasky, the members of BCMC VI, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 853,407
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.9%
    12 TYPE OF REPORTING PERSON OO

    *Represents an aggregate of 853,407 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 853,407 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.7%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 6 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Capital Partners VII, L.P. (“BCP VII”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH REPORTING

    5 SOLE VOTING POWER
    2,173,188 shares*, except that Benchmark Capital Management Co. VII, L.L.C. (“BCMC VII”), the general partner of BCP VII, may be deemed to have sole power to vote these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Eric Vishria (“Vishria”), the members of BCMC VII, may be deemed to have shared power to vote these shares.
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    2,173,188 shares*, except that BCMC VII, the general partner of BCP VII, may be deemed to have sole power to dispose of these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Vishria, the members of BCMC VII, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 2,173,188
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 2.3%
    12 TYPE OF REPORTING PERSON PN

    *Represents 2,173,188 shares of Class B Common Stock held directly by BCP VII. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 2,173,188 shares of Class B Common Stock held by BCP VII). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 1.8%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 7 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Founders’ Fund VII, L.P. (“BFF VII”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH

    5 SOLE VOTING POWER
    241,354 shares*, except that BCMC VII, the general partner of BFF VII, may be deemed to have sole power to vote these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Vishria, the members of BCMC VII, may be deemed to have shared power to vote these shares.
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    241,354 shares*, except that BCMC VII, the general partner of BFF VII, may be deemed to have sole power to dispose of these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Vishria, the members of BCMC VII, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 241,354
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.3%
    12 TYPE OF REPORTING PERSON PN

    *Represents 241,354 shares of Class B Common Stock held directly by BFF VII. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 241,354 shares of Class B Common Stock held by BFF VII). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.2%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 8 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Founders’ Fund VII-B, L.P. (“BFF VII-B”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH

    5 SOLE VOTING POWER
    319,872 shares*, except that BCMC VII, the general partner of BFF VII-B, may be deemed to have sole power to vote these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Vishria, the members of BCMC VII, may be deemed to have shared power to vote these shares.
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    319,872 shares*, except that BCMC VII, the general partner of BFF VII-B, may be deemed to have sole power to dispose of these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Vishria, the members of BCMC VII, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 319,872
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.3%
    12 TYPE OF REPORTING PERSON PN

    *Represents 319,872 shares of Class B Common Stock held directly by BFF VII-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 319,872 shares of Class B Common Stock held by BFF VII-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.3%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 9 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Capital Management Co. VII, L.L.C.
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH
    REPORTING

    5 SOLE VOTING POWER
    2,734,414 shares*, of which 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VII, the general partner of BCP VII, BFF VII and BFF VII-B, may be deemed to have sole power to vote these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Vishria, the members of BCMC VII, may be deemed to have shared power to vote these shares.
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    2,734,414 shares*, of which 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B. BCMC VII, the general partner of BCP VII, BFF VII and BFF VII-B, may be deemed to have sole power to dispose of these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Vishria, the members of BCMC VII, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 2,734,414
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 2.9%
    12 TYPE OF REPORTING PERSON OO

    *Represents an aggregate of 2,734,414 shares of Class B Common Stock held directly by BCP VII, BFF VII and BFF VII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 2,734,414 shares of Class B Common Stock held in aggregate by BCP VII, BFF VII and BFF VII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 2.3%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 10 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Capital Partners IX, L.P. (“BCP IX”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH REPORTING

    5 SOLE VOTING POWER
    707,246 shares, except that Benchmark Capital Management Co. IX, L.L.C. (“BCMC IX”), the general partner of BCP IX, may be deemed to have sole power to vote these shares, and Fenton, Gurley, Miles Grimshaw (“Grimshaw”), An-Yen Hu (“Hu”), Chetan Puttagunta (“Puttagunta”), Sarah E. Tavel (“Tavel”) and Vishria, the members of BCMC IX, may be deemed to have shared power to vote these shares.
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    707,246 shares, except that BCMC IX, the general partner of BCP IX, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 707,246
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.8%
    12 TYPE OF REPORTING PERSON PN

     

     

     

     

    CUSIP NO. 860897107 13 G Page 11 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Founders’ Fund IX, L.P. (“BFF IX”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY

    OWNED BY EACH

    5 SOLE VOTING POWER
    213,214 shares, except that BCMC IX, the general partner of BFF IX, may be deemed to have sole power to vote these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to vote these shares.
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    213,214 shares, except that BCMC IX, the general partner of BFF IX, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 213,214
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.2%
    12 TYPE OF REPORTING PERSON PN

     

     

     

     

    CUSIP NO. 860897107 13 G Page 12 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Founders’ Fund IX-A, L.P. (“BFF IX-A”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH

    5 SOLE VOTING POWER
    14,178 shares, except that BCMC IX, the general partner of BFF IX-A, may be deemed to have sole power to vote these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to vote these shares.
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    14,178 shares, except that BCMC IX, the general partner of BFF IX-A, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 14,178
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.0%
    12 TYPE OF REPORTING PERSON PN

     

     

     

     

    CUSIP NO. 860897107 13 G Page 13 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Founders’ Fund IX-B, L.P. (“BFF IX-B”)
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH

    5 SOLE VOTING POWER
    65,362 shares, except that BCMC IX, the general partner of BFF IX-B, may be deemed to have sole power to vote these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC VI, may be deemed to have shared power to vote these shares.
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    65,362 shares, except that BCMC IX, the general partner of BFF IX-B, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 65,362
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.1%
    12 TYPE OF REPORTING PERSON PN

     

     

     

     

    CUSIP NO. 860897107 13 G Page 14 of 34

     

    1 NAME OF REPORTING PERSON                     Benchmark Capital Management Co. IX, L.L.C.
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    Delaware

     

    NUMBER OF
    SHARES
    BENEFICIALLY
    OWNED BY EACH REPORTING
    PERSON

    5 SOLE VOTING POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B.  BCMC IX, the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
    WITH 6 SHARED VOTING POWER
    See response to row 5.
      7 SOLE DISPOSITIVE POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B.  BCMC IX, the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
      8 SHARED DISPOSITIVE POWER
    See response to row 7.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.1%
    12 TYPE OF REPORTING PERSON OO

     

     

     

     

    CUSIP NO. 860897107 13 G Page 15 of 34

     

    1 NAME OF REPORTING PERSON                     Alexandre Balkanski
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    25,898 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    853,407 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B and 75,944 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and Balkanski, a member of BCMC VI, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    25,898 shares
      8 SHARED DISPOSITIVE POWER
    853,407 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B and 75,944 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and Balkanski, a member of BCMC VI, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 879,305
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.9%
    12 TYPE OF REPORTING PERSON IN

    *Represents an aggregate of 853,407 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 853,407 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.7%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 16 of 34

     

    1 NAME OF REPORTING PERSON                     Matthew R. Cohler
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    119,539 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    3,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Cohler, a member of BCMC VI and BCMC VII, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    119,539 shares
      8 SHARED DISPOSITIVE POWER
    3,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Cohler, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 3,707,360
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 3.9%
    12 TYPE OF REPORTING PERSON IN

    *Represents an aggregate of 3,587,821 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,587,821 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.1%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 17 of 34

     

    1 NAME OF REPORTING PERSON                     Bruce W. Dunlevie
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    0 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    3,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Dunlevie, a member of BCMC VI and BCMC VII, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    0 shares
      8 SHARED DISPOSITIVE POWER
    3,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Dunlevie, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 3,587,821
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 3.7%
    12 TYPE OF REPORTING PERSON IN

    *Represents an aggregate of 3,587,821 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,587,821 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.0%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 18 of 34

     

    1 NAME OF REPORTING PERSON                     Peter Fenton
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    131,759 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    4,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII, 319,872 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Fenton, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    131,759 shares
      8 SHARED DISPOSITIVE POWER
    4,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII, 319,872 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Fenton, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,719,580
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 4.9%
    12 TYPE OF REPORTING PERSON IN

    *Represents 3,587,821 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,587,821 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 4.0%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 19 of 34

     

    1 NAME OF REPORTING PERSON                     J. William Gurley
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    2,219,133 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    4,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII, 319,872 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Gurley, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    2,219,133 shares
      8 SHARED DISPOSITIVE POWER
    4,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII, 319,872 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Gurley, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 6,806,954
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 7.1%
    12 TYPE OF REPORTING PERSON IN

    *Represents 3,587,821 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,587,821 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 5.8%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 20 of 34

     

    1 NAME OF REPORTING PERSON                     Miles Grimshaw
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    0 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Grimshaw, a member of BCMC IX, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    0 shares
      8 SHARED DISPOSITIVE POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Grimshaw, a member of BCMC IX, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.1%
    12 TYPE OF REPORTING PERSON IN

     

     

     

     

    CUSIP NO. 860897107 13 G Page 21 of 34

     

    1 NAME OF REPORTING PERSON                     Kevin R. Harvey
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    917,695 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    3,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Harvey, a member of BCMC VI and BCMC VII, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    917,695 shares
      8 SHARED DISPOSITIVE POWER
    3,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Harvey, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,505,516
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 4.7%
    12 TYPE OF REPORTING PERSON IN

    *Represents an aggregate of 3,587,821 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,587,821 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.8%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 22 of 34

     

    1 NAME OF REPORTING PERSON                     An-Yen Hu
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    0 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Hu, a member of BCMC IX, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    0 shares
      8 SHARED DISPOSITIVE POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Hu, a member of BCMC IX, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.1%
    12 TYPE OF REPORTING PERSON IN

     

     

     

     

    CUSIP NO. 860897107 13 G Page 23 of 34

     

    1 NAME OF REPORTING PERSON                     Robert C. Kagle
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    129,146 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    853,407 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B and 75,944 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and Kagle, a member of BCMC VI, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    129,146 shares
      8 SHARED DISPOSITIVE POWER
    853,407 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B and 75,944 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and Kagle, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 982,553
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.1%
    12 TYPE OF REPORTING PERSON IN

    *Represents an aggregate of 853,407 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 853,407 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.8%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 24 of 34

     

    1 NAME OF REPORTING PERSON                     Mitchell H. Lasky
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    120,772 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    3,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Lasky, a member of BCMC VI and BCMC VII, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    120,772 shares
      8 SHARED DISPOSITIVE POWER
    3,587,821 shares*, of which 704,486 are directly owned by BCP VI, 44,059 are directly owned by BFF VI, 28,918 are directly owned by BFF VI-B, 75,944 are held in nominee form for the benefit of persons associated with BCMC VI, 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Lasky, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 3,708,593
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 3.9%
    12 TYPE OF REPORTING PERSON IN

    *Represents an aggregate of 3,587,821 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 3,587,821 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.1%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 25 of 34

     

    1 NAME OF REPORTING PERSON                     Chetan Puttagunta
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    0 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Puttagunta, a member of BCMC IX, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    0 shares
      8 SHARED DISPOSITIVE POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Puttagunta, a member of BCMC IX, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.1%
    12 TYPE OF REPORTING PERSON IN

     

     

     

     

    CUSIP NO. 860897107 13 G Page 26 of 34

     

    1 NAME OF REPORTING PERSON                     Sarah E. Tavel
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    0 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX A and 65,362 are directly owned by BFF IX - B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX - A and BFF IX B, and Tavel, a member of BCMC IX, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    0 shares
      8 SHARED DISPOSITIVE POWER
    1,000,000 shares, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX A and 65,362 are directly owned by BFF IX - B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX - A and BFF IX B, and Tavel, a member of BCMC IX, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.1%
    12 TYPE OF REPORTING PERSON IN

     

     

     

     

    CUSIP NO. 860897107 13 G Page 27 of 34

     

    1 NAME OF REPORTING PERSON                     Eric Vishria
    2

    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

    (a)          ¨     (b)          x

    3 SEC USE ONLY
    4 CITIZENSHIP OR PLACE OF ORGANIZATION
    U.S. Citizen

     

    NUMBER OF
    SHARES

    5 SOLE VOTING POWER
    1,898 shares
    BENEFICIALLY
    OWNED BY EACH
    REPORTING
    PERSON
    WITH
    6 SHARED VOTING POWER
    3,734,414 shares*, of which 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B.  BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Vishria, a member of BCMC VII and BCMC IX, may be deemed to have shared power to vote these shares.
      7 SOLE DISPOSITIVE POWER
    1,898 shares
      8 SHARED DISPOSITIVE POWER
    3,734,414 shares*, of which 2,173,188 are directly owned by BCP VII, 241,354 are directly owned by BFF VII and 319,872 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B.  BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Vishria, a member of BCMC VII and BCMC IX, may be deemed to have shared power to dispose of these shares.

    9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 3,736,312
    10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
    11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 3.9%
    12 TYPE OF REPORTING PERSON IN

    *Represents 2,734,414 shares of Class B Common Stock held directly by BCP VII, BFF VII and BFF VII - B respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d - 3 (d) (1) (i) (D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 2,734,414 shares of Class B Common Stock held in aggregate by BCP VII, BFF VII, BFF VII - B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 3.2%.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 28 of 34

     

    This Amendment No. 6 amends and restates in its entirety the Schedule 13G previously filed by Benchmark Capital Partners VI, L.P., a Delaware limited partnership (“BCP VI”), Benchmark Founders’ Fund VI, L.P., a Delaware limited partnership (“BFF VI”), Benchmark Founders’ Fund VI-B, L.P., a Delaware limited partnership (“BFF VI-B”), Benchmark Capital Management Co. VI, L.L.C., a Delaware limited liability company (“BCMC VI”), Benchmark Capital Partners VII, L.P., a Delaware limited partnership (“BCP VII”), Benchmark Founders’ Fund VII, L.P., a Delaware limited partnership (“BFF VII”), Benchmark Founders’ Fund VI-B, L.P., a Delaware limited partnership (“BFF VII-B”), Benchmark Capital Management Co. VII, L.L.C., a Delaware limited liability company (“BCMC VII”), and Alexandre Balkanski (“Balkanski”), Matthew R. Cohler (“Cohler”), Bruce W. Dunlevie (“Dunlevie”), Peter Fenton (“Fenton”), J. William Gurley (“Gurley”), Miles Grimshaw (“Grimshaw”), Kevin R. Harvey (“Harvey”), Robert C. Kagle (“Kagle”), Mitchell H. Lasky (“Lasky”) and Eric Vishria (“Vishria”) (together with all prior and current amendments thereto, this “Schedule 13G”).

     

    ITEM 1(A).NAME OF ISSUER

     

    Stitch Fix, Inc.

     

    ITEM 1(B).ADDRESS OF ISSUER’S PRINCIPAL EXECUTIVE OFFICES

     

    1 Montgomery Street, Suite 1100

    San Francisco, California 94104

     

    ITEM 2(A).NAME OF PERSONS FILING

     

    This Statement is filed by BCP VI, BFF VI, BFF VI-B, BCMC VI, BCP VII, BFF VII, BFF VII-B, BCMC VII, BCP IX, BFF IX, BFF IX-A, BFF IX-B, BCMC IX, Balkanski, Cohler, Dunlevie, Fenton, Gurley, Grimshaw, Harvey, Hu, Kagle, Lasky, Puttagunta, Tavel and Vishria. The foregoing entities and individuals are collectively referred to as the “Reporting Persons.”

     

    BCMC VI, the general partner of BCP VI, BFF VI and BFF VI-B, may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by BCP VI, BFF VI and BFF VI-B.

     

    BCMC VII, the general partner of BCP VII, BFF VII and BFF VII-B, may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by BCP VII, BFF VII and BFF VII-B.

     

    BCMC IX, the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by BCP IX, BFF IX, BFF IX-A and BFF IX-B.

     

    Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle and Lasky are members of BCMC VI and may be deemed to have shared power to vote and shared power to dispose of shares of the issuer directly owned by BCP VI, BFF VI and BFF VI-B.

     

    Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky and Vishria are members of BCMC VII and may be deemed to have shared power to vote and shared power to dispose of shares of the issuer directly owned by BCP VII, BFF VII and BFF VII-B.

     

    Fenton, Gurley, Grimshaw, Hu, Puttagunta, Tavel and Vishria are members of BCMC IX and may be deemed to have shared power to vote and shared power to dispose of shares of the issuer directly owned by BCP IX, BFF IX, BFF IX-A and BFF IX-B.

     

    ITEM 2(B).ADDRESS OF PRINCIPAL BUSINESS OFFICE

     

    The address for each reporting person is:

     

    Benchmark 

    2965 Woodside Road

    Woodside, California 94062

     

     

     

     

    CUSIP NO. 860897107 13 G Page 29 of 34

     

    ITEM 2(C).CITIZENSHIP

     

    BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A and BFF IX-B are Delaware limited partnerships. BCMC VI, BCMC VII and BCMC IX are Delaware limited liability companies. Balkanski, Cohler, Dunlevie, Fenton, Gurley, Grimshaw, Harvey, Hu, Kagle, Lasky, Puttanga, Tavel and Vishria are United States Citizens.

     

    ITEM 2(D) and (E).TITLE OF CLASS OF SECURITIES AND CUSIP NUMBER

     

    Class A Common Stock

    CUSIP # 860897107

     

    ITEM 3.Not Applicable.

     

    ITEM 4.OWNERSHIP

     

    Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

     

    The following information with respect to the ownership of the Common Stock of the issuer by the persons filing this Statement is provided as of December 31, 2023 (based on 92,485,905 shares of Class A Common Stock and 25,405,020 shares of Class B Common Stock of the issuer outstanding as of December 1, 2023 as reported by the issuer on Form 10 - Q for the period ended October 28, 2023 and filed with the Securities and Exchange Commission on December 6, 2023.

     

    (a)Amount beneficially owned:

     

    See Row 9 of cover page for each Reporting Person.

     

    (b)Percent of Class:

     

    See Row 11 of cover page for each Reporting Person.

     

    (c)Number of shares as to which such person has:

     

    (i)Sole power to vote or to direct the vote:

     

    See Row 5 of cover page for each Reporting Person.

     

    (ii)Shared power to vote or to direct the vote:

     

    See Row 6 of cover page for each Reporting Person.

     

    (iii)Sole power to dispose or to direct the disposition of:

     

    See Row 7 of cover page for each Reporting Person.

     

    (iv)Shared power to dispose or to direct the disposition of:

     

    See Row 8 of cover page for each Reporting Person.

     

    ITEM 5.OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

     

    Not applicable.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 30 of 34

     

    ITEM 6.OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

     

    Under certain circumstances set forth in the limited partnership agreements of BCP VI, BFF VI and BFF VI-B, and the limited liability company agreement of BCMC VI, the general and limited partners or members, as the case may be, of each of such entities may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or member, as the case may be.

     

    Under certain circumstances set forth in the limited partnership agreements of BCP VII, BFF VII and BFF VII-B, and the limited liability company agreement of BCMC VII, the general and limited partners or members, as the case may be, of each of such entities may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or member, as the case may be.

     

    Under certain circumstances set forth in the limited partnership agreements of BCP IX, BFF IX, BFF IX-A and BFF VII-B, and the limited liability company agreement of BCMC IX, the general and limited partners or members, as the case may be, of each of such entities may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or member, as the case may be.

     

    ITEM 7.IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

     

    Not applicable.

     

    ITEM 8.IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

     

    Not applicable.

     

    ITEM 9. NOTICE OF DISSOLUTION OF GROUP

     

    Not applicable.

     

    ITEM 10.CERTIFICATION

     

    Not applicable.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 31 of 34

     

    SIGNATURES

     

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     

    Date: February [  ], 2024

     

      BENCHMARK CAPITAL PARTNERS VI, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND VI, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND VI-B, L.P., a Delaware Limited Partnership
       
      BENCHMARK CAPITAL MANAGEMENT CO. VI, L.L.C., a Delaware Limited Liability Company
       
      By: /s/ An-Yen Hu
        An-Yen Hu, by power of attorney
       
       
      BENCHMARK CAPITAL PARTNERS VII, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND VII, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND VII-B, L.P., a Delaware Limited Partnership
       
      BENCHMARK CAPITAL MANAGEMENT CO. VII, L.L.C., a Delaware Limited Liability Company
       
      By: /s/ An-Yen Hu
        An-Yen Hu, by power of attorney

     

     

     

     

    CUSIP NO. 860897107 13 G Page 32 of 34

     

      BENCHMARK CAPITAL PARTNERS IX, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND IX, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND IX-A, L.P., a Delaware Limited Partnership
       
      BENCHMARK FOUNDERS’ FUND IX-B, L.P., a Delaware Limited Partnership
       
      BENCHMARK CAPITAL MANAGEMENT CO. IX, L.L.C., a Delaware Limited Liability Company
       
      By: /s/ An-Yen Hu
        An-Yen Hu
        Managing Member
       
       
      ALEXANDRE BALKANSKI
      MATTHEW R. COHLER
      BRUCE W. DUNLEVIE
      PETER FENTON
      J. WILLIAM GURLEY
      KEVIN R. HARVEY
      ROBERT C. KAGLE
      MITCHELL H. LASKY 
      CHETAN PUTTAGUNTA
      SARAH E. TAVEL
      ERIC VISHRIA
      MILES GRIMSHAW
       
       
      By: /s/ An-Yen Hu
        An-Yen Hu
        Attorney-in-Fact*
       
       
      AN-YEN HU
       
       

     

    *Signed pursuant to a Power of Attorney already on file with the appropriate agencies.

     

     

     

     

    CUSIP NO. 860897107 13 G Page 33 of 34

     

    EXHIBIT INDEX

     

      Found on
    Sequentially
    Exhibit Numbered Page
       
    Exhibit A:  Agreement of Joint Filing 34

     

     

     

     

    CUSIP NO. 860897107 13 G Page 34 of 34

     

    exhibit A

     

    Agreement of Joint Filing

     

    The undersigned hereby agree that a single Schedule 13G (or any amendment thereto) relating to the Class A common stock of Stitch Fix, Inc. shall be filed on behalf of each of the undersigned. Note that copies of the applicable Agreement of Joint Filings are already on file with the appropriate agencies.

     

     

     

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    $SFIX
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    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

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    • Telsey Advisory Group reiterated coverage on Stitch Fix with a new price target

      Telsey Advisory Group reiterated coverage of Stitch Fix with a rating of Market Perform and set a new price target of $6.00 from $4.00 previously

      12/11/24 7:48:30 AM ET
      $SFIX
      Catalog/Specialty Distribution
      Consumer Discretionary
    • UBS resumed coverage on Stitch Fix with a new price target

      UBS resumed coverage of Stitch Fix with a rating of Neutral and set a new price target of $2.80

      4/8/24 8:57:40 AM ET
      $SFIX
      Catalog/Specialty Distribution
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    • Mizuho initiated coverage on Stitch Fix with a new price target

      Mizuho initiated coverage of Stitch Fix with a rating of Underperform and set a new price target of $2.00

      3/19/24 7:53:00 AM ET
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      Catalog/Specialty Distribution
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    $SFIX
    Insider Trading

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    • SEC Form 4 filed by Chief Executive Officer Baer Matt

      4 - Stitch Fix, Inc. (0001576942) (Issuer)

      7/8/25 9:48:23 PM ET
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      Catalog/Specialty Distribution
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    • Chief Financial Officer Aufderhaar David covered exercise/tax liability with 32,027 shares, decreasing direct ownership by 3% to 957,876 units (SEC Form 4)

      4 - Stitch Fix, Inc. (0001576942) (Issuer)

      6/20/25 6:24:32 PM ET
      $SFIX
      Catalog/Specialty Distribution
      Consumer Discretionary
    • Chief Prod/Technology Officer Bacos Anthony covered exercise/tax liability with 26,636 shares, decreasing direct ownership by 3% to 859,966 units (SEC Form 4)

      4 - Stitch Fix, Inc. (0001576942) (Issuer)

      6/20/25 6:23:17 PM ET
      $SFIX
      Catalog/Specialty Distribution
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    $SFIX
    SEC Filings

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    • SEC Form 10-Q filed by Stitch Fix Inc.

      10-Q - Stitch Fix, Inc. (0001576942) (Filer)

      6/11/25 4:13:32 PM ET
      $SFIX
      Catalog/Specialty Distribution
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    • Stitch Fix Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits

      8-K - Stitch Fix, Inc. (0001576942) (Filer)

      6/10/25 4:09:43 PM ET
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      Catalog/Specialty Distribution
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    • SEC Form SD filed by Stitch Fix Inc.

      SD - Stitch Fix, Inc. (0001576942) (Filer)

      5/30/25 3:19:12 PM ET
      $SFIX
      Catalog/Specialty Distribution
      Consumer Discretionary

    $SFIX
    Financials

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    • Stitch Fix Announces Third Quarter of Fiscal Year 2025 Financial Results

      SAN FRANCISCO, June 10, 2025 (GLOBE NEWSWIRE) -- Stitch Fix, Inc. (NASDAQ:SFIX), the leading online personal styling service, today announced its financial results for the third quarter of fiscal year 2025, ended May 3, 2025. "Stitch Fix delivered strong third quarter results, marked by our overall return to year-over-year revenue growth," said Matt Baer, CEO, Stitch Fix. "Our performance, which exceeded expectations, is the direct result of the strength of the Stitch Fix value proposition and the team's disciplined execution of our strategy. Now in the growth phase of our transformation, we are focused on cementing our role as the retailer of choice for apparel and accessories by consist

      6/10/25 4:05:00 PM ET
      $SFIX
      Catalog/Specialty Distribution
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    • Stitch Fix Announces Date for Third Quarter 2025 Financial Results and Conference Call

      SAN FRANCISCO, May 20, 2025 (GLOBE NEWSWIRE) -- Stitch Fix, Inc. (NASDAQ:SFIX), the leading online personal styling service, today announced that it will release financial results for its third quarter fiscal year 2025 ended May 3, 2025 after market close on Tuesday, June 10, 2025. Following this, Stitch Fix will hold a conference call at 2:00 p.m. PT / 5:00 p.m. ET to discuss its financial results and outlook. The call will be hosted by Matt Baer, CEO, and David Aufderhaar, CFO. A live webcast of the call will be accessible on the investor relations section of the Stitch Fix website at https://investors.stitchfix.com. To access the call by phone, please register at this registration link

      5/20/25 4:05:00 PM ET
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      Catalog/Specialty Distribution
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    • Stitch Fix Announces Second Quarter of Fiscal Year 2025 Financial Results

      SAN FRANCISCO, March 11, 2025 (GLOBE NEWSWIRE) -- Stitch Fix, Inc. (NASDAQ:SFIX), the leading online personal styling service, today announced its financial results for the second quarter of fiscal year 2025, ended February 1, 2025. "Our team delivered another strong quarter, once again exceeding our expectations as we further advanced our transformation strategy," said Matt Baer, CEO, Stitch Fix. "Our clients are responding to the improvements we've made to our experience, including the increased newness in our assortment, expanded Fix flexibility, and investments in stronger client-Stylist relationships. We are encouraged by our progress and remain focused on successfully executing our

      3/11/25 4:05:00 PM ET
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      Catalog/Specialty Distribution
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    $SFIX
    Leadership Updates

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    • La-Z-Boy Incorporated Appoints Stitch Fix CEO Matt Baer to Board of Directors

      MONROE, Mich., Sept. 16, 2024 (GLOBE NEWSWIRE) -- La-Z-Boy Incorporated (NYSE:LZB), a global leader in the retail and manufacture of residential furniture, today announced that Matt Baer has been named to the company's Board of Directors, effective January 1, 2025. The appointment will expand the Board to 11 members. Mr. Baer is a seasoned and customer-centric executive who brings extensive retail leadership experience across a variety of disciplines to the Board. He currently serves as Chief Executive Officer of Stitch Fix (NASDAQ:SFIX), the leading online personal styling service, where he is driving a transformation effort. Mr. Baer joined Stitch Fix from Macy's, where he served as the

      9/16/24 4:15:00 PM ET
      $LZB
      $SFIX
      Home Furnishings
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      Catalog/Specialty Distribution
    • Stitch Fix Adds Timothy Baxter and Fiona Tan to its Board of Directors

      SAN FRANCISCO, Sept. 04, 2024 (GLOBE NEWSWIRE) -- Stitch Fix, Inc. (NASDAQ:SFIX), the leading online personal styling service, today announced that it has appointed Timothy Baxter and Fiona Tan to its Board of Directors, effective Oct. 14. "Tim and Fiona are highly respected retail leaders, and we are excited to welcome them to the Stitch Fix Board of Directors," said Matt Baer, Chief Executive Officer, Stitch Fix. "We are currently in the midst of a transformation, and Tim's extensive background in apparel retail and merchandising, in combination with Fiona's deep expertise in retail technology, will prove invaluable as we execute our strategy to deliver the most client-centric and perso

      9/4/24 9:00:00 AM ET
      $SFIX
      Catalog/Specialty Distribution
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    • Stitch Fix Announces Appointment of Lillian Reaume as Chief People Officer

      SAN FRANCISCO, March 13, 2024 (GLOBE NEWSWIRE) -- Stitch Fix, Inc. (NASDAQ:SFIX), the leading online personal styling service, announced today that Lillian Reaume has joined the company as its Chief People Officer. In this role, Reaume will be responsible for all people-related functions including talent management, leadership development, DEI, compensation and benefits, and employee experience. She reports to Matt Baer, CEO of Stitch Fix. "Lillian is a customer-centric and progressive HR leader with a proven track record of helping companies leverage their unique DNA to foster a high-performance culture," said Baer. "Her deep expertise in enabling teams to drive business outcome

      3/13/24 9:25:47 AM ET
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      Catalog/Specialty Distribution
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    $SFIX
    Large Ownership Changes

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    • SEC Form SC 13G filed by Stitch Fix Inc.

      SC 13G - Stitch Fix, Inc. (0001576942) (Subject)

      2/14/24 4:19:28 PM ET
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    • SEC Form SC 13G/A filed by Stitch Fix Inc. (Amendment)

      SC 13G/A - Stitch Fix, Inc. (0001576942) (Subject)

      2/14/24 2:12:24 PM ET
      $SFIX
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    • SEC Form SC 13G/A filed by Stitch Fix Inc. (Amendment)

      SC 13G/A - Stitch Fix, Inc. (0001576942) (Subject)

      2/14/24 12:22:25 PM ET
      $SFIX
      Catalog/Specialty Distribution
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