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    SEC Form SC 13G/A filed by The Trade Desk Inc. (Amendment)

    2/14/23 10:31:00 AM ET
    $TTD
    Computer Software: Programming Data Processing
    Technology
    Get the next $TTD alert in real time by email
    SC 13G/A 1 d440935dsc13ga.htm SC 13G/A SC 13G/A

     

     

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

     

     

    SCHEDULE 13G

    Amendment #1

    Under the Securities and Exchange Act of 1934

     

     

    The Trade Desk, Inc

    (Name of Issuer)

    Class A Common Stock

    (Title of Class of Securities)

    88339J105

    (CUSIP Number)

    December 31, 2022

    (Date of Event Which Requires Filing of this Statement)

     

     

    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

    This Schedule is filed pursuant to Rule 13d-1(b)    

    The information required in the remainder of this cover page (except any items to which the form provides a cross-reference) shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act.

     

     

     


    CUSIP NO. 88339J105

     

      1)    

      Name of Reporting Person                                                               Ameriprise Financial, Inc.

     

      S.S. or I.R.S. Identification No. of Above Person                           IRS No. 13-3180631

      2)  

      Check the Appropriate Box if a Member of a Group

      (a)  ☐        (b)  ☒*

     

    *  This filing describes the reporting person’s relationship with other persons, but the reporting person does not affirm the existence of a group.

     

      3)  

      SEC Use Only

     

      4)  

       Citizenship or Place of Organization

     

      Delaware

    NUMBER OF

    SHARES

     BENEFICIALLY 

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH

       5)     

      Sole Voting Power

     

      0

       6)   

      Shared Voting Power

     

      2,242,806

       7)   

      Sole Dispositive Power

     

      0

       8)   

      Shared Dispositive Power

     

      2,556,608

      9)    

       Aggregate Amount Beneficially Owned by Each Reporting Person

     

      2,556,608

    10)  

       Check if the Aggregate Amount in Row (9) Excludes Certain Shares

     

      Not Applicable

    11)  

      Percent of Class Represented by Amount In Row (9)

     

       0.58%

    12)  

      Type of Reporting Person

     

      HC


    CUSIP NO. 88339J105

     

      1)    

      Name of Reporting Person                                                               Columbia Management Investment Advisers, LLC

     

      S.S. or I.R.S. Identification No. of Above Person                           IRS No. 41-1533211

      2)  

      Check the Appropriate Box if a Member of a Group

      (a)  ☐        (b)  ☒*

     

    *  This filing describes the reporting person’s relationship with other persons, but the reporting person does not affirm the existence of a group.

     

      3)  

      SEC Use Only

     

      4)  

       Citizenship or Place of Organization

     

       Minnesota

    NUMBER OF

    SHARES

     BENEFICIALLY 

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH

       5)     

      Sole Voting Power

     

      0

       6)   

      Shared Voting Power

     

      2,085,903

       7)   

      Sole Dispositive Power

     

      0

       8)   

      Shared Dispositive Power

     

      2,085,903

      9)    

       Aggregate Amount Beneficially Owned by Each Reporting Person

     

      2,085,903

    10)  

       Check if the Aggregate Amount in Row (9) Excludes Certain Shares

     

      Not Applicable

    11)  

      Percent of Class Represented by Amount In Row (9)

     

       0.47%

    12)  

      Type of Reporting Person

     

      IA


    1(a)    Name of Issuer:    The Trade Desk, Inc
    1(b)    Address of Issuer’s Principal    42 N. Chestnut Street
       Executive Offices:    Ventura, CA 93001
    2(a)    Name of Person Filing:    (a) Ameriprise Financial, Inc. (“AFI”)
          (b) Columbia Management Investment
          Advisers, LLC (“CMIA”)
    2(b)    Address of Principal Business Office:    (a) Ameriprise Financial, Inc.
          145 Ameriprise Financial Center
          Minneapolis, MN 55474
          (b) 290 Congress St.
          Boston, MA 02210
    2(c)    Citizenship:    (a) Delaware
          (b) Minnesota
    2(d)    Title of Class of Securities:    Class A Common Stock
    2(e)    Cusip Number:    88339J105

     

    3

    Information if statement is filed pursuant to Rules 13d-1(b) or 13d-2(b):

    (a) Ameriprise Financial, Inc.

    A parent holding company in accordance with Rule 13d-1(b)(1)(ii)(G). (Note: See Item 7)

    (b) Columbia Management Investment Advisers, LLC

    An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E).

     

    4

    Incorporated by reference to Items (5)-(9) and (11) of the cover page pertaining to each reporting person.

    AFI, as the parent company of CMIA, may be deemed to beneficially own the shares reported herein by CMIA. Accordingly, the shares reported herein by AFI include those shares separately reported herein by CMIA.

    Each of AFI and CMIA disclaims beneficial ownership of any shares reported on this Schedule.

     

    5

    Ownership of 5% or Less of a Class:

    If this statement is being filed to report the fact as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following (X).


    6

    Ownership of more than 5% on Behalf of Another Person: Not Applicable

     

    7

    Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company:

    AFI: See Exhibit I

     

    8

    Identification and Classification of Members of the Group:

    Not Applicable

     

    9

    Notice of Dissolution of Group:

    Not Applicable

     

    10

    Certification:

    By signing below, I certify that, to the best of my knowledge and belief, the securities referred to above were acquired in the ordinary course of business and were not acquired for the purpose of and do not have the effect of changing or influencing the control of the issuer of such securities and were not acquired in connection with or as a participant in any transaction having such purposes or effect.


    Signature

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

    Dated: February 14, 2023

     

    Ameriprise Financial, Inc.
    By:  

    /s/ Michael G. Clarke

    Name:   Michael G. Clarke
    Title:   Senior Vice President, Head of Global Operations
    Columbia Management Investment
    Advisers, LLC
    By:  

    /s/ Michael G. Clarke

    Name:   Michael G. Clarke
    Title:   Senior Vice President, Head of Global Operations
    Contact Information
    Mark D. Braley
    Vice President
    Head of Reporting and Data Management |
    Global Operations and Investor Services
    Telephone: (617) 747-0663


    Exhibit Index

     

    Exhibit I    Identification and Classification of the Subsidiary which Acquired the Security Being Reported on by the Parent Holding Company.
    Exhibit II    Joint Filing Agreement

     

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