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    SEC Form SCHEDULE 13D filed by TrueCar Inc.

    12/3/25 8:45:45 PM ET
    $TRUE
    Computer Software: Programming Data Processing
    Technology
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    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549


    SCHEDULE 13D

    Under the Securities Exchange Act of 1934

    TrueCar, Inc.

    (Name of Issuer)


    Common Stock, par value $0.0001 per share

    (Title of Class of Securities)


    89785L107

    (CUSIP Number)


    C. Coleman Edmunds
    200 SW 1st Avenue,
    Fort Lauderdale, FL, 33301
    (954) 769-6000

    (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
    11/25/2025

    (Date of Event Which Requires Filing of This Statement)


    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. Checkbox checked

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).






    SCHEDULE 13D

    CUSIP No.
    89785L107


    1 Name of reporting person

    AutoNation, Inc.
    2Check the appropriate box if a member of a Group (See Instructions)

    Checkbox not checked  (a)
    Checkbox not checked  (b)
    3SEC use only
    4 Source of funds (See Instructions)

    OO
    5 Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

    Checkbox not checked
    6Citizenship or place of organization

    DELAWARE
    Number of Shares Beneficially Owned by Each Reporting Person With:
    7Sole Voting Power

    0.00
    8Shared Voting Power

    5,370,000.00
    9Sole Dispositive Power

    0.00
    10Shared Dispositive Power

    5,370,000.00
    11Aggregate amount beneficially owned by each reporting person

    5,370,000.00
    12Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

    Checkbox not checked
    13Percent of class represented by amount in Row (11)

    6.0 %
    14Type of Reporting Person (See Instructions)

    CO

    Comment for Type of Reporting Person:
    The shares are held directly by Auto Holdings, LLC, a direct wholly owned subsidiary of AutoNation, Inc.


    SCHEDULE 13D

    CUSIP No.
    89785L107


    1 Name of reporting person

    Auto Holdings, LLC
    2Check the appropriate box if a member of a Group (See Instructions)

    Checkbox not checked  (a)
    Checkbox not checked  (b)
    3SEC use only
    4 Source of funds (See Instructions)

    OO
    5 Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

    Checkbox not checked
    6Citizenship or place of organization

    DELAWARE
    Number of Shares Beneficially Owned by Each Reporting Person With:
    7Sole Voting Power

    0.00
    8Shared Voting Power

    5,370,000.00
    9Sole Dispositive Power

    0.00
    10Shared Dispositive Power

    5,370,000.00
    11Aggregate amount beneficially owned by each reporting person

    5,370,000.00
    12Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

    Checkbox not checked
    13Percent of class represented by amount in Row (11)

    6.0 %
    14Type of Reporting Person (See Instructions)

    OO

    Comment for Type of Reporting Person:
    The shares are held directly by Auto Holdings, LLC, a direct wholly owned subsidiary of AutoNation, Inc.


    SCHEDULE 13D

    Item 1.Security and Issuer
    (a)Title of Class of Securities:

    Common Stock, par value $0.0001 per share
    (b)Name of Issuer:

    TrueCar, Inc.
    (c)Address of Issuer's Principal Executive Offices:

    225 Santa Monica Blvd, 12th Floor, Santa Monica, CALIFORNIA , 90401.
    Item 1 Comment:
    This Schedule 13D supersedes the Schedule 13G filed on November 14, 2022 with the U.S. Securities and Exchange Commission (the "SEC") by the Reporting Persons (as defined in Item 2(a) below) relating to shares of Common Stock, par value $0.0001 per share (the "Common Stock"), of TrueCar, Inc. (the "Issuer"). This Schedule 13D is being filed because the Reporting Persons are no longer eligible to file on Schedule 13G. See Item 4 below.
    Item 2.Identity and Background
    (a)
    This Schedule 13D is being filed by AutoNation, Inc. ("AutoNation") and Auto Holdings, LLC, a direct wholly owned subsidiary of AutoNation (each a "Reporting Person" and collectively, the "Reporting Persons").
    (b)
    The business address of the Reporting Persons is 200 SW 1st Ave, Fort Lauderdale, Florida 33301. Current information concerning the identity and background of each of the directors and executive officers of AutoNation (collectively, the "Covered Persons"), as well as applicable additional information called for by Items 3 through 6, is set forth on Annex A, attached hereto and incorporated herein by reference.
    (c)
    See Item 2(b).
    (d)
    During the last five years, none of the Reporting Persons and, to the best of their knowledge, none of the Covered Persons has been convicted in any criminal proceedings (excluding traffic violations or similar misdemeanors).
    (e)
    During the last five years, none of the Reporting Persons and, to the best of their knowledge, none of the Covered Persons has been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of which such person was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.
    (f)
    AutoNation is incorporated under the laws of the State of Delaware. Auto Holdings, LLC is a Delaware limited liability company. Current information concerning the identity and background of each of the Covered Persons is set forth on Annex A.
    Item 3.Source and Amount of Funds or Other Consideration
     
    The 5,370,000 shares of the Issuer's Common Stock reported herein as beneficially owned by the Reporting Persons were originally acquired from a third party on November 4, 2022, for consideration of approximately $10,500,000. The source of these funds was the cash of the Reporting Persons, which was paid at the time of the Reporting Persons' acquisition of the Issuer's Common Stock.
    Item 4.Purpose of Transaction
     
    On October 14, 2025, the Issuer entered into an Agreement and Plan of Merger (the "Merger Agreement") by and among the Issuer, Fair Holdings, Inc. ("Parent"), and Rapid Merger Subsidiary, Inc., a wholly-owned subsidiary of Parent ("Merger Subsidiary"), pursuant to which, among other things, Merger Subsidiary will merge with and into the Issuer, with the Issuer surviving as a wholly-owned subsidiary of Parent (the "Merger"). In connection with the Merger, AutoNation is in discussions with Parent regarding a potential rollover by AutoNation of its 5,370,000 shares of Common Stock of the Issuer for equity of the Parent upon the closing of the Merger (in lieu of the cash consideration pursuant to the Merger Agreement) and potential future commercial arrangements with Parent following the closing of the Merger. AutoNation is also discussing with Parent potentially entering into a voting and support agreement with Parent with respect to the Merger. There is no assurance that AutoNation and Parent will reach mutually agreed terms for such potential arrangements or that AutoNation will enter into definitive documentation with Parent with respect to the foregoing (or as to the timing thereof). Other than as described above, the Reporting Persons do not currently have any plans or proposals that relate to, or may result in, any of the matters listed in subparagraphs (a) through (j) of Item 4 of Schedule 13D. However, the Reporting Persons may, at any time and from time to time, review or reconsider their position and/or change their purpose and/or formulate plans or proposals with respect thereto.
    Item 5.Interest in Securities of the Issuer
    (a)
    See responses to Rows 11 and 13 of the cover pages of this Schedule 13D. All ownership percentages reported herein are calculated based on 88,940,050 shares of the Issuer's Common Stock outstanding as of November 13, 2025, as reported in the Issuer's Definitive Proxy Statement on Schedule 14A filed with the SEC on November 24, 2025.
    (b)
    See responses to Rows 7 through 10 of the cover pages of this Schedule 13D.
    (c)
    Other than as described in this Schedule 13D, the Reporting Persons and the Covered Persons have not effected any transactions in Common Stock of the Issuer during the past 60 days.
    (d)
    Not applicable.
    (e)
    Not applicable.
    Item 6.Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer
     
    The information set forth in Item 4 of this Schedule 13D is incorporated by reference in its entirety into this Item 6. The Reporting Persons are parties to an agreement with respect to the joint filing of this Schedule 13D and any amendments thereto. A copy of such agreement is filed as Exhibit 1 to this Schedule 13D. Other than as described in this Schedule 13D, no contracts, arrangements, understandings or relationships exist with respect to the securities of the Issuer among or between the Reporting Persons or any other person or entity.
    Item 7.Material to be Filed as Exhibits.
     
    1. Joint Filing Agreement, by and among the Reporting Persons, dated as of December 3, 2025.

        SIGNATURE 
     
    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     
    AutoNation, Inc.
     
    Signature:/s/ C. Coleman Edmunds
    Name/Title:Executive Vice President, General Counsel and Corporate Secretary
    Date:12/03/2025
     
    Auto Holdings, LLC
     
    Signature:/s/ C. Coleman Edmunds
    Name/Title:President
    Date:12/03/2025
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