Shaun White Launches Inaugural Season For The Snow League In Partnership With Leading Global Hospitality Platform Marriott Bonvoy
The exclusive collaboration will bring passionate snowboarders and skiers closer to the world's best athletes and offer personal experiences with White
NEW YORK and BETHESDA, Md., Feb. 11, 2025 /PRNewswire/ -- The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and skiing launched by legendary athlete Shaun White, has announced Marriott International's global travel platform Marriott Bonvoy is the league's official hotel and loyalty partner for its inaugural season.
The new league, launched by White, will kick off in Aspen Snowmass March 7-8, 2025, featuring elite athletes, state-of-the-art venues, and a competition format designed to captivate audiences both in person and globally.
"We are excited to partner with Marriott Bonvoy as a founding sponsor of our new league," said Omer Atesmen, CEO of The Snow League. "Marriott Bonvoy's dedication to creating exceptional experiences worldwide aligns perfectly with our vision for this league, and we look forward to working together to inspire fans and athletes around the world."
With a legacy of delivering exceptional guest experiences, Marriott Bonvoy is poised to elevate The Snow League's debut season through premium hospitality offerings, enhanced fan experiences, and initiatives that celebrate the vibrant culture of snowboarding and freeskiing. Marriott Bonvoy recently launched four Marriott Bonvoy Moments experiences for the Aspen Snowmass competition that members can redeem with points earned from travel and everyday activities. Each package includes a private mountain experience with White, VIP access to the Marriott Bonvoy suite to watch the inaugural Snow League competition, a three-night stay at W Aspen, and more. Learn more at moments.marriottbonvoy.com.
"The Snow League is set to be the next global sports phenomenon and Marriott Bonvoy members will have unparalleled access to its debut season," said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. "Travel brings fans closer to the action, whether that is music, culinary, adventure, or sports. Marriott Bonvoy's mission is to provide our members with access unlike any other and we know this partnership with Shaun and The Snow League will be unforgettable."
In addition to exclusive access to Snow League events, Marriott Bonvoy will be offering league athletes opportunities to experience Marriott Bonvoy's incredible collection of hotel brands and experiences during Season One competitions and co-hosting Championship parties and other activations throughout the season.
Snow sports enthusiasts looking to stay close to the action all winter long can explore Marriott Bonvoy's incredible portfolio of ski resorts around the world found here.
ABOUT THE SNOW LEAGUE
Launched in June 2024, The Snow League is the first professional winter sports league entirely dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medal winning snowboarder and entrepreneur Shaun White, the league's first season will feature a four-event global competition format, with the inaugural competition kicking off at Aspen Snowmass' Buttermilk Mountain in March 2025, and continuing at top winter resorts worldwide. The first season will feature men's and women's snowboard halfpipe competitions at all four events. Freeskiing will be introduced during the league's second event in late 2025, and will be included in all future events. Athletes will compete to accumulate points based on their results from each event to be tallied together at the end of the season to crown The Snow League World Champion. The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution
NBC Sports and Peacock will present The Snow League's inaugural event from Aspen Snowmass. NBC Sports will present the four events of the league's first season live on Peacock, with encore presentations on the NBC broadcast network. Broadcast times and location will be announced closer to the start of the competition.
For more information, please visit www.thesnowleague.com and purchase tickets to the event here. Follow The Snow League on X, Instagram, Facebook and YouTube.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all- inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott Bonvoy app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
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SOURCE Marriott International, Inc.