Shineco's Subsidiary InfiniClone Partners with Total World Marketing for Entry into the Southeast Asian Healthcare Market
BEIJING, May 13, 2025 (GLOBE NEWSWIRE) -- Shineco, Inc. ((", Shineco", or the ", Company", , NASDAQ:SISI), a provider of innovative diagnostic medical products and related medical devices, today announced that InfiniClone Limited ("InfiniClone"), Shineco's majority-owned subsidiary in which the Company acquired a 51% equity interest on April 25, 2025, has officially launched its Southeast Asian market expansion strategy as it has reached a strategic distribution agreement with Total World Marketing (Thailand) ("TWM"), pursuant to which TWM will be responsible for the promotion and sale of InfiniClone's molecular detection kits and InfiniClone's Purelix series health products in the Southeast Asian market. Shineco believes that this marks a key step in its globalization strategy to develop robust market positioning in the healthcare products and services sector.
The healthcare consumer market in Southeast Asia is experiencing dynamic growth. As an indicator, Moojing Market Intelligence, a Chinese market research and intelligence firm, states that the sales of healthcare products by Shopee and Lazada, the two major e-commerce platforms in Southeast Asia, reached $1.57 billion in 2023, a year-over-year increase of more than 25%. The region's economic recovery, increased consumer purchasing power and enhanced health awareness in the post-epidemic era have driven the continued rise in demand for a broad range of healthcare products including precision diagnostic products.
InfiniClone's molecular detection kit is based on its core iPSC technology, and it is designed to analyze genetic mutations for diseases including diabetes, cancer, Alzheimer's disease, as well as genetic characteristics such as drug response, skin characteristics, and nutritional metabolism; the kit is expected to provide consumers with a firm basis for personalized health management. InfiniClone's Purelix health products are designed to customize immune enhancement, brain nerve support and antioxidant solutions based on InfiniClone's molecular detection kit test results, and Purelix dietary supplements can also achieve symptomatic relief. The Company expects the two major product lines to form a "detection-intervention" closed-loop system to help consumers understand their health profiles and help them address certain medical issues.
Dr. Lim Kah Meng, founder of InfiniClone, commented, "The breakthrough application of our iPSC technology serves as the basis for the accuracy of InfiniClone's two products, and we anticipate TWM's extensive coverage in supermarket channels will provide a solid foundation for our initial market penetration. Looking forward, we plan to further deepen the coverage dimension of disease risk prediction and explore the application of our iPSC technology in the field of tissue repair and anti-aging to provide more comprehensive health solutions for the Southeast Asian market."
TWM has currently launched a pilot sale of InfiniClone's Purelix health products through supermarket channels in Thailand, and it plans to expand next month into multiple sales channels such as pharmacies, clinics and e-commerce platforms after obtaining approval from the Thai Food and Drug Administration for InfiniClone's molecular detection kits. In addition, InfiniClone is negotiating with a number of medical institutions in Southeast Asia to explore the clinical application of molecular detection kits in early disease screening and treatment monitoring.
Jennifer Zhan, the CEO of Shineco, emphasized, "We believe the recent acquisition of InfiniClone has not only improved our competitive positioning, but it is also helping us to develop an integrated network of 'R&D-production-distribution' centered on Southeast Asia. The cooperation between InfiniClone and TWM is being developed in a phased strategy, initially focusing on supermarket channels to obtain market feedback and gradually expanding in conjunction with the progress of regulatory approval."
"By integrating TWM's channel resources with InfiniClone's R&D advantages, we are confident that we will be able to quickly respond to Southeast Asian market demand. We also plan to accelerate the application and transformation of stem cell technology in the field of big health, which encompasses the spectrum of prevention, wellness and technology-driven solutions. InfiniClone's product line aligns exceptionally well with the high-growth trajectory of big health, a pivotal strategy that we believe will generate considerable benefits for Shineco and create long-term value for our shareholders," CEO Ms. Zhan concluded.
About InfiniClone
InfiniClone is a biotech company based in Singapore and controlled by Shineco. It is an innovative enterprise focusing on induced pluripotent stem cell (iPSC) technology and regenerative medicine. For more information about InfiniClone, please visit www.infiniclone.com/.
About Shineco, Inc.
Shineco, Inc. ("Shineco" or the "Company") aims to "focus on healthy living and improve the quality of life" by providing safe, efficient and high-quality health and medical products and services to society. Shineco, operating through subsidiaries, has researched and developed 33 kinds of in vitro diagnostic reagents and related medical devices to date, and the Company also produces and sells healthy and nutritious foods. For more information about Shineco, please visit www.biosisi.com/.
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