Sigma Audio Networks, powered by MediaCo, Launches "Alpha Woman" A Bilingual Audio Network Where Her Voice Leads – Women First. Culture Forward.
Alpha Woman blends contemporary music, culture, and conversation with the voices of relatable personalities, influential women, and cultural tastemakers to create a listening experience that resonates with bilingual, culturally connected women across the United States.
Sigma Audio Networks, powered by MediaCo (NASDAQ:MDIA), today announced the launch of Alpha Woman, a new bilingual (English + Spanish) audio network created to celebrate, empower, and connect with the modern multicultural woman.
Built around the tagline "Where Her Voice Leads," Alpha Woman delivers a powerful mix of contemporary music, lifestyle programming, cultural conversation, and inspirational voices that reflect the ambition, creativity, and influence of today's women.
The network will be distributed through Sigma Audio's national affiliate platform, reaching audiences across major U.S. markets and multicultural communities.
"Women are not only shaping culture – they are driving economic influence and defining what comes next," said Elisa Torres, President and CEO of Sigma Audio Networks. "Multicultural women are powerful leaders in their homes, their communities, and in business. Alpha Woman was created to amplify their voices, their stories, and their influence."
A Powerful Opportunity for Advertisers
A Powerful Opportunity for Advertisers The launch of Alpha Woman expands Sigma Audio's ability to help brands connect with one of the most influential consumer segments in America: multicultural women.
Through Sigma Audio's national distribution platform, advertisers will have access to:
- National terrestrial reach through affiliate radio stations
- Integrated campaigns across broadcast and digital audio platforms
- Premium cultural environments
- Opportunities for branded segments, talent integrations, and live experiences
"Multicultural women are cultural leaders and powerful decision makers within households and communities," said Jason Corelli, SVP of Audio Integrated Sales. "Alpha Woman creates a premium environment where brands can connect authentically with this audience through culture, conversation, and meaningful storytelling."
Part of Sigma Audio's Cultural Network Strategy
Alpha Woman is the newest addition to Sigma Audio Networks' growing portfolio of culturally driven audio platforms, designed to deliver scale, cultural relevance, and measurable impact for advertisers seeking to reach America's evolving audiences.
The network will launch with an expanding group of affiliate partners nationwide, with additional markets expected to join throughout 2026.
About Sigma Audio Networks
Sigma Audio Networks, powered by MediaCo is a multicultural audio network connecting brands with diverse audiences through premium content, national distribution, and cross-platform audio solutions. Through a growing network of affiliate radio stations and digital audio platforms, Sigma Audio delivers scale, cultural relevance, and measurable impact for advertisers across the United States.
About MediaCo
MediaCo Holding Inc. (NASDAQ:MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America's growing multicultural audiences. Learn more at https://mediaco.now. Contact: [email protected]
View source version on businesswire.com: https://www.businesswire.com/news/home/20260310328223/en/
Media Contact:
Jason Corelli
Senior Vice President, Integrated Audio Sales
Sigma Audio Networks
Email: [email protected]