• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI Executive AssistantNEW
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI Executive AssistantNEW
  • Settings
  • RSS Feeds
PublishGo to AppAI Helper
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI employees for your businessNEW
    Legal
    Terms of usePrivacy policyCookie policy

    Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies

    6/16/25 3:01:00 AM ET
    $IPG
    $SNOW
    Advertising
    Consumer Discretionary
    Computer Software: Prepackaged Software
    Technology
    Get the next $IPG alert in real time by email

    This expanded collaboration will unlock unprecedented self-service AI marketing across all of Interpublic Group via a consumer-facing expansion of its Interact platform

    Snowflake (NYSE:SNOW), the AI Data Cloud company, and Acxiom® , the connected data and technology foundation of Interpublic Group of Companies, Inc. (NYSE:IPG), today announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration tools directly into brands' Snowflake environments.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250616947395/en/

    Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies

    Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies

    With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and transparent AI-powered marketing foundation built natively in the cloud. As part of this transformation, Acxiom will also modernize its products, solutions, and client environments with Snowflake, enabling brands to maximize the power of their first-party data in the cloud.

    This collaboration unlocks a new era of marketing capabilities for brands. By bringing IPG's advanced technologies—including Acxiom's comprehensive suite of data and identity solutions and IPG's collaborative Interact platform—directly into their Snowflake environments, brands gain unprecedented visibility and control over their data flow across applications, agencies, and platforms. With Snowflake's built-in privacy and security features, this direct integration eliminates the need to move first-party data. It empowers brands with real-time insights, precise audience segmentation, and improved personalization, while also modernizing their data and technology stacks with composable architectures and AI.

    "IPG and Acxiom are redefining how brands leverage data and AI by building on Snowflake's secure, unified platform," said Denise Persson, Chief Marketing Officer, Snowflake. "Our AI Data Cloud provides the robust foundation necessary to bring IPG's innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients."

    "Every marketer and business leader wants speed, flexibility, and meaningful results from their data and martech investments," said Jarrod Martin, Global CEO of Acxiom. "By partnering with Snowflake, we're eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalization."

    Breaking the Black Box: Marketing's Transparent Future

    This initiative unlocks capabilities previously impossible to deliver at scale:

    • Privacy-First Data Access: Interact, IPG's integrated platform for brand marketing, will be available directly within marketers' Snowflake environments via the Snowflake Native App Framework, seamlessly integrating with Acxiom's suite of privacy-enhancing solutions, including collaborative data clean rooms, predictive audiences, and Acxiom Real ID for identity resolution. This eliminates the need to transfer sensitive data, providing a secure and privacy-preserving way to achieve cross-channel identity recognition and advanced marketing insights.
    • AI-Powered Marketing Transformation: Brands can automatically optimize campaigns, predict performance, and generate personalized content by leveraging Interact's AI features, powered by Snowflake Cortex, unlocking a new level of AI-driven marketing transformation.
    • Full Ecosystem Transparency: Interact will operate directly within the client's Snowflake environment, securely powered by Real ID, reversing the traditional agency-client data model. Unlike traditional "black box" agency technology stacks, this creates a transparent ecosystem where data is securely connected between marketers and media partners, granting full visibility into data usage and marketing ROI, with significant advantages in privacy, control, and AI enablement.
    • Leading with Secure Data Collaboration: IPG and Acxiom will continue to prioritize privacy-forward practices, building on their established history of secure data engagement leveraging Snowflake's collaboration capabilities and trusted partners like Mediaocean Prisma and The Trade Desk. Acxiom's integration of Real ID into Snowflake Data Clean Rooms further reflects their commitment to zero copy data sharing, facilitating seamless collaboration on audience insights, ad verification, incremental ROI measurement, and omnichannel marketing.
    • Joint Solutions Hub for Continued Innovation: Snowflake, IPG and Acxiom are planning to create a joint incubation hub to develop new AI and omnichannel marketing solutions, leveraging Snowflake's secure, multi-cloud data collaboration capabilities and the combined power of Snowflake Cortex and Interact. This initiative will not only upskill IPG and Acxiom teams on Snowflake's latest products and features but also provide them with valuable first looks into Snowflake's robust adtech and martech partner ecosystem, granting IPG and Acxiom clients advanced access to groundbreaking new data, applications, and AI solutions.

    Building on these powerful integrations and Acxiom's role in the Snowflake Partner Network (SPN), IPG is signifying a deep and ongoing commitment to delivering comprehensive, data-driven marketing solutions powered by Snowflake. This will allow IPG early access to Snowflake's latest innovations, allowing for continuous advancement of technical capabilities on the platform.

    Real-World Impact: Transforming Client Outcomes

    This alliance is already delivering measurable results across industries:

    • IPG Mediabrands is empowering a global toy manufacturer to adopt an always-on investment strategy and achieve more effective ad spend optimization based on real-time consumer demand, enabled by Snowflake-powered data insights.
    • KINESSO is unlocking unprecedented global channel insights for a leading commerce company by leveraging Snowflake to power a proprietary Media Mix Model. This analysis of tens of millions in ad spend across markets is driving smarter and faster investment decisions.
    • Acxiom is currently helping major financial institutions modernize their martech stacks and integrate cloud infrastructure with Snowflake, establishing ethical data governance practices and a more secure, privacy-centric foundation for their marketing activities.

    For additional details on the IPG-Snowflake partnership, visit https://www.acxiom.com/snowflake-partnership/.

    About Snowflake

    Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 11,000 companies around the globe, including hundreds of the world's largest, use Snowflake's AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE:SNOW).

    About Acxiom

    Acxiom puts data to work, solving complex challenges for the world's leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20250616947395/en/

    Media Contacts:



    Olivia Kealey

    Customer & Industries PR Lead, Snowflake

    [email protected]



    Caitlin Wroblewski

    SVP, Communications + Chief of Staff, KINESSO

    [email protected]

    Get the next $IPG alert in real time by email

    Crush Q3 2025 with the Best AI Executive Assistant

    Stay ahead of the competition with Tailforce.ai - your AI-powered business intelligence partner.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Tailforce.ai

    Recent Analyst Ratings for
    $IPG
    $SNOW

    CompanyDatePrice TargetRatingAnalyst
    Interpublic Group of Companies Inc.
    $IPG
    6/25/2025$27.50Overweight → Equal Weight
    Barclays
    Snowflake Inc.
    $SNOW
    6/24/2025$262.00Overweight
    Morgan Stanley
    Snowflake Inc.
    $SNOW
    6/4/2025$265.00Neutral → Buy
    UBS
    Snowflake Inc.
    $SNOW
    5/22/2025$230.00 → $245.00Buy
    Monness Crespi & Hardt
    Snowflake Inc.
    $SNOW
    4/2/2025$160.00Neutral
    Macquarie
    Snowflake Inc.
    $SNOW
    4/1/2025$210.00Buy
    Daiwa Securities
    Snowflake Inc.
    $SNOW
    2/27/2025$188.00 → $230.00Buy
    Monness Crespi & Hardt
    Snowflake Inc.
    $SNOW
    2/20/2025$220.00Neutral → Buy
    BTIG Research
    More analyst ratings

    $IPG
    $SNOW
    Press Releases

    Fastest customizable press release news feed in the world

    See more
    • Interpublic Schedules Second Quarter 2025 Earnings Release

      New York, NY, July 10, 2025 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE:IPG) today announced that it will release earnings for the second quarter ended June 30, 2025 on the morning of July 22, 2025. Following the release, the company will hold a conference call for investors at 8:30 a.m. Eastern Time on the same day to review results. To join the conference call, please call (888) 469-0956. Outside the United States, please call (212) 287-1630. The participant passcode is 6746745. The call will be available live on the company's website, www.interpublic.com. The conference call will be recorded and available for 30 days by calling (888) 282-0035 followed by the passcode 2897. Outside the

      7/10/25 4:30:00 PM ET
      $IPG
      Advertising
      Consumer Discretionary
    • McCann Worldgroup Appoints Ida Rezvani President, Global Chief Client Officer

      NEW YORK, July 10, 2025 /PRNewswire/ -- McCann Worldgroup today announced the appointment of Ida Rezvani as President, Global Chief Client Officer, McCann & McCann Worldgroup. In this newly created role, Rezvani will enhance value and innovation across the network's global portfolio of clients, leveraging her 20+ years of client leadership experience working with iconic global brands at Publicis and Dentsu. Reporting to Daryl Lee, Global CEO, McCann & McCann Worldgroup, Rezvani will accelerate and scale new capabilities and practices that deepen client relationships and expand

      7/10/25 12:00:00 PM ET
      $IPG
      Advertising
      Consumer Discretionary
    • Snowflake Appoints Chris Niederman as Alliances & Channels Leader

      Niederman brings 30+ years of partner strategy and GTM experience to lead Snowflake's ecosystem into the next phase of growth Snowflake (NYSE:SNOW), the AI Data Cloud company, today announced Chris Niederman as Senior Vice President of Alliances & Channels, starting July 21, 2025. Niederman will be responsible for leading the Snowflake global channel and partner ecosystem, and driving growth and collaboration through the Snowflake AI Data Cloud to empower every enterprise to achieve its full potential through data and AI. "At the heart of the AI Data Cloud, the Snowflake partner ecosystem is accelerating innovation and delivering critical value to our 11,000+ global customers," said Mik

      7/10/25 9:05:00 AM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology

    $IPG
    $SNOW
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    See more
    • Director Speiser Michael L bought $9,989,012 worth of shares (76,200 units at $131.09) (SEC Form 4)

      4 - Snowflake Inc. (0001640147) (Issuer)

      6/10/24 4:54:26 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • Ramaswamy Sridhar bought $5,000,038 worth of shares (31,542 units at $158.52) (SEC Form 4)

      4 - Snowflake Inc. (0001640147) (Issuer)

      3/27/24 4:14:52 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • Mclaughlin Mark D bought $501,313 worth of shares (3,030 units at $165.45), increasing direct ownership by 35% to 11,687 units (SEC Form 4)

      4 - Snowflake Inc. (0001640147) (Issuer)

      3/7/24 8:21:17 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology

    $IPG
    $SNOW
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    See more
    • President of Products Dageville Benoit exercised 25,000 shares at a strike of $0.74, sold $5,545,750 worth of shares (25,000 units at $221.83) and gifted 7,500 shares (SEC Form 4)

      4 - Snowflake Inc. (0001640147) (Issuer)

      7/11/25 4:33:07 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • Director Slootman Frank exercised 424,196 shares at a strike of $8.88 and sold $94,712,453 worth of shares (424,196 units at $223.28) (SEC Form 4)

      4 - Snowflake Inc. (0001640147) (Issuer)

      7/9/25 4:35:58 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • Director Speiser Michael L sold $11,237,559 worth of shares (50,741 units at $221.47), decreasing direct ownership by 1% to 26,539 units (SEC Form 4)

      4 - Snowflake Inc. (0001640147) (Issuer)

      7/7/25 7:35:53 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology

    $IPG
    $SNOW
    SEC Filings

    See more
    • SEC Form 144 filed by Snowflake Inc.

      144 - Snowflake Inc. (0001640147) (Subject)

      7/8/25 4:59:39 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • SEC Form 144 filed by Snowflake Inc.

      144 - Snowflake Inc. (0001640147) (Subject)

      7/7/25 6:00:45 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • SEC Form 144 filed by Snowflake Inc.

      144 - Snowflake Inc. (0001640147) (Subject)

      7/7/25 5:00:19 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology

    $IPG
    $SNOW
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    See more
    • Interpublic downgraded by Barclays with a new price target

      Barclays downgraded Interpublic from Overweight to Equal Weight and set a new price target of $27.50

      6/25/25 7:51:56 AM ET
      $IPG
      Advertising
      Consumer Discretionary
    • Morgan Stanley resumed coverage on Snowflake with a new price target

      Morgan Stanley resumed coverage of Snowflake with a rating of Overweight and set a new price target of $262.00

      6/24/25 8:11:19 AM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • Snowflake upgraded by UBS with a new price target

      UBS upgraded Snowflake from Neutral to Buy and set a new price target of $265.00

      6/4/25 7:31:40 AM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology

    $IPG
    $SNOW
    Leadership Updates

    Live Leadership Updates

    See more
    • McCann Worldgroup Appoints Ida Rezvani President, Global Chief Client Officer

      NEW YORK, July 10, 2025 /PRNewswire/ -- McCann Worldgroup today announced the appointment of Ida Rezvani as President, Global Chief Client Officer, McCann & McCann Worldgroup. In this newly created role, Rezvani will enhance value and innovation across the network's global portfolio of clients, leveraging her 20+ years of client leadership experience working with iconic global brands at Publicis and Dentsu. Reporting to Daryl Lee, Global CEO, McCann & McCann Worldgroup, Rezvani will accelerate and scale new capabilities and practices that deepen client relationships and expand

      7/10/25 12:00:00 PM ET
      $IPG
      Advertising
      Consumer Discretionary
    • Snowflake Appoints Chris Niederman as Alliances & Channels Leader

      Niederman brings 30+ years of partner strategy and GTM experience to lead Snowflake's ecosystem into the next phase of growth Snowflake (NYSE:SNOW), the AI Data Cloud company, today announced Chris Niederman as Senior Vice President of Alliances & Channels, starting July 21, 2025. Niederman will be responsible for leading the Snowflake global channel and partner ecosystem, and driving growth and collaboration through the Snowflake AI Data Cloud to empower every enterprise to achieve its full potential through data and AI. "At the heart of the AI Data Cloud, the Snowflake partner ecosystem is accelerating innovation and delivering critical value to our 11,000+ global customers," said Mik

      7/10/25 9:05:00 AM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • Stacy DeRiso Appointed Initiative Brand President to Lead Agency Globally

      IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE:IPG), today announced the appointment of Stacy DeRiso as Brand President of Initiative, leading the agency globally. Over the last few years, Stacy has been instrumental in helping to shape Initiative's vision and strategy, particularly through the "Fame & Flow" framework. She has a proven track record, deep understanding of Initiative and its clients, and a strong collaborative history with Initiative leadership worldwide. "We are so happy for Stacy and we are confident that her leadership and strategic vision, combined with her deep understanding of Initiative's brand and culture, will ensure co

      6/18/25 11:00:00 AM ET
      $IPG
      Advertising
      Consumer Discretionary

    $IPG
    $SNOW
    Financials

    Live finance-specific insights

    See more
    • Interpublic Schedules Second Quarter 2025 Earnings Release

      New York, NY, July 10, 2025 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE:IPG) today announced that it will release earnings for the second quarter ended June 30, 2025 on the morning of July 22, 2025. Following the release, the company will hold a conference call for investors at 8:30 a.m. Eastern Time on the same day to review results. To join the conference call, please call (888) 469-0956. Outside the United States, please call (212) 287-1630. The participant passcode is 6746745. The call will be available live on the company's website, www.interpublic.com. The conference call will be recorded and available for 30 days by calling (888) 282-0035 followed by the passcode 2897. Outside the

      7/10/25 4:30:00 PM ET
      $IPG
      Advertising
      Consumer Discretionary
    • Interpublic Declares Common Stock Dividend

      New York, NY, May 22, 2025 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE:IPG) today announced that the company's Board of Directors has declared a quarterly dividend on IPG common stock of $0.33 per share, payable on June 16, 2025, to holders of record at the close of business on June 2, 2025. # # # About InterpublicInterpublic (NYSE:IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world's best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentu

      5/22/25 4:30:00 PM ET
      $IPG
      Advertising
      Consumer Discretionary
    • Snowflake Reports Financial Results for the First Quarter of Fiscal 2026

      Product revenue of $996.8 million in the first quarter, representing 26% year-over-year growth Net revenue retention rate of 124% 606 customers with trailing 12-month product revenue greater than $1 million 754 Forbes Global 2000 customers Remaining performance obligations of $6.7 billion, representing 34% year-over-year growth Snowflake (NYSE:SNOW), the AI Data Cloud company, today announced financial results for its first quarter of fiscal 2026, ended April 30, 2025. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250521451903/en/Snowflake Q1 FY26 Infographic (Graphic: Snowflake) Revenue for the quarter was $1.0 billi

      5/21/25 4:05:00 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology

    $IPG
    $SNOW
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    See more
    • Amendment: SEC Form SC 13G/A filed by Snowflake Inc.

      SC 13G/A - Snowflake Inc. (0001640147) (Subject)

      11/12/24 5:50:12 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • Amendment: SEC Form SC 13G/A filed by Snowflake Inc.

      SC 13G/A - Snowflake Inc. (0001640147) (Subject)

      11/4/24 1:50:57 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology
    • SEC Form SC 13G/A filed by Snowflake Inc. (Amendment)

      SC 13G/A - Snowflake Inc. (0001640147) (Subject)

      2/14/24 4:51:34 PM ET
      $SNOW
      Computer Software: Prepackaged Software
      Technology