Solo Stove Expands Portfolio with Introduction of the new Solo Steelfire™ 30 Stainless Griddle
The Outdoor Griddle is Designed to be the Star of Backyard Entertaining
GRAPEVINE, Texas, June 12, 2025 /PRNewswire/ -- Solo Stove, the leading outdoor lifestyle brand within Solo Brands (NYSE:DTC, OTC:DTCB) and creator of the world's most-popular smokeless fire pit, is expanding into yet another new category with the introduction of its new Solo Steelfire™ 30 Stainless Griddle. The new launch is set to disrupt the griddle market by delivering a professional-grade outdoor cooking experience to backyard chefs and hosts—redefining what's possible in outdoor entertaining.
Engineered by the innovative team behind the smokeless fire pit, the Steelfire™ Griddle is designed to heat up in just 7 minutes, deliver culinary control, and give consumers professional-grade performance. The proprietary 3-ply stainless steel-clad surface heats perfectly, resists rust and cleans up effortlessly, with no seasoning required for years to come. Its patent-pending Solo Racetrack Burner configuration maximizes every inch of cooking space, eliminating hotspots and dead zones for consistently even results across the entire cooking surface.
Raising the bar for outdoor cooking, the Steelfire™ Griddle heats up over 35% faster than traditional cast iron griddles due to its stainless steel surface and patent-pending Solo Racetrack Burner configuration, reaching optimal temperatures of 300 - 800 degrees in just seven minutes. An integrated grease trap streamlines clean-up, while the modular stand with foldable side tables adapts perfectly to the chef and their space, making every cookout feel custom-built for performance.
"In yet another expansion that brings outdoor hosting and entertaining to the next level, we are thrilled to enter into the outdoor griddle space, with an innovation that goes beyond cooking," said John Larson, CEO. "With the Steelfire™ 30 Griddle, we are introducing another product into our portfolio that will create unforgettable moments and lasting memories with family and friends, all while enjoying the simple joy of easy, outdoor entertaining."
Additionally, the Steelfire™ 30 Griddle brings culinary enthusiasts a line of customizable accessories created to make everything from Saturday morning breakfasts to smashburgers or hibachi nights a breeze. Available later this summer, the Burger Kit, Chefs Kit, and Essentials Kit feature premium, custom accessories that transform the griddle into a complete outdoor cooking command center.
The innovative Solo Steelfire™ 30 Griddle will be available exclusively on SoloStove.com for $899 or $1,199 with stand. Pre-orders begin on June 11th and include a gift with purchase, with shipping to start in early July. For more information, visit SoloStove.com online, and follow the brand on social @solostove to stay up to date on future launches and brand news.
About Solo Brands, Inc.
Solo Brands, headquartered in Grapevine, TX, is a leading omnichannel lifestyle brand company. Leveraging e-commerce, strategic retail relationships and owned retail stores, Solo Brands offers innovative, premium products to consumers through five lifestyle brands – Solo Stove and TerraFlame, known for the world's most popular smokeless firepits, award-winning pizza ovens, premium coolers, accessories, and more; Chubbies, a premium casual apparel and activewear brand; ISLE, maker of inflatable and hard paddle boards and accessories; and Oru Kayak, innovator of origami folding kayaks.
Contact: [email protected]
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SOURCE Solo Stove