Super League Taps Surging Demand for Roblox Trend Intelligence with Early Adoption of 'Rotrends Pro' Subscription Service
Purpose-built analytics tools turn real-time Roblox gameplay data into actionable insights—
unlocking new value for marketers, developers, investors, and analysts as the ecosystem scales
SANTA MONICA, Calif., Aug. 06, 2025 (GLOBE NEWSWIRE) -- Super League (NASDAQ:SLE), a leader in engaging audiences through playable media, content, and experiences within mobile games and the world's largest immersive platforms, today announced strong early traction for Rotrends Pro, the paid tier of its newly-launched intelligence solution built to surface trend and performance insights across Roblox, one of the world's largest gaming ecosystems.
Launched in July, Rotrends Pro is already gaining adoption across a wide range of users, including:
- Brands and agencies leveraging trend data to guide media planning and identify high-performing games for activation;
- Game developers and studios analyzing platform-wide mechanics and themes to inform better gameplay, monetization strategies, and game design decisions;
- Game traders and collectors using experience-level and item data to identify and value emerging games and items to make buy/sell decisions;
- Investors and analysts seeking Roblox-native insights to inform financial commentary and investment opportunities;
- Content creators and influencers identifying emerging trends and high-performing games to guide content strategy and maximize reach and relevance;
- Journalists and bloggers looking for accurate platform-level data and trends.
Initially developed as an internal strategy and analytics tool powering Super League's branded activations and creator partnerships on Roblox, Rotrends quickly proved its broader market potential, emerging as the Roblox equivalent of SEMrush or SimilarWeb for real-time gaming intelligence. Rotrendsis the first tool of its kind that provides platform-level trend intelligence built for the world's largest immersive gaming platform, with Roblox reporting 111.8 million daily active users in Q2 2025, an increase of 41% year-over-year.
"Roblox's unprecedented scale has transformed the video game landscape, fueling a rapidly expanding ecosystem of stakeholders. With so much money and consumer attention at stake, the need for trusted, actionable, real-time trend intelligence is greater than ever," said Matt Edelman, President and CEO of Super League. "Rotrends Pro meets this demand. The strong early interest in our paid tier from such a wide array of customers validates the market opportunity. We are focused on scaling adoption to support our revenue diversification strategy and accelerate our path to sustainable, profitable business growth."
Rotrends is now live at rotrends.com, with a free tier and advanced features available through Rotrends Pro.
About Super League
Super League (NASDAQ:SLE) is transforming how brands engage with consumers through the power of playable media. The company delivers ads, content, and immersive experiences that go beyond being seen, they're played, felt, and remembered across mobile games and the world's largest immersive gaming platforms. Powered by proprietary technology, an award-winning development studio, and a vast network of native creators, Super League offers a unique partnership for brands seeking to stand out culturally, inspire loyalty, and drive meaningful impact. In an attention-driven world, Super League makes brands relevant by making them playable. For more information, visit superleague.com.
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