Sweetgreen Celebrates New Lower East Side Manhattan Opening With Iconic Katz's Delicatessen Pastrami Salad Collaboration
For one day only, Katz's carving station will pop-up at Sweetgreen's newest NYC restaurant for an exclusive menu experience.
Sweetgreen, the mission-driven restaurant brand connecting more people to real food, is bringing a one-of-a-kind NYC moment to the Lower East Side. On Saturday, October 18, from 12–3 p.m., the iconic Katz's Delicatessen, an institution in New York City since 1888, will pop-up with its signature carving station at Sweetgreen's new Lower East Side location (167 Orchard Street), serving hot, fresh slices of Katz's world-famous pastrami atop a co-created Sweetgreen x Katz's Deli "LES Pastrami Salad."
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Sweetgreen x Katz's Deli "LES Pastrami Salad"
A deli classic reimagined, the collab salad features crisp romaine and arugula, pickled red onion, tomatoes, fresh dill, Katz's hand-carved pastrami, rye breadcrumbs, a Katz's house-cured pickle spear, and Sweetgreen's housemade Thousand Island dressing made in house. It's everything you love about a Katz's sandwich, reinterpreted the Sweetgreen way.
Guests that purchase the "LES Pastrami Salad" in-store will also receive an exclusive Sweetgreen x Katz's Deli collab hat, a collector-worthy keepsake from this one-day-only celebration, while supplies last. Limit one per person.*
"New York has shaped Sweetgreen from the very first store we opened here, and partnering with Katz's, a place built on craft, care, and timeless flavor, feels like coming full circle," said Nicolas Jammet, Sweetgreen Co-Founder and Chief Concept Officer. "We both believe in doing things the right way, even when it takes longer, and this collaboration brings that shared love of real food to life in a fresh, unexpected way."
"The Lower East Side is home for us, so it made perfect sense to bring this collaboration with Sweetgreen to life right here," said Jake Dell, owner of Katz's Delicatessen. "We love how they reimagined our classic pastrami sandwich as a fresh, flavorful salad. It's a fun new way to enjoy a Katz's favorite while welcoming Sweetgreen to the neighborhood."
This opening marks a new chapter in Sweetgreen's New York story. Since launching its first NYC location in Manhattan's NoMad neighborhood 12 years ago, the city has grown to become Sweetgreen's largest market, with 40 restaurants—including three of the newest (Queens–Forest Hills, Brooklyn–Park Slope, and Manhattan–23rd & Park). The Lower East Side location at 167 Orchard Street becomes restaurant No. 41 in NYC, anchoring Sweetgreen even deeper in the city's vibrant food culture.
The Sweetgreen x Katz's collab bowl will be available exclusively during the October 18 event at the Lower East Side location from 12-3 pm.
*For the Sweetgreen x Katz's Deli collab hat, limit one per person. Offer valid in-store only, while supplies last. On October 18, 2025, from 12:00 p.m. to 3:00 p.m. local time, customers at our Lower East Side location (167 Orchard Street) who make an in-store purchase of the LES Pastrami Salad and present their receipt will receive one complimentary hat, subject to availability. No substitutions. Offer is non-transferable and has no cash value.
About Sweetgreen:
Sweetgreen (NYSE:SG) is on a mission to build healthier communities by connecting people to real food. Since 2007, the brand has reimagined what fast food can be: fresh, flavorful, and built on real relationships with growers. Born at the farmers market, Sweetgreen's supply chain now spans the country, still rooted in relationships with local farmers and growers. That foundation continues to guide its seasonal, chef-crafted menus across more than 260 locations nationwide, creating spaces where food, people, and purpose come together.
About Katz's Delicatessen
Katz's Delicatessen is an iconic restaurant serving traditional Jewish deli fare in NYC's Lower East Side. Since 1888, Katz's pastrami and corned beef sandwiches have been the gold standard for an 'authentic' NYC deli experience, thanks to Katz's emphasis on traditional slow-curing processes and hand-carved slicing techniques. Today, Katz's serves thousands of hungry customers daily and ships their deli classics nationwide. Katz's storefront is considered a NYC landmark and is a popular destination among locals, tourists, and celebrities. For more information, visit www.katzsdelicatessen.com.
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Sweetgreen Contact:
Rebecca Nounou
[email protected]
The Brand Guild
[email protected]
Katz's Deli Contact:
Bullfrog + Baum
Eliza Bianco, Kate Pressman, Daniella Bastone
[email protected]