Taboola Introduces Taboola For Audience; Publishers See Over 10% Traffic Growth

Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever.

 

Taboola for Audience allows publishers to future-proof their audience development goals and navigate substantial changes affecting their referral traffic from search and social media. In 2024 alone, publishers have contended with changes to search engine and social media traffic, as well as ongoing uncertainty around the impact of Generative AI advancements.

Publishers are making use of Taboola for Audience capabilities and with it, Taboola has driven nearly 10 percent more traffic to select publisher sites. making it a top referral source after social media and search. Among select publishers, Taboola for Audience is the single largest traffic referral source after social media and search as well.