This Mother's Day, Give Mom the Only Little Blue Box She Needs with Kraft Mac & Cheese's 14k Gold Macaroni Necklace
Created with luxury jeweler, Ring Concierge, the statement piece pays homage to the classic dried pasta and yarn necklace gifted to moms each year
Moms know there are few things more obligatory than receiving a dried pasta and yarn necklace from a young child for Mother's Day. While the classic gift holds a special memory in mothers' hearts (and perhaps overflowing art bins) everywhere, this Mother's Day, Kraft Mac & Cheese is helping families level up. As jewelry is the top gift families turn to for Mother's Day, the only little blue box mom needs this year is from Kraft Mac & Cheese.1 Introducing: the limited-edition Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace.
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Kraft Mac & Cheese is collaborating with luxury fine jeweler, Ring Concierge, to bring its iconic noodle smile to the jewelry box. An homage to the classic children's craft, the limited-edition necklace features a single 14k gold noodle strung on a delicate 16-inch gold chain. The statement piece, which is served up in a classic blue box (Kraft Mac & Cheese Royal blue, of course) is the perfect way for families to show moms their long-lasting appreciation.
"For nearly a century, Kraft Mac & Cheese has given moms fun, delicious and trusted ways to care for their families at mealtime," says Alyssa Galiardo, Associate Brand Communications Manager, Kraft Mac & Cheese. "This Mother's Day, we're offering families the ultimate way to say thank you, with an elevated twist on a timeless tradition. Families can feel good knowing every time mom wears her necklace, she'll remember special moments shared together – especially those that took place over a bowl of Kraft Mac & Cheese."
Kraft Mac & Cheese has long-believed that quality products should be made accessible for all, and with gold prices at an all-time high, the brand and Ring Concierge have partnered to offer the 14k gold necklace at a record low price – just $25. Families can get this must-have statement piece starting May 1st, exclusively at http://ringconcierge.com/kraft-mac-and-cheese. And beyond a necklace for mom to wear, each gift comes with a box of Kraft Mac & Cheese for the whole family to share.
"There's something beautiful about taking a childhood ritual—like gifting your mom a handmade macaroni necklace—and turning it into a real piece of fine jewelry," said Nicole Wegman, Founder and CEO of Ring Concierge. "As someone who grew up loving Kraft Mac & Cheese, and now makes it for my kids, I was so excited to reimagine it through a luxury lens."
Show us mom's surprised delight as she opens this unforgettable gift on social using #KraftMacaroniNecklace. For more information on Kraft Mac & Cheese and to stay up to date on the latest news and announcements, follow Kraft Mac & Cheese on Instagram @kraft_macandcheese and TikTok @maccheesebykraft. And to learn more about Ring Concierge and to stay updated on new launches, follow the brand on Instagram and TikTok @ringconcierge.
1National Retail Federation | Consumers Expected to Spend Near-Record $33.5 Billion on Mother's Day (2023)
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (NASDAQ:KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT RING CONCIERGE
Ring Concierge is a luxury jewelry brand offering trend-forward and timeless designs for the modern woman. Since its inception, Ring Concierge has disrupted the historically close-knit, male-dominated diamond industry — redefining the engagement ring process to put women first. Today, in addition to its sought-after engagement rings, the distinctive Bespoke Bridal collection, Ring Concierge offers a covetable fine jewelry line boasting showstopping statement pieces and elevated every day staples.
Founded by Nicole Wegman in 2013, Nicole has scaled year-over-year growth by strategically utilizing social media and opening two NYC storefronts with continued plans for expansion. As the brand name suggests, Ring Concierge prioritizes the client experience first. The team is dedicated to providing an exceptional shopping experience, offering guidance and educating the client as they build their dream jewelry wardrobe. With its New York City roots and status as both brand and influencer, Ring Concierge has its finger on the ever-changing pulse of what the modern woman wants utilizing the latest technology in innovative ways.
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MEDIA
ALISON BROD MARKETING COMMUNICATIONS
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THE KRAFT HEINZ COMPANY
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RING CONCIERGE
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