Through the "Trade and Technology Empowerment for the Earthquake Region" program, Hepsiburada Contributed to a TRY 5,2 Billion Trade Volume in the Region in a Fifteen Month Period ended May 31, 2024

ISTANBUL, July 4, 2024 /PRNewswire/ -- D-MARKET Electronic Services & Trading (d/b/a "Hepsiburada") (NASDAQ:HEPS), a leading Turkish e-commerce platform (referred to herein as "Hepsiburada" or the "Company"), announces the fifteen months results of the "Trade and Technology Empowerment for the Earthquake Region" program (the "Program") for the period from March 6, 2023 to May 31, 2024.

Since the Program's launch in March 2023:

• The total number of active merchants operating in the earthquake region has reached over 8,200, with around 3,800 new businesses selling their products online through Hepsiburada. The number of new businesses increased over 35% in the last three months.
• Active sellers in the earthquake region sold a total of 8.9 million products through 5.8 million orders, generating a trade volume exceeding TRY 5,2 billion. The trade volume increased around 50% in the last three months.
• The trade volume generated by over 3,500 women entrepreneurs and women's cooperatives in the region reached approximately TRY 397 million.
• Hepsiburada supports existing merchants and organizes training courses and programs for those who are new to the e-commerce market in the E-Commerce Specialization Centers, opened by Hepsiburada in Adana and Hatay.
• Hepsiburada, in association with the "Promise for Tomorrow Training" program, organized "E-Commerce, Entrepreneurship and Marketing" courses for third and fourth year university students in the provinces affected by the earthquakes. Upon its launch, one hundred young people participated in the training program to commemorate the centennial of the Republic of Türkiye. Hepsiburada is planning to start the second phase of the program in the new academic term.
• Hepsiburada offered 235 thousand books and toys to the children living in the earthquake area. This is funded through the "Each Order Is A Gift" campaign with the contribution of customersHepsiburada also reached over 4 thousand children in the region through the Program's social responsibility activities.

The Program is expected to last for two years as of its inception.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to statements regarding Hepsiburada's "Trade and Technology Empowerment for the Earthquake Region" program. These forward-looking statements can be identified by terminology such as "may," "could," "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "targets," "likely to" and similar statements.

These forward-looking statements are based on management's current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada's business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the "Risk Factors" section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management's estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada's views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting over 64 million members with over 248 million stock keeping units across over 30 product categories. Hepsiburada provides goods and services through its hybrid model combining first-party direct sales (1P model) and a third-party marketplace (3P model) with approximately 102 thousand merchants.

With its vision of leading the digitalization of commerce, Hepsiburada acts as a reliable, innovative and purpose-led companion in consumers' daily lives. Hepsiburada's e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including: last-mile delivery and fulfilment services, advertising services, on-demand grocery delivery services, and payment solutions offered through Hepsipay, Hepsiburada's payment companion and BNPL solutions provider. HepsiGlobal offers a selection from international merchants through its inbound arm while outbound operations aim to enable merchants in Türkiye to make cross-border sales.

Since its founding in 2000, Hepsiburada has been purpose-led, leveraging its digital capabilities to develop the role of women in the Turkish economy. Hepsiburada started the 'Technology Empowerment for Women Entrepreneurs' programme in 2017, which has supported over 53 thousand female entrepreneurs throughout Türkiye to reach millions of customers with their products.

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