Tractor Supply Recognizes 2025 Top Vendor Partners During Annual Partnership Conference
Rural lifestyle retailer presented leading vendor partners with awards in 15 categories, celebrating collaboration, service and a shared commitment to Life Out Here
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today its top vendor partners for 2025. The Company recognized the vendors during its annual Partnership Conference, held August 26-28 in Nashville. Companies were selected based on factors including collaboration, service and commitment to providing quality products that support Life Out Here.
"At Tractor Supply, we've built exceptional partnerships with vendors who share our focus on providing our customers with what they need for Life Out Here, when and how they need it," said Seth Estep, Executive Vice President, Chief Merchandising Officer at Tractor Supply. "Their innovation, dedication and support are key components in our ability to exceed customer expectations year after year. In 2025, these partners truly went the country mile, helping us achieve another milestone year, and we are honored to celebrate their contributions."
Bad Boy Mowers earned the top honor of Company Partner of the Year. Bad Boy was selected for its role in leading Tractor Supply to a record-breaking year in outdoor power equipment. The brand actively focused on delivering value for customers and developing creative supply chain solutions that improved supply and inventory allocation. Based in Batesville, Arkansas, Bad Boy was the first brand to introduce commercial-quality zero-turn mowers to rural landowners and homeowners at an attainable price. Since launching in 2002, Bad Boy has expanded into tractors, handheld tools and UTVs.
Tractor Supply honored vendors in 14 additional categories with six awards given in each of the Company's merchandising divisions and eight general awards in categories including innovation, service, supply chain and more.
The 2025 vendor award winners are:
- Company Partner of the Year: BAD BOY MOWERS, LLC
- Community Impact Award: Albert + Hazel
- Ag & Rec Division Partner of the Year: OKBRAND
- Clothing & Gift Division Partner of the Year: Wrangler
- Companion Animal Division Partner of the Year: Alphia
- Digital Partner of the Year: Interstate Batteries
- Equine, Livestock & Poultry Division Partner of the Year: Triple Crown
- Exclusive Brand Partner of the Year: Fair Game Group
- Innovation Partner of the Year: Carry-On Trailer
- Petsense by Tractor Supply Partner of the Year: Fromm Family Foods
- Rookie of the Year: Hornady Manufacturing/Sports South
- Seasonal Division Partner of the Year: Scotts Miracle-Gro
- Service Partner of the Year: Quorso
- Supply Chain Partner of the Year: Safer Logistics
- Truck, Tool & Hardware Division Partner of the Year: Champion Power Equipment
For more information about vendor partnerships at Tractor Supply, visit the Company's Vendor Center.
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company's more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company's commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer's doorstep, Tractor Supply is here to serve and support Life Out Here.
As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.
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Mary Winn Pilkington (615) 440-4212
Chris Mainz (615) 647-1991
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