New Tagline and Creative Concepts Highlight Premium Performance of Trex® Products
From high heels and skateboards to cartwheels and fish scales, the latest advertising campaign from Trex (NYSE:TREX), the world's #1 brand of composite decking and residential railing, highlights a new era of outdoor resilience. Aptly titled "Trex Vs," the series of commercial spots and digital concepts showcases how the brand's Performance-Engineered™ decking and railing enhance and stand up to everyday life.
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New ad campaign celebrates what Trex products bring to the party.
Created by Nashville-based BUNTIN, the "Trex Vs" campaign introduces a new tagline for the brand – moving from "Engineering What's Next in Outdoor Living™" to "Performance Engineered for Your Life Outdoors™" – and includes the first-ever broadcast work dedicated to promoting Trex railings. All of the creative concepts reinforce the message that no matter what life may throw at your deck, Trex products deliver durability, resilience and pristine beauty.
"Trex decking and railing are designed to not only beautify but to also support real life," said Jodi Lee, Senior Vice President of Marketing for Trex Company. "From birthday parties to sports practice, this new campaign gets to the heart of what differentiates Trex by showcasing how our products become an integral and trusted part of people's lives and homes."
Among the main commercials in the campaign is a spot titled "40th Birthday," which shows how Trex decking and railing can withstand everything from dance moves and dropped burgers to the impact of popped champagne corks. In another, called "Regionals," Trex railing serves as a practice balance beam for a young gymnast preparing for her next competition. Other creative concepts feature Trex decking and railings beautifully enduring the rolling and stopping of kids on skateboards; flailing hooks, splashing and flopping fish during an afternoon of angling; and the thrills (and spills) of a children's tea party.
"With this next chapter of the Trex brand, we wanted to lean into real-world moments to showcase where the performance truly shines," said Steve Chavez, EVP/Managing Partner, Chief Creative Officer at BUNTIN. "These spots bring a fresh, bold energy to the brand proving that Trex isn't just built to last – it's built for life with all its unpredictability, excitement and celebrations."
Since first inventing the category of composite decking more than 30 years ago, Trex has remained an industry leader in innovation launching revolutionary products like Trex Transcend® decking, which introduced the brand's exclusive high-performance shell. Now available across the brand's entire portfolio, this ultra-durable shell makes Trex decking highly resistant to staining, scratching and mold*, easy to maintain, and fully submersible for dock and marine applications.
Over the years, Trex has also launched products like Signature® decking, which features the industry's most authentic wood aesthetics to date, along with deck boards specially engineered to resist fire and flame spread. Most recently, the company introduced SunComfortable™, a heat-mitigating technology engineered into the shell of select Trex deck boards to reflect the sun's rays, keeping the surface cooler** underfoot than standard composite offerings of a similar color. Additionally, the brand offers the industry's most comprehensive selection of deck railings ranging from composite offerings to steel, aluminum, cable and glass systems that pair seamlessly with Trex decking, allowing builders and homeowners to create safe, stylish and enduring outdoor spaces.
"Trex has always been a leader when it comes to performance innovation and this new ad campaign celebrates that legacy and the peace of mind our products offer to consumers," added Lee. "We're excited for the world to see the real, battle-tested ability of our products to stand up to life's moments – big and small."
Now live, the omni-channel "Trex Vs" campaign includes broadcast, website, digital, and paid and organic social channels. For more information, visit Trex.com.
*For details, see Trex's Limited Warranty at trex.com.
**Although Trex® SunComfortable™ products are engineered to be cooler, they can still get hot to the touch when direct sunlight and high temperatures converge for extended periods of time. On such days, care should be taken.
About Trex Company
For more than 30 years, Trex Company (NYSE:TREX) has invented, reinvented and defined the composite decking category. Today, the company is the world's #1 brand of sustainably made wood-alternative decking, and residential railing, as well as a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry's strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in Winchester, Va., Trex is proud to have been named America's Most Trusted® Outdoor Decking^ 5 Years in a Row (2021-2025). The company also holds a place on Barron's list of the 100 Most Sustainable U.S. Companies (2024 and 2025), was named one of America's Most Responsible Companies 2024 by Newsweek, ranked as one of the 100 Best ESG Companies by Investor's Business Daily, and named the Sustainable Brand Leader in the decking category by Green Builder Media for the 15th consecutive year. For more information, visit Trex.com. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand's YouTube channel (TheTrexCo).
^2021-2025 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2025 America's Most Trusted® Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
About BUNTIN
BUNTIN is a full-service advertising agency that uses Brand Conviction to achieve disproportionate business results for clients. Services include Strategy, Creative, Media Planning & Buying, Digital, Social, and Data & Analytics. Headquartered in Nashville, BUNTIN is among the leading independent agencies and an ADWEEK-recognized "Top U.S. Shop." In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through "great work that does good in our world." To learn more, visit buntingroup.com or @TheBuntinGroup on Instagram and LinkedIn.
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Corinne Racine
L.C. Williams & Associates
312-565-4604
[email protected]