U.S. Firms Seek Google Partners to Drive AI, Cloud Projects
Provider ecosystem helps companies build, manage complex cloud environments for more autonomous, automated operations, ISG Provider Lens® report says
Enterprises in the U.S. are increasingly adopting Google Cloud services, with the help of service providers, as their cloud strategies evolve beyond basic infrastructure, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for the U.S. finds that companies are engaging Google partners to take advantage of Google Cloud's strengths in AI, data modernization, analytics, security and scalable infrastructure. These capabilities are helping organizations adopt and modernize cloud environments, navigate the complexity of cloud computing and use generative AI to achieve tangible business outcomes.
"Rapidly growing use of GenAI and agentic AI is the biggest driver of increasing cloud budgets at U.S. enterprises," said Bill Huber, ISG partner, digital platforms and solutions. "To carry out AI transformations on Google Cloud, companies need partners with advanced GenAI expertise who know how to accelerate and cost-optimize those transformations."
Service providers are guiding companies through AI adoption and ongoing development using Google's AI stack, including Gemini models, the Vertex platform and AI-optimized Google infrastructure, the report says. A growing number of enterprises are working with partners to develop custom AI agents and industry solutions using platforms such as Google Agentspace. U.S. companies remain focused on responsible AI practices, and providers are helping them deploy GenAI responsibly using Vertex.
Enterprises are also applying AI tools, including Gemini, to essential data management projects, ISG says. They are using AI to automate complex tasks such as code translation, schema mapping and data validation as companies migrate from siloed data systems to unified platforms that handle diverse data types and workloads. Data management is becoming more autonomous, with AI assisting in performance tuning, detection of anomalies and cost optimization.
As U.S. companies increasingly build complex multicloud environments, Google ecosystem providers are helping clients assess their readiness, design an architecture and adopt cloud-native technologies, the report says. Enterprises are moving beyond simple lift-and-shift cloud migrations and instead replatforming applications into containers using Google Kubernetes Engine. Increasingly, organizations use AI-based tools for cloud project assessment and planning.
A growing number of companies are adopting Google Cloud VMware Engine in the aftermath of Broadcom's 2023 acquisition of VMware and overhauling of its licensing model, the report says. U.S. enterprises see GCVE as a stable and cost-efficient alternative that lets them rapidly migrate VMware environments to Google Cloud, and many service providers are building up significant GCVE migration practices.
"Many U.S. enterprises see Google's cloud portfolio and its extensive provider ecosystem as a powerful combination for creating value through cloud migration," said Tapati Bandopadhyay, lead author of the report. "As AI transforms both cloud tools and enterprise operations, they are likely to gain even greater benefits."
The report also explores other Google Cloud ecosystem trends in the U.S., including increasing migration of Oracle workloads to Google Cloud and the rising importance of FinOps frameworks to rein in cloud expenses.
For more insights into the Google Cloud-related challenges U.S. enterprises face, and ISG's advice for addressing them, see the ISG Provider Lens® Focal Points briefing here.
The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for the U.S. evaluates the capabilities of 35 providers across four quadrants: Google Cloud Professional Services (Consulting and Migration), Google Cloud Managed Services, Google Cloud Enterprise Data Infrastructure Services and Google Cloud GenAI and AI Services.
The report names Accenture, Capgemini, Cognizant, Deloitte, HCLTech, LTIMindtree, Persistent Systems, Rackspace Technology, TCS, Tech Mahindra and Wipro as Leaders in all four quadrants. It names Genpact, PwC and Quantiphi as Leaders in three quadrants each.
In addition, Hexaware and Mphasis are named as Rising Stars — companies with a "promising portfolio" and "high future potential" by ISG's definition — in three quadrants each. DXC Technology and NTT DATA are named as Rising Stars in one quadrant each.
In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2025 among Google Cloud Partners Ecosystem providers. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
Customized versions of the report are available from Cognizant and Hexaware.
The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for the U.S. is available to subscribers or for one-time purchase on this webpage.
About ISG Provider Lens® Research
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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