- The U.S. Supreme Court heard arguments in a trademark clash between Brown-Forman Corp (NYSE: BF-B) owned Jack Daniel's and a dog accessory company.
- The case is about a parody chew toy that resembles the distiller's black-label whiskey bottle, reported Reuters.
- This is a case of Jack Daniel's trademark rights against legal protections for creative expression by VIP Products LLC.
- The report added that Jack Daniel's Properties Inc had appealed a lower court's ruling that VIP's vinyl chew toy qualifies as an "expressive work" protected by the U.S. Constitution's First Amendment.
- Industry groups that support the Tennessee-based whiskey brand, say the dispute is important for corporate America's ability to protect its brands and reputations.
- At the same time, the opposing view is that a win for Jack Daniel's could harm creative expression.
- Price Action: BF.B shares are trading higher by 1.11% at $63.07 on the last check Wednesday.
- Photo Via Company
