VELVEETA Enters the Condiment Aisle with Launch of "Vel2Go" Packets
Marking the first single-serve offering from the brand, Vel2Go enables fans to add VELVEETA cheese to anything – anytime, anywhere
VELVEETA, known for its cheesy, melty goodness is giving fans a new way to indulge by launching Vel2Go: single-serve, limited-edition packets of Velveeta cheese. While fans have long-enjoyed the ultimate cheesy pleasure that only VELVEETA can deliver, they have been unable to do so on-the-go. Vel2Go is the brand's first single-serve offering that launches VELVEETA into a new category and allows cheese lovers to enjoy the deliciousness of VELVEETA cheese on everything and anything – anytime and anywhere.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250122171477/en/
VELVEETA Enters the Condiment Aisle with Launch of "Vel2Go" Packets (Photo: Business Wire)
One in four millennials and Gen Z bring their own condiments on-the-go to elevate everyday meals1. Yet, cheese lovers are left dissatisfied due to lack of convenient, cheese condiments – until now. For over 100 years, VELVEETA fans have unlocked unrestrained pleasure by adding the cheesy goodness to foods like nachos, hamburgers, vegetables – even a bowl of ramen. Now, with the launch of Vel2Go—the first on-the-go cheese packet on the market – the brand is making it easier than ever for fans to elevate any food item to satisfy those cheesy cravings – whether it be drive-thru fries or a stadium hot dog.
"Our fans know VELVEETA is more than just cheese – it's a lifestyle of indulgence – a celebration of outrageous pleasure, and a siren's call for others to go all in on the things they love," said Stephanie Vance, Brand Manager for VELVEETA. "We created Vel2Go as a portable offering that's more than just a condiment – it's the ultimate wingman that unleashes craveability and big mood food in ways other condiments can't."
The launch of Vel2Go comes on the heels of the brand's launch of ready-to-eat queso earlier this year, reinforcing VELVEETA'S efforts to double down on new formats and go all in on cheesy pleasure. Vel2Go is also the latest example of how VELVEETA is encouraging pleasure seekers to live "La Dolce Velveeta," and embrace what the brand stands for – unapologetically living for outrageous pleasure every day and indulging in the things they love most.
Starting today, pleasure seekers can purchase the limited run of Vel2Go on Walmart.com for $5.91 while supplies last, which will include three cartons each containing four packets. For more information, follow @Velveeta on Instagram. Those living "La Dolce Velveeta" are encouraged to share how they're enjoying Vel2Go by tagging @Velveeta on Instagram and @Cheesy_Velveeta on TikTok using hashtag #LaDolceVelveeta.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (NASDAQ:KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
1 Food Dive: Gen Z Heat Seekers Leading Hot Sauce Boom
View source version on businesswire.com: https://www.businesswire.com/news/home/20250122171477/en/
MEDIA CONTACTS
ALISON BROD MARKETING + COMMUNICATIONS
[email protected]
KRAFT HEINZ
Kate Mitchell
[email protected]