Vice President & Controller Nichols Brian W sold $94,933 worth of shares (1,441 units at $65.88), decreasing direct ownership by 11% to 12,200 units (SEC Form 4)

$KR
Food Chains
Consumer Staples
Get the next $KR alert in real time by email
SEC FORM 4 SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
  
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
  
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Nichols Brian W

(Last) (First) (Middle)
THE KROGER CO.
1014 VINE STREET

(Street)
CINCINNATI OH 45202

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
KROGER CO [ KR ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Vice President & Controller
3. Date of Earliest Transaction (Month/Day/Year)
03/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/17/2025 S 1,441 D $65.88 12,200 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
/s/ Brian W. Nichols, by Stacey M. Heiser, Attorney-in-Fact 03/17/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
Get the next $KR alert in real time by email

Chat with this insight

Save time and jump to the most important pieces.

Recent Analyst Ratings for
$KR

DatePrice TargetRatingAnalyst
2/4/2025$70.00Buy
Goldman
1/24/2025$61.00Neutral
Citigroup
12/3/2024$60.00Outperform → Market Perform
BMO Capital Markets
12/3/2024$54.00 → $73.00Hold → Buy
Jefferies
11/27/2024$62.00 → $65.00Outperform
Telsey Advisory Group
10/18/2024$56.00Neutral
Exane BNP Paribas
6/18/2024$58.00 → $60.00Market Perform → Outperform
BMO Capital Markets
4/16/2024$58.00 → $65.00Equal Weight → Overweight
Wells Fargo
More analyst ratings

$KR
Press Releases

Fastest customizable press release news feed in the world

See more
  • Kroger Files Legal Response, Brings Counterclaims Against Albertsons

    CINCINNATI, March 25, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today announced that it has filed its answer and counterclaims to the complaint brought by Albertsons in the Delaware Court of Chancery, in connection with the previous merger agreement between the two companies, which was terminated in December 2024. As detailed in the court filing, while Kroger was working diligently to seek regulatory approval and close the merger, Albertsons was engaging in a secret and misguided campaign, together with C&S Wholesale Grocers, the divestiture buyer, to pursue its own regula

    $KR
    Food Chains
    Consumer Staples
  • Customer Appreciation Week Returns to Kroger

    Kroger celebrates customers with the biggest appreciation event ever CINCINNATI, March 24, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today announced the return of its mega-sales event honoring customers with the retailer's hottest deals and digital coupons during Kroger's Customer Appreciation Week running March 26-April 1. "We know our customers are faced with many choices when it comes to feeding their families and as America's grocer, we are proud every time they choose Kroger," said Mary Ellen Adcock, Kroger Senior Vice President and Chief Merchant and Market Officer.

    $KR
    Food Chains
    Consumer Staples
  • Kroger Unveils "Elite ATE" Snack Bracket

    Our Brands products face off in snack bracket challenge and retailer reveals Kroger associates' favorite snacks CINCINNATI, March 20, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today shared the launch of its "Elite Ate" Snack Bracket, featuring a delicious lineup of customers' favorite snacks from Kroger's Our Brands. From savory chips to sweet treats, it is a snack-off with exclusive deals on the ultimate game day eats. The retailer is also giving the inside scoop on which snacks are MVPs among Kroger associates. "Kroger's Our Brands products are fan favorites across the board and make for a perfect snack line up that is tasty and affordable when watching co

    $KR
    Food Chains
    Consumer Staples

$KR
Analyst Ratings

Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

See more

$KR
Insider Trading

Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

See more

$KR
SEC Filings

See more

$KR
Leadership Updates

Live Leadership Updates

See more
  • Kroger Announces David Kennerley as Incoming Chief Financial Officer

    Todd Foley to ensure seamless transition before retiring CINCINNATI, Feb. 12, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today announced its succession plan for Chief Financial Officer. David Kennerley, senior vice president and CFO for PepsiCo Europe, will succeed Todd Foley as senior vice president and chief financial officer, effective April 3. Kennerley will join Kroger on March 10 as senior vice president while Foley continues as interim CFO through the end of Kroger's fiscal year 2024 reporting cycle. Foley will remain a senior vice president of the company and conti

    $KR
    Food Chains
    Consumer Staples
  • Kroger's Freshgiving Prices are Lower than Everyday Low

    Retailer drops price on zero-compromise shopping guide for the third year; more than $800 in savings available on holiday staples CINCINNATI, Nov. 14, 2024 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today shared its zero-compromise Freshgiving meal offering customers a holiday basket that includes all the staples for less than $4.85 per person—even more affordable than the retailer's turkey day bundle last year. Complete with pumpkin pie, turkey at the center of the plate and plenty of fresh sides, this feast is sure to please. "As families gather together to give thanks and ref

    $KR
    Food Chains
    Consumer Staples
  • Kroger Celebrates Hunger Action Month

    Customers invited to join in and round up purchases; debuts commercial raising awareness around food insecurity CINCINNATI, Sept. 17, 2024 /PRNewswire/ -- The Kroger Co.'s (NYSE:KR) Zero Hunger | Zero Waste Foundation today announced its annual Hunger Action Month campaign, directing all funds raised in Kroger Family of Stores during the month of September to the Feeding America network of food banks in our communities. Customers can round up their purchase to the nearest dollar in their neighborhood store to help neighbors struggling with hunger. Hunger Action Month is an an

    $KR
    Food Chains
    Consumer Staples

$KR
Financials

Live finance-specific insights

See more
  • Kroger's Board of Directors Declares Quarterly Dividend

    CINCINNATI, March 13, 2025 /PRNewswire/ -- The Kroger Co.'s (NYSE:KR) Board of Directors today declared a quarterly dividend of 32 cents per share to be paid on June 1, 2025, to shareholders of record as of the close of business on May 15, 2025. The company's quarterly dividend has grown at a 13.5% compounded annual growth rate since it was reinstated in 2006. The company continues to expect, subject to board approval, an increasing dividend over time. Kroger's capital allocation strategy is to use its free cash flow to invest in the business to drive long-term sustainable net

    $KR
    Food Chains
    Consumer Staples
  • Kroger Reports Fourth Quarter and Full-Year 2024 Results Announces Guidance for 2025

    Fourth Quarter Highlights Identical Sales without fuel increased 2.4%Operating Profit of $912 million; EPS of $0.90Adjusted FIFO Operating Profit of $1,174 million and Adjusted EPS of $1.14Delivered 11% digital sales growth, excluding the 53rd week in 2023Fiscal 2024 Highlights Identical Sales without fuel increased 1.5%Operating Profit of $3.8 billion; EPS of $3.67Adjusted FIFO Operating Profit of $4.7 billion and Adjusted EPS of $4.47Delivered more than $13B in digital sales17% increase in Media, excluding the 53rd week in 2023, contributed to $1.35B in Operating Profit from Alternative Profit BusinessesIncreased associate wages resulting in average hourly wage of more than $19 and rate of

    $KR
    Food Chains
    Consumer Staples
  • Kroger Announces Resignation of CEO Rodney McMullen

    Ronald Sargent appointed Chairman of the Board of Directors and Interim CEO Mark Sutton will serve as Kroger's lead independent directorKroger expects full-year Identical Sales without fuel to be at the high end of its guidance rangeKroger expects full-year Adjusted Earnings Per Share to be slightly above the high end of its guidance rangeFourth quarter earnings conference call to be webcast Thursday, March 6, 2025 at 10 a.m. ETCINCINNATI, March 3, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, wa

    $KR
    Food Chains
    Consumer Staples

$KR
Large Ownership Changes

This live feed shows all institutional transactions in real time.

See more