Virginia Credit Union Drives Measurable Improvements in Member Experience with Blend's Consumer Banking Platform
Blend, a leading provider of digital banking technology, today announced the successful expansion of its partnership with Virginia Credit Union (VACU), a federally chartered credit union with $7B in assets and over 500,000 members, resulting in substantial improvements in member experience and operational efficiency.
Building on four years of mortgage success with Blend, VACU has expanded to deploy Blend's full Consumer Banking suite, creating a unified digital application system for deposit accounts, credit cards, and consumer loans. This strategic move streamlines the application process and delivers a consistent, intuitive experience for both members and loan teams across all product lines.
"With Blend, we saw an opportunity to break free of siloed, individual applications and to create a digital application ecosystem for consumer loans, mortgages, memberships, deposit accounts — all of it," shared Frank Macrina, Senior Vice President, Products & Channels at VACU. "With Blend, we've achieved that, providing our members with a consistent and familiar experience."
In addition to seeking a unified solution, VACU wanted a partner committed to continuous innovation—one that could adapt and evolve amidst rapid industry changes. Blend's flexible platform, powered by pre-built core integrations and an extensive partner network, enabled VACU to customize its approach and stand out from other credit unions and competitors.
"Partnering with Blend has allowed us to innovate at the pace the market demands," said Frank Macrina, Senior Vice President, Products & Channels. "Collaborating with a partner that's constantly innovating is crucial. Blend came at the right time to present a truly forward-thinking solution. It used the latest and greatest tech, offered strong partnership integrations, and aligned with the backend tools as well."
Key Partnership Achievements – Better Member Experiences Across Product Lines
Since adopting the full Blend platform, member experiences have improved across product lines, and the VACU team is seeing results across the board:
- 70% of member debit cards are funded upon account creation
- 90% of members said they felt supported throughout the process, compared to 70% pre-implementation
- 83% of members said the process was easy to complete, compared to 77% pre-implementation
Blend's solution has also influenced the membership experience across other products like vehicle loans, credit cards, and mortgages by transforming VACU's deposit account strategy.
To read the full case study, visit https://blend.com/customers/vacu.
About Blend
Blend Labs Inc., (NYSE:BLND) is a leading origination platform for digital banking solutions. Financial providers—from large banks, fintechs, and credit unions to community and independent mortgage banks—use Blend's platform to transform banking experiences for their customers. Better banking starts on Blend. To learn more, visit blend.com.
About Virginia Credit Union
A financial cooperative serving over 310,000 members, Virginia Credit Union offers a variety of affordable banking services, loans, mortgages, and free financial education resources, with a focus on helping people be more confident with their finances. Virginia Credit Union is an equal housing opportunity lender and is federally insured by NCUA. For more information, visit www.vacu.org.
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Media Contact
Chloé Demeunynck
Corporate Communications
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