WEST ELM LAUNCHES COLLABORATION WITH POPULAR INTERIOR DESIGN DUO, PIERCE & WARD
New Collection of Furniture, Lighting & Decor Embraces Pierce & Ward's Bold Design
Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, announced today a new collaboration with renowned interior design duo, Pierce & Ward. Co-founders Louisa Pierce and Emily Ward have partnered with the West Elm team to design a new collection that reflects the popular design duo's distinctive, award-winning aesthetic that blends vintage charm and modern elegance.
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Pierce & Ward for West Elm (Photo: West Elm)
Pierce & Ward have long been sought after for their rich, layered interiors that blend bold colors, luxurious textures, and one-of-a-kind vintage finds. Their clientele includes some of the most discerning names in music, film, and fashion. Now, for the first time, their unique style will be accessible to a wider audience through this exclusive partnership with West Elm.
"Louisa and Emily are masters of layering, creating storied spaces that feel deeply personal," says Day Kornbluth, President of West Elm. "Bringing their artistic vision to a wider audience aligns perfectly with West Elm's focus to create beautiful, functional environments that feel like home."
Louisa and Emily state, "This collection with West Elm melds together elements of our favorite styles from over the years to create a cohesive line that's rich in personality and warmth and effortlessly elevates any space. Our goal was for each piece to feel like it had been pulled from a different place and time, coming together to form a truly special and eclectic mix. The balance of textures and patterns, combined with vintage-inspired designs, provide a sense of lived-in luxury and comfort. West Elm trusted our vision, and with the help of their talented team, we were able to bring our dream collection to life."
Launching with over 100 new items in the collection, Pierce & Ward for West Elm is a curated assortment of furniture, textiles, lighting, and accessories that reflects their celebrated style. Vintage forms and old-world charm are woven into every piece, with details like curved chair arms, perforated console doors, and turned wood lamp bases. Pierce & Ward's signature palette of dijon, blush, deep green, and ivory runs throughout, encouraging a mix-and-match approach true to Louisa and Emily's unique blend of texture and pattern.
Highlights from the collection include the Curved Upholstered Bed ($1,599-$1,799), Lacquered Buffet ($1,299), the Bent Wood Armchair ($899), the Curved Slipper Chair ($899), the Brass Wall Mirror ($99) and the Round Stripe Pillow ($44).
To learn more about the Pierce & Ward + West Elm collaboration, please visit: www.westelm.com/pierceandward
The new Pierce & Ward Collection will be available for purchase in Canada beginning on March 31st at www.westelm.ca/pierceandward
Be the first to see the new collection by following @westelm and @pierceandward.
ABOUT WILLIAMS-SONOMA. INC.
Williams-Sonoma, Inc. is the world's largest digital-first, design-led and sustainable home retailer. The company's brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.
ABOUT WEST ELM
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people's lives and space through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
ABOUT PIERCE & WARD
Pierce & Ward is a celebrated interior design studio known for their unique blend of vintage charm, modern elegance, and the ability to transform a space into one that feels like home. Founded by Louisa Pierce and Emily Ward over a decade ago, their roots now spread to Los Angeles, New York, Birmingham, and Nashville, with projects across the world. They have crafted spaces for an array of high-profile clients including Emma Roberts, Leonardo DiCaprio, Karen Elson, Kate Hudson, and Lily Aldridge. Led by friendship, kinship and instinct, Emily and Louisa are experts at creating curated, lived-in luxury, balanced with an abundance of personality and warmth. The duo also operates their namesake boutique store in Los Angeles, offering a beautiful and eclectic selection of home décor pieces, custom furniture, and accessories. Pierce & Ward was recently named one of Variety's "Top 10 Design Firms Behind Hollywood's Most Inspired Homes," and has been recognized by Architectural Digest's "AD100" for seven consecutive years. For more information, visit pierceandward.com and follow @pierceandward on Instagram.
WSM-PR
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Jess Ward
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Chris Royal
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