Westlake Royal Building Products™ Will Unveil New Products, Host Installation Clinics at the 2026 International Roofing Expo
Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is bringing innovation and expertise to the 2026 International Roofing Expo (IRE), January 20 to 22, 2026, in Las Vegas. The manufacturer will feature products from its extensive collection of roofing brands—Newpoint® Concrete Roof Tile, DaVinci® Roofscapes, US Tile® Clay Roofing Products, Unified Steel® Stone Coated Roofing and Westlake Royal™ Roofing Components—and will host installation clinics and product demonstrations throughout the event.
"The International Roofing Expo is always one of the highlights of our year, and we're looking forward to another opportunity to meet up with new and existing customers to explore how our products and solutions can help grow their businesses," said Eric Miller, vice president of sales for Westlake Royal Building Products' stone and roofing solutions brands. "This year, we're excited to feature several new on-trend, authentic colors while helping contractors select resilient, long-lasting roofing materials that bring peace of mind to pros and consumers, no matter their geography or climate."
Highlights from Westlake Royal's booth (2545) will include:
Comprehensive Roofing Portfolio
Westlake Royal's portfolio of industry-leading roofing brands spans a full spectrum of materials and profiles engineered for aesthetics, resilience and regional performance needs. From severe weather durability and fire resistance to energy efficiency and architectural versatility, attendees can explore roofing products and solutions designed to meet the demands of a variety of climates, code requirements or design visions.
The booth will highlight the latest colors, profiles and system enhancements across Newpoint® Concrete Roof Tile, DaVinci® Roofscapes, US Tile® Clay Roofing Products, Unified Steel® Stone Coated Roofing and Westlake Royal® Roofing Components. Attendees can also view the Westlake Royal Cool Roof System exhibit, which shows how underlayment, ventilation and reflective surfaces work together to boost energy performance, extend roof life and enhance overall system protection. The system can be paired with slate, clay, steel or concrete tiles in a wide range of profiles—from slate and shake to S tile and more.
New Product—DaVinci® Roofscapes Shake in Timber Black and Blonde Cedar
DaVinci® shake products are modeled from hand-split shakes for natural, non-repeating beauty. The new Timber Black color features deep grays and blacks for the authentic feel of rustic black cedar trees found deep in the eastern forests of North America. New Blonde Cedar is a warm, refined color that replicates the depth and light, airy coloring of sun-kissed cedar.
DaVinci® Project of the Year Recognition
DaVinci® Roofscapes will highlight the winners of the 2025 DaVinci® Masterpiece Contractor Project of the Year Awards. The five residential and two commercial projects showcase industry excellence, craftsmanship, visual impact and the ability to transform properties through innovative roofing solutions.
Metal Roofing Clinics: Prefinished Metal Panels; Stone Coated Metal Panels
IRE attendees will have three opportunities to participate in a complementary knowledge session, covering specification and installation of stone coated steel roofing panels, including regional considerations, accessories and installation best practices. The 45-minute sessions will be held at Booth 1133 on Jan. 20 at 12:15 p.m., Jan. 21 at 1 p.m., and Jan. 22 at 1:45 p.m.
Tapco Tools® Trim Brake Demonstrations
Brakes and saw tables from Tapco Tools® offer the utmost precision to create a high-quality, finished look for custom exterior trim. During IRE, Westlake Royal will host hands-on brake demos at its booth, showcasing techniques for cutting and bending roofing flashing and trim.
Attendees can visit Westlake Royal Building Products at booth 2545.
To learn more about all of the Roofing Solutions brands, click here.
About Westlake Royal Roofing Solutions LLC
Westlake Royal Roofing Solutions is a recognized, national leader in durable and sustainable clay, composite, concrete, and steel roof systems and components. The company's offerings include US Tile products, a legacy line of premium, stunning clay tile solutions manufactured to the highest standard of sustainability and craftsmanship; DaVinci Roofscapes, beautiful and durable composite slate and shake roofing tiles; Newpoint Concrete Tile Roofing, the enduring line of concrete tile known for its superior strength, Class A fire rating and long-lasting beauty; Unified Steel Stone Coated Roofing, the ultra-lightweight roofing system which benefits from the structural strength of steel; and Westlake Royal Roofing Components, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance.
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and "Like" us on Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260114339886/en/
Media Contact:
Greg Snowman
[email protected]
*For Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing and Westlake Royal Roofing Components
Wendy Bruch
[email protected]
*For DaVinci Roofscapes
Katy Tomasulo
[email protected]
571-235-1051