Westlake Royal Building Products™ Reveals New Products and Top Trends at the 2025 NAHB International Builders' Show®

Experience industry-leading brands and innovative design solutions across siding, roofing and more at booth C3819

Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), will return to the NAHB International Builders' Show^® (IBS), taking place February 25-27, 2025 in Las Vegas. This year, Westlake Royal will spotlight how its innovative products and expert trend insights can unlock the boundless possibilities of modern design and innovation.

Located in the Central Hall (C3819) of the Las Vegas Convention Center, the Westlake Royal booth will feature an impressive lineup of industry-leading brands, including Royal^® and Exterior Portfolio^® vinyl siding lines, TruExterior^® poly-ash siding, Celect^® Cellular Composite Siding, Cedar Renditions™ aluminum siding, Unified Steel^® Stone Coated Roofing, US Tile^® Clay Roofing Products, Newpoint^® Concrete Roof Tile, DaVinci^® Roofscapes, Versetta Stone^®, Eldorado Stone^®, Cultured Stone^®, Dutch Quality Stone^®, Mid-America^® Shutters and more.

"At Westlake Royal Building Products, we aim to inspire the industry to think bigger, push boundaries and redefine possibilities," said Steve Booz, vice president of marketing at Westlake Royal Building Products. "We invite our customers—distributors, builders, contractors and designers alike—to visit our booth at IBS 2025 and explore how our innovative products and expert insights can transform their projects. Our commitment is to deliver solutions that combine exceptional design aesthetics with the durability and performance demanded by today's modern builds."

At this year's show, Westlake Royal will engage attendees with key touchpoints in its approximately 10,000-square-foot booth, including:

BE BOUNDLESS™

Westlake Royal will showcase its successful Be Boundless campaign at IBS 2025. Driven by three core pillars—Innovation, Connection and Expression—Be Boundless inspires builders, contractors, designers and homeowners to push boundaries, unlock creativity, and explore limitless possibilities in design and construction. At the Westlake Royal booth, attendees will experience how to innovate, connect and express their unique visions with the industry's most diverse range of solutions.

INDUSTRY TRENDS

Reflecting Westlake Royal's Annual Trends Report: The Best In Home Design, the Westlake Royal booth will highlight top industry trends and sub-trends through dynamic displays. Featuring inspirational images, product highlights and expert guidance, this experience is designed to educate and inspire attendees, empowering them to discover advanced solutions that can bring their design visions to life.

NEW AND HOT PRODUCT HIGHLIGHTS

Westlake Royal's extensive product portfolio offers endless opportunities to stay on trend while helping professionals and homeowners create unique, personal design stories. From siding & accessories and trim & mouldings to roofing, stone and outdoor living products, the Westlake Royal booth will spotlight an array of exciting new and hot products, including:

Siding & Accessories

• NEW! Versetta Stone Colors - Westlake Royal is introducing three new colors for its Versetta Stone siding, combining the beauty and texture of authentic stone masonry with the ease of panelized installation. Granite Peak offers a rich, dark gray tone for a sophisticated, contemporary look that adds a wow-factor; Lunar Drift features a clean white hue that brightens facades with timeless elegance; and Glen Canyon delivers warm, earthy tones to evoke a sense of comfort and natural charm. Available in both Tight-Cut and Ledgestone profiles, the new colors offer design versatility, including bold and neutral options, to fit any project and reflect the latest home design trends.
• NEW! Cedar Renditions Colors - Expanding its design versatility, Cedar Renditions now features five new solid colors in the U.S.—Aluzinc, Ironstone, Charcoal, Frost and Black Silk—along with a new premium woodgrain color in the U.S. and Canada—Natural Whitewash. This sleek, modern aluminum accent siding offers the beauty of stained wood without the maintenance or flammability concerns, making it ideal for side walls, porch ceilings and soffits. Cedar Renditions is also easy to install and crafted from durable, recyclable aluminum to resist¹ rust, water, insects and harsh climates.
• NEW! Celect V-Groove Profile & Accessories - The new V-Groove profile for Celect Cellular Composite Siding adds effortless elegance with its clean, modern look, ideal for both horizontal and vertical applications. Its distinctive 12-foot length makes it perfect for vertical installations in homes with high ceilings and contemporary designs. In addition to the new profile, Celect is also showcasing two new accessories—corner and window trim—at IBS 2025. Beyond aesthetics, Celect siding provides exceptional durability and low maintenance with its patented interlocking system, creating a seamless, moisture-resistant finish that prevent warping, buckling, and shifting. The gravity lock design can withstand winds over 210 mph, and the face-resistant Kynar Aquatec^® provides superior UV protection. Made from cellular PVC, Celect resist dirt, staining, and insects, offering long-lasting performance and curb appeal. Additionally, its cellular PVC composition, white substrate, and Kynar Aquatec coating enhance energy efficiency by reducing heating and cooling needs. Celect has nearly twice the R-value of wood and insulates 70% better.
• NEW! Royal and Exterior Portfolio Board & Batten Profile & Colors - Westlake Royal is unveiling a next-generation panel for its Royal and Exterior Portfolio vinyl siding lines, blending the classic look of Board & Batten siding with improved structural stability. This updated design features a taller 5/8" batten, a gracefully curved face, and accentuating batten beads to enhance shadow lines, creating a striking visual appeal. The optimized substrate formulation ensures excellent heat retention, further strengthening the panel's durability. Together, these innovations deliver a beautiful and resilient siding solution that maintains the timeless charm of Board & Batten while offering enhanced performance. Along with the new profile, two striking new colors—Eclipse for Royal and Almost Midnight for Exterior Portfolio—will debut at IBS 2025, catering to the rising demand for dark exteriors that deliver a modern, eye-catching aesthetic.
• NEW! TapcoTape™ - Tapco Tools^® professional-grade contractor brakes provide precise, efficient and portable solutions for custom exterior trim fabrication. A new accessory, TapcoTape, enhances these brakes by adding an instant measuring scale for faster and more accurate bends and cuts. Easily attaching to the brake, Tapco Tape eliminates the need for a separate tape measure, streamlining the process. Tapco Tape also features material stops for repeat bends and can be installed without drilling holes in the brake. When not in use, it hinges up and out of the way. Tapco Tape is compatible with the Max-I-Mum XL, PRO 14 and PRO 19 brake models.
• NEW! Mid-America Gable Vents - Mid-America's array of shutters, trim, mounting blocks, utility vents, and gable and roof vents provides a level of detail and quality that ensures the perfect personal touch to complete any façade. New at the show is a series of Hybrid Gable Vents in multiple shapes and sizes: 14"x14" square, 14"x20" rectangle, 20"x26" rectangle, and 22" octagon. A range of colors is available.
• NEW! Kleer^® Reversible Nickel Gap/V-Groove Profile - Westlake Royal is expanding its lineup of Kleer cellular PVC trim with the new 6" Reversible Nickel Gap/V-Groove plank profile. Suitable for both modern and traditional design styles, both the Nickel Gap and V-Groove sides offer crisp, clean lines for charming and timeless design detail. It's perfect for creating an elegant, durable interior accent wall, including in high-traffic or moisture-prone areas, as well as for exterior soffits and porch ceilings. Like all Kleer cellular PVC products, the Nickel Gap/V-Groove profile is waterproof, termite-resistant and low maintenance. The profile can be installed horizontally or vertically, and it can be painted.
• TruExterior Siding & Trim - Made with a proprietary blend of fly ash and polymers, TruExterior Siding & Trim combines the look of wood with versatility and toughness to stand up to extreme weather, ground and masonry contact, and insects. The range of authentic styles expands this year with the addition of a timeless ⅝" lap siding profile.

Trim & Mouldings

• NEW! Grove Collection™ Line Extension - Grove Collection combines the timeless charm and rich look of stained wood with the performance benefits of cellular PVC, making it perfect for enhancing outdoor living spaces, porch ceilings and soffits. Its robust design is low-maintenance, long-lasting, moisture- and insect-resistant, and it is easy to install due to its hidden nailing hems. Along with the original 6" V-grooved plank, 6" beadboard, crown and bed mould, a new line extension includes column wraps with caps and bases, a 6" nickel gap profile and flat trim. Adding to its accolades, Grove Collection was named a finalist for the 2025 Best of IBS™ Awards in the "Most Innovative Building Material Product" category, highlighting its innovative design and superior performance in the industry.

Roofing

• NEW! DaVinci Roofscapes Colors - Two new colors will be introduced to DaVinci Single-Width Slate's Nature Crafted Collection—Rock Ridge and Aurora. Rock Ridge effortlessly blends dark gray and black hues to mirror the natural presence of iron sulfide, graphite and carbon found in Vermont and New York quarried slate. Aurora, inspired by the Northern Skies' Aurora Borealis, uniquely merges soft mottled greens and purples. This sophisticated yet traditional blend creates a one-of-a-kind appearance, making it a perfect addition for historical renovations and homes seeking to capture the essence of 1900s architecture.
• NEW! Expanded Newpoint Concrete Roof Tile Colors and Profiles - The latest additions to the Newpoint Concrete Roof Tile lineup are designed to meet the diverse style preferences of regional markets. For Northern and Southern California, four new nature-inspired colors—Earthen Shadow, Platinum Peak, Tree Bark Blend and Urban Driftwood—will soon be available. Arizona and Nevada markets will also see the introduction of three stunning new hues—Auburn Ridge, Ashen Cove and Olive Bark. Additionally, the popular Cherrywood and Apple Bark colors will have expanded profile offerings in the Arizona and Nevada markets, providing even more options for homeowners and builders.
• NEW! Dryroll™ - Recently introduced, Dryroll² is a universal ridge vent and weather block designed to safeguard the roof from the elements. The ridge vent solution also helps to exhaust heat and moisture from the roof. With rollable installation, the product blends smoothly with the roof and reduces unappealing field vents and roof penetrations.
• Unified Steel Stone Coated Roofing - Unified Steel combines the structural strength of steel with an innovative Above-Sheathing Ventilation system to deliver exceptional durability, weather resistance and year-round reduced energy consumption compared to asphalt shingles. The system may reduce attic temperatures and heat flow by up to 30 percent compared to asphalt shingles, enhancing overall performance. With a 50-year limited warranty, it offers hail resistance, a Class A Fire Rating³, and the aesthetic versatility to emulate shingle, clay tile, cedar shake or slate. Unified Steel is also a finalist for the 2025 Best of IBS Awards in the "Most Innovative Building Material Product" category.

Stone

• NEW! Eldorado Stone Colors - The new Ranchers Ridge™ and Nordic Peak™ colorways bring versatile, natural tones to three stone profiles. Evoking the untamed landscape of America's western frontier, Ranchers Ridge balances a sun-warmed cream base with stately accents of sand, rust and grey, available in RoughCut^® and Fieldledge^®. The Nordic Peak color was inspired by the dazzling, windswept heights of Scandinavia, with its bright neutral tone blending chalky white tones and subtle variations of light grey for the distinctive Cliffstone^® profile.
• NEW! Dutch Quality Stone Handformed Brick™ - The brand's first brick profile presents an elevated tumbled brick design and configuration, with each piece molded for exquisite variation and robust dimension. Available in three colorways including the newest addition, Snowpack™, a bright white hue inspired by the crisp, clean essence of freshly fallen snow.
• NEW! StoneCraft™ Colors - Three new colorways—Silver Summit™, Mineral Ridge™ and Steel Valley™ —are a range of neutrals spanning from a bright ivory-gray hybrid to a dark, smokey carbon with rust accents. The colors were designed for StoneCraft's classic stone veneer products including Ledgestone, a linear, dry-stack profile with rugged texture; Fieldstone, a bold, irregular stone shape inspired by rustic European building techniques; and Laurel Cavern Ledge, made with stones handpicked from the rocky ravines and cliffs of North Carolina.
• Cultured Stone and Eldorado Stone Trending Textures - Curations of premium stone and brick veneer that define top design trends, including variations of Ledgestone, Limestone, Hewn Stone™ and Cliffstone. With earthy color palettes, organic shapes and timeless character, these "textures of the year" celebrate the growing movement toward natural materials and indoor-outdoor harmony.

Windows

• NEW! Legacy Collection Black Frame - Responding to the growing demand for darker window frames, Westlake Royal is introducing a black frame option to its Legacy Collection window line. Available for the Legacy Collection's 250 Series, the new frame is black on both the outside and inside of the window. Like all of the 250 Series, the window offers a range of features designed for durability and reduced energy consumption, including multi-chambered vinyl profiles, an all-welded frame and sash, aluminum sash reinforcement, DP-35 performance levels, an integral nailing fin and dual weather-stripping. Hung, slider and picture window models are available. The Legacy Collection is currently available in Alabama, Arkansas, the Florida panhandle, Louisiana, Mississippi, Missouri, New Mexico, Oklahoma and Texas.
• NEW! Series 800 Patio Door - The new Series 800 Patio Door offers a range of options to meet the needs of nearly any project, including an integral J-channel, a DP50 rating for standard-height models and stainless-steel rollers and mortises for coastal applications. Single-panel and multi-panel doors are available. The doors provide thermal efficiency, including Energy Star-compliant glazing options. Standard features include an internal weep system, all-welded frame and sash, dual-seal weatherstripping, and an integral screen track.

Outdoor Living

• Zuri^® Premium Decking - Interior and exterior design trends are merging as homeowners coordinate decking colors with interior hardwoods to create seamless, harmonious transitions between indoor and outdoor spaces. Zuri Premium Decking replicates the natural beauty and warmth of exotic hardwood while offering the unmatched durability and low-maintenance benefits of PVC. Unlike composite alternatives, Zuri features a PVC substrate capped with a realistic woodgrain print and a clear acrylic layer that resists stains, scratches, fading and moisture. Backed by a limited 25-year Color Fastness Warranty, Zuri ensures lasting beauty without the need for painting, staining or resealing. Available in six stunning shades—Hickory, Chestnut, Walnut, Pecan, Brazilia, and Weathered Gray—Zuri offers square and grooved planks along with fascia and corners to complement both contemporary and traditional designs.
• Kindred^® Outdoors and Surrounds - The outdoor living brand showcases its signature fire bowls and outdoor kitchens at IBS 2025 in a stunning outdoor living display. Crafted from durable glass-fiber reinforced concrete and hand-finished for a natural limestone look, the fire bowls feature subtle color variations and come in four shades with Honed or Travertine finishes. Complementing these are custom outdoor kitchen cabinets designed to elevate any outdoor space with functionality and style.

ADDITIONAL BRAND ACTIVATIONS

Tapco Tools Demonstration in Show Village

Brakes and saw tables from Tapco Tools offer the utmost precision to create a high-quality, finished look for custom exterior trim. On Tuesday, February 25 and Wednesday, February 26 at 11:30 a.m. PST, head outside to the ProBuilder Show Village to see the Tapco Tools in action, where Aron Jones of @bigdogconstruction.gm will be on the ProTradeCraft stage demonstrating how to bend critical roof and wall flashings. Tapco Tools will also host on-demand product demonstrations, and give visitors a chance to try it out, in the Pavilion (next to the ProTradeCraft stage).

RoofersCoffeeShop^® Live Interviews

On Tuesday, February 25, RoofersCoffeeShop will broadcast live from the Tapco booth from 9:30 p.m. to 11:30 a.m. PST and at the Westlake Royal booth from 12:30 to 4 p.m. PST. During these sessions, the president of RoofersCoffeeShop, Heidi Ellsworth, will interview industry leaders about new product launches, emerging trends and insights into the show floor activities.

VISION House Las Vegas

Westlake Royal has partnered with Beazer Homes and Green Builder Media on the VISION House Las Vegas project, featuring three demonstration homes—baseline, upgrade and deconstructed models—that showcase net zero, electrification, energy and water efficiency, healthy living, solar and storage, resiliency and cost-effectiveness.

For the project, Westlake Royal donated Newpoint Concrete Roof Tile, Westlake Royal Cool Roof System, Cultured Stone and Eldorado Stone. Located in the Cadence Community (333 Taylor Street, Henderson, Nevada), the homes will be open for tours during IBS 2025, with hours from 10 a.m. to 6 p.m. PST daily (1 to 6 p.m. PST on Mondays).

"ABCs of Construction Tech" Book Signing

Don't miss the chance to meet the building industry's favorite storyteller, Mark Wille, at the Westlake Royal booth! Join us on Wednesday, February 26, from 2 to 2:45 p.m. PST for an exclusive book signing event. Mark will be signing and giving away copies of his new children's book, "ABCs of Construction Tech"—a must-have for young minds curious about building.

For more information, visit Westlake Royal Building Products at booth C3819 at the International Builders' Show and view press kit materials here.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and "Like" us on Facebook.

¹ All of Westlake Royal's limited warranties for each product line are available at https://www.westlakeroyalbuildingproducts.com/, under "Resources." The limited warranties found there are the sole warranties applicable to Westlake Royal's products.

² Dryroll is a trademark of Monier Roofing Components GmbH and BMI Deutschland GmbH.

³ For certain assemblies – please go to https://qai.org to find the full listing of classifications for each product.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250214038729/en/

Media Contact:

Kriss Swint

Westlake Royal Building Products

[email protected]