With 10,000+ Micro-Scrubbing Dots, The New Swiffer PowerMop Delivers a Deeper, More Satisfying Clean

A deeper clean you can see and feel – even your white socks will thank you

The updated Swiffer PowerMop pads make floor cleaning easier by tackling the constant effort and lackluster results that mop and buckets often leave behind. With more scrubbing power and smart new features, the upgraded pads deliver a deeper, stronger clean you can see and feel, and it even passes the white sock test by showing how much dirt other methods miss.

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Newly upgraded PowerMop pads feature 10,000+ micro-scrubbing dots

"People are looking for a deeper clean they can see and feel, and that's exactly what the upgraded Swiffer PowerMop brings home," said Dave Landers, Vice President, North America Surface Care, Procter & Gamble. "These upgraded pads are our most advanced, built to pull up dirt you didn't even realize was there."

First introduced in 2023 as the product to deliver a mop‑and‑bucket clean in half the time, the updated Swiffer PowerMop now cleans even better. Its upgraded pads deliver a deeper clean you can see and feel, with results your white socks will happily vouch for. As Swiffer's most advanced floor‑cleaning tool yet, the improved Swiffer PowerMop pads tackle every day and stubborn messes faster than before.

How does the Swiffer PowerMop deliver a deeper clean now?

• Newly upgraded PowerMop pads which feature 10,000+ micro-scrubbing dots offering 5X deeper clean vs. the leading dollar channel spin mop, leaving floors virtually streak and residue free.
• Upgraded PowerMop pads are more absorbent than previous pads.
• 30% larger 3D mop head compared to previous with a 360° swivel for easy maneuverability to ensure greater coverage and flexibility to clean tight spaces.
• The same all-in-one wet cleaning system Swiffer fans know and love, offering a mop and bucket clean in half the time.
• Refill solutions in a variety of scents including Lavender, Fresh, Unstopables, Gain and more that leave floors smelling fresh for hours after cleaning.

Offers Users a Clean They Can See

For more than 25 years, Swiffer scientists have continued to test and learn from real world cleaning pain points in search of breakthroughs to help consumers overcome their cleaning challenges. The new & upgraded Swiffer PowerMop delivers on helping users get the clean they expect from Swiffer in fewer passes than before. The new Swiffer PowerMop pads offer a 5X Deeper Clean versus the leading dollar channel spin mop.

"At Swiffer, we design our innovations around the everyday messes people encounter and how they clean them," said Arianna Castro, Swiffer scientist at Procter & Gamble. "By studying how consumers clean and where the process can become difficult or time-consuming, we developed features like the 10,000+ micro-scrubbing dots, engineered to break apart tough messes so Swiffer PowerMop can deliver a superior deep clean while keeping cleaning simple and efficient."

How did Swiffer upgrade the PowerMop?

The improved Swiffer PowerMop elevates everyday and deep cleaning by delivering a mop and bucket clean in half the time, now offering a 5X deeper clean¹. Key features include:

• The PowerMop's upgraded 3D mopping pads now include 10,000+ micro-scrubbing dots, delivering a 5X deeper clean¹. These layers of micro-scrubbers help the PowerMop tackle tough, sticky messes that may have taken additional passes² to clear.
• A 30% larger 3D mop head³ with a 360° swivel for easy maneuverability that ensures greater coverage and flexibility to clean tight spaces.
• The Swiffer PowerMop has been reinforced to make the device stronger to unlock more scrubbing power.

How does the upgraded PowerMop improve scrubbing performance?

Swiffer continues to pave the way in the floor cleaning category with innovative solutions like the new PowerMop which tackles tough, sticky messes without compromising speed and efficiency. Key upgrades include:

• 10,000+ scrubbing dots on every pad
• 20% more scrubbing power compared to the previous PowerMop pads
• 5X deeper clean vs. the leading dollar channel spin mop
• Upgraded PowerMop pads are more absorbent than previous pads.
• Cleans tough messes in fewer passes compared to the previous PowerMop pads

How is this mop pad different from the previous design?

Through consumer research and testing, Swiffer found that users were yearning for even more scrubbing power in their PowerMop clean. The new and upgraded mop pads now include:

• 10,000+ micro scrubbing dots to help tackle tough, sticky messes
• Offers a 5X deeper clean vs. the leading dollar channel spin mop
• Upgraded PowerMop pads are more absorbent than previous pads

Availability

• The upgraded Swiffer PowerMop and mop pads are available at major retailers nationwide in stores and online.
• The Swiffer PowerMop Starter Kit includes the PowerMop, one full-size bottle of cleaning solution and one pack of upgraded mop pads with 10,000+ micro scrubbing dots. The PowerMop mop pad is available in both multi-surface and wood varieties.

To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at http://www.pg.com/news.

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Maytal Levi

P&G Surface Care, Communications Leader

[email protected]

Alan Danzis

MSL New York

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