• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishDashboard
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI employees
    Legal
    Terms of usePrivacy policyCookie policy

    WPP Acquires Data-Driven Influencer Marketing Agency Goat

    3/22/23 8:30:00 AM ET
    $WPP
    Advertising
    Consumer Discretionary
    Get the next $WPP alert in real time by email

    WPP (NYSE:WPP) today announces the acquisition of Goat, one of the world's leading influencer marketing agencies.

    Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015. Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results. The company's 150+ staff across three global offices have helped to grow some of the biggest brands in the world, including Dell, Beiersdorf, Meta, Tesco, Uber, EA, Natura and Augustinus Bader, delivering best-in-class social and influencer campaigns. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content.

    In recent years, Adweek recognised Goat as Europe's fastest-growing agency while The Drum awarded it Social Media Agency of the Year and LinkedIn named it one of its top companies.

    Goat will join GroupM, WPP's media investment group, and merge with its influencer marketing solution INCA to create the industry's first truly global influencer marketing agency with more than 300 employees in over 30 markets around the world. The combined entity – which will go to market as Goat – will operate as part of GroupM Nexus, the world's leading media performance organisation with more than 9,000 expert practitioners.

    As part of GroupM Nexus, Goat will support GroupM's strategy to help clients drive growth through performance with the scale and expertise to help global brands activate campaigns anywhere in the world. Enhanced by GroupM's partnerships with the world's largest social and commerce platforms, proprietary technology, and deep global expertise, Goat will provide GroupM and WPP clients with industry-leading global, cross-channel, and data-driven influencer marketing capabilities.

    Christian Juhl, Global CEO, GroupM, said: "Influencer marketing is an exciting growth area for our business and one in which our clients are looking for globally scaled and outcomes-driven capabilities. The addition of Goat to GroupM as part of GroupM Nexus gives us the ability to deliver accountable, cross-channel, and data-driven influencer solutions for clients anywhere in the world. Combined with the exceptional talent at INCA, we expect Goat to play a critical role in helping us define the next era of media at GroupM."

    Arron Shepherd, Founder and CEO, Goat, said: "We couldn't be happier to be joining WPP and GroupM to bring our leading global influencer marketing and digital solutions to some of the best brands in the world. We are delighted to combine forces with the amazing talent at INCA to deliver even better value for our clients all over the world."

    Mark Read, CEO, WPP, said: "Influencer marketing is a key growth priority for the industry and for WPP. Our clients are increasingly planning budgets at a global scale and require partners that have the global reach to help deliver, whilst driving engagement and impact at a local level. Goat's proven track record in the influencer marketing space paired with GroupM's record of excellence will continue to build on our unparalleled expertise in this area."

    Goat becomes the latest in a series of acquisitions that form part of WPP's accelerated growth strategy and focused M&A approach. These include 3K Communications, Fēnom Digital, Diff, Passport, JeffreyGroup and Newcraft in the last six months alone, in addition to the acquisition of influencer marketing agency Village Marketing in February 2022.

    About WPP

    WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.

    About GroupM

    GroupM is the world's leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM's portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com.

    About Goat

    Goat is a global award-winning agency delivering niche content, to niche audiences, at scale. The company works with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20230321005974/en/

    Get the next $WPP alert in real time by email

    Chat with this insight

    Save time and jump to the most important pieces.

    Recent Analyst Ratings for
    $WPP

    DatePrice TargetRatingAnalyst
    6/25/2025Equal Weight → Underweight
    Barclays
    3/26/2025Neutral
    Goldman
    2/28/2025Overweight → Equal Weight
    Barclays
    1/24/2025Hold → Buy
    Kepler
    1/11/2024Buy → Sell
    UBS
    12/13/2023Overweight → Neutral
    JP Morgan
    11/6/2023Equal-Weight
    Morgan Stanley
    9/29/2023Buy → Neutral
    Goldman
    More analyst ratings

    $WPP
    Press Releases

    Fastest customizable press release news feed in the world

    See more
    • CMI Media Group Welcomes Andy Shaughnessy as SVP, Data Analytics

      PHILADELPHIA, June 24, 2025 (GLOBE NEWSWIRE) --  Strategic media healthcare agency CMI Media Group, a WPP company (NYSE:WPP), announced it has appointed Andy Shaughnessy as SVP, Data Analytics on the agency's Customer Insights & Analytics team, responsible for leading and growing a talented team of data management experts, along with driving the agency's vision to provide actionable analytics to clients across multiple online and offline channels. With 15 years of proven pharma analytics experience, including omnichannel strategy and advanced/digital analytics, Andy brings a diverse range of skills to this role ensuring efficiency, speed, and value to the development of new data deliverab

      6/24/25 11:15:00 AM ET
      $WPP
      Advertising
      Consumer Discretionary
    • Grey and UNACEM Named Honoree in Fast Company's 2025 "World Changing Ideas" Awards

      "Sightwalks," the innovative tactile signage system created by Grey Peru, is transforming sidewalks for UNACEM/Sol Cemento NEW YORK, June 10, 2025 /PRNewswire/ -- Grey, a leading global ad agency, is proud to announce that it has been named an honoree of Fast Company's 2025 World Changing Ideas Awards, alongside its client UNACEM. This annual recognition honors transformative efforts that tackle the world's most pressing issues, from fresh sustainability initiatives and cutting-edge AI developments to ambitious pursuits of social equity that are helping mold the world. "Sightwalks" stood out for its impact, sustainability, design, creativity, scalability, and ability to improve society.

      6/10/25 10:27:00 AM ET
      $WPP
      Advertising
      Consumer Discretionary
    • Ubie and CMI Media Group Partner to Modernize DTC Advertising with Highly Personalized Consumer Campaigns in Women's Health, Hematology

      There is a critical need for trustworthy, hyper-personalized information earlier in the diagnosis and treatment journey to empower patients to participate in their careThe partnership will initially focus on endometriosis and hematology; high-need therapeutic areas where patients are actively seeking information Connecting tailored information with relevant, motivated audiences will reinvent the way DTC advertising interacts and engages with consumersNEW YORK, May 13, 2025 /PRNewswire/ -- Ubie, an AI-driven and medically vetted healthcare prediction platform that guides patients to the care they need, and CMI Media Group, a WPP (NYSE:WPP), healthcare media agency, announced a partnership aim

      5/13/25 9:40:00 AM ET
      $WPP
      Advertising
      Consumer Discretionary

    $WPP
    SEC Filings

    See more
    • SEC Form 6-K filed by WPP plc

      6-K - WPP plc (0000806968) (Filer)

      6/13/25 12:19:44 PM ET
      $WPP
      Advertising
      Consumer Discretionary
    • SEC Form 6-K filed by WPP plc

      6-K - WPP plc (0000806968) (Filer)

      6/9/25 8:54:32 AM ET
      $WPP
      Advertising
      Consumer Discretionary
    • SEC Form 6-K filed by WPP plc

      6-K - WPP plc (0000806968) (Filer)

      6/2/25 11:28:16 AM ET
      $WPP
      Advertising
      Consumer Discretionary