Wyndham and Soliteight Unveil Plans to Bring Super 8 Brand to Spain and Portugal with 40 New Hotels Over 10 Years
Exclusive Development Agreement strengthens Wyndham's relationship with longtime franchisee while capitalising on countries' booming tourism trends
LONDON, April 24, 2025 /PRNewswire/ -- Wyndham Hotels & Resorts, the world's largest hotel franchising company with 25 global brands and approximately 9,300 hotels, has signed an exclusive development agreement with Soliteight Hotel Projects SA to introduce its Super 8® by Wyndham brand to the Iberian market in Spain and Portugal. Under the agreement, Soliteight, a leading hotel development and investment firm and existing Wyndham franchisee, will develop and open 40 Super 8 hotels over the next ten years, filling a crucial gap in the region's hospitality landscape.
Super 8, a globally recognised and leading economy brand known for its hospitality, trusted quality and great value, will cater to the increasing number of budget-conscious travelers in Spain and Portugal. The initiative comes as both countries experience record-breaking tourism growth, along with rising demand for reliable, high-quality economy accommodations. Wyndham currently operates 14 Super 8 hotels across EMEA, including locations in Germany, The UK, and Saudia Arabia.
The first hotel will open in Leiria, Portugal in Q4 2027 with additional locations to be developed in prime spots across Tier 1 and Tier 2 cities including key travel hubs like airports, busy retail areas, and along popular transportation routes in smaller cities. Many of the hotels will be new construction using smart modular designed for efficiency and sustainability, staying true to the Super 8 brand's renowned commitment to quality.
"Bringing Super 8 to Spain and Portugal is a strategic move to make quality, affordable travel more accessible. Southern Europe has a growing demand for reliable, budget-friendly accommodations and our collaboration with Soliteight allows us to meet that need. By introducing a trusted brand in key destinations, we ensure travellers can enjoy great value without sacrificing quality. We're looking forward to bringing Super 8's signature blend of affordability, modern comfort and sustainability to these vibrant markets."
- Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts
Addressing Market Needs
The launch of Super 8 by Wyndham in Spain and Portugal is driven by booming tourism, shifting travel trends, and a growing demand for quality, affordable accommodations. In 2024, Spain welcomed a record 94 million international visitors, while Portugal also saw significant tourism growth. Spain's strong economic performance, with a 3.2% GDP increase that same year, is further fueling domestic and business travel, particularly in secondary cities and emerging markets. As travellers seek options beyond basic budget stays and increasingly expensive mid-range hotels, Super 8 by Wyndham is perfectly positioned to fill this gap, offering reliable, high-quality, and affordable lodging.
"Spain and Portugal continue to lag other European markets in branded economy hotels, with a 10% gap in budget brand penetration, despite a 142% surge in RevPAR since 2019. We are delighted to partner with Wyndham as the exclusive developer for Super 8 in Iberia, addressing the need for well-branded economy hotels that offer comfort, consistency, and value for both international and domestic travellers."
- Rui Alpalhão, Chief Executive, Soliteight
The Wyndham Advantage
Wyndham franchisees throughout the EMEA region benefit from the Wyndham Advantage – a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of nearly $350 million in innovative technology investments over the past six years, owners have access to best-in-class technology from industry-leading providers, including next-gen property management systems, as well as a growing member base of approximately 114 million enrolled Wyndham Rewards members who make up more than a third of all check-ins globally.
To learn more, including franchising opportunities, visit whrdevelopmentemea.com.
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About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE:WH) is the world's largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 903,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 114 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
About Soliteight
Soliteight is a Portugal-based hotel development company that specializes in delivering high-quality hospitality projects in partnership with renowned international brands. Founded as a joint venture between FundBox Holdings, a prominent Portuguese private equity firm, and Estoril 8023, a hotel management company led by experienced entrepreneurs Luiz Godinho Lopes and Pedro Mendes Leal, Soliteight focuses on asset-light investment models and long-term lease agreements. The company leverages both institutional investment expertise and deep industry knowledge to develop hotels that adhere to global standards while ensuring sustainable returns for its stakeholders.
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the federal securities laws, including statements related to Wyndham's current views and expectations with respect to growth and anticipated travel demands in the EMEA region. Forward-looking statements are any statements other than statements of historical fact, including those that convey management's expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as "will," "expect," "believe," "plan," "anticipate," "predict," "intend," "goal," "future," "forward," "remain," "confident," "outlook," "guidance," "target," "objective," "estimate," "projection" and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham's relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between Russia and Ukraine and conflicts in the Middle East, respectively; global or regional health crises or pandemics including the resulting impact on Wyndham's business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham's ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham's ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham's ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
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SOURCE Wyndham Hotels & Resorts