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    Xfinity Debuts Game-Changing Features for a Smarter, More Personalized NBA Viewing Experience

    10/22/25 11:00:00 AM ET
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     Fans Can Now Create Their Own Multiview, Selecting Up to Four Live Sports Games to Watch at Once

    Fan View, a New All-In-One Sports Companion Gives Fans One Place to Find and Follow Every Game, Score and Stat - Right Alongside All the Action

    New, Personalized League Hub Offers Seamless Access to Over 1300 Games, Across Every Platform  

    Comcast's Xfinity is introducing a suite of cutting-edge features just in time for the start of the NBA season, transforming how fans find, follow, and watch every game. include Create Your Own Multiview, allowing fans to select four games of their choice, and Fan View, a dynamic on-screen sports companion. These new features will be easily accessible within NBA Zone, a personalized league hub that brings over 1300 NBA Games together in one seamless destination, making it effortless for customers to find games regardless of where they are airing.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251022567206/en/

    Xfinity X1 brings all the action of the NBA into one seamless destination

    Xfinity X1 brings all the action of the NBA into one seamless destination

    Together, these enhancements offer customers a new way to enjoy their favorite sports in the smartest, most dynamic experience available on television, all on top of Xfinity's ultra-low lag Internet that ensures spoiler- and interruption-free viewing.

    "In today's fragmented sports landscape, fans have to navigate a growing mix of networks and apps just to follow their favorite teams. Our goal is to make this easy," said Fraser Stirling, Global Chief Product Officer, Comcast. "Nobody does basketball better than we do, and by bringing everything together into one simple, feature-packed experience, we're removing complexity so our customers can simply sit back and enjoy everything the season has to offer."

    Create Your Own Multiview - Select and Watch Four Live Sports Games at Once

    Just in time for the start of the basketball season, Xfinity is enhancing its popular multiview feature to give customers more flexibility to watch the games that matter most to them. When multiple games are on simultaneously, customers can now create their own personalized sports viewing experience, choosing from select channels to watch up to four games at once. Whether watching two NBA games airing at the same time, or enjoying a combination of multiple sports, fans can tailor their screen to follow the action on their terms. They can also choose to enlarge any of the games on the screen, while still having the ability to easily cycle between the audio of the other games.

    Fan View - The Ultimate, Personalized Sports Companion

    Xfinity is also introducing Fan View, a new all-in-one sports companion on Xfinity X1 that places scores, stats, standings, betting odds, and team insights right next to the live action. It also helps fans discover and watch games across network channels and streaming services, without having to take their eyes off the screen. Fan View brings together everything fans love about the X1 Sports Zone app, the platform's original sports companion, and adds new layers of interactivity, personalization, and real-time data to deliver the most immersive experience yet.

    NBA Zone – Seamlessly Find Over 1300 NBA Games

    Additionally, an enhanced, more personalized NBA Zone will bring over 1300 NBA games - whether airing on broadcast, cable streaming apps or FAST channels – into one single destination, making it easier than ever for fans to find and watch the action of the basketball season. Fans can personalize the destination with their favorite teams to find the live coverage, stats, news and highlights most important to them front and center within the experience.

    A Gameday Experience Like No Other, Powered by Xfinity

    Whether at home or on the go, Xfinity delivers the ultimate sports streaming experience. With low-latency internet, fans can stream live games on Peacock, Prime Video or ESPN with minimal lag, so they never miss a buzzer-beater or game-changing play. Wall-to-wall WiFi ensures strong, reliable coverage in every room of the house, and Xfinity's most reliable 5G network and 23 million WiFi hotspots ensures fans can follow all the action wherever they are.

    Xfinity's entertainment devices are powered by Comcast's Entertainment OS, an entertainment platform that supports tens of millions of devices globally. Combining cutting-edge technology with intuitive design, Entertainment OS enables Xfinity to bring together live TV, hundreds of thousands of free and transactional on-demand choices, plus over 450 streaming apps and channels into a seamless, personalized viewing experience that transforms the way customers experience entertainment. With voice control, a content-forward interface, subscription management and personalized recommendations, Xfinity puts everything customers love in one place.

    About Comcast

    Comcast Corporation (NASDAQ:CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20251022567206/en/

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    Debbie Frey

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