Shake Shack Expands Maxim's Partnership with 2026 Vietnam Opening
We'll be serving ShackBurgers in Vietnam soon! Shake Shack Inc. ("Shake Shack" or the "Company") (NYSE:SHAK) and licensee Maxim's Caterers Limited ("Maxim's") are expanding their partnership and plan to open 15 Shacks in Vietnam by 2035, with the first flagship location set to debut in 2026.
Maxim's proudly operates 52 Shake Shack locations across Mainland China, Hong Kong, Macau, and Thailand. With over 60 years of experience, Maxim's stands as one of Asia's premier food and beverage powerhouses, boasting a portfolio of over 2,000 outlets. They excel in delivering exceptional dining experiences across full-service and quick-service restaurants, as well as bakeries and coffee shops, featuring company-owned and world-renowned brands.
"Expanding into Vietnam is an exciting leap forward for Shake Shack," says Michael Kark, President of Global Licensing at Shake Shack. "With 15 Shacks planned over the next decade, we're not just growing — we're planting roots in one of Asia's most vibrant, food-loving cultures. Maxim's is the perfect partner to bring our mission to life, with their unmatched local insight, operational excellence, and passion for hospitality. Together, we can't wait to welcome a whole new community of Shack fans in Vietnam."
"We have been humbled by Shake Shack's fans in Asia as well as the warm reception of Maxim's in Vietnam," says Michael Wu, Chairman & Managing Director of Maxim's. "Maxim's and Shake Shack have established a successful long-time partnership, and we are eager to deepen the relationship in Vietnam with our commitment to quality, community and outstanding guest experiences. Each Shack will reflect the warmth and hospitality that Vietnam is known for, and we can't wait to welcome guests."
In keeping with Shake Shack's fine dining heritage and commitment to thoughtful ingredient sourcing, quality, and hospitality, the menu will feature signature items including the ShackBurger®, Chicken Shack and Chicken Bites, crinkle-cut fries, ShackMeister beer, Shack Red and Shack White wine, Shack-made lemonade and freshly spun frozen custard ice cream. Aligned with its purpose to Stand for Something Good®, Shake Shack will also partner with local producers, purveyors and artists to support and reflect the vibrant Vietnamese community.
About Shake Shack
Shake Shack serves elevated versions of American classics using only the best ingredients. It's known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack's purpose is to Stand for Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC's Madison Square Park, the Company has expanded to over 610 locations system-wide, including over 390 locations in 34 U.S. States and the District of Columbia, and over 210 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.
Skip the line with the Shack App, a mobile ordering app that lets you save time by ordering ahead! Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.
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About Hong Kong Maxim's Group
Founded in 1956, Hong Kong Maxim's Group is one of Asia's leading food and beverage companies comprised of Chinese, Asian and Western restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning HONG KONG MX Mooncakes. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory and Shake Shack in various territories. Altogether, it has over 2,000 outlets in Mainland China, Hong Kong and Macau regions, Vietnam, Cambodia, Thailand, Singapore and Malaysia.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250812549083/en/
Media:
Meg Davis, Shake Shack
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