Zepp Health Acquires Core Assets of Wild.AI to Expand Support for Female Athletes Across Life Stages
Zepp Health (NYSE:ZEPP), the parent company of Amazfit, today announced it has acquired the core assets and intellectual property of Wild.AI, a pioneering women's wellness platform focused on optimizing female performance through hormone-informed coaching. The acquisition was completed at the end of August and includes Wild.AI's proprietary technology and select members of its leadership team.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250904422306/en/
ZEPP), the parent company of Amazfit, today announced it has acquired the core assets and intellectual property of Wild.AI, a pioneering women's wellness platform focused on optimizing female performance through hormone-informed coaching.">Zepp Health (NYSE:ZEPP), the parent company of Amazfit, today announced it has acquired the core assets and intellectual property of Wild.AI, a pioneering women's wellness platform focused on optimizing female performance through hormone-informed coaching.
Wild.AI is renowned for using physiological and hormonal data to help women Track, Train, Fuel, and Recover based on their cycle and life stage. From menstruation to menopause, the platform delivers personalized insights that help improve performance, reduce injury risk, and deepen body awareness—serving both elite athletes and everyday fitness enthusiasts.
This acquisition builds on a successful partnership between Zepp Health and Wild.AI, including the recent launch of a Wild.AI mini-app on Amazfit's Active 2 smartwatch. That collaboration underscored a shared commitment to science-backed, user-centric performance tools.
"Our mantra of Train, Recover, Repeat found natural alignment with Wild.AI's mission," said Scott Shepley, Head of Global Marketing, Amazfit. "Rather than reinventing the wheel, we saw an opportunity to make it run smoother and faster—by integrating Wild.AI's cutting-edge capabilities into our performance ecosystem. This is a major step forward in delivering meaningful value to female athletes across the world."
"Wild.AI was born from a desire to build for women first—not as an afterthought," said Hélène Guillaume, Founder of Wild.AI. "Zepp Health shares our belief that physiology-informed tools are critical for women to thrive in sport. Together, we'll continue to support our community and bring Wild.AI's science-driven approach to millions more."
Wild.AI App Key Capabilities:
- Daily hormone-aware symptom tracking to power individualized insights
- Integration with wearables (including Amazfit, Garmin, Apple Watch) for enhanced data
- Adaptive training and nutrition guidance based on hormonal shifts, symptoms, and recovery status
- Educational content that helps users understand hormonal impacts on performance, recovery, and injury risk
- Trend analysis and monthly reports that surface correlations between training load, symptoms, and hormonal phases
As Zepp Health expands its offering to better serve the female athlete community, the company will:
- Continue supporting the existing Wild.AI app for current users across iOS and Android
- Maintain compatibility with third-party wearables such as Apple Watch and Garmin
- Begin global rollout of Wild.AI features across Amazfit devices, starting in the United States
- Deepen its focus on hormone-informed coaching and wellness across all stages of a woman's life
The Wild.AI app will remain available for non-Amazfit users, and all existing services will continue uninterrupted.
About Amazfit
Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE:ZEPP), a health technology company with its principal office based in Gorinchem, the Netherlands. Zepp Health operates as a distributed organization, with team members and offices across the Americas, Europe, Asia, and other global markets.
Offering a wide selection of smartwatches and bands, Amazfit's brand tagline, "Discover Amazing," encourages individuals to break barriers, exceed expectations, and find joy in every moment. Amazfit is powered by Zepp Health's proprietary health management platform, which delivers cloud-based, 24/7 actionable insights and guidance to help users achieve their wellness goals.
Known for outstanding craftsmanship, Amazfit smartwatches have won numerous design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is embraced by millions of users, with products available in over 90 countries across the Americas, EMEA, and APAC regions. For more information, visit www.amazfit.com.
About Wild.AI
Wild.AI helps women turn their hormones into their superpower through an ecosystem of groundbreaking products. Their flagship product, the Wild.AI app, is dedicated to helping women enhance their fitness and sports performance through insights tailored to the main milestones in a woman's life - menstrual cycle (including 148 birth controls), perimenopause, and menopause. The app, backed by 450 whitepapers, offers practical training, nutrition, and recovery advice to optimize health and fitness outcomes. Wild.AI also offers a comprehensive suite of additional tools, including a coaching dashboard, a coaching academy, and a supplement store designed to enhance women's health and performance.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250904422306/en/
Media Contact
Mary Woodbury
Head of Public Relations, Amazfit North America
[email protected]