Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and other Apple-branded and third-party accessories. It also provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It sells and delivers third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California.
IPO Year: 1980
Exchange: NASDAQ
Website: apple.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 3/5/2026 | $267.00 → $268.00 | Neutral | Rosenblatt |
| 3/3/2026 | $239.00 → $248.00 | Underweight | Barclays |
| 2/25/2026 | $241.00 → $270.00 | Neutral | MoffettNathanson |
| 2/10/2026 | $325.00 → $340.00 | Outperform | Bernstein |
| 1/30/2026 | $315.00 → $325.00 | Overweight | Analyst |
| 1/30/2026 | $230.00 → $239.00 | Underweight | Barclays |
| 1/30/2026 | $250.00 → $267.00 | Neutral | Rosenblatt |
| 1/30/2026 | $300.00 → $315.00 | Buy | Monness Crespi & Hardt |
| 1/30/2026 | $300.00 | Hold → Buy | Maxim Group |
| 1/26/2026 | $305.00 → $315.00 | Overweight | Analyst |
Fastest customizable press release news feed in the world
Powered by H2, AirPods Max are better than ever with more effective ANC, enhanced sound quality, and new features like Adaptive Audio and Live Translation Apple® today announced AirPods Max® 2, bringing even better Active Noise Cancellation (ANC), elevated sound quality, and intelligent features to the iconic over-ear design. Powered by H2, features like Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation come to AirPods Max for the first time. The new AirPods Max also unlock creative possibilities for podcasters, musicians, and content creators, with useful features like studio-quality audio recording and camera remote. AirPods Max 2 will be available to order
Apple's all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just $599 Apple® today unveiled MacBook Neo™, an all-new laptop that delivers the magic of the Mac® at a breakthrough price, making it even more accessible to millions of people around the world. MacBook Neo starts with a beautiful Apple design, featuring a durable aluminum enclosure in an array of gorgeous colors — blush, indigo, silver, and a fresh new citrus. Its stunning 13-inch Liquid Retina® display brings websites, photos, videos, and apps to life with high resolution and brightness, a
The world's best pro laptop raises the bar again with blazing-fast CPU and GPU performance, plus up to 2x faster SSD speeds and 1TB of starting storage Apple® today announced the latest 14- and 16-inch MacBook Pro® with the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world's best pro laptop. With M5 Pro and M5 Max, MacBook Pro features a new CPU with the world's fastest CPU core,1 a next-generation GPU with a Neural Accelerator in each core, and higher unified memory bandwidth, altogether delivering up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models.2 This allows developers, researcher
Studio Display XDR is the world's best pro display, featuring a 27-inch 5K Retina XDR display with a mini-LED backlight, 2000 nits of peak HDR brightness, and a 120Hz refresh rate Apple® today announced a new family of displays engineered to pair beautifully with Mac® and meet the needs of everyone, from everyday users to the world's top pros. The new Studio Display® features a 12MP Center Stage® camera, now with improved image quality and support for Desk View; a studio-quality three-microphone array; and an immersive six-speaker sound system with Spatial Audio. It also now includes powerful Thunderbolt 5 connectivity, providing more downstream connectivity for high-speed accessories or
Built using the new Apple-designed Fusion Architecture, M5 Pro and M5 Max feature an advanced CPU, a next‑generation GPU with Neural Accelerators, and higher unified memory bandwidth for a massive increase in AI compute Apple® today announced M5 Pro and M5 Max, the world's most advanced chips for pro laptops, powering the new MacBook Pro®. The chips are built using a new Apple-designed Fusion Architecture. This innovative design combines two dies into a single system on a chip (SoC), which includes a powerful CPU, scalable GPU, Media Engine, unified memory controller, Neural Engine, and Thunderbolt 5 capabilities. M5 Pro and M5 Max feature a new 18-core CPU architecture. It includes six o
The world's most popular laptop gets even better with the incredible performance of M5, double the starting storage, and improved wireless connectivity, packed into a thin, light, and durable aluminum design Apple® today announced the new MacBook Air® with M5, bringing exceptional performance and expanded AI capabilities to the world's most popular laptop. M5 features a faster CPU and next-generation GPU with a Neural Accelerator in each core, enabling MacBook Air to power through a variety of workflows, from creative projects to complex AI tasks. MacBook Air now comes standard with double the starting storage at 512GB with faster SSD technology, and is configurable up to 4TB, so customer
With blazing performance, more memory, enhanced connectivity, and game-changing iPadOS 26 features, iPad Air is a fantastic value Apple® today announced the new iPad Air® featuring M4 and more memory, giving users a big jump in performance at the same starting price. With a faster CPU and GPU, iPad Air boosts tasks like editing and gaming, and is a powerful device for AI with a faster Neural Engine, higher memory bandwidth, and 50 percent more unified system memory than the previous generation. With M4, iPad Air is up to 30 percent faster than iPad Air with M3,1 and up to 2.3x faster than iPad Air with M1.2 The new iPad Air also features the latest in Apple silicon connectivity chips, N1
iPhone 17e delivers incredible value with faster performance, an advanced camera system, enhanced durability, the magic of MagSafe, and double the starting storage at 256GB Apple® today announced iPhone® 17e, a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do. iPhone 17e also features C1X, the latest-generation cellular modem designed by Apple, which is up to 2x faster than C1 in iPhone 16e. The 48MP Fusion camera captures stunning photos, including next-generation portraits, and 4K Dolby Vision video. It also enables an optical-quality 2x Telephoto — like
Mac mini will be made at a new facility in Houston, and a soon-to-be-launched training center will support advanced manufacturing skills development Apple® today announced a significant expansion of factory operations in Houston, bringing the future production of Mac mini® to the U.S. for the first time. The company will also expand advanced AI server manufacturing at the factory and provide hands-on training at its new Advanced Manufacturing Center beginning later this year. Altogether, Apple's Houston operations will create thousands of jobs. "Apple is deeply committed to the future of American manufacturing, and we're proud to significantly expand our footprint in Houston with the pr
Veteran global marketing leader joins from Meta as Sunbit scales products, partnerships and infrastructure to serve millions more consumers Sunbit, the personalized financial partner for everyday life, today announced the appointment of Shachar G. Scott as Chief Marketing Officer, signaling a pivotal next chapter in the company's growth. Scott brings more than 25 years of experience building and scaling global brands across technology and consumer products with leadership roles at Meta (NASDAQ:META), Apple (NASDAQ:AAPL), Bumble (NASDAQ:BMBL) and Snap (NYSE:SNAP). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260212757677/en/S
Live FDA approvals issued by the Food and Drug Administration and FDA breaking news
For Immediate Release: September 17, 2024 Today, the U.S. Food and Drug Administration is providing an at-a-glance summary of news from around the agency: Today, the FDA issued a draft guidance, “Integrating Randomized Controlled Trials for Drug and Biological Products into Routine Clinical Practice,” which, when finalized, will support the conduct of randomized controlled trials with streamlined protocols a
For Immediate Release: September 12, 2024 Today, the U.S. Food and Drug Administration authorized the first over-the-counter (OTC) hearing aid software device, Hearing Aid Feature, intended to be used with compatible versions of the Apple AirPods Pro headphones. Once installed and customized to the user’s hearing needs, the Hearing Aid Feature enables compatible versions of the AirPods Pro to serve as an OTC hea
Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.
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4 - Apple Inc. (0000320193) (Issuer)
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4 - Apple Inc. (0000320193) (Issuer)
4 - Apple Inc. (0000320193) (Issuer)
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Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.
Rosenblatt reiterated coverage of Apple with a rating of Neutral and set a new price target of $268.00 from $267.00 previously
Barclays reiterated coverage of Apple with a rating of Underweight and set a new price target of $248.00 from $239.00 previously
MoffettNathanson reiterated coverage of Apple with a rating of Neutral and set a new price target of $270.00 from $241.00 previously
Bernstein reiterated coverage of Apple with a rating of Outperform and set a new price target of $340.00 from $325.00 previously
Barclays reiterated coverage of Apple with a rating of Underweight and set a new price target of $239.00 from $230.00 previously
Analyst reiterated coverage of Apple with a rating of Overweight and set a new price target of $325.00 from $315.00 previously
Rosenblatt reiterated coverage of Apple with a rating of Neutral and set a new price target of $267.00 from $250.00 previously
Monness Crespi & Hardt reiterated coverage of Apple with a rating of Buy and set a new price target of $315.00 from $300.00 previously
Maxim Group upgraded Apple from Hold to Buy and set a new price target of $300.00
Analyst reiterated coverage of Apple with a rating of Overweight and set a new price target of $315.00 from $305.00 previously
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Live finance-specific insights
All-time records for total company revenue and EPS iPhone and Services revenue reach new all-time highs Apple® today announced financial results for its fiscal 2026 first quarter ended December 27, 2025. The Company posted quarterly revenue of $143.8 billion, up 16 percent year over year. Diluted earnings per share was $2.84, up 19 percent year over year. "Today, Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16 percent from a year ago and well above our expectations," said Tim Cook, Apple's CEO. "iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment, and Services also
September quarter records for total company revenue, iPhone revenue and EPS Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2025 fourth quarter ended September 27, 2025. The Company posted quarterly revenue of $102.5 billion, up 8 percent year over year. Diluted earnings per share was $1.85, up 13 percent year over year on an adjusted basis.1 "Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services," said Tim Cook, Apple's CEO. "In September, we were thrilled to launch our best iPhone lineup ever, incl
June quarter records for total company revenue, iPhone revenue and EPS Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2025 third quarter ended June 28, 2025. The Company posted quarterly revenue of $94.0 billion, up 10 percent year over year, and quarterly diluted earnings per share of $1.57, up 12 percent year over year. "Today Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment," said Tim Cook, Apple's CEO. "At WWDC25, we were excited to introduce a beautiful new software design that extends across all of our platforms,
Services revenue reaches new all-time high EPS sets March quarter record Apple® today announced financial results for its fiscal 2025 second quarter ended March 29, 2025. The Company posted quarterly revenue of $95.4 billion, up 5 percent year over year, and quarterly diluted earnings per share of $1.65, up 8 percent year over year. "Today Apple is reporting strong quarterly results, including double-digit growth in Services," said Tim Cook, Apple's CEO. "We were happy to welcome iPhone 16e to our lineup, and to introduce powerful new Macs and iPads that take advantage of the extraordinary capabilities of Apple silicon. And we were proud to announce that we've cut our carbon emissions by
Product to separate the equity and dividend components of a stock and pass-through voting rights Permuto Capital LLC (Permuto), a joint venture between 3V Capital Partners SE LLC (3V Capital Partners) and Chia Network Inc. (Chia), today announced that two additional voting trust investment vehicles (each, a Trust) formed by Permuto have filed registration statements with the Securities and Exchange Commission (SEC) relating to proposed public offerings of a new type of equity product. Permuto will act as the trust administrator of the Trusts. Additionally, Permuto announced submission of a first amended registration statement for a MSFT Trust filed on January 15, 2025. The new products
All-time records for total company revenue and EPS Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2025 first quarter ended December 28, 2024. The Company posted quarterly revenue of $124.3 billion, up 4 percent year over year, and quarterly diluted earnings per share of $2.40, up 10 percent year over year. "Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago," said Tim Cook, Apple's CEO. "We were thrilled to bring customers our best-ever lineup of products and services during the holiday season. Through the power of Apple silicon, we're unlocking new possibilities for our users
iPhone drives record September quarter revenue Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2024 fourth quarter ended September 28, 2024. The Company posted quarterly revenue of $94.9 billion, up 6 percent year over year, and quarterly diluted earnings per share of $0.97. Diluted earnings per share was $1.64,1 up 12 percent year over year when excluding the one-time charge recognized during the fourth quarter of 2024 related to the impact of the reversal of the European General Court's State Aid decision. "Today Apple is reporting a new September quarter revenue record of $94.9 billion, up 6 percent from a year ago," said Tim Cook, Ap
June quarter records for Revenue and EPS Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2024 third quarter ended June 29, 2024. The Company posted quarterly revenue of $85.8 billion, up 5 percent year over year, and quarterly earnings per diluted share of $1.40, up 11 percent year over year. "Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago," said Tim Cook, Apple's CEO. "During the quarter, we were excited to announce incredible updates to our software platforms at our Worldwide Developers Conference, including Apple Intelligence, a breakthrough personal intelligence system tha
Services revenue reaches new all-time record EPS sets March quarter record Apple® today announced financial results for its fiscal 2024 second quarter ended March 30, 2024. The Company posted quarterly revenue of $90.8 billion, down 4 percent year over year, and quarterly earnings per diluted share of $1.53. "Today Apple is reporting revenue of $90.8 billion for the March quarter, including an all-time revenue record in Services," said Tim Cook, Apple's CEO. "During the quarter, we were thrilled to launch Apple Vision Pro and to show the world the potential that spatial computing unlocks. We're also looking forward to an exciting product announcement next week and an incredible Worldw
Services revenue reaches new all-time record EPS up 16 percent to new all-time high Apple® today announced financial results for its fiscal 2024 first quarter ended December 30, 2023. The Company posted quarterly revenue of $119.6 billion, up 2 percent year over year, and quarterly earnings per diluted share of $2.18, up 16 percent year over year. "Today Apple is reporting revenue growth for the December quarter fueled by iPhone sales, and an all-time revenue record in Services," said Tim Cook, Apple's CEO. "We are pleased to announce that our installed base of active devices has now surpassed 2.2 billion, reaching an all-time high across all products and geographic segments. And as c
Live Leadership Updates
Veteran global marketing leader joins from Meta as Sunbit scales products, partnerships and infrastructure to serve millions more consumers Sunbit, the personalized financial partner for everyday life, today announced the appointment of Shachar G. Scott as Chief Marketing Officer, signaling a pivotal next chapter in the company's growth. Scott brings more than 25 years of experience building and scaling global brands across technology and consumer products with leadership roles at Meta (NASDAQ:META), Apple (NASDAQ:AAPL), Bumble (NASDAQ:BMBL) and Snap (NYSE:SNAP). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260212757677/en/S
Jennifer Newstead to join Apple as senior vice president, will become general counsel in March 2026 Kate Adams to retire late next year Lisa Jackson to retire Apple® today announced that Jennifer Newstead will become Apple's general counsel on March 1, 2026, following a transition of duties from Kate Adams, who has served as Apple's general counsel since 2017. She will join Apple as senior vice president in January, reporting to CEO Tim Cook and serving on Apple's executive team. In addition, Lisa Jackson, vice president for Environment, Policy, and Social Initiatives, will retire in late January 2026. The Government Affairs organization will transition to Adams, who will oversee the te
908 Devices Inc. (NASDAQ:MASS), a pioneer of purpose-built handheld devices for chemical analysis, announces that it has appointed Christopher D. Brown, PhD, Vice President, Analytics R&D at Repligen Corporation (NASDAQ:RGEN), and a 908 Devices Co-founder, to serve on its Board of Directors, effective immediately. Dr. Brown co-founded 908 Devices and served as the company's Chief Technology Officer & Vice President of Research & Development from February 2012 to March 2023, and as its Chief Product Officer from March 2023 until March 2025 when Repligen purchased the company's bioprocessing portfolio. Prior to 908 Devices, Dr. Brown was a platform architect at Apple Inc. (NASDAQ:AAPL) lead
The company is also expanding the coed Apple Foundation Program to enhance learning opportunities for more students at the Apple Developer Academy Apple® today announced plans to expand in the Kingdom of Saudi Arabia, starting with the launch of the Apple Store® online in summer 2025. The online store will bring customers across Saudi Arabia new ways to shop Apple's full range of products, with exceptional service and support directly from Apple in Arabic for the very first time. Starting in 2026, Apple will begin opening the first of several flagship Apple Store locations in Saudi Arabia. These retail stores will offer customers in the country even more ways to connect with Apple's kno
tvOS 18 introduces new cinematic experiences with InSight, Enhance Dialogue, and subtitles Apple® today announced software updates across its Home products that supercharge entertainment and deliver greater everyday convenience. With tvOS® 18, intelligent new features like InSight — and updates to Enhance Dialogue and subtitles — level up cinematic experiences, while new Apple Fitness+℠, Apple Music®, and FaceTime® capabilities get even better on users' biggest screen. The Home app gains new features with iOS 18, like guest access and hands-free unlock with home keys, delivering effortless and secure access to the home. tvOS 18 and iOS 18 are available as developer betas today, and will b
QUEBEC CITY, Jan. 29, 2024 /PRNewswire/ - LeddarTech® (NASDAQ:LDTC), an automotive software company that provides patented disruptive AI-based low-level sensor fusion and perception software technology for ADAS, AD, and parking applications, today announced that its Board of Directors appointed Sylvie Veilleux and Lizabeth Ardisana to the Board, effective immediately. Ms. Veilleux will serve on the Audit Committee and Ms. Ardisana will serve on the Nominating and Corporate Governance Committee. "We are pleased to welcome Sylvie and Liz to our board," said Mr. Derek Aberle, Cha
Al Gore and James Bell to retire after years of dedicated service Apple® today announced Dr. Wanda Austin, former president and CEO of The Aerospace Corporation, has been nominated for election to Apple's board of directors. Dr. Austin brings decades of science and technology experience to her role, and she has a significant track record of advancing innovation and shaping corporate strategy. As president and CEO of The Aerospace Corporation, Dr. Austin led an organization dedicated to supporting the U.S. space program and expanding opportunities for future exploration. She was the first woman and the first African American to hold the position. "Wanda has spent decades advancing tech
In addition to his role as General Counsel, Jay Angelo will serve as Near's Chief Privacy Officer Near Intelligence, Inc. (NASDAQ:NIR), a Data Intelligence Platform that curates one of the world's largest sources of intelligence on people and places, today announced that it has appointed its General Counsel, Jay Angelo, to also serve as the company's Chief Privacy Officer. This appointment solidifies Near's dedication to safeguarding user privacy, a core pillar of the company's foundation. Near's three-pillared approach – data, privacy, and AI – empowers operational and marketing leaders with solutions to help them engage and grow their businesses at scale. With the rapid evolution of c
Hootsuite today announced the appointment of four new directors to its Board of Directors. Julie Herendeen, Christiane Pendarvis, Dave Singh, and Carl Sparks join existing directors, Ryan Holmes, Tom Keiser and Jeff Lieberman on the Hootsuite board. Herendeen has been appointed Board Chair. "These new board appointments are an important step forward for Hootsuite as we transition from an investor board to an independent board," said Tom Keiser, Hootsuite CEO. "We have an incredible mix of talented leaders guiding our company, and I'm honored to welcome our newest board members to the team." Concurrent with the new additions, Sara Clemens and Shahrzad Rafati have transitioned from the boar
SAN JOSE, Calif., Nov. 16, 2021 /PRNewswire-PRWeb/ -- Movella™ announced today the appointment of Stuart Huizinga, Brent Lang, and Patty Ross to the Movella Board of Directors. "We are pleased to welcome Stuart, Brent, and Patty to the Movella Board," said Ben Lee, Movella CEO. "Their deep experience in SaaS business models, health & sports markets and strong regulatory oversight will be invaluable to Movella as we enter our next stage of growth and pursue our mission to bring meaning to movement." Stuart Huizinga has served as a member of the Board of Directors and Chairman of the Audit Committee of QuinStreet (NASDAQ:QNST) since April 2015. Mr. Huizinga also currently serves as the Chief