Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and other Apple-branded and third-party accessories. It also provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It sells and delivers third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California.
IPO Year: 1980
Exchange: NASDAQ
Website: apple.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 1/7/2025 | $188.00 | Neutral → Sell | MoffettNathanson |
| 1/3/2025 | $240.00 → $260.00 | Outperform | Bernstein |
| 12/26/2024 | $300.00 → $325.00 | Outperform | Wedbush |
| 12/2/2024 | $236.00 | Neutral | UBS |
| 11/19/2024 | $211.00 → $202.00 | Neutral | MoffettNathanson |
| 11/4/2024 | $300.00 → $275.00 | Buy | Loop Capital |
| 11/1/2024 | $203.00 → $215.00 | Hold | Maxim Group |
| 10/25/2024 | $200.00 | Sector Weight → Underweight | KeyBanc Capital Markets |
| 10/7/2024 | $205.00 → $212.92 | Buy → Hold | Jefferies |
| 8/19/2024 | $211.00 | Neutral | MoffettNathanson |
For Immediate Release: September 17, 2024 Today, the U.S. Food and Drug Administration is providing an at-a-glance summary of news from around the agency: Today, the FDA issued a draft guidance, “Integrating Randomized Controlled Trials for Drug and Biological Products into Routine Clinical Practice,” which, when finalized, will support the conduct of randomized controlled trials with streamlined protocols a
For Immediate Release: September 12, 2024 Today, the U.S. Food and Drug Administration authorized the first over-the-counter (OTC) hearing aid software device, Hearing Aid Feature, intended to be used with compatible versions of the Apple AirPods Pro headphones. Once installed and customized to the user’s hearing needs, the Hearing Aid Feature enables compatible versions of the AirPods Pro to serve as an OTC hea
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Apple® today previewed Apple MixC Hefei, the first store in the dynamic city and the first in China's Anhui province. This new store offers customers a new location to discover and buy Apple's full lineup of products and services. "We are so thrilled to open Apple MixC Hefei, our first store in the Anhui province, and build deeper connections with our customers in China," said Deirdre O'Brien, Apple's senior vice president of Retail and People. "Our dedicated team is excited to support the local community and provide personalized experiences that empower customers, whether they are looking to upgrade to the latest iPhone 16 or learn how to go further with their devices during our Today at
Today also marks the beginning of Apple Intelligence language expansion with localized English support for Australia, Canada, Ireland, New Zealand, South Africa, and the U.K. Apple® today announced the release of iOS 18.2, iPadOS® 18.2, and macOS® Sequoia 15.2, introducing a brand-new set of Apple Intelligence™ features that will elevate users' experience with iPhone®, iPad®, and Mac®, and builds on the first set of capabilities already introduced. Apple Intelligence is the easy-to-use personal intelligence system that delivers helpful and relevant intelligence while taking an extraordinary step forward for privacy in AI. Now users can explore creative new ways to express themselves visua
Apple celebrates the best apps and games of the year, recognizing 17 talented developers for exceptional experiences on the App Store Apple® today revealed the winners of the 2024 App Store® Awards, honoring 17 apps and games that helped users ignite their creativity, achieve new milestones, and cherish everyday moments with family and friends. This year's winning developers have created apps and games that improved users' lives and impacted culture around the world. From solo entrepreneurs to multinational teams, these App Store Award winners were chosen from 45 finalists by App Store Editors for demonstrating the highest levels of user experience, design, and innovation. This press rel
The new Apple Música Uno, Apple Music Club, and Apple Music Chill live-hosted radio stations offer listeners more exclusive shows from some of the world's most vital artists, including Becky G, Rauw Alejandro, Grupo Frontera, Honey Dijon, Jamie xx, FKA twigs, Nia Archives, Brian Eno, Stephan Moccio, and more Apple® today launched three new live global radio stations on Apple Music®. Music fans around the world can now tune in to Apple Música Uno, Apple Music Club, and Apple Music Chill — in addition to Apple Music 1, Apple Music Hits, and Apple Music Country — and listen to live-hosted radio for free, without a subscription, on Apple Music Radio. This press release features multimedia. V
The company is also expanding the coed Apple Foundation Program to enhance learning opportunities for more students at the Apple Developer Academy Apple® today announced plans to expand in the Kingdom of Saudi Arabia, starting with the launch of the Apple Store® online in summer 2025. The online store will bring customers across Saudi Arabia new ways to shop Apple's full range of products, with exceptional service and support directly from Apple in Arabic for the very first time. Starting in 2026, Apple will begin opening the first of several flagship Apple Store locations in Saudi Arabia. These retail stores will offer customers in the country even more ways to connect with Apple's kno
News and outlook: In October 2024, Artprice by Artmarket has reached a new milestone with its Intuitive Artmarket® AI and its positive impact on annual recurring revenue growth. PARIS, Nov. 14, 2024 /PRNewswire/ -- In mid-October 2024, Artprice by Artmarket began providing data trained by its proprietary artificial intelligence (Intuitive Artmarket®) to its high-end subscribers. Rather than imposing on its 9.3 million customers and members a radical transformation of its databases, which have been the reference in the art world for 27 years, Artprice by Artmarket has judiciously decided to gradually inject proprietary data from its AI into its Artprice databases, without it being specified
Intelligent new features, timesaving tools, and new creative options come to Final Cut Pro across Mac, iPad, and iPhone, plus editing for spatial video Apple® today unveiled Final Cut Pro® 11 — supercharged with intelligent new features — along with powerful updates to Final Cut Pro for iPad®, Final Cut Camera™, and Logic Pro®. Offering new tools like Magnetic Mask and the highly anticipated Transcribe to Captions, Final Cut Pro 11 for Mac®1 also supports the import, edit, and delivery of spatial video projects directly to Apple Vision Pro™.2 Final Cut Pro for iPad 2.1 advances the touch-first editing experience with support for Enhance Light and Color; new Live Drawing inks; haptic fee
iPhone drives record September quarter revenue Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2024 fourth quarter ended September 28, 2024. The Company posted quarterly revenue of $94.9 billion, up 6 percent year over year, and quarterly diluted earnings per share of $0.97. Diluted earnings per share was $1.64,1 up 12 percent year over year when excluding the one-time charge recognized during the fourth quarter of 2024 related to the impact of the reversal of the European General Court's State Aid decision. "Today Apple is reporting a new September quarter revenue record of $94.9 billion, up 6 percent from a year ago," said Tim Cook, Ap
With an advanced 12MP Center Stage camera, Thunderbolt 5 on M4 Pro and M4 Max models, and an all-new nano-texture display option, MacBook Pro gets even more capable and even more pro Apple® today unveiled the new MacBook Pro®, powered by the M4 family of chips — M4, M4 Pro, and M4 Max — delivering much faster performance and enhanced capabilities. The new MacBook Pro is built for Apple Intelligence™, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. Now available in space black and silver finishes, the 14-inch MacBook Pro includes the blazing-fast performance of M4 and three Thunderbolt 4 ports, starting wi
M4 Pro and M4 Max join M4 to form the most advanced family of chips ever built for a personal computer Apple® today announced M4 Pro and M4 Max, two new chips that — along with M4 — bring far more power-efficient performance and advanced capabilities to the Mac®. All three chips are built using industry-leading, second-generation 3-nanometer technology, which improves performance and power efficiency. The CPUs across the M4 family feature the world's fastest CPU core, delivering the industry's best single-threaded performance, and dramatically faster multithreaded performance.1 The GPUs build on the breakthrough graphics architecture introduced in the previous generation, with faster cores
The company is also expanding the coed Apple Foundation Program to enhance learning opportunities for more students at the Apple Developer Academy Apple® today announced plans to expand in the Kingdom of Saudi Arabia, starting with the launch of the Apple Store® online in summer 2025. The online store will bring customers across Saudi Arabia new ways to shop Apple's full range of products, with exceptional service and support directly from Apple in Arabic for the very first time. Starting in 2026, Apple will begin opening the first of several flagship Apple Store locations in Saudi Arabia. These retail stores will offer customers in the country even more ways to connect with Apple's kno
tvOS 18 introduces new cinematic experiences with InSight, Enhance Dialogue, and subtitles Apple® today announced software updates across its Home products that supercharge entertainment and deliver greater everyday convenience. With tvOS® 18, intelligent new features like InSight — and updates to Enhance Dialogue and subtitles — level up cinematic experiences, while new Apple Fitness+℠, Apple Music®, and FaceTime® capabilities get even better on users' biggest screen. The Home app gains new features with iOS 18, like guest access and hands-free unlock with home keys, delivering effortless and secure access to the home. tvOS 18 and iOS 18 are available as developer betas today, and will b
QUEBEC CITY, Jan. 29, 2024 /PRNewswire/ - LeddarTech® (NASDAQ:LDTC), an automotive software company that provides patented disruptive AI-based low-level sensor fusion and perception software technology for ADAS, AD, and parking applications, today announced that its Board of Directors appointed Sylvie Veilleux and Lizabeth Ardisana to the Board, effective immediately. Ms. Veilleux will serve on the Audit Committee and Ms. Ardisana will serve on the Nominating and Corporate Governance Committee. "We are pleased to welcome Sylvie and Liz to our board," said Mr. Derek Aberle, Cha
Al Gore and James Bell to retire after years of dedicated service Apple® today announced Dr. Wanda Austin, former president and CEO of The Aerospace Corporation, has been nominated for election to Apple's board of directors. Dr. Austin brings decades of science and technology experience to her role, and she has a significant track record of advancing innovation and shaping corporate strategy. As president and CEO of The Aerospace Corporation, Dr. Austin led an organization dedicated to supporting the U.S. space program and expanding opportunities for future exploration. She was the first woman and the first African American to hold the position. "Wanda has spent decades advancing tech
In addition to his role as General Counsel, Jay Angelo will serve as Near's Chief Privacy Officer Near Intelligence, Inc. (NASDAQ:NIR), a Data Intelligence Platform that curates one of the world's largest sources of intelligence on people and places, today announced that it has appointed its General Counsel, Jay Angelo, to also serve as the company's Chief Privacy Officer. This appointment solidifies Near's dedication to safeguarding user privacy, a core pillar of the company's foundation. Near's three-pillared approach – data, privacy, and AI – empowers operational and marketing leaders with solutions to help them engage and grow their businesses at scale. With the rapid evolution of c
Hootsuite today announced the appointment of four new directors to its Board of Directors. Julie Herendeen, Christiane Pendarvis, Dave Singh, and Carl Sparks join existing directors, Ryan Holmes, Tom Keiser and Jeff Lieberman on the Hootsuite board. Herendeen has been appointed Board Chair. "These new board appointments are an important step forward for Hootsuite as we transition from an investor board to an independent board," said Tom Keiser, Hootsuite CEO. "We have an incredible mix of talented leaders guiding our company, and I'm honored to welcome our newest board members to the team." Concurrent with the new additions, Sara Clemens and Shahrzad Rafati have transitioned from the boar
SAN JOSE, Calif., Nov. 16, 2021 /PRNewswire-PRWeb/ -- Movella™ announced today the appointment of Stuart Huizinga, Brent Lang, and Patty Ross to the Movella Board of Directors. "We are pleased to welcome Stuart, Brent, and Patty to the Movella Board," said Ben Lee, Movella CEO. "Their deep experience in SaaS business models, health & sports markets and strong regulatory oversight will be invaluable to Movella as we enter our next stage of growth and pursue our mission to bring meaning to movement." Stuart Huizinga has served as a member of the Board of Directors and Chairman of the Audit Committee of QuinStreet (NASDAQ:QNST) since April 2015. Mr. Huizinga also currently serves as the Chief
ELYRIA, Ohio--(BUSINESS WIRE)--Invacare Corporation (NYSE: IVC) today announced the appointment of Stephanie L. Fehr to its Board of Directors, effective March 25, 2021. Ms. Fehr currently serves as executive vice president and chief human capital officer of UnitedHealthcare, a division of UnitedHealth Group (NYSE: UGH), which provides healthcare benefits to an array of customers and markets, a position she has held since 2017. Ms. Fehr has a strong background and experience in human resources and talent development in leading healthcare and technology businesses. Ms. Fehr was unanimously appointed by the current members of the Board after an extensive search conducted by an inte
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MoffettNathanson downgraded Apple from Neutral to Sell and set a new price target of $188.00
Bernstein reiterated coverage of Apple with a rating of Outperform and set a new price target of $260.00 from $240.00 previously
Wedbush reiterated coverage of Apple with a rating of Outperform and set a new price target of $325.00 from $300.00 previously
UBS reiterated coverage of Apple with a rating of Neutral and set a new price target of $236.00
MoffettNathanson reiterated coverage of Apple with a rating of Neutral and set a new price target of $202.00 from $211.00 previously
Loop Capital reiterated coverage of Apple with a rating of Buy and set a new price target of $275.00 from $300.00 previously
Maxim Group reiterated coverage of Apple with a rating of Hold and set a new price target of $215.00 from $203.00 previously
KeyBanc Capital Markets downgraded Apple from Sector Weight to Underweight and set a new price target of $200.00
Jefferies downgraded Apple from Buy to Hold and set a new price target of $212.92 from $205.00 previously
MoffettNathanson initiated coverage of Apple with a rating of Neutral and set a new price target of $211.00
iPhone drives record September quarter revenue Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2024 fourth quarter ended September 28, 2024. The Company posted quarterly revenue of $94.9 billion, up 6 percent year over year, and quarterly diluted earnings per share of $0.97. Diluted earnings per share was $1.64,1 up 12 percent year over year when excluding the one-time charge recognized during the fourth quarter of 2024 related to the impact of the reversal of the European General Court's State Aid decision. "Today Apple is reporting a new September quarter revenue record of $94.9 billion, up 6 percent from a year ago," said Tim Cook, Ap
June quarter records for Revenue and EPS Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2024 third quarter ended June 29, 2024. The Company posted quarterly revenue of $85.8 billion, up 5 percent year over year, and quarterly earnings per diluted share of $1.40, up 11 percent year over year. "Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago," said Tim Cook, Apple's CEO. "During the quarter, we were excited to announce incredible updates to our software platforms at our Worldwide Developers Conference, including Apple Intelligence, a breakthrough personal intelligence system tha
Services revenue reaches new all-time record EPS sets March quarter record Apple® today announced financial results for its fiscal 2024 second quarter ended March 30, 2024. The Company posted quarterly revenue of $90.8 billion, down 4 percent year over year, and quarterly earnings per diluted share of $1.53. "Today Apple is reporting revenue of $90.8 billion for the March quarter, including an all-time revenue record in Services," said Tim Cook, Apple's CEO. "During the quarter, we were thrilled to launch Apple Vision Pro and to show the world the potential that spatial computing unlocks. We're also looking forward to an exciting product announcement next week and an incredible Worldw
Services revenue reaches new all-time record EPS up 16 percent to new all-time high Apple® today announced financial results for its fiscal 2024 first quarter ended December 30, 2023. The Company posted quarterly revenue of $119.6 billion, up 2 percent year over year, and quarterly earnings per diluted share of $2.18, up 16 percent year over year. "Today Apple is reporting revenue growth for the December quarter fueled by iPhone sales, and an all-time revenue record in Services," said Tim Cook, Apple's CEO. "We are pleased to announce that our installed base of active devices has now surpassed 2.2 billion, reaching an all-time high across all products and geographic segments. And as c
iPhone revenue sets September quarter record Services revenue reaches new all-time high Apple® today announced financial results for its fiscal 2023 fourth quarter ended September 30, 2023. The Company posted quarterly revenue of $89.5 billion, down 1 percent year over year, and quarterly earnings per diluted share of $1.46, up 13 percent year over year. "Today Apple is pleased to report a September quarter revenue record for iPhone and an all-time revenue record in Services," said Tim Cook, Apple's CEO. "We now have our strongest lineup of products ever heading into the holiday season, including the iPhone 15 lineup and our first carbon neutral Apple Watch models, a major milestone i
Services revenue reaches new all-time high Installed base of active devices sets all-time record Apple® today announced financial results for its fiscal 2023 third quarter ended July 1, 2023. The Company posted quarterly revenue of $81.8 billion, down 1 percent year over year, and quarterly earnings per diluted share of $1.26, up 5 percent year over year. "We are happy to report that we had an all-time revenue record in Services during the June quarter, driven by over 1 billion paid subscriptions, and we saw continued strength in emerging markets thanks to robust sales of iPhone," said Tim Cook, Apple's CEO. "From education to the environment, we are continuing to advance our values,
Services revenue reaches new all-time high iPhone revenue sets March quarter record Apple® today announced financial results for its fiscal 2023 second quarter ended April 1, 2023. The Company posted quarterly revenue of $94.8 billion, down 3 percent year over year, and quarterly earnings per diluted share of $1.52, unchanged year over year. "We are pleased to report an all-time record in Services and a March quarter record for iPhone despite the challenging macroeconomic environment, and to have our installed base of active devices reach an all-time high," said Tim Cook, Apple's CEO. "We continue to invest for the long term and lead with our values, including making major progress to
Installed base crosses 2 billion active devices and hits all-time high for all major product categories Services set new all-time revenue record Apple® today announced financial results for its fiscal 2023 first quarter ended December 31, 2022. The Company posted quarterly revenue of $117.2 billion, down 5 percent year over year, and quarterly earnings per diluted share of $1.88. "As we all continue to navigate a challenging environment, we are proud to have our best lineup of products and services ever, and as always, we remain focused on the long term and are leading with our values in everything we do," said Tim Cook, Apple's CEO. "During the December quarter, we achieved a major mile
September quarter record for Revenue and EPS Active installed base of devices reaches all-time high for all major product categories Apple® today announced financial results for its fiscal 2022 fourth quarter ended September 24, 2022. The Company posted a September quarter record revenue of $90.1 billion, up 8 percent year over year, and quarterly earnings per diluted share of $1.29, up 4 percent year over year. Annual revenue was $394.3 billion, up 8 percent year over year, and annual earnings per diluted share were $6.11, up 9 percent year over year. "This quarter's results reflect Apple's commitment to our customers, to the pursuit of innovation, and to leaving the world better than w
iPhone and Services drive June quarter record revenue Active installed base of devices reaches all-time high for all major product categories Apple® today announced financial results for its fiscal 2022 third quarter ended June 25, 2022. The Company posted a June quarter revenue record of $83.0 billion, up 2 percent year over year, and quarterly earnings per diluted share of $1.20. "This quarter's record results speak to Apple's constant efforts to innovate, to advance new possibilities, and to enrich the lives of our customers," said Tim Cook, Apple's CEO. "As always, we are leading with our values, and expressing them in everything we build, from new features that are designed to prote