Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
IPO Year: 2022
Exchange: NASDAQ
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 3/27/2024 | Outperform → Market Perform | Noble Capital Markets | |
| 3/9/2022 | $8.00 | Buy | Benchmark |
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Noble Capital Markets downgraded Direct Digital Holdings from Outperform to Market Perform
Benchmark initiated coverage of Direct Digital Holdings with a rating of Buy and set a new price target of $8.00
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Buy-side Revenue Increased 7% in Q3 2025 Compared to Q3 2024 Consolidated Revenue Decreased 12% in Q3 2025 Compared to Q3 2024 Reduced Operating Expenses by 15% in Q3 2025 Compared to Q3 2024 and 20% for the First Nine Months of 2025 Compared to the Prior Year HOUSTON, Nov. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the third quarter ended September 30, 2025. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We
HOUSTON, Nov. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that it has entered into an amendment to its existing Equity Reserve Facility to expand the capacity to $100 million from $20 million. The expansion of the Equity Reserve Facility reflects the amendment to the Company's Share Repurchase Agreement with New Circle Capital to a total capacity of $100 million in aggregate gross proceeds from the sale of Class A Common Stock. Mark Walker, Chief Ex
Collaboration unites travel and tourism leaders to connect brands with consumers at every stage of the journey NEW YORK and MIAMI, Nov. 4, 2025 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (NASDAQ:DRCT), and a leading digital marketing agency for mid-market brands and agencies, and ReachTV, the award-winning streaming television network of live sports and lifestyle for 50+ million travelers per month, today announced a first-of-its-kind partnership that combines the data-driven scale of ReachTV's travel media network with Orange 142's media planning, buying, and performance marketing expertise. ReachTV is distributed across 3,500 airport venues and ga
HOUSTON, Oct. 29, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the third quarter ended September 30, 2025 on Thursday, November 6, 2025 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results. The live webcast and replay can be accessed at https://ir.directdigitalholdings.com/news-events/ir-calendar. About Direct Digital
Initiative supports growth for emerging content creators and publishers NEW YORK, Oct. 9, 2025 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a division of Direct Digital Holdings (NASDAQ:DRCT) and a leading supply-side platform (SSP) that drives performance for advertisers and publishers through a unique blend of buy- and sell-side intelligence, today announced the launch of the 2025 class of its Momentum program, with the support of Digitas, a longstanding partner of Colossus SSP and leader in global marketing and networked experiences connecting brands with their most relevant audiences. The Momentum program is an annual Colossus SSP initiative that recognizes and supports a curate
HOUSTON, Aug. 11, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the issuance of $25 million of a new series of Series A Convertible Preferred Stock, at a premium conversion price of $2.50 per share of Class A Common Stock. The investment was made through the conversion of a portion of existing debt into the new class of perpetual convertible preferred stock. The preferred stock is redeemable in whole or in part at the Company's direction, votes on an as
Revenues Increased 24% Sequentially Over Q1 2025; Consolidated Gross Margin Improved Sequentially to 35% Compared to 29% in Q1 2025 Reduced Operating Expenses by 25% in Q2 2025 Compared to Q2 2024 Driven by Continued Progress with Strategic Cost Saving Initiatives Net Loss and Adjusted EBITDA1 Loss Improved Sequentially Over Q1 2025 by $1.7 Million and $1.6 Million, Respectively, Reflecting a Sequential Increase in Buy-Side Revenue and Related Gross Profit HOUSTON, Aug. 5, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("C
HOUSTON, Aug. 4, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the second quarter ended June 30, 2025 on Tuesday, August 5, 2025 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results. The live webcast and replay can be accessed at https://ir.directdigitalholdings.com/news-events/ir-calendar. About Direct Digital Holding
Enhanced Buy-Side Revenue Demonstrating Business Segment Growth as Orange 142 Scales 19% Reduction in Operating Expenses Compared with 1Q24 Driven by Strategic Cost Saving Initiatives Entered New Strategic Partnerships to Diversify and Expand Addressable Market HOUSTON, May 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the first quarter ended March 31, 2025. Mark D. Walker, Chairman and Chief Executive Officer, commented, "As we
New resource offers insights, strategies, and tips to build measurable digital audio campaigns AUSTIN, Texas, May 1, 2025 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (NASDAQ:DRCT) and a leading digital marketing agency for mid-market brands and agencies, today announced the release of its Digital Audio Best Practices Guide. Developed by Orange 142's Emerging Channels Council, the guide provides marketers with the strategic frameworks and practical insights to leverage digital audio as a performance-driving channel fully. Digital audio is becoming more popular, with over 228 million Americans tuning in monthly across podcasts, streaming music, and int
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4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
4 - Direct Digital Holdings, Inc. (0001880613) (Issuer)
8-K - Direct Digital Holdings, Inc. (0001880613) (Filer)
S-1 - Direct Digital Holdings, Inc. (0001880613) (Filer)
8-K - Direct Digital Holdings, Inc. (0001880613) (Filer)
8-K - Direct Digital Holdings, Inc. (0001880613) (Filer)
DEF 14A - Direct Digital Holdings, Inc. (0001880613) (Filer)
8-K - Direct Digital Holdings, Inc. (0001880613) (Filer)
PRE 14A - Direct Digital Holdings, Inc. (0001880613) (Filer)
8-K - Direct Digital Holdings, Inc. (0001880613) (Filer)
424B3 - Direct Digital Holdings, Inc. (0001880613) (Filer)
D - Direct Digital Holdings, Inc. (0001880613) (Filer)
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Buy-side Revenue Increased 7% in Q3 2025 Compared to Q3 2024 Consolidated Revenue Decreased 12% in Q3 2025 Compared to Q3 2024 Reduced Operating Expenses by 15% in Q3 2025 Compared to Q3 2024 and 20% for the First Nine Months of 2025 Compared to the Prior Year HOUSTON, Nov. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the third quarter ended September 30, 2025. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We
HOUSTON, Nov. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that it has entered into an amendment to its existing Equity Reserve Facility to expand the capacity to $100 million from $20 million. The expansion of the Equity Reserve Facility reflects the amendment to the Company's Share Repurchase Agreement with New Circle Capital to a total capacity of $100 million in aggregate gross proceeds from the sale of Class A Common Stock. Mark Walker, Chief Ex
HOUSTON, Oct. 29, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the third quarter ended September 30, 2025 on Thursday, November 6, 2025 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results. The live webcast and replay can be accessed at https://ir.directdigitalholdings.com/news-events/ir-calendar. About Direct Digital
Initiative supports growth for emerging content creators and publishers NEW YORK, Oct. 9, 2025 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a division of Direct Digital Holdings (NASDAQ:DRCT) and a leading supply-side platform (SSP) that drives performance for advertisers and publishers through a unique blend of buy- and sell-side intelligence, today announced the launch of the 2025 class of its Momentum program, with the support of Digitas, a longstanding partner of Colossus SSP and leader in global marketing and networked experiences connecting brands with their most relevant audiences. The Momentum program is an annual Colossus SSP initiative that recognizes and supports a curate
HOUSTON, Aug. 11, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the issuance of $25 million of a new series of Series A Convertible Preferred Stock, at a premium conversion price of $2.50 per share of Class A Common Stock. The investment was made through the conversion of a portion of existing debt into the new class of perpetual convertible preferred stock. The preferred stock is redeemable in whole or in part at the Company's direction, votes on an as
Revenues Increased 24% Sequentially Over Q1 2025; Consolidated Gross Margin Improved Sequentially to 35% Compared to 29% in Q1 2025 Reduced Operating Expenses by 25% in Q2 2025 Compared to Q2 2024 Driven by Continued Progress with Strategic Cost Saving Initiatives Net Loss and Adjusted EBITDA1 Loss Improved Sequentially Over Q1 2025 by $1.7 Million and $1.6 Million, Respectively, Reflecting a Sequential Increase in Buy-Side Revenue and Related Gross Profit HOUSTON, Aug. 5, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("C
HOUSTON, Aug. 4, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the second quarter ended June 30, 2025 on Tuesday, August 5, 2025 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results. The live webcast and replay can be accessed at https://ir.directdigitalholdings.com/news-events/ir-calendar. About Direct Digital Holding
Enhanced Buy-Side Revenue Demonstrating Business Segment Growth as Orange 142 Scales 19% Reduction in Operating Expenses Compared with 1Q24 Driven by Strategic Cost Saving Initiatives Entered New Strategic Partnerships to Diversify and Expand Addressable Market HOUSTON, May 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the first quarter ended March 31, 2025. Mark D. Walker, Chairman and Chief Executive Officer, commented, "As we
HOUSTON, April 29, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the first quarter ended March 31, 2025 on Tuesday, May 6, 2025 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results. The live webcast and replay can be accessed at https://ir.directdigitalholdings.com/. About Direct Digital HoldingsDirect Digital Holdings
Full Year Revenue of $62.3 Million In-Line with Revised Revenue Guidance Continued to Diversify Customer Base with Leading Sell-Side Partners and Buy-Side Customers in New Verticals Management to Host Conference Call at 5:00 PM ET Today HOUSTON, March 27, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the fourth quarter and full year ended December 31, 2024. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We are ple
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HOUSTON, June 10, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142 ("Orange 142"), today announced the appointment of BDO USA, P.C. ("BDO") as the Company's new independent registered public accounting firm, effective June 10, 2024. BDO, one of the world's top five accounting firms, delivers assurance, tax, and advisory services to clients throughout the U.S. and around the globe. The firm is home to over 12,000 professionals spread across 75 U.S. offic
Brings More than 20 Years of Deep Advertising Industry Insights and Expertise to the Company HOUSTON, Jan. 18, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (NASDAQ:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced advertising industry pioneer Misty Locke is joining its Board of Directors. Locke, an award-winning marketer, brings more than 20 years of experience in digital, performance and brand marketing. Her appointment was effective January 16, 2023. Locke joins the Direc
Proven Track-Record in Delivering Revenue & Channel Development Results in the Energy Sector to Power Direct Digital Holdings' Business Development HOUSTON, Aug. 22, 2022 /PRNewswire/ -- Direct Digital Holdings (NASDAQ:DRCT), a leading advertising and marketing technology platform and owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, announced today that Maria Vilchez Lowrey has joined as Chief Growth Officer. In this newly created role, reporting to Chairman and CEO Mark Walker as a member of Direct Digital Holdings' leadership team, Vilchez Lowrey is responsible for leading business development, channel development, and integrating the management of brand related a
WALTHAM, Mass., March 04, 2022 (GLOBE NEWSWIRE) -- Great Elm Capital Corp. ("we," "us," "our," the "Company" or "GECC") (NASDAQ:GECC), a business development company, today announced various enhancements to its leadership with the appointment of two new members to its board of directors (the "Board"), including a new Board chairman, who will each help support the Company's growth objectives. GECC expects to name an additional independent director shortly. "We are delighted to welcome such a strong group of new Board members who bring diverse expertise and insight to our work in specialty finance and credit investing," said Matt Kaplan, newly appointed CEO of GECC. "We have worked dilige
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