The Gap, Inc. operates as an apparel retail company. The company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, Athleta, Intermix, and Janie and Jack brands. Its products include denim, tees, fleece, and khakis; eyewear, jewelry, shoes, handbags, and fragrances; and fitness and lifestyle products for use in yoga, training, sports, travel, and everyday activities for women and girls. The company offers its products through company-operated stores, franchise stores, Websites, third-party arrangements, and catalogs. It has franchise agreements with unaffiliated franchisees to operate Old Navy, Gap, Athleta, and Banana Republic stores and websites in Asia, Europe, Latin America, the Middle East, and Africa. As of March 04, 2021, the company had 3,100 company-operated stores and 615 franchise stores. It also provides its products through e-commerce sites. The Gap, Inc. was founded in 1969 and is headquartered in San Francisco, California.
IPO Year:
Exchange: NYSE
Website: gapinc.com
Date | Price Target | Rating | Analyst |
---|---|---|---|
7/31/2024 | $18.50 → $25.00 | Underperform → Neutral | BofA Securities |
7/18/2024 | $27.00 → $29.00 | Equal-Weight → Overweight | Morgan Stanley |
6/25/2024 | $28.00 → $30.00 | Hold → Buy | TD Cowen |
5/31/2024 | $22.00 → $29.00 | Market Perform | Telsey Advisory Group |
5/7/2024 | $21.00 → $28.00 | Neutral → Buy | Citigroup |
3/8/2024 | $17.00 → $22.00 | Market Perform | Telsey Advisory Group |
2/26/2024 | $16.00 → $20.00 | Underweight → Neutral | JP Morgan |
11/17/2023 | $11.00 → $17.00 | Market Perform | Telsey Advisory Group |
11/7/2023 | $17.00 | Outperform | Evercore ISI |
10/25/2023 | $11.00 → $16.00 | Equal Weight → Overweight | Wells Fargo |
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Net sales increased 5% versus last year with market share gains for the 6th consecutive quarter Comparable sales were up 3% driven by strength at Old Navy and Gap Operating margin of 7.9% improved 490 basis points versus last year Increases outlook for fiscal 2024 gross margin and operating income growth SAN FRANCISCO, Aug. 29, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GAP), the largest specialty apparel company in the U.S. and a house of iconic brands including Old Navy, Gap, Banana Republic, and Athleta, today reported financial results for its second quarter ended August 3, 2024. "Gap Inc. delivered another successful quarter, exceeding financial expectations and gaining market share for the 6
The American Pop Culture Brand Celebrates Loose Denim as Both a Fit and Mindset through Dance NEW YORK, Aug. 21, 2024 /PRNewswire/ -- Gap debuts its Fall 2024 campaign, featuring dancers and artists showcasing the brand's fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance. The campaign, titled "Get loose," stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat's viral hit "Funny Thing," the film, shot by Dan Martens
SAN FRANCISCO, Aug. 13, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) today announced its board of directors has authorized a third quarter fiscal year 2024 dividend of $0.15 per share, payable on or after October 30, 2024 to shareholders of record at the close of business on October 9, 2024. As a reminder, Gap Inc. previously announced that it will change its ticker symbol from "GPS" to "GAP". The company's common shares will begin trading on the New York Stock Exchange (NYSE) under the new symbol "GAP" on Thursday, August 22, 2024. About Gap Inc. Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer
SAN FRANCISCO, Aug. 8, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) a house of iconic American brands including Old Navy, Gap, Banana Republic, and Athleta, announced today that it will be changing its ticker symbol from "GPS" to "GAP". Effective on Thursday, August 22, 2024, the company's common shares will trade on the New York Stock Exchange (NYSE) under the new symbol "GAP". "Updating our NYSE ticker symbol to GAP on our 55th anniversary recognizes both an important milestone and the reinvigoration journey we're on - inspired by our past, engaged in the present, and eager to shape the exciting evolution of our house of iconic American brands," said Gap Inc. President and Chief Executive Offi
LOS ANGELES, Aug. 8, 2024 /PRNewswire/ -- Today, Banana Republic, a lifestyle brand in the Gap Inc. (NYSE:GPS) portfolio, announces the reopening of their location at Westfield Century City in Los Angeles following the reopening of the brand's New York City flagship store in SoHo earlier this spring. Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9283451-banana-republic-century-city-california/ The new premium store experience invites shoppers to explore Banana Republic's elevated aesthetic, rooted in rich storytelling and exploration, showcasing exceptional timeless design and versatile styling that blends fashion, art, and global cu
Programming to include official ESPYS sponsorship, campaign featuring Simone Biles and Katie Ledecky, in-store activations and events in Paris and select U.S. markets, as well as continuing our monetary commitment to the Women's Sports Foundation® (WSF ®) SAN FRANCISCO, July 11, 2024 /PRNewswire/ -- Athleta, a Gap Inc. (NYSE:GPS) company and leading women's performance activewear brand, empowers women and girls to build confidence, strength, and belonging through movement—igniting the POWER OF SHE. At a time when women are dominating on and off courts, tracks, mats, and fields, Athleta is inviting women to not just play the game but to change it with inspiring campaigns, events, and partners
Link to download SoHo flagship images here SAN FRANCISCO, June 3, 2024 /PRNewswire/ -- Banana Republic, a Gap Inc. brand (NYSE:GPS), unveiled its revitalized New York City flagship store. Located in the heart of the SoHo Cast Iron Historic District, at 552 Broadway, between Prince and Spring Streets, the space has been redesigned in collaboration with renowned architect and interior designer Noa Santos, of NAINOA, and creative advisor Jacqueline Schnabel as a premium expression of Banana Republic. Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9272751-banana-republic-flagship-store-soho-new-york-city/ Featuring an elevated store desig
Net sales increased 3% versus last year with market share gains for the 5th consecutive quarter Comparable sales were positive at all four brands in the portfolio Operating margin expansion reflects improvement in gross margin and operating expense SAN FRANCISCO, May 30, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS), the largest specialty apparel company in the U.S. and a house of iconic brands including Old Navy, Gap, Banana Republic, and Athleta, today reported financial results for its first quarter ended May 4, 2024. "Gap Inc. delivered a strong quarter that exceeded expectations across key metrics. We gained market share for the 5th consecutive quarter with positive comparable sales at all
TROY, Mich., May 22, 2024 /PRNewswire/ -- The Editorial Advisory and Securities Review Committee of BetterInvesting Magazine today announced FedEx Corporation (NYSE:FDX) as its "Stock to Study" and Gap, Inc. (NYSE:GPS) as its "Undervalued Stock" in the August 2024 issue for investors' informational and educational use. "For those who want to learn more about the fundamentals of FedEx or The Gap or thousands of other stocks like Apple, Nvidia and Tesla, there is no better tool than the Stock Selection Guide. Millionaires across the US utilize the Stock Selection Guide in order to determine if a given stock is selling at a reasonable price. Hundreds attended the annual BetterInvesting Nationa
Experience the Magic of Biles, Jade Carey, Jordan Chiles, Fred Richard and More World Class Gymnasts Live on Stage Tickets are On Sale May 17; Group Purchases Available Now Simone Biles, Fred Richard, and other favorite stars of the gymnastics world leap into action at arenas around the country in the Athleta Presents Gold Over America Tour. The high-flying performance lands in Oceanside, California, September 17 following the international competition in Paris. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240509424484/en/Simone Biles and Athleta Presents Gold Over America Tour Lights Up 30 U.S. Arenas this Fall (Graphic:
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In the latest quarter, 16 analysts provided ratings for Gap (NYSE:GPS), showcasing a mix of bullish and bearish perspectives. The table below provides a snapshot of their recent ratings, showcasing how sentiments have evolved over the past 30 days and comparing them to the preceding months. Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish Total Ratings 3 3 9 1 0 Last 30D 0 1 0 0 0 1M Ago 1 0 0 0 0 2M Ago 0 2 8 1 0 3M Ago 2 0 1 0 0 Providing deeper insights, analysts have established 12-month price targets, indicating an average target of $26.59, along with a high estimate of $32.00 and a low estimate of $18.50. This current average reflects an increase of 20.
Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our analyst ratings page. TD Cowen analyst Shaul Eyal upgraded the rating for Fortinet, Inc. (NASDAQ:FTNT) from Hold to Buy and announced a price target of $75. Fortinet shares fell 0.6% to settle at $59.11 on Wednesday. See how other analysts view this stock. See how other analysts view this stock. Mizuho analyst Dan Dolev upgraded Toast, Inc. (NYSE:TOST) from Neutral to Outperform, while raising the price target from $21 to $33. Toast shares fell 2.5% to close at $26.62 on Wednesday. See how other analysts vi
Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our analyst ratings page. Baird boosted the price target for e.l.f. Beauty, Inc. (NYSE:ELF) from $210 to $230. Baird analyst Joel Beatty upgraded the stock from Neutral to Outperform. e.l.f. Beauty shares declined 9.7% to close at $170.70 on Wednesday. See how other analysts view this stock. B of A Securities increased the price target for Synchrony Financial (NYSE:SYF) from $51 to $56. B of A Securities analyst Mihir Bhatia maintained a Neutral rating Synchrony Financial shares gained 1% to close at $52.22 on Wednesday. Se
Morgan Stanley analyst Alex Straton upgrades Gap (NYSE:GPS) from Equal-Weight to Overweight and raises the price target from $27 to $29.
In the last three months, 15 analysts have published ratings on Gap (NYSE:GPS), offering a diverse range of perspectives from bullish to bearish. The table below provides a snapshot of their recent ratings, showcasing how sentiments have evolved over the past 30 days and comparing them to the preceding months. Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish Total Ratings 3 2 9 1 0 Last 30D 1 0 0 0 0 1M Ago 0 2 7 1 0 2M Ago 1 0 2 0 0 3M Ago 1 0 0 0 0 Providing deeper insights, analysts have established 12-month price targets, indicating an average target of $26.43, along with a high estimate of $32.00 and a low estimate of $18.50. Surpassing the previous aver
TD Cowen analyst Jonna Kim upgrades Gap (NYSE:GPS) from Hold to Buy and raises the price target from $28 to $30.
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Net sales increased 5% versus last year with market share gains for the 6th consecutive quarter Comparable sales were up 3% driven by strength at Old Navy and Gap Operating margin of 7.9% improved 490 basis points versus last year Increases outlook for fiscal 2024 gross margin and operating income growth SAN FRANCISCO, Aug. 29, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GAP), the largest specialty apparel company in the U.S. and a house of iconic brands including Old Navy, Gap, Banana Republic, and Athleta, today reported financial results for its second quarter ended August 3, 2024. "Gap Inc. delivered another successful quarter, exceeding financial expectations and gaining market share for the 6
SAN FRANCISCO, Aug. 13, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) today announced its board of directors has authorized a third quarter fiscal year 2024 dividend of $0.15 per share, payable on or after October 30, 2024 to shareholders of record at the close of business on October 9, 2024. As a reminder, Gap Inc. previously announced that it will change its ticker symbol from "GPS" to "GAP". The company's common shares will begin trading on the New York Stock Exchange (NYSE) under the new symbol "GAP" on Thursday, August 22, 2024. About Gap Inc. Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer
SAN FRANCISCO, Aug. 8, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) a house of iconic American brands including Old Navy, Gap, Banana Republic, and Athleta, announced today that it will be changing its ticker symbol from "GPS" to "GAP". Effective on Thursday, August 22, 2024, the company's common shares will trade on the New York Stock Exchange (NYSE) under the new symbol "GAP". "Updating our NYSE ticker symbol to GAP on our 55th anniversary recognizes both an important milestone and the reinvigoration journey we're on - inspired by our past, engaged in the present, and eager to shape the exciting evolution of our house of iconic American brands," said Gap Inc. President and Chief Executive Offi
Net sales increased 3% versus last year with market share gains for the 5th consecutive quarter Comparable sales were positive at all four brands in the portfolio Operating margin expansion reflects improvement in gross margin and operating expense SAN FRANCISCO, May 30, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS), the largest specialty apparel company in the U.S. and a house of iconic brands including Old Navy, Gap, Banana Republic, and Athleta, today reported financial results for its first quarter ended May 4, 2024. "Gap Inc. delivered a strong quarter that exceeded expectations across key metrics. We gained market share for the 5th consecutive quarter with positive comparable sales at all
SAN FRANCISCO, May 7, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) today announced its board of directors has authorized a second quarter fiscal year 2024 dividend of $0.15 per share, payable on or after July 31, 2024 to shareholders of record at the close of business on July 10, 2024. About Gap Inc.Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwid
SAN FRANCISCO, May 1, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) will report its first quarter fiscal 2024 financial results by press release on May 30, 2024, at approximately 1:15 p.m. Pacific Time. In addition, the company will host a conference call to review its first quarter fiscal 2024 results on Thursday, May 30, 2024, beginning at approximately 2:00 p.m. Pacific Time. A live webcast of the conference call will be available online at investors.gapinc.com. A replay of the webcast will be available at the same location. About Gap Inc.Gap Inc., a house of iconic brands, is
Fourth Quarter Net Sales Increased with Market Share Gains Fourth Quarter Operating Margin Expansion Reflects Continued Financial and Operational Rigor Full Year Operating Cash Flow of $1.5 Billion; Ended Fiscal Year with Cash Balance of $1.9 Billion SAN FRANCISCO, March 7, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS), the largest specialty apparel company in the U.S., with a portfolio of brands including Old Navy, Gap, Banana Republic, and Athleta, today reported financial results for its fourth quarter and fiscal year ended February 3, 2024. "The fourth quarter exceeded expectations on several key metrics along with market share gains, reflecting improved trends at Old Navy and Gap and stron
SAN FRANCISCO, Feb. 27, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) today announced its board of directors has authorized a first quarter fiscal year 2024 dividend of $0.15 per share, payable on or after May 1, 2024 to shareholders of record at the close of business on April 10, 2024. About Gap Inc. Gap Inc., a collection of purpose-led lifestyle brands, is the largest American specialty apparel company offering clothing, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. The company uses omni-channel capabilities to bridge the digital world and physical stores to further enhance its shopping experience. Gap Inc. is
SAN FRANCISCO, Feb. 15, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) will report its fourth quarter and fiscal 2023 financial results by press release on March 7, 2024, at approximately 1:15 p.m. Pacific Time. In addition, the company will host a conference call to review its fourth quarter and fiscal 2023 results on Thursday, March 7, 2024, beginning at approximately 2:00 p.m. Pacific Time. A live webcast of the conference call will be available online at investors.gapinc.com. A replay of the webcast will be available at the same location. About Gap Inc.Gap Inc., a collection of purpose-led lifestyle brands, is the largest American specialty apparel company offering clothing, accessories, and p
SAN FRANCISCO, Nov. 16, 2023 /PRNewswire/ -- Gap Inc. (NYSE:GPS), the largest specialty apparel company in the U.S., with a portfolio of brands including Old Navy, Gap, Banana Republic, and Athleta, today reported financial results for its third quarter ended October 28, 2023. "Gap Inc. delivered a solid performance in the third quarter. We were pleased to see market share gains as well as improvements in both gross margins and operating margins, demonstrating our ability to drive operating and financial discipline. This rigor has put the company on stronger financial footing and is enabling us to focus on reinvigorating our portfolio of brands, strengthening our operating platform, and revi
BofA Securities upgraded Gap from Underperform to Neutral and set a new price target of $25.00 from $18.50 previously
Morgan Stanley upgraded Gap from Equal-Weight to Overweight and set a new price target of $29.00 from $27.00 previously
TD Cowen upgraded Gap from Hold to Buy and set a new price target of $30.00 from $28.00 previously
Telsey Advisory Group reiterated coverage of Gap with a rating of Market Perform and set a new price target of $29.00 from $22.00 previously
Citigroup upgraded Gap from Neutral to Buy and set a new price target of $28.00 from $21.00 previously
Telsey Advisory Group reiterated coverage of Gap with a rating of Market Perform and set a new price target of $22.00 from $17.00 previously
JP Morgan upgraded Gap from Underweight to Neutral and set a new price target of $20.00 from $16.00 previously
Telsey Advisory Group reiterated coverage of Gap with a rating of Market Perform and set a new price target of $17.00 from $11.00 previously
Evercore ISI initiated coverage of Gap with a rating of Outperform and set a new price target of $17.00
Wells Fargo upgraded Gap from Equal Weight to Overweight and set a new price target of $16.00 from $11.00 previously
SAN FRANCISCO, Feb. 5, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) today announced the appointment of American fashion designer, Zac Posen, to Executive Vice President, Creative Director of Gap Inc. and Chief Creative Officer of Old Navy, based in San Francisco. Posen is an award-winning creator and entrepreneur, celebrated for his technical excellence and body positive designs. Over 25 years, his extensive career has included red-carpet couture, ready to wear, accessories, costume design and more. "I'm thrilled to welcome Zac Posen, one of America's most celebrated designers, at the onset of an exciting new chapter for Gap Inc. His technical expertise and cultural clarity have consistently evo
SAN FRANCISCO, Jan. 12, 2024 /PRNewswire/ -- Gap Inc. (NYSE:GPS) today announced the appointment of Eric Chan as Chief Business and Strategy Officer, effective this week, and Amy Thompson as Chief People Officer, effective January 22. Both leaders will join Gap Inc.'s executive leadership team and report to Gap Inc. President and Chief Executive Officer, Richard Dickson. GPS) today announced the appointment of Eric Chan as Chief Business and Strategy Officer, effective this week, and Amy Thompson as Chief People Officer, effective January 22. Both leaders will join Gap Inc.'s executive leadership team and report to Gap Inc. President and Chief Executive Officer, Richard Dickson." alt="Gap In
O'Neill Will Lend Experience in Scaling Cloud Software to Industry Leading Composable CDP NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today, GrowthLoop announces the appointment of Chris O'Neill to their Board of Directors, further accelerating GrowthLoop's transformative new approach to growth marketing by providing audiences, journeys, and measurement directly on the data cloud. Chris O'Neill is a purpose-driven global technology leader with 25+ years of experience as an executive at Google, Evernote, and Xero, and a Fortune 500 board director at Gap Inc. and Tim Hortons. "I am t
Appearances from fitness influencers Melissa Wood Tepperberg and Hannah Douglass and Olympian and Power of She Collective Member Mariah Bell Athleta, a Gap Inc. brand (NYSE:GPS), today announced its new experiential fitness series, Move with Athleta, inviting women to sweat, connect and celebrate the Power of She. The new series launches November 16 in NYC and will continue with stops in cities across North America in 2024, including Los Angeles, Miami, Boston and San Francisco. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231109398590/en/Introducing Move with Athleta, a new experiential fitness series inviting women to swea
Executive Chairman Bob Martin to Serve as Interim Gap Inc. Chief Executive Officer Company Provides Update on Second Quarter Fiscal 2022 Gap Inc. (NYSE:GPS) announced today that president and chief executive officer Sonia Syngal will step down from her position and from the company's Board, departing the company following a brief transition. "Leading this great company and our 100,000-strong employees since 2020, through unprecedented challenges for our industry, and society, has been an immense honor. Through it all, Gap Inc. and its dedicated teams have seized change as an opportunity, restructured for future growth, crystallized unique brand identities rooted in cultural relevance and
Anita Lynch and John Strain join Board of Directors Infogain, a US-headquartered leader in human-centered digital platform and software engineering services, today announced the appointments of Anita Lynch and John Strain. "We are pleased to welcome Anita and John to our board of directors, both of whom bring extensive experience to our board," said Ayan Mukerji, Infogain's Chief Executive Officer. "Anita's background in data and analytics will help us as we infuse AI in every aspect of our business, and John's background in retail and consumer is pivotal as we expand our client footprint for our digital platform engineering services." Ms. Lynch has over 25 years of experience with high-
Hootsuite today announced the appointment of four new directors to its Board of Directors. Julie Herendeen, Christiane Pendarvis, Dave Singh, and Carl Sparks join existing directors, Ryan Holmes, Tom Keiser and Jeff Lieberman on the Hootsuite board. Herendeen has been appointed Board Chair. "These new board appointments are an important step forward for Hootsuite as we transition from an investor board to an independent board," said Tom Keiser, Hootsuite CEO. "We have an incredible mix of talented leaders guiding our company, and I'm honored to welcome our newest board members to the team." Concurrent with the new additions, Sara Clemens and Shahrzad Rafati have transitioned from the boar
SAN FRANCISCO--(BUSINESS WIRE)--Gap Inc. (NYSE: GPS) announced today that Salaam Coleman Smith has been elected to serve on the Gap Inc. Board of Directors, effective March 22, 2021. Salaam is a media industry leader with extensive business, creative and operating expertise. At the Walt Disney Company, Salaam served as Executive Vice President at the Disney ABC Television Group overseeing Strategy and Programming for ABC Family and Freeform. Salaam directed long-term growth strategies for the network, key business and creative partnerships and overall content strategy for linear and digital platforms, including mobile and streaming platforms. “This past year has been a pivotal o
VANCOUVER, BC, Jan. 28, 2021 /PRNewswire/ - RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYA) ("RYU" or the "Company"), a creator of award-winning urban athletic apparel, is pleased to welcome Rob Blair as its new Chief Operational Officer (COO). Mr. Blair brings nearly two decades of experience building high-growth iconic apparel and sportswear brands. As an industry expert in design, merchandizing and corporate brand strategy, Mr. Blair has worked with iconic athletic apparel brands Red Bull, Lululemon (NASDAQ: LULU), Gap Body (NYSE: GPS) and Nike (NYSE: NKE). Career highlights include: Mr. Blair was the visionary architect behind the Lululemon men's business, refocusing the str
REDMOND, Wash., Dec. 2, 2020 /PRNewswire/ -- Speaking to shareholders at Microsoft Corp.'s annual meeting on Wednesday, Chief Executive Officer Satya Nadella outlined Microsoft's opportunity and responsibility: to help its customers and partners thrive in a world where every company is a technology company and to create technology that benefits everyone on the planet, including the planet itself. "2020 has been a year like no other. We saw the world come to a near standstill, confronted by compounding challenges: a public health and economic crisis, persistent issues of racial injustice and inequity, and the effects of climate change," Nadella said. "Amid this disruption, I'm proud of ho